This document outlines a plan for a local broadcaster to become the leader in high school sports coverage in their community and nationally by leveraging their brand with the highschoolsports.net brand. The plan involves strengthening co-branding, growing online traffic and content, providing more game highlights and recruiting students to shoot games through a "HotShots" program. Key aspects are engaging coaches at an outreach barbecue, using an online stats management tool, and promoting their coverage on-air and online. Dates are given for implementing aspects like finalizing school coverage lists and the HotShots training.
Re-Implementing Apache Thrift using Model-Driven Engineering Technologies: An...Dimitris Kolovos
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Faites profiter vos Apps des performances de la plateforme de pushs de Bewoopi!
Pour une gestion optimisée des envois et une analyse plus fine de l'engagement aux pushs de vos utilisateurs.
Plus d'infos en nous contactant sur www.bewoopi.net ou par email contact@bewoopi.net
Re-Implementing Apache Thrift using Model-Driven Engineering Technologies: An...Dimitris Kolovos
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Pour une gestion optimisée des envois et une analyse plus fine de l'engagement aux pushs de vos utilisateurs.
Plus d'infos en nous contactant sur www.bewoopi.net ou par email contact@bewoopi.net
IDEALIN FOGGING SYSTEMS : FOGMAX Humidifieridealinfogging
FOGMAX Humidifier is a benchmark product in centrifugal humidifiers and a global competitor in spot humidification. Moreover, it is a portable aerosol applicator.
Características de la Revolución China de 1949, antecedentes y sus particularidades. La figura de Mao y su gobierno. China en el contexto de Guerra Fría y particularidades del comunismo Chino.
Presentación elaborada por Prof. Claudia Solís para http://creartehistoria.blogspot.com
TheCorporatePlaybook.com the leading Job Board for athletes offers a suite of recruiting solutions: niche job board, unlimited job post, unlimited resume search, diversity recruiting, campus branding, targeted email & SMS text messaging
A business plan overview for the Sports Fan Development Institute powered by Game Day Communications prepared for Mark Cuban in response to his "Stimulus" Business Plan Challenge.
IDEALIN FOGGING SYSTEMS : FOGMAX Humidifieridealinfogging
FOGMAX Humidifier is a benchmark product in centrifugal humidifiers and a global competitor in spot humidification. Moreover, it is a portable aerosol applicator.
Características de la Revolución China de 1949, antecedentes y sus particularidades. La figura de Mao y su gobierno. China en el contexto de Guerra Fría y particularidades del comunismo Chino.
Presentación elaborada por Prof. Claudia Solís para http://creartehistoria.blogspot.com
TheCorporatePlaybook.com the leading Job Board for athletes offers a suite of recruiting solutions: niche job board, unlimited job post, unlimited resume search, diversity recruiting, campus branding, targeted email & SMS text messaging
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Final Digital Marketing PlanFinal Digital Marketing .docxcharlottej5
Final Digital Marketing Plan
Final Digital Marketing Plan PowerPoint Presentation,
Introduction
In this PowerPoint presentation, we will present our Final Digital Marketing Plan for our product the Concussion Protocol Sensor (CPS). This product idea was created by Simone Harvey and voted on by the remaining team members in team D to implement as our product idea. In the first phase of the marketing plan we outlined a target market and included a segmentation criteria for the Concussion Protocol Sensor. Second, we will developed a digital advertising strategy and included two sample banner ads and a mock landing page for the website in our marketing plan. Third, the presentation will provide examples of three mock web ads and include specifics of where they will be placed. And we will create a budget for a two week advertising campaign.
The second phase of the marketing plan will summarize our plan to reach consumers. Our goal to reach our consumers is by using email marketing to directly send out email advertisements to consumers through the assistance of AWeber. In today’s day and age, social media and instant connection is the best most popular way of connecting with not only friends and family but consumers as well. There are many different forms of social media out there today such as Twitter, Facebook, LinkedIn, YouTube and Instagram. We will utilize these platforms in our marketing strategy in an effort to reach as many consumers as possible.
Image:
https://www.google.com/search?q=introduction&source=lnms&tbm=isch&sa=X&ved=0ahUKEwis697BrJHYAhWD6CYKHVKYDw4Q_AUICigB&biw=1600&bih=805#imgrc=GQKHgrtgNyoTyM:&spf=1513524076251
Target MarketYouth Sports Programs focused on young athletesHigh School students interested in sportsCollege Athletic ProgramsCoaches involved in sports programs
The target market for the CPS would be youth sports programs focused on young athletes, age 6-13; high schools students interested in sports, age 14-18; University athletic programs, and coaches involved in sports.
The ages that would benefit would span from very young children all the way to adults that are active in sports or other activities that could be extreme enough to lead to potential head injuries.
