Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
1) The document discusses research into consumer behavior and preferences around entertainment in the digital era. It finds that value placed on entertainment is at a three-year high, though cinema viewing continues to decline.
2) Television and the internet remain the most frequently used sources of entertainment, but consumers are increasingly watching content on other devices like laptops. Personal enjoyment and quality are top priorities for consumers.
3) Social networks like Facebook are popular for discussing entertainment, with most conversations occurring after consumption. However, audiences are wary of automated notifications and recommendations from brands. Personalization and an authentic voice are important to cut through increasing digital noise.
The 2011 Edelman Trust Barometer is an annual study that surveyed over 5,000 people across 23 countries on 5 continents. The study found that globally, trust increased slightly across all institutions from 2010 to 2011. However, there was significant variation between different countries and regions. Emerging markets like Brazil, India, and China expressed more trust in businesses than developed markets like the US and Germany. Trust in government was higher in China and Brazil but lower in the US and Germany. Trust in the media increased more in China, Brazil, and Japan but declined in most developed countries.
The 2011 Edelman Trust Barometer found:
1) Trust in institutions increased globally, with trust in NGOs rising the most at +5%. Trust also increased for business (+4%), government (+2%), and media (+1%).
2) In Asia-Pacific, trust increased more substantially than globally in all institutions except the media. Trust in business and government rose significantly by +16% and +14% respectively.
3) While trust increased in most countries, the US saw an overall decline in trust across all institutions, similar to drops in 2008-2009.
The 2011 Edelman Trust Barometer found that:
1) Trust in institutions increased globally, with the largest increases seen in business and NGOs. However, in India trust was highest in business and lowest in government.
2) Among Asia Pacific countries, India had the most trust in business but the least trust in government. Trust in business remained stable in India from 2010 to 2011.
3) Half of informed publics in India trusted the media, lower than most other Asia Pacific countries. Trust in NGOs has risen over time in India.
The 2010 Edelman Trust Barometer studied trust in institutions across 22 countries including 7 in Asia Pacific. It found:
1) Trust in government increased in Asia Pacific from 2009 to 2010 but decreased in Indonesia.
2) Trust was highest in Singapore at 74% for government and lowest in Indonesia at 41%.
3) NGOs have become more trusted in Asia Pacific, reaching similar levels as business and media but governments remain the most trusted institution overall.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
1) The document discusses research into consumer behavior and preferences around entertainment in the digital era. It finds that value placed on entertainment is at a three-year high, though cinema viewing continues to decline.
2) Television and the internet remain the most frequently used sources of entertainment, but consumers are increasingly watching content on other devices like laptops. Personal enjoyment and quality are top priorities for consumers.
3) Social networks like Facebook are popular for discussing entertainment, with most conversations occurring after consumption. However, audiences are wary of automated notifications and recommendations from brands. Personalization and an authentic voice are important to cut through increasing digital noise.
The 2011 Edelman Trust Barometer is an annual study that surveyed over 5,000 people across 23 countries on 5 continents. The study found that globally, trust increased slightly across all institutions from 2010 to 2011. However, there was significant variation between different countries and regions. Emerging markets like Brazil, India, and China expressed more trust in businesses than developed markets like the US and Germany. Trust in government was higher in China and Brazil but lower in the US and Germany. Trust in the media increased more in China, Brazil, and Japan but declined in most developed countries.
The 2011 Edelman Trust Barometer found:
1) Trust in institutions increased globally, with trust in NGOs rising the most at +5%. Trust also increased for business (+4%), government (+2%), and media (+1%).
2) In Asia-Pacific, trust increased more substantially than globally in all institutions except the media. Trust in business and government rose significantly by +16% and +14% respectively.
3) While trust increased in most countries, the US saw an overall decline in trust across all institutions, similar to drops in 2008-2009.
The 2011 Edelman Trust Barometer found that:
1) Trust in institutions increased globally, with the largest increases seen in business and NGOs. However, in India trust was highest in business and lowest in government.
2) Among Asia Pacific countries, India had the most trust in business but the least trust in government. Trust in business remained stable in India from 2010 to 2011.
3) Half of informed publics in India trusted the media, lower than most other Asia Pacific countries. Trust in NGOs has risen over time in India.
