The document discusses various topics related to digital marketing and analytics, including the importance of data insights for optimizing marketing strategy, the AIDA model for online and social media, identifying influencers on platforms like Flickr, the rise of digital media exceeding 50% by 2008, and the decline in recall of advertising messages over time. Many of the topics reference digital marketing concepts from August 2008 based on sources from companies like Isobar and research firms.
Promotion refers to an upward movement of an employee to a higher position with increased pay, responsibilities, and status. The main purposes of promotion are to develop employees and fill higher level roles internally. The key bases of promotion are seniority, merit, and a combination of both. Seniority considers length of service while merit evaluates skills, abilities, and performance. Demotion is the opposite of promotion, involving a shift to a lower position with decreased responsibilities and rank, and can occur due to poor performance or other causes.
The document defines promotion as persuasive communications that modify behavior and thoughts to inform, persuade, and remind consumers. Promotion includes advertising, personal selling, sales promotion, public relations, and direct marketing. The objectives of promotion are to lead to behavior modification, inform consumers, and persuade and remind consumers. Promotion helps communicate product information to potential customers and is crucial for brand building. An effective promotional mix attracts, persuades, and reminds customers of a brand while helping differentiate products and counter competition.
This document discusses the importance of data and analytics in digital marketing. It provides examples of how companies can use web analytics, customer databases, customer profiles and target segments to optimize their marketing strategy and campaigns. Insights from data analysis can help companies improve their targeting and messaging. The document also references various marketing concepts like the marketing mix, AIDA model, and different types of media that can be used in promotion.
Digital marketing involves developing business and marketing strategies that account for changes in customer behavior and the digital ecosystem. An effective strategy considers how people, processes, communications, technology, and capabilities interact and impact the marketing mix. It also questions whether customers have changed in the digital age.
Promotion refers to an upward movement of an employee to a higher position with increased pay, responsibilities, and status. The main purposes of promotion are to develop employees and fill higher level roles internally. The key bases of promotion are seniority, merit, and a combination of both. Seniority considers length of service while merit evaluates skills, abilities, and performance. Demotion is the opposite of promotion, involving a shift to a lower position with decreased responsibilities and rank, and can occur due to poor performance or other causes.
The document defines promotion as persuasive communications that modify behavior and thoughts to inform, persuade, and remind consumers. Promotion includes advertising, personal selling, sales promotion, public relations, and direct marketing. The objectives of promotion are to lead to behavior modification, inform consumers, and persuade and remind consumers. Promotion helps communicate product information to potential customers and is crucial for brand building. An effective promotional mix attracts, persuades, and reminds customers of a brand while helping differentiate products and counter competition.
This document discusses the importance of data and analytics in digital marketing. It provides examples of how companies can use web analytics, customer databases, customer profiles and target segments to optimize their marketing strategy and campaigns. Insights from data analysis can help companies improve their targeting and messaging. The document also references various marketing concepts like the marketing mix, AIDA model, and different types of media that can be used in promotion.
Digital marketing involves developing business and marketing strategies that account for changes in customer behavior and the digital ecosystem. An effective strategy considers how people, processes, communications, technology, and capabilities interact and impact the marketing mix. It also questions whether customers have changed in the digital age.
Path to Purchase Attribution for the Automotive SectorDatalicious
This document discusses population statistics for a country over several decades. The population was 19 million in the 1970s, 36 million in the early 2000s, and an estimated 46 million currently. The population has grown significantly over this time period, increasing by over 25 million people since the 1970s.
Festival of Marketing Datalicious OptimaHub Media AttributionDatalicious
This document discusses using data and attribution modeling to optimize marketing performance. It provides examples of how attribution modeling can reveal that channels like display advertising provide more influence on conversions than traditional last-click attribution suggests. This more accurate view allows for better allocation of budgets across channels to reflect their true returns. The document also shows how attribution adoption has led many clients to increase budgets for channels like display that were previously undervalued.
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...Datalicious
Download the whitepaper here: http://data.li/1N6zuO8
Custom modelling is the most effective form of media attribution among Asia Pacific (APAC) marketers. That’s according to a new study from Econsultancy and Datalicious on the state of media attribution across APAC.
Attribution success in a cross-device world | SMX Sydney 2015Datalicious
With mobile search volume expected to exceed desktop this year, marketers are facing new challenges in understanding how and if their campaigns are succeeding. Google, Microsoft, Facebook and others all have various approaches for measuring and reporting cross-device impact. In his SMX Sydney presentation, Christian Bartens looked in-depth at how marketers are approaching new data that's now available, including Google's estimated total conversions reporting, proper modelling and tagging for better cross-device attribution.
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDatalicious
Mat Hauck presented at Forrester's Forum for Marketing Leaders in New York City on customer data silos, how they impact revenue and customer service, and overcoming these challenges with the OptimaHub.
