Exploring product line opportunities
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Many companies struggle to benefit from similarities between the products they sell. The challenge is to find these commonalities that can be shared between product, while the product value for different customers is not (too much) compromised. We'll discuss a method for understanding the playing field both in marketing and technology, and we'll discuss a process to quickly explore this playing field by workshops and fast iteration overviews and considerations.
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Exploring product line opportunities
- 1. Exploring Product Line Opportunities Prof Gerrit Muller Buskerud University College e-mail: gerrit.muller@embeddedsystems.nl www.gaudisite.nl
- 2. Figure Of Contents TM
- 4. CAFCR can be applied recursively
- 5. CAFCR+ model; Life Cycle View
- 8. Complementing Systems for Same Market
- 10. Roadmapping: Impact of Future
- 11. Criteria and Forces for Synergy
- 12. Possible Levels of Sharing
- 13. Analysis Method
- 14. Approach to Platform Business Analysis
- 15. Explore Markets, Customers, Products and Technologies
- 16. Study one Customer and Product
- 17. Work Flow Analysis for Different Customers/Applications
- 18. Make Map of Customers and Market Segments
- 19. Identify Product Features and Technology Components
- 20. Mapping From Markets to Components
- 21. Example Criteria for Determining Value
- 22. Determine Value of Features
- 25. Foundation must be in order
- 26. Jojo over Views
- 27. Iterations During MA Course
- 28. Product Lines in Practice
- 29. Experiences with reuse, from counterproductive to effective
- 30. Successful examples of reuse
- 31. Limits of successful reuse
- 32. Summary