The 2010 Edelman Trust Barometer studied trust in institutions across 22 countries including 7 in Asia Pacific. It found:
1) Trust in government increased in Asia Pacific from 2009 to 2010 but decreased in Indonesia.
2) Trust was highest in Singapore at 74% for government and lowest in Indonesia at 41%.
3) NGOs have become more trusted in Asia Pacific, reaching similar levels as business and media but governments remain the most trusted institution overall.
The document discusses the results of a research study commissioned to understand customer perceptions of "Business Grade." Key findings include:
- 45% of companies feel their IT competency is better than competitors but only 17% are using hosted data centers.
- Half of companies review their strategy annually but only 50% use cloud apps.
- Responses were positive and questions resonated, though definitions of "Business Grade" varied.
The document appears to contain the results of a survey about careers, skills, and learning preferences among 117 respondents. Some key findings include:
- Most respondents have been writing code for less than 5 years.
- Over 60% study or work in computer science or IT fields.
- The most popular career preferences are programmer/software engineer and system administrator.
- Respondents feel moderately to very positive about succeeding in their preferred careers.
- Internships, real-world projects, and making their own projects are seen as important skills.
- Online resources, peers, and videos contribute significantly to learning.
- Exposure and opportunities are seen as helping achieve necessary career skills.
Social mediareport netherlands_insites_iab_nlIAB Netherlands
The Dutch IAB country specific research report of the global social media study of Insites. Results cover 35 countries. More than 9000 people participated. In this report the country specific data for the Netherlands compared to Europe and other countries.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
This document summarizes consumer survey results from July 2012 on topics such as consumer confidence, employment outlook, practical purchasing habits, and holiday spending plans. It also provides an overview of back-to-school shopping trends for 2012, noting that combined spending on school and college supplies is expected to total $84 billion this year. Consumer confidence remains low at 32.8% while over half of consumers report focusing only on necessities in their purchases. Nearly half of consumers with holiday spending plans aim to spend the same as last year.
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
The survey found that half of respondents plan to access the web to watch live Olympic events online. Viewers expect to watch 1.5 hours of coverage daily, with those over 55 and earning over $100K planning to watch the most. Events like gymnastics and swimming are most anticipated by women, while men prefer track and field and soccer. Primetime viewers are more likely to follow the ceremonies and athletes online, while daytime viewers prefer live streaming. Marketers should align TV and online video strategies to reach engaged viewers across platforms.
This document discusses a consumer survey on fast food trends. It finds that while the percentage of adults eating fast food four or more times a month is decreasing from 2005 levels, fast food remains popular due to low prices and convenience. McDonald's continues to be the most frequented chain but changing consumption patterns may challenge fast food companies. Reasons for patronage focus more on price and speed than food quality or healthfulness.
By two to one, people in Britain believe that British businesses generally act ethically, according to an Ipsos MORI poll for the Institute of Business Ethics (IBE).
Aquent/AMA Webcast: Planning for Mobile Marketing Success Through Smart StaffingAquent
The document discusses planning for mobile marketing success through smart staffing. It summarizes findings from a study on how companies are adjusting their staffing to support growing mobile programs. The study found a mismatch between current hiring practices and organizational needs for mobile marketing. During the webcast, Melissa Parrish from Forrester Research will present key findings from the study and provide recommendations on planning for mobile marketing success through smarter staffing.
Dave Carroll, a musician, had his guitar damaged by United Airlines baggage handlers. He posted a video about the incident on YouTube called "United Breaks Guitars". The video became very popular and it was claimed that United Airlines lost $180 million in share value as a result. Social media allows information to spread quickly and can impact companies. It is an important marketing channel because people spend a lot of time on social networks.
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Google Automotive provides this data and presentation to automotive marketing professionals.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
Edelman Trust Barometer 2011 Australian Executive SummaryMatthew Gain
1) Trust in Australian government and business has increased from previous years of turmoil, with over half of Australians now trusting government and CEOs seen as credible spokespeople.
2) While government faced criticism last year, trust is back to 2009 levels, and trust in CEOs jumped considerably from 2009 when they were least credible.
3) Australians support regulation to ensure ethical business behavior as transparency and honesty are key attributes, though they are looking online first for company information.
Clover Leaf is a mainstream media organization that engages the public through new media and social platforms. It has a large online presence, with over 300,000 daily viewers across owned and public platforms.