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
Presenting Data Visualizations to ClientsDatalicious
This document discusses best practices for presenting data visualizations. It begins by emphasizing that visualizations should provide insight rather than just pictures. It then provides tips for presenting visualizations in PowerPoint, including serving insights clearly, being brief and consistent, and providing memorable takeaways. The document also covers dealing with complex charts, common visualization pitfalls like 3D and scaling issues, and following Tufte's data-ink ratio principle of using ink only for data presentation.
SuperTag is an industry leading free signup tag management platform that works to simplify data collection and improve marketing strategy. Users can setup, test and deploy site tags through a single management system without needing to know Javascript.
By using SuperTag, you can simplify your tag management, increase website performance, widen the conversion funnel and improve your digital marketing effectiveness.
Eliminate the use of inaccurate ‘last click’ attribution with OptimaHub MediaAttribution. Advertisers can use this tool to get an accurate marketing ROI across all channels and to optimise media spend accordingly.
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
The document discusses multi-channel analytics and metrics. It provides an overview of Datalicious, a company that offers data services including data collection, analytics, insights, and campaigns. The workshop covers metrics frameworks, media attribution, channel integration, and re-marketing. Standardized roll-up metrics are proposed to measure people reached, engaged, converted, and delighted across marketing channels. Context is important when interpreting metrics like providing details on the type of campaign or customers.
Smart Tag Management and Data Drive Online MarketingDatalicious
The document discusses how Datalicious uses data from various sources to provide strategic marketing services to customers. It explains how Datalicious combines behavioral data, third party data, and transactional data to develop a "total market view" that provides insights into prospects, customers, and their movement through the customer lifecycle. These insights are used to target, personalize campaigns, and optimize marketing activities like reaching audiences, onboarding new customers, and improving the customer experience across channels.
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
Has technology killed privacy? Consumer tracking and targeting technologies, especially in digital, always seem to be a few years ahead of the law which seems to create an ongoing legal grey-zone. What are these technological advances, how could they impact privacy and what should companies do about this trend?
SuperTag - the Smart Solution for Tag Management - v17 websiteDatalicious
The document describes a tag management solution called SuperTag that allows marketers to easily implement and update tags across websites and platforms without technical support. SuperTag provides centralized rules to trigger tags and collects data to provide insights like media attribution and user behavior analysis. It aims to help overcome barriers between marketing and technology teams and improve campaign execution, content relevance, and reporting accuracy.
Analytics pays back $10.66 for every dollar spentDatalicious
Nucleus Research examined 60 analytics ROI case studies and found that organizations earn an average of $10.66 for every $1 spent on analytics technologies like business intelligence, performance management, and predictive analytics. Nucleus also found that analytics deployments delivered the highest ROI when integrated with three or more data sources related to revenues and costs, and when consultants were used to maximize integration and returns. Despite skepticism, analytics represents one of the most attractive investment opportunities available given its potential for high returns through improved visibility and decision-making.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Path to Purchase Attribution for the Automotive SectorDatalicious
This document discusses population statistics for a country over several decades. The population was 19 million in the 1970s, 36 million in the early 2000s, and an estimated 46 million currently. The population has grown significantly over this time period, increasing by over 25 million people since the 1970s.
Festival of Marketing Datalicious OptimaHub Media AttributionDatalicious
This document discusses using data and attribution modeling to optimize marketing performance. It provides examples of how attribution modeling can reveal that channels like display advertising provide more influence on conversions than traditional last-click attribution suggests. This more accurate view allows for better allocation of budgets across channels to reflect their true returns. The document also shows how attribution adoption has led many clients to increase budgets for channels like display that were previously undervalued.
Datalicious Econsultancy Whitepaper: State of Marketing Attribution in Asia P...Datalicious
Download the whitepaper here: http://data.li/1N6zuO8
Custom modelling is the most effective form of media attribution among Asia Pacific (APAC) marketers. That’s according to a new study from Econsultancy and Datalicious on the state of media attribution across APAC.
Attribution success in a cross-device world | SMX Sydney 2015Datalicious
With mobile search volume expected to exceed desktop this year, marketers are facing new challenges in understanding how and if their campaigns are succeeding. Google, Microsoft, Facebook and others all have various approaches for measuring and reporting cross-device impact. In his SMX Sydney presentation, Christian Bartens looked in-depth at how marketers are approaching new data that's now available, including Google's estimated total conversions reporting, proper modelling and tagging for better cross-device attribution.
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDatalicious
Mat Hauck presented at Forrester's Forum for Marketing Leaders in New York City on customer data silos, how they impact revenue and customer service, and overcoming these challenges with the OptimaHub.
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
Presenting Data Visualizations to ClientsDatalicious
This document discusses best practices for presenting data visualizations. It begins by emphasizing that visualizations should provide insight rather than just pictures. It then provides tips for presenting visualizations in PowerPoint, including serving insights clearly, being brief and consistent, and providing memorable takeaways. The document also covers dealing with complex charts, common visualization pitfalls like 3D and scaling issues, and following Tufte's data-ink ratio principle of using ink only for data presentation.
