This document outlines a 20-year marketing plan for a woman named Iyeen Iyeen Velasco to become the richest tree in the world according to the Guinness Book of World Records. The plan details her vision, mission, and goals which include being a model wife, mother, daughter, sister, and business manager. It also discusses monitoring her progress through habits, conscience, and financial checks. The conclusion emphasizes that growing together with others is sweeter than any individual achievement or title.