The document summarizes key findings from the 2011 Edelman Trust Barometer study:
1) Trust in institutions among informed Japanese publics was lower than global and Asia Pacific averages, with 48% trusting business, 51% trusting government, 53% trusting NGOs, and 30% trusting media.
2) Trust in business and media increased in Japan from 2010 to 2011, while trust in government and NGOs remained steady.
3) Japanese informed publics were the most likely to agree that a company's responsibility is to increase profits and the least likely to believe government needs to regulate businesses.
The document summarizes the results of the 2015 Edelman Trust Barometer in Japan. Some key findings include:
- Trust declined across all four major institutions (government, business, media, and NGOs) in Japan compared to 2014 levels. Japan now has the lowest level of trust of the 27 countries surveyed.
- Trust in government fell the most significantly, with a decline in the top 4 box score from 40% in 2014 to 31% in 2015.
- Local governments are more trusted than national governments in most countries surveyed globally.
- Search engines are now the most trusted source of news and information globally, surpassing traditional media sources.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
This document provides methodology details for the 2017 Edelman Trust Barometer survey. It describes the different population samples included in the study (general online population, informed public, mass population) and the sample sizes for each in different countries. It also outlines the criteria for being considered part of the "informed public" sample. The study was conducted online between October and November 2016 across 28 countries.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
The document discusses the results of a research study commissioned to understand customer perceptions of "Business Grade." Key findings include:
- 45% of companies feel their IT competency is better than competitors but only 17% are using hosted data centers.
- Half of companies review their strategy annually but only 50% use cloud apps.
- Responses were positive and questions resonated, though definitions of "Business Grade" varied.
The document appears to contain the results of a survey about careers, skills, and learning preferences among 117 respondents. Some key findings include:
- Most respondents have been writing code for less than 5 years.
- Over 60% study or work in computer science or IT fields.
- The most popular career preferences are programmer/software engineer and system administrator.
- Respondents feel moderately to very positive about succeeding in their preferred careers.
- Internships, real-world projects, and making their own projects are seen as important skills.
- Online resources, peers, and videos contribute significantly to learning.
- Exposure and opportunities are seen as helping achieve necessary career skills.
Social mediareport netherlands_insites_iab_nlIAB Netherlands
The Dutch IAB country specific research report of the global social media study of Insites. Results cover 35 countries. More than 9000 people participated. In this report the country specific data for the Netherlands compared to Europe and other countries.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
This document summarizes consumer survey results from July 2012 on topics such as consumer confidence, employment outlook, practical purchasing habits, and holiday spending plans. It also provides an overview of back-to-school shopping trends for 2012, noting that combined spending on school and college supplies is expected to total $84 billion this year. Consumer confidence remains low at 32.8% while over half of consumers report focusing only on necessities in their purchases. Nearly half of consumers with holiday spending plans aim to spend the same as last year.
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
The survey found that half of respondents plan to access the web to watch live Olympic events online. Viewers expect to watch 1.5 hours of coverage daily, with those over 55 and earning over $100K planning to watch the most. Events like gymnastics and swimming are most anticipated by women, while men prefer track and field and soccer. Primetime viewers are more likely to follow the ceremonies and athletes online, while daytime viewers prefer live streaming. Marketers should align TV and online video strategies to reach engaged viewers across platforms.
This document discusses a consumer survey on fast food trends. It finds that while the percentage of adults eating fast food four or more times a month is decreasing from 2005 levels, fast food remains popular due to low prices and convenience. McDonald's continues to be the most frequented chain but changing consumption patterns may challenge fast food companies. Reasons for patronage focus more on price and speed than food quality or healthfulness.
By two to one, people in Britain believe that British businesses generally act ethically, according to an Ipsos MORI poll for the Institute of Business Ethics (IBE).
Aquent/AMA Webcast: Planning for Mobile Marketing Success Through Smart StaffingAquent
The document discusses planning for mobile marketing success through smart staffing. It summarizes findings from a study on how companies are adjusting their staffing to support growing mobile programs. The study found a mismatch between current hiring practices and organizational needs for mobile marketing. During the webcast, Melissa Parrish from Forrester Research will present key findings from the study and provide recommendations on planning for mobile marketing success through smarter staffing.
