The document discusses the importance of social media, noting that 65% of teen internet users and 35% of adult internet users use social media. It also mentions that social media remains popular in small towns and its user bases continue to grow both in number of people and time spent, with some spending over 7 hours per day on social media. Additionally, the social media industry generates hundreds of millions of dollars in revenue, showing its economic significance. In summary, social media plays a large role in how people, especially youth, engage with their communities and spend their time online, and has become a major business.

1. why social media matters

2. People use them65%of teen Internet users35%of adult Internet usersSource: Pew Internet & American Life Project

3. What’s active in your communitySource: Survey of participants

4. Still popular in small townsSource: Pew Internet and American Life Project

5. They’re growing = more peopleSource: Compete

6. They’re growing = more peopleSource: Compete

7. More people spending more time5:35:052:10:27Source: Nielsen

8. More people spending more time7:01:4121:4016:04Source: Nielsen

9. More people spending more time and more money$209 millionSource: Borrell Associates

10. Don’t forgetOpportunity fordoing something never before possible