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1.
The BP and Toyota cases concern companies that acted in ways
that would clearly cause harm to the public and/or the planet.
To do so, individuals at many levels played a part. If you
worked in the marketing department of BP or Toyota, explain
your department’s responsibility related to these issues. You
must use the text and at least one additional scholarly source.
2.
Describe ethical considerations with regard to marketing to
children. When the marketers’ pitch includes a cause
component, such as a breakfast cereal that promises to provide
breakfasts to undernourished school children, explain whether
this is ethical or unethical marketing. You must use the text
and at least one additional scholarly source.

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