Dave Carroll, a musician, had his guitar damaged by United Airlines baggage handlers. He posted a video about the incident on YouTube called "United Breaks Guitars". The video became very popular and it was claimed that United Airlines lost $180 million in share value as a result. Social media allows information to spread quickly and can impact companies. It is an important marketing channel because people spend a lot of time on social networks.
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Google Automotive provides this data and presentation to automotive marketing professionals.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
Edelman Trust Barometer 2011 Australian Executive SummaryMatthew Gain
1) Trust in Australian government and business has increased from previous years of turmoil, with over half of Australians now trusting government and CEOs seen as credible spokespeople.
2) While government faced criticism last year, trust is back to 2009 levels, and trust in CEOs jumped considerably from 2009 when they were least credible.
3) Australians support regulation to ensure ethical business behavior as transparency and honesty are key attributes, though they are looking online first for company information.
Clover Leaf is a mainstream media organization that engages the public through new media and social platforms. It has a large online presence, with over 300,000 daily viewers across owned and public platforms.
The document summarizes key findings from the 2011 Edelman Trust Barometer study:
1) Trust in institutions among informed Japanese publics was lower than global and Asia Pacific averages, with 48% trusting business, 51% trusting government, 53% trusting NGOs, and 30% trusting media.
2) Trust in business and media increased in Japan from 2010 to 2011, while trust in government and NGOs remained steady.
3) Japanese informed publics were the most likely to agree that a company's responsibility is to increase profits and the least likely to believe government needs to regulate businesses.
The document summarizes the results of the 2015 Edelman Trust Barometer in Japan. Some key findings include:
- Trust declined across all four major institutions (government, business, media, and NGOs) in Japan compared to 2014 levels. Japan now has the lowest level of trust of the 27 countries surveyed.
- Trust in government fell the most significantly, with a decline in the top 4 box score from 40% in 2014 to 31% in 2015.
- Local governments are more trusted than national governments in most countries surveyed globally.
- Search engines are now the most trusted source of news and information globally, surpassing traditional media sources.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
This document provides methodology details for the 2017 Edelman Trust Barometer survey. It describes the different population samples included in the study (general online population, informed public, mass population) and the sample sizes for each in different countries. It also outlines the criteria for being considered part of the "informed public" sample. The study was conducted online between October and November 2016 across 28 countries.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
2011 Edelman Trust Barometer: South Korea InsightsEdelman Korea
The 2011 Edelman Trust Barometer found that:
1) South Korea had the highest levels of trust in NGOs compared to other Asian countries and globally, but only half of South Koreans trusted the government and business.
2) South Koreans were more trusting of NGOs than business, unlike most other Asian countries surveyed where business was more trusted.
3) Along with companies headquartered in emerging markets, only Singapore and South Korea trusted companies headquartered in South Korea.
4) While a majority of South Koreans agreed with Milton Friedman's view that the role of business is to increase profits, nearly seven in ten also believed corporations need to align shareholder value creation
The document is an annual study on global opinion leaders and trust in various institutions. Some key findings:
1) Trust in business rose globally in 2010 compared to historic lows in 2009 during the recession, led by gains in Western countries like the US where trust jumped 18 points.
2) Trust in government and NGOs also increased modestly globally. However, trust in media continues to decline over the past three years.
3) The rise in trust is seen as fragile, as nearly 70% expect businesses to return to "business as usual" practices once the recession ends.
80% The annual survey on behavioral training practices in Indian organizations for 2009 found that:
1) Most companies (54%) increased the time spent on behavioral training in 2008-2009 compared to 2007-2008, while 31% saw no change.
2) Regarding man-days dedicated to behavioral training per employee in 2008-2009, 24% of companies in the <1 crore revenue range spent 1-2 days, while 16% of companies over 5,000 crore revenue spent 5-7 days.
3) The survey assessed behavioral training practices through an online questionnaire targeting CEOs, CHROs, and training heads across diverse industries.
Still targeting 18-49? What you're missing may surprise you.Pamm Foran
Census Bureau data shows that householders are households headed by adults aged 75 and older has grown from 6% in 1960 to 10% this year. And just in the past 12 years, the share of households headed by 30-44-year-olds has plummeted from a peak of 34% in 1990 to just 26% this year. The Census Bureau attributes these changes to the aging of the Baby Boomers (born between 1946 and 1964), who control 70% of US disposable income. Indeed, the percentage of households headed by adults aged 45-64 represents a plurality among age demographics, at 39%.
Milwaukee's demographics have shifted as well. The average age of Milwaukee householders in 2012 is 47.6 up 20% from 2002. Now 60% of Milwaukee adults are age 45 plus, up from 50 % in 2002. Average HHI has also grown 20% over the past 10 years by more than $10K. If you are still targeting the 18-49 demographic, you may want to adjust your target to include more 45+ adults, where more buying power is.
The document discusses the results of a global survey of 347 venture capital firms from 9 countries on IPO market conditions and their impact on the venture capital industry. Key findings include that over 80% of respondents believe current IPO activity levels in their home country are too low. Respondents felt that higher returns from IPOs are important for venture capital returns and company growth. Most firms plan to maintain or increase international investing. The survey found that an active IPO market, both domestic and international, is seen as important or essential to the success of venture capital in most countries represented.
The document summarizes the results of a research study that surveyed over 10,000 consumers across 10 countries about their perceptions of customer service. Some key findings include:
- Fewer than one-third of consumers in most countries think businesses have increased their focus on customer service during difficult economic times. However, more consumers in India and Mexico believe businesses have made an extra effort.
- Around half to three-fifths of consumers feel businesses generally meet their expectations for customer service, but at least a quarter feel expectations are usually missed, over half in France and Mexico.
- Two-fifths or more of consumers in most countries think businesses are helpful but don't go beyond what's required to keep customers
Marketing to the Baby Boomer generation is going to become more and more prevalent starting now! Beginning January 1st, 2011 every single day more than 10,000 Baby Boomers will reach the age of 65. That is going to keep happening every single day for the next 19 years.
On March 8, 2012 we welcomed Deborah Coleman, the general sales manager of the After 55 Housing & Resource Guide and SeniorOutlook.com, a division of For Rent Media Solutions. Deborah Coleman demonstrates a knack for marketing to the senior community and continues to be the driving force in creating and cultivating strong relationships within the senior industry.
Deborah has served as director on the SEFAA board for several years as well as the associate vice president of the Florida Apartment Association Board for two years, co-chairing their annual Educational Conference. She has a keen understanding of the senior market and continues to provide complete and cost-effective marketing marketing solutions for the aging community.
1) The document discusses strategies for cultivating and managing an affiliate "Long Tail" to extend the reach of affiliate marketing programs. The Long Tail refers to aggregating sales from a large number of relatively low-selling affiliates.
2) It provides examples of how some advertisers are highly reliant on just a few top affiliates, while the Long Tail comprises many small-volume affiliates. The challenges include balancing advocacy versus compliance and plurality versus control.
3) Managing the Long Tail successfully requires understanding what affiliates comprise the Long Tail, benchmarking their performance, and treating the Long Tail differently through more flexible policies, products to review, and incentives like prizes to encourage promotion. The goal is increasing revenue from the larger pool
The document provides an overview of the Edelman Trust Barometer 2012 findings for business trust in Russia. Some key points:
1) Trust in government and business declined overall in Russia in 2012, especially among older informed publics.
2) Trust in three of the four main institutions (government, business, media, and NGOs) decreased compared to 2011 levels.
3) A person like yourself has become a more credible spokesperson than the CEO of a company.
4) Online search engines and social media are now seen as more trustworthy sources of information about companies than traditional media.
5) There is a high level of importance placed on companies addressing social and environmental problems in Russia
The document discusses online communications strategies for colleges and universities. It provides additional resources on networking and social media best practices. It also outlines some of the major changes in communications over the past 20 years, including more voices, opinions, and channels to manage. Today, institutions have lost control of their message as individuals can communicate rapidly over electronic and social media channels. It emphasizes the importance of an integrated online communications strategy that considers how everything is now connected.
The effectiveness of celebrities as product endorsersmoonchick1288
The document analyzes the effectiveness of celebrities as product endorsers. It discusses factors like credibility, attractiveness, expertise and familiarity that influence consumer purchasing behavior. The study examines how well matched the celebrity needs to be to the product. A survey was conducted of 100 students to determine which factors, credibility, expertise, attractiveness or familiarity played the biggest role in endorsement effectiveness. Results showed consumers were more likely to purchase perfectly matched endorsements and that credibility and expertise were the most important factors, especially for male respondents. Familiarity was most important for female respondents.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
The document provides statistics on IT certification demographics:
- The CompTIA Network+ was the most popular certification at 27%, followed by Security+ at 32%.
