1. Product Strategy
Formulation Existing New
(Growth Strategy)Intensive Growth Strategy Market
Paenetation Product
(Corporate Level Strategy) Stability Strategy Integration
GrowthStrategyDevelopment
Retrenchment Strategy Diversification Growth Strategy
Market Development Diversification
(Business Level Strategy) Vertical Strategy
Horizontal
-Backward Strategy -Joint
Venture
(Functional Level Strategy) -Froward Strategy
-Merger
-Alliance
Porter Generic Strategy Competitive Advantage
Low cost Product unique
Broad Cost Leader Strategy Different/strategy
Narrow Focus Strategy Focus Strategy
Low cost Different/strategy
Strategy and Competitive Advantage

2. Strategy
Competitive Advantage
SWOT -
-Strengths -Weaknesses
- Opportunities -Threats
Five Forces
1.
2.
3.
4.
5.
-

3. (1)
(Market Growth Rate) (2)
(Market Share)
- (Question Marks) :
- (Stars) :
(Cash Cows)

4. ( Dogs)
Global competition
and national competitive advantage
6 (Michael E. Porter)
Diamond Model
1. (Factor Conditions)
,
2. (Demand Conditions)
3. (Relate &
Support Industry)

5. 4. (Firm
Strategy, Structure Rivalry)
5. (Chance)
6. (Government
4
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3. 54010971485
4. 54010971491
5. 52010913787