SuperTag is an industry leading free signup tag management platform that works to simplify data collection and improve marketing strategy. Users can setup, test and deploy site tags through a single management system without needing to know Javascript.
By using SuperTag, you can simplify your tag management, increase website performance, widen the conversion funnel and improve your digital marketing effectiveness.
Eliminate the use of inaccurate ‘last click’ attribution with OptimaHub MediaAttribution. Advertisers can use this tool to get an accurate marketing ROI across all channels and to optimise media spend accordingly.
Real-time Single Customer View
Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.
The document discusses multi-channel analytics and metrics. It provides an overview of Datalicious, a company that offers data services including data collection, analytics, insights, and campaigns. The workshop covers metrics frameworks, media attribution, channel integration, and re-marketing. Standardized roll-up metrics are proposed to measure people reached, engaged, converted, and delighted across marketing channels. Context is important when interpreting metrics like providing details on the type of campaign or customers.
Smart Tag Management and Data Drive Online MarketingDatalicious
The document discusses how Datalicious uses data from various sources to provide strategic marketing services to customers. It explains how Datalicious combines behavioral data, third party data, and transactional data to develop a "total market view" that provides insights into prospects, customers, and their movement through the customer lifecycle. These insights are used to target, personalize campaigns, and optimize marketing activities like reaching audiences, onboarding new customers, and improving the customer experience across channels.
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
Has technology killed privacy? Consumer tracking and targeting technologies, especially in digital, always seem to be a few years ahead of the law which seems to create an ongoing legal grey-zone. What are these technological advances, how could they impact privacy and what should companies do about this trend?
SuperTag - the Smart Solution for Tag Management - v17 websiteDatalicious
The document describes a tag management solution called SuperTag that allows marketers to easily implement and update tags across websites and platforms without technical support. SuperTag provides centralized rules to trigger tags and collects data to provide insights like media attribution and user behavior analysis. It aims to help overcome barriers between marketing and technology teams and improve campaign execution, content relevance, and reporting accuracy.
Analytics pays back $10.66 for every dollar spentDatalicious
Nucleus Research examined 60 analytics ROI case studies and found that organizations earn an average of $10.66 for every $1 spent on analytics technologies like business intelligence, performance management, and predictive analytics. Nucleus also found that analytics deployments delivered the highest ROI when integrated with three or more data sources related to revenues and costs, and when consultants were used to maximize integration and returns. Despite skepticism, analytics represents one of the most attractive investment opportunities available given its potential for high returns through improved visibility and decision-making.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Service Marketing in the Digital Age
1. [
service
marke,ng
]
Service
marke+ng
in
the
digital
age
and
the
importance
of
data
2. web
analy+cs
marke+ng
customer
campaigns
databases
“Helping
companies
data
op/mize
their
marke/ng
strategy
insights
by
providing
ac/onable
insights
ac+on
based
on
solid
data
analysis.”
media
customer
plans
profiles
target
segments
[
august
2008
]
[
datalicious.com
]
3. web
analy+cs
marke+ng
customer
campaigns
databases
data
insights
ac+on
media
customer
plans
profiles
target
segments
[
august
2008
]
[
datalicious.com
]
44. [
digital
universe
today
]
[
august
2008
]
[
source:
isobar
]
[
datalicious.com
]
45. [
virtual
shopfront
]
what
if
your
store
is
not
listed
in
Google?
[
august
2008
]
[
source:
jeffrey
cole,
surveying
the
digital
future
]
[
datalicious.com
]
56. [
age
of
synthesisers
]
web
2.0
10%
1%
100%
Synthesisers
Consumers
Creators
find,
adapt,
start
groups,
search
for
and
find
add
to
and
create
and
content
share
publish
[
august
2008
]
[
source:
isobar
]
[
datalicious.com
]
60. [
back
to
basics
]
search
service
(7Ps)
product
(5Ps)
company
promo,on
consumer
experience
brand
wom,
blogs,
emails,
reviews,
communi+es,
social
networks,
photo
sharing,
video
sharing
[
august
2008
]
[
source:
don
schultz,
northwestern
university
]
[
datalicious.com
]
68. [
case
study
]
§ The
7Ps
of
service
marke+ng
– Simpsons
of
PoPs
Point
Hotel
example
§ Most
popular
hotel
for
Sydney
on
TripAdvisor.com
§ High
organic
Google
ranking
for
“PoPs
Point
Hotel”
§ Actual
hotel
website
rather
average
and
outdated
§ Group
task
– Split
into
groups
§ Maximum
of
5
students
in
each
group
§ Maximum
of
2
students
presen+ng
results
– Present
the
7Ps
of
service
marke+ng
§ Use
the
above
hotel
as
the
key
example
for
each
P
§ Show
the
hotel’s
strength
and
weaknesses
for
each
P
§ Suggest
improvements
for
the
hotel’s
weaknesses
[
august
2008
]
[
datalicious.com
]