- Most holders of IT certifications were self-employed (25%) or worked for companies of 1-5 employees (20%).
- Over half of certification holders (53%) had a Cisco CCIE, with the second most popular being the CCNA at 19%.
- Most certification holders paid for the certifications themselves (78%), rather than having their employer pay.
- Nearly half of certification holders (45%) had between 7-10 years of IT experience.
The document summarizes findings from a survey of 1032 mothers regarding their use of technology and how it impacts their families. It found that both mainstream moms and more tech-savvy moms actively use online communities, especially Facebook, to discuss parenting issues. Virtual connections through these online communities are considered real friendships by many of the moms. Both groups of moms discuss the same wide range of topics online, including sensitive issues about their children's health, behavior, schooling and other family matters.
1) Social networking site use has increased across all age groups since 2005, though those ages 18-29 are still most likely to use them. 2) Over half of American adults now own smartphones, and one quarter mostly access the internet via their phone. 3) Staying connected to family is the main motivation for social media use among those over 50 years old.
This document summarizes the results of a survey on the use of mobile data services in the Czech Republic. It finds that 31% of respondents use mobile data services provided by their mobile operator, while 56% do not use or plan to use these services. Younger people and those with higher education are more likely to use mobile data services. The most common reasons for not using the services are that prices are too high and that mobile phones are not convenient for using data services. Among those who use or plan to use services, the most popular would be email, maps, news, and weather information.
Thinkbox screen life multiscreening statsmacedoines
This document summarizes key findings from a quantitative study on multi-screening behavior in UK households conducted by Thinkbox and Cog. Some of the main findings include:
1) 81% of the online UK population engages in multi-screening, meaning they use other devices like phones or laptops while watching TV.
2) Younger age groups and males are more likely to multi-screen than older groups and females. 37% of multi-screeners report doing it almost always or quite a lot.
3) Multi-screening peaks in the morning and evening, coinciding with typical TV viewing hours.
This document summarizes demographic and business information about Brazilian business owners in the Allston-Brighton neighborhood of Boston. It finds that the median age is 42, they have lived in the US for 13.9 years on average, most are male, and over half were born in the state of Parana, Brazil. It also examines their education levels, years owning businesses, reasons for opening businesses, relationships with the local community, travel and communication patterns with Brazil.
This document summarizes the findings of a 2012 global customer service survey conducted across 11 countries. Some key findings:
- About one third or fewer consumers in most countries felt businesses increased their focus on customer service, though more felt this way in India, Mexico, and Japan. More consumers in Australia, Italy, US and Canada felt businesses pay less attention to customer service.
- Over half of consumers in most countries felt businesses meet but do not exceed their expectations for customer service. Few felt expectations are exceeded, and around a third felt expectations are missed, higher in France.
- Two in five or more consumers in most countries felt businesses are helpful but don't go extra to keep business. More felt this way
Similar to 2011 Edelman Trust Barometer Findings (20)
2. Edelman Trust Barometer at a glance
Eleventh annual study
5,075 people in 23 countries on five continents
Ages 25 to 64
College-educated
In top 25% of household income per age group
in each country
Report significant media consumption and engagement
in business news and public policy
2
3. The Edelman Trust Barometer in retrospect
2010 Trust is now an essential line of business
2009 Business must partner with government to regain trust
2008 Young influencers have more trust in business
2007 Business more trusted than government and media
2006 “A person like me” emerges as credible spokesperson
2005 Trust shifts from “authorities” to peers
2004 U.S. companies in Europe suffer trust discount
2003 Earned media more credible than advertising
2002 Fall of the celebrity CEO
2001 Rising Influence of NGOs
3
5. Globally, trust increases in all institutions
How much do you trust the institution to do what is right?
2010 2011
100%
90%
+4 +2
80%
+5 +4
70%
61%
60% 57% 56%
54%
52%
49%
50% 47%
45%
40%
30%
20%
10%
0%
NGOs Business Government Media
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
5
6. Emerging markets dominate as “business trusters”
U.S. drops to within 5 points of Russia
How much do you trust business to do what is right?
