This document is a proposal from Michael J Mika, a digital marketing consultant, for a service called 2ManyApps to help optimize websites for mobile users. The proposal discusses how mobile experiences need to be tailored specifically for each mobile platform and not just be a copy of the desktop site. It proposes a 4 step audit to analyze if a site is optimized for mobile, if landing pages are designed for touchscreens, if A/B testing has been done, and if monetization through search ads is needed. The audit would provide recommendations on mobile content, landing pages, touchpoints back to the main site, and determining if an app makes sense for the business.

1. 2ManyApps
Optimize your digital space
Prepared by:
Michael J Mika |Digital Marketing Consultant
302-234-4678 | mjmika@gmail.com
1 November 2013

2. …Have you had this conversation?
2ManyApps
| Optimize your digital space

3. Let me help you find the answer
Mobile is an opportunity to customize away from
your desktop. It does not need to inherit every
aspect of your main site
2ManyApps
| Optimize your digital space

4. It is not just about Responsive Design
Coding can make your site fit any platform….but
content has to be tailored, edited and
determined specifically for the user of each
2ManyApps
| Optimize your digital space

5. First digital concept to follow.
Don't force fit your desktop experience
without considering the mobile specific
interactions
2ManyApps
| Optimize your digital space

6. Simple game-plan for success.
Customize the mobile
experience
 Minimize keyboard
use
 Don't show
everything at
once
 Consider your load
time
 Revisit your
navigation
2ManyApps
| Optimize your digital space

7. Answer these 4 questions.
2ManyApps
1. Is your site optimized for
mobile | tablet | TV
viewers?
4StepAudit
2. Do you have landing pages
that are designed for fingers
and not mice?
3. Have you used A/B testing to
prove site meets your
marketing goals?
2ManyApps
| Optimize your digital space
4. Do you need to monetize site
through Search Ad words?

8. My actionable site audit will…
 Show you how to write
content for mobile devices
 Recommend Landing
Pages to achieve your
goals
 Create logical touch-points
back to main website from
mobile devices
 Determine if an app is your
next best marketing
decision.
Simple landing page templates
2ManyApps
| Optimize your digital space

9. Finally, we will talk about Apps & You
Let’s define whether your App makes sense for your
business and users, and then move forward.
2ManyApps
| Optimize your digital space

10. 2ManyApps
Optimize your digital space
Thank you,
for your time today
Michael J Mika |Digital Marketing Consulttant | 302-353-7268 | mjmika@gmail.com