Image source:
http://www.foxphotography.org/
https://www.workinsports.com/blog/high-school-sports-conquering-the-final-frontier-of-sports-broadcasting/
https://www.cbssports.com/college-football/news/ranking-the-top-25-power-five-college-football-coaches-entering-2016/
Demographic Market Segmentation
As it relates to the segmentation criteria we used to determine the target market for the CPS, we chose the Demographic Market Segmentation’s, as it works best with our marketing strategy since the data is easily available and drastically affects buying patterns. Age, income, gender, ethnic background and family life cycle are all important factors of demographic segmentation.
The CPS is going to use an age range of 5-34 years of.
Business plan for SpreadOffense.com - This is a online and offline football company specializing in information, news, content, videos, and camps specific to the spread offense in american football.
Strategic Plan ESPNStrategic PlanIntroductionT.docxdessiechisomjj4
Strategic Plan
ESPN
Strategic Plan
Introduction
The shopper gadgets industry is a flexible and focused business environment (Porter, Consumer conduct, retailer power and business sector execution in buyer merchandise commercial ventures, 1974). Rival organizations in this industry frequently endeavor to surpass their contenders through imaginative special systems, creating and reassessing their methodologies routinely in light of outer and inside components influencing the business (Teece, 2010). Advertising branches of organizations center their endeavors on distinguishing and envisioning the needs and goals of clients and outlining items and/or benefits that meet all desires of their customer base (Gummesson, 2002). Industry pioneers are normally organizations that have exceeded expectations in innovative work (R&D) and advertising capacities nearby their operational abilities, using the data accessible to them to create items that speak to their intended interest group and impart to their customers in an auspicious and important way.
ESPN at first began its operations as a games programming and stimulation system, which is claimed by ESPN Inc. which is a joint wander of the Walt Disney Company (80%) and the Hearst Corporation (20%). The mission and vision articulations of the ESPN are centering to serve the partners of games all over around the globe to engross them totally. ESPN Inc. has an extensive variety of games channels, magazine and news channels. ESPN has an extensive variety of games related projects and data on its different channels. All the results of ESPN are intended to submerge the purchasers in the games world. The system is putting forth scope for all significant games over the globe utilizing various channels and dialect settings. ESPN is getting to its clients by means of link, satellite and web streaming.
Strategic Planning for a Competitive Advantage
With the progression of innovation, it’s got to be more basic and moderate for the games sweethearts to get to game channels on their fingertips. In spite of the fact that, ESPN had appreciated an extremely solid position among the game channels, notwithstanding, with their current methodology, it will be hard for them to proceed with their prosperity and accomplishments.
ESPN Internal and External Analysis
To comprehend the outer and inner environment of the ESPN, the SW examination, contender investigation, client investigation and PEST examination will be led, so that ESPN could reexamine their methodologies for fruitful future operations.
Internal Analysis
SW Analysis
Strengths: The ESPN is putting forth the best data with respect to games. Sports significant others not just get news about their most loved games and groups, however, can likewise get data about different games occasions, alliances, and players. The ESPN association has various TV channels and dialects for diverse sorts of clients. The association has its own particular golf school, ESPN zone.
Sportz interactive Usability Analysis and reative StrategyAditya Mudaliar
This assignment was created for Sportz Interactive pertaining to a digital creative strategy for the organisation and a heuristic evaluation of three websites developed by them.
Similar to 2010 Strategic Plan Roll out 6-24-10 (FINAL) (20)
2. CHAMPIONS
It starts with YOU.
It’s about your PASSION for High School Sports.
It’s about leveraging our LOCAL BRANDS with the highschoolsports.net BRAND.
It’s about our COMMITMENT to COMPETE.
It’s about becoming the LEADER in high school sports coverage on-air and on-line.
It’s about winning High School Sports …. LOCALLY and NATIONALLY.
And it all starts with YOU!!!!
3.
4. MISSION:
To become the on-air and on-line leader of High School Sports coverage
in our local communities and across the nation.
5. GOALS:
1) Co-brand station and highschoolsports.net brands on-air and on-line every time the
consumer comes to us.
2) Reach kids in non-traditional ways: Facebook and targeted text-blasts.
3) Grow our on-line traffic on highschoolsports.net by collectively leveraging and marketing
our station and highschoolsports.net brands to schools, athletes, parents and high
school fans.
4) Provide our users with a great experience by creating robust content including: Local
News, Individual Team News, Schedules, Scores, Standings, Video and Photos.
5) Provide more football highlights of more schools than anyone else.
6) Hold Athletic Director and Coach outreach barbecue and get a commitment from them to
participate.
7) HotShot program puts us in schools and at games we cannot currently cover.
8) WIN HIGH SCHOOL SPORTS COVERAGE.
6. KEY DATES:
June 25th: Final “Core” list due to HSS.net
June 25th: Begin organizing Coach outreach barbecue
July 1st: Begin HotShot student search
July 7th: Barbecue invites sent to Athletic Directors and Coaches
July 8th: stats.highschoolsports.net training call
July 16th: HSS.net delivers updated stats management tool (Tier build out)
July 19th: HSS.net delivers your LMS “Market Front” page
July 27-Aug 3: Coaches outreach barbecue should be completed
Aug 11th
: HotShot Training date for students at station
Aug 16th: Season kicks off
7. GETTING STARTED:
1) Have the names of potential resource identified.