2010 2011
Trusters Neutral Distrusters
100%
90% +19
81%
80%
70%
-8
70% 67%
64%
+12
62%
59%
62% 61% +12
60% 57%
53% 54%
52%
48% 49% 44%
50% 46%
40% 42% 41%
40% 36%
30%
20%
10%
0%
Brazil India Italy China Japan Germany France US UK Russia
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64; Top 10 GDP countries
6
7. China and Brazil drive rise in trust in government; U.S. now on par with Russia
How much do you trust government to do what is right?
2010 2011
Trusters Neutral Distrusters
100% +14
88% +46
90% 85%
80% 74%
70% -6
60%
-10
51%
49%
50% 43% 45% 46%
42% 43% 44% 43% 43%
39% 40%
36% 38% 38% 39%
40%
33%
30%
20%
10%
0%
China Brazil Japan France Italy India UK US Russia Germany
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64; Top 10 GDP countries
7
8. Developed markets more distrustful of media
How much do you trust media to do what is right?
2010 2011
Trusters Neutral Distrusters
100% +17
90% +19
80%
80%
73%
70%
63%
+12
58%
60% 54% - 11
50% 48%
-9
50% 45% 45%
38% 39% 37% 37% 37% 38%
40% 36% 36%
31%
30% 27%
22%
20%
10%
0%
China Brazil India Japan France Italy Germany Russia US UK
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64; Top 10 GDP countries
8
9. Trust in NGOs now on par with business in emerging markets
More trusted than business in developed markets
How much do you trust NGOs to do what is right?
How much do you trust business to do what is right?
Business NGOs
Brazil China U.S. UK/FR/GER
100%
90%
81% 80%
80%
70% 63%
59% 61% 63% 59%
60% 56% 58% 55% 56% 55%
48% 46% 48%
50%
40%
40%
30%
20%
10%
0%
2008 2011 2008 2011 2008 2011 2008 2011
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
9
10. Trust Barometer Index:
U.S. drops while BRICs hold in composite scoring
2008 2011
Global ― Global 55
Mexico 69 Brazil 80
China 62 China 73
India 60 Mexico 69
US 53 India 56
Japan 50 Canada 55
S. Korea 50 S. Korea 53
Canada 48 Japan 51
Brazil 48 France 50
France 44 Germany 44
UK 43 US 42
Germany 36 UK 40
Russia 36 Russia 40
Composite score is an average of a countries trust in business, government, NGOs, and media
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
10
11. In U.S., 2011 decline mirrors 2008-2009 drop
Only country to see across-the-board fall
Trust in Institutions: 2008-2011
Business Government Media NGOs
80%
70%
63%
63%
60% 59%
Worldwide 54%
Financial Crisis 55%
50%
45% 46%
46% 46%
43%
40% 36% 40%
38%
31%
30%
30% 27%
20%
2008 2009 2010 2011
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
11
12. Trust in BRIC-based companies rises
How much do you trust global companies headquartered in the following countries to do what is right?
+15
Brazil HQs Russia HQs India HQs China HQs
100% 100% +32 100% 100% + 21
+ 32
90% 86% 90% +12 90% +13
+15 90%
80% +17
80% 80% 80% + 15 74%
+17 +16 70%
70% 65% 70% 70% 65% 70% +33
62% 60% +20
60% 60% 60% 56% -6
60%
53%
+14 +15
50% 44% 50%
43%
50% 50% 45%
40% -6
40% 37%
40%
33% 40% -7 40%
30%
28% 27% 30%
30% 30% 30%
20% 20%
13%
20% 20% 15%
10% 10% 10% 10%
0% 0% 0% 0%
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
12
13. Technology firmly on top; automotive rallies. Finance sector at bottom
How much do you trust the following industries to do what is right?
Trust in Industries – Global
Technology 81%
Automotive 69%
Telecommunications 68%
Food and beverage 66%
Biotech 65%
Retail 65%
Entertainment 63%
Pharmaceuticals 63%
Energy 62%
Consumer packaged goods 59%
OTC personal health care products 57%
Brewing and spirits 57%
Media 54%
Insurance 52%
Banks 51%
Financial services 50%
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
13
14. Since financial crisis, banks cannot recoup trust in U.S., while tech stays high
worldwide; in two years, auto climbs in the U.S. and China
How much do you trust the following industries to do what is right?
