The document discusses plans to start a clothing brand, including designing t-shirts, choosing an embroidered crew neck style, and finding a company to produce them. It also discusses advertising strategies, comparing to the well-known brand Carhartt and how they appeal to different demographics. Plans are outlined to hire photographers and models to take promotional photos of people wearing the branded clothing, with included costs for production and advertising totaling over £6,932.93.

1. Why should you invest in me?
Iv found a niche in the market the simplicity of the logo but the way that the
name appeals to people of all socio economic status because of the flip on the
two fonts in the brand name
In the dictionary it says arranged or distributed according to class or designating
the parts of a publication that contains advertisements or lists arranged by
category, this is used in relevance to the way I want to advertise my product
because its aimed at a certain demographic but because of the sophistication of
the text it could be aimed higher if the person thinks the demographic is them.

2. In the process of designing my t-shirt I had to think of the style which I thought
would sell the most and there are 3 styles of plain t-shirt I had the decision
between Crew neck, V neck & Crew neck with a pocket
After looking at the designs I came to the conclusions of using the crew neck t-
shirt which is the most recognised and simple but effective t-shirt to use.
Originally I was going to buy a bulk amount of t-shirts either branded champion,
fruit of the loom or American apparel and then have them screen printed.After
looking at different company’s I found fire label merchandisingwho can give you
a quote of the work you want done if you explain how you want it. I was able to
instead of have it screen printed on have the brand name embroidered into the t-
shirt which makes it look more professional and better quality as prints can fade
off after a few washes.

3. Have someone wearing a Carhartt product
Carhartt is a very well known brand for their quality of material and product as it
is used by a lot of company’s as work uniform for their staff.
Their Clothing is a bit more expensive than the RRP of my product but a good
brand to take a look at as they focus on their advertising a lot because of the
different demographics of people they aim their product at. They sponsor a lot of
different sports stars such as skateboarders, BMX’ers which keeps their brand on
the face of these extreme sportsman in the photo shoots they do and people will
notice the products, as well as this they have two brands within themselves
which is just standard carhartt which is the standard clothing for workers etc but
there is also Carhartt WIP (work in progress) which is the more fashion based
clothing.
As part of the advertising campaign they made a series of videos showing the
illustrator drawing the posters which were used in the campaign, this is how I
discovered that they were actually drawn. This adds to the campaign and
advertises the illustrator himself, The part which makes the campaign so
interesting and eye catching is the way that it looks like a models photo shoot
and they have still subliminally the brands clothes on the drawings of the
models, In the video you can see that purposely they have emphasized on the
brand logo when he rubs it out a few times to draw your attention to the badge
but it looks like a mistake the artist has made.
How I am bettering the Carhartt is through price, I will be a lot cheaper but
still having a top quality product.
Have people standing of the target audience I am aiming at

4. Wearing branded clothing
I found a website called Photographers for you which allows you to put forward
the job you have in place and you tick boxes as how you would like it to be and
freelance photographers respond to this via email giving you a wide variety of
things to choose from with different price ranges.
Initial quote for photographer is £325
Including model will be £100 + £100 for hair and make up artist on location]
The photographer and models travel costs are included
Tshirts x 50 white crew neck embroiderd £229.80
Software £2685.63
Travel for myself 17.50
Graphic designer to do logo £300
Full A4 Spread in FHM £3,500
Overall - £6,932.93