2) Look over “Core List” of Schools and decide who you will cover.
3) Build Contact email list of Principals, Athletic Directors and Football Coaches.
4) Set date and send out invites to Coaches Barbecue outreach.
5) Pick HotShot Schools and contact Principal and Athletic Director.
6) Look to start basketball outreach in October.
7) Take a look at stats.highschoolsports.net tool.
8) G-3 style guide with co-branding will be sent out
9) Access Shared Point site at http://gtv/hss for all roll out documents using your
current login and password on work computer.
8. CORE LIST:
The “Core List” is the schools in your community that you will choose to cover.
9. CORE LIST:
1) You should already be looking at your “Core list” of schools and deciding who
you want to cover.
2) highschoolsports.net has over 7,000 high schools currently using the product.
3) If a school IS a client they are likely to do the scheduling work for us but may
need to be nurtured and checked on.
4) If a school IS NOT a client we need to reach out to them for schedules and
rosters as soon as possible and begin inputting the information.
5) Training will be held on a 7/8 conference call for how to input information.
6) We should also encourage non-member schools to give HSS.net a call at (800)
258-8550 to become a user.
7) Set yourself and the station up to succeed.
10. COACHES BARBECUE OUTREACH:
GOAL:
To help coaches understand what we are doing, how serious we are and to help
introduce and hammer home our partnership with highschoolsports.net.
11. COACHES BARBECUE OUTREACH:
1) We are a LOCAL website.
2) “If not you, then who?” … each coach needs to commit that someone from the team will
call you with scores and stats every time the team plays.
3) Each station needs to commit that when the coach calls someone will answer.
4) We will offer More Schedules, More Scores, More Statistical information, More Video, More
Photos and a greater High School experience for the athlete, their families and the fans of
their school.
5) Massey Ratings: Massey Matchups, Massey Top 25 and Virtual National Championship.
4) Our coaches stats tool allows teams to create a media distribution list so they only have to
input data once.
5) In the end coach…..you look good to your athletes and their parents.
6) Presentation ideas, sample outreach letters and best practices on the SharePoint site.
14. HOTSHOTS PROGRAM:
1) Program is based on training High School students.
2) Students earn up to $50.00 per game.
3) School Principal picks student (preferably a junior).
4) Student shoots all home and road football games.
5) We will issue gear (Camera, 8GB Memory Card and monopod).
6) Student must have access to high speed internet connection and
windows operating system. (There is currently no Mac solution)
7) They will upload games immediately after the game for on-air and on-line use.
8) Student gets credit on-air and on-line.
9) HotShot program set up, sample outreach letters and other best
practices on the SharePoint site.
15. PROMOTION:
1) Think Different
2) highschoolsports.net is our official on-line content provider
3) Strengthen the co-branding of the local brand and highschoolsports.net brand.
4) Highlight website, Massey Ratings, USA TODAY Super 25, HotShots and “Call to Action”
for viewer submitted material on-air, in BTI and in promotional and marketing campaigns.
5) On-air talent is our biggest asset and must help lead the charge.
6) G-3 creating style guide that will include co-branded looks and opens.
7) Create monthly co-branded newsletter to schools and school booster clubs about your
coverage.
8) Use athletes in uniform for on-air and on-line promotional spots.
9) Do the same thing with the HotShots.
10) It will not grow unless we all talk about it.
16. HSS.NET STATS TOOL:
1) www.stats.highschoolsports.net
2) If you already use it great, if it’s been a while please get reacquainted.
3) Training session will be 7/8
- Getting Started
- Creating user log-ins for staff
- Setting preferences
- Event notifier
- Entering schedules, scores, and stats
- Customizing stat columns
- Import rosters
- Building tiers (not available until after July 19th
)
- Questions and Answers
17.
18.
19.
20. TEST SECTION:
USERNAME: testlm@schedulestar.com
PASSWORD: sstest
Logon and get familiar with the tool
Use only the current school listings available.
You can add scores, stats and create schedules and
rosters
(Do not add any schools)
24. CONTACT LIST:
Broadcast
David Hunt (303) 871-1486 (Work) david.hunt@9news.com
(303) 912-7234 (Cell)
HSS.net
Media Support (800) 686-3471 mediasupport@highschoolsports.net
Coaches Support (800) 258-8550 support@schedulestar.com
Hotshots Technical
David Scott (304) 217-2545 david.scott@highschoolsports.net
SharePoint Site http://gtv/hss
25.
26. CHAMPIONS
It starts with YOU
It’s about your PASSION for High School Sports
It’s about leveraging our LOCAL BRANDS with the highschoolsports.net BRAND
It’s about our COMMITMENT to COMPETE
It’s about becoming the LEADER in high school sports coverage on-air and on-line
It’s about winning High School Sports …. LOCALLY and NATIONALLY
And it all starts with YOU!!!!
Good Luck!!!!!!!