Technology Banks Automotive
+21
2008 2011 +12 2008 2011 2009 2011
100%
98% +7
93% 93%
90%
87%
90% 85%
83%
- 46 82% 80%
80% 77% 78% 78%
73% 75%
73%
71%
69%
70%
- 30 +17
60%
53%
49% 48%
50% 46%
40%
32%
30%
25%
20% 16%
10%
0%
China India U.S. U.K. China India U.S. U.K. China India U.S. U.K.
Responses 6-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
14
16. What matters for corporate reputation:
Quality, transparency, trust, employee welfare most important
How important are these factors to corporate reputation?
High quality products or services 69%
Transparent and honest business practices 65%
Company I can trust 65%
Treats employees well 63%
Communicates frequently 55%
Prices fairly 55%
Good corporate citizen 51%
Innovator 46%
Widely admired leadership 39%
Financial returns to investors 39%
Responses 8-9 on 1-9 scale; 9=highest; Informed publics ages 25 to 64
16
17. Expectations high for business to invest in society
Corporations should create shareholder value in a way that aligns with society’s interests,
even if that means sacrificing shareholder value
Government should regulate corporations’ activities to ensure business behaves responsibly
100%
91% 89% 89% 89%
90% 85% 85% 85%
82% 82% 82% 81% 81% 80%
79% 78% 78%
80% 74% 74% 73% 72%
73% 71% 71%
70% 69%
70% 66% 67% 67%
62% 61% 63% 61% 63% 63% 62%
56% 57% 58%
60%
53% 53%
49% 50% 48%
50% 55%
44% 42%
40%
30%
20%
10%
0%
Informed publics ages 25 to 64
17
19. CEOs lead rise in trust in authority, but “person like me” drops amid flight to
credentialed spokespeople
If you heard information about a company from one of these people, how credible would that information be?
2009 2011
An academic or expert 70%
Academic/expert 62%
Technical expert within the
64%
company
Financial/industry analyst 49%
A financial or industry analyst 53%
Person like yourself 47%
CEO 50%
NGO representative 41%
NGO representative 47%
Regular employee 32%
Government official 43%
CEO 31% Person like yourself 43%
Government official 29% Regular employee 34%
Responses “Extremely credible” and “very credible”; Informed publics ages 25 to 64
19
20. Search engines “go-to” source; online news second
Where do you generally go first for news about a company? Then where do you go?
First Source Second Source
Online search engine 29% Online news sources 23%
Print
Online news sources 19% (newspapers/magazines)
17%
Print
(newspapers/magazines)
15% Online search engine 16%
Broadcast (radio/TV) 12% Broadcast (radio/TV) 14%
Company website 11% Company website 11%
Friends and family 7% Friends and family 10%
Social media 5% Social media 7%
0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50%
Informed publics ages 25 to 64
20
21. Repetition enhances believability
How many times in general do you need to hear something about a specific company to believe
that information is likely to be true?
Don’t
Ten or more
know, 2% Once (1), 4%
times (10+), 6%
Six to Nine
times (6-9), 8%
Twice (2), 22%
Four or Five
times (4 - 5), 26%
3-5 times
59%
Three times (3), 33%
Informed publics ages 25 to 64
21
22. Trust protects reputation
When a company is distrusted When a company is trusted
57% will believe
negative information
after hearing it 1-2 times
51%
will believe
positive information
will believe positive after hearing it 1-2 times
15%
information after 25%
hearing it 1-2 times
will believe negative information
after hearing it 1-2 times
Informed publics ages 25 to 64
22
23. Conclusions
Business must align profit and purpose for social
benefit
Current media landscape plus increased
skepticism requires multiple voices and channels
Demand for authority and accountability set new
expectations for corporate leadership
Trust is a protective agent and leads to tangible
benefits; lack of trust is barrier to change
23
24. The Transformation of Trust
Old Trust Framework New Trust Architecture
Control Information
Protect the Brand
Stand Alone
WHAT
Focus Solely on Profit Profit With Purpose
24
25. For more information, or to request the
global or a country-specific presentation,
please contact
latraviette.smith@edelman.com