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Overview:
Travel & Tourism
Industry
Tourism
The temporary, short-term
movement of people to
destinations outside the places
where they normally live and
work and their activities during
their stay at these destinations.
Visitors
Tourists – temporary visitors
staying at least 24 hours in
the country visited whose
purpose is not for
employment but for leisure,
business, family, mission or
meeting.
Excursionists – temporary
visitors staying less than 24
hours in the destination visited
and not making an overnight
stay.
Why do people
travel?
The Psychology of
Travel
Motivation for travel
1. Escape
2. Relaxation
3. Relief of tension
4. Sunlust
5. Physical
6. Health
7. Family togetherness
8. Interpersonal relations
9. Roots or ethnic
10. Maintain social contacts
11. Convince oneself of one’s achievements
12. Show one’s importance to others
13. Status and prestige
14. Self-discovery
15. Cultural
16. Education
17. Professional/business
18. Wanderlust
19. Interest in foreign areas
20. Scenery
4 Classes of travel motivators
1.Physical motivators
2.Cultural motivators
3.Interpersonal motivators
4.Status and prestige motivators
Physical motivators
Related to physical rest, sports
participation, beach recreation,
relaxing entertainment and other
motivations directly connected with
health.
Cultural motivators
Include the
desire to know
about other
countries – their
music, art, folklore,
dances, paintings
and religion
Interpersonal motivators
Pertain to the desire to meet
other people, visit friends or
relatives, escape from routine, from
family and neighbors
Status and prestige motivators
Concern ego needs and personal
development.
Included in this group are trips related to
business, conventions, study and pursuit of
hobbies and education. Travel would
enhance one’s recognition and good
reputation.
Travel as a means to satisfy a
need and want
Vacation travel is viewed as a vehicle to
satisfy one’s need and wants. Tourists
take vacations in the belief that these
vacations will satisfy, either completely
or partially, various needs and wants.
Maslow’s Hierarchy of needs
Self-Actualization
Aesthetic
Cognitive
Esteem
Belonging and Love
Safety
Physiological
Maslow’s hierarchy of needs
1. Physiological – hunger, thirst, rest,
activity
2. Safety – safety and security, freedom
from fear and anxiety
3. Belonging and Love – affection, giving
and receiving love
4. Esteem – self-esteem, self respect, and
esteem from others
5. Cognitive – to know, to understand and to
explore and tackle the unknown
6. Aesthetic – to find symmetry, order,
beauty, and structure in the world.
7. Self-Actualization – personal self-
fulfillment
Classification of
travelers based on
personality
Psychocentric
travelers
- People centered on self
- Inhibited and Unadventuresome
- Strong desire for consistency and the
familiar
- Prefer to visit “safe” destinations
- Do not like to experiment with
accommodations, food and
entertainment.
- Prefers a tour that is completely
arranged.
- They prefer to drive to a
destination.
Allocentric
travelers
- People having interest and
attention on other persons
- Highly curious and thrive on
stimulation and change
- Have a strong need for variety and
new experiences
- They seek destinations that offer
them an opportunity to experience
totally different cultures and
environments.
Midcentric
travelers
- Not particularly adventurous, yet
they are not afraid to try new
experiences as long these are
neither too odd nor too
challenging.
Classification of
travelers based on
purpose of travel
Business travelers
1.Regular business travelers
2.Business travelers attending
meetings, conventions and
congresses
3.Incentive travelers
Regular business travelers
- The cost of the trip is shouldered
by a company.
- Most of the business travelers are
well-educated, rich, have high-
level jobs and tend to fly often.
Meetings, conventions,
congresses
A regular formalized meeting of
an associations or body or a
meeting sponsored by an
association or body on a regular
or ad hoc basis
Incentive travel
A special type of travel given by
firms to employees as a reward for
some accomplishment or to
encourage employees to achieve
more that what is required.
Pleasure/personal travelers
1.Resort travelers
2.Family pleasure travelers
3.The elderly
4.Singles and couples
Travel constraints
1.Lack of money
2.Lack of time
3.Lack of safety and
security
4. Physical disability
5. Family commitments
6. Lack of interest in travel
7. Fears of travel
Forms of tourism
(unwto)
Forms of Tourism (UNWTO)
Domestic Tourism
Inbound Tourism
Outbound Tourism
Internal Tourism
National Tourism
International Tourism
Domestic Tourism
oConsists of the activities of visitors within
the economic territory of the country they
are residing in.
oIt refers to tourists traveling from their
normal domicile to other areas within a
country.
oThese tourists are called resident visitors.
Inbound Tourism
oThis involves the activities of
non-resident visitors within the
country of reference. This leads
to importation of overseas
currency.
Outbound Tourism
oThis tourism comprises of activities
of resident visitors outside the
country of reference.
oIt refers to residents visiting
another country and exporting
currency to other countries.
Internal Tourism
oA combination of inbound tourism and
domestic tourism.
oThis involves the activities of both the
resident and non-resident visitors
within the country of reference as part
of domestic or international tourism
trips.
National Tourism
oIt is domestic tourism and outbound
tourism combined. This means that the
activities of resident visitors within and
outside the country of reference. These
could be part of domestic or outbound
tourism trips.
International Tourism
oThis refers to the combination of inbound
tourism and outbound tourism. This involves
the activities of resident visitors which are
outside the country of reference that can
either as part of domestic or outbound
tourism trips and the activities of non-
resident visitors within the economic
territory of the country on inbound trips.
Transportation
oAny mode that moves people from
one place to another by air, sea,
and land travel.
Hostelry/Lodging
oAny place that provides
lodging to a guest
Recreation and Leisure
oRecreation describes anything
related with sights and activities.
oLeisure is related to the time
attributed to undertake an activity
or avail of a service.
Government
oThis is a policy-making mechanism
that sets the standards on how
tourism should be developed and
marketed.
Travel Trade
o- Made up of middle men or intermediaries
between the traveller and supplier.
oTravel agents – retail the tourism product
and sell them individually to potential travel.
oTour operators – they package the tourism
product into one package is considered to be
a wholesaler.

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1-Overview-on-Travel-and-Tourism-Industry.pptx

  • 2. Tourism The temporary, short-term movement of people to destinations outside the places where they normally live and work and their activities during their stay at these destinations.
  • 3. Visitors Tourists – temporary visitors staying at least 24 hours in the country visited whose purpose is not for employment but for leisure, business, family, mission or meeting.
  • 4. Excursionists – temporary visitors staying less than 24 hours in the destination visited and not making an overnight stay.
  • 7. Motivation for travel 1. Escape 2. Relaxation 3. Relief of tension 4. Sunlust 5. Physical 6. Health 7. Family togetherness
  • 8. 8. Interpersonal relations 9. Roots or ethnic 10. Maintain social contacts 11. Convince oneself of one’s achievements 12. Show one’s importance to others 13. Status and prestige
  • 9. 14. Self-discovery 15. Cultural 16. Education 17. Professional/business 18. Wanderlust 19. Interest in foreign areas 20. Scenery
  • 10. 4 Classes of travel motivators 1.Physical motivators 2.Cultural motivators 3.Interpersonal motivators 4.Status and prestige motivators
  • 11. Physical motivators Related to physical rest, sports participation, beach recreation, relaxing entertainment and other motivations directly connected with health.
  • 12. Cultural motivators Include the desire to know about other countries – their music, art, folklore, dances, paintings and religion
  • 13. Interpersonal motivators Pertain to the desire to meet other people, visit friends or relatives, escape from routine, from family and neighbors
  • 14. Status and prestige motivators Concern ego needs and personal development. Included in this group are trips related to business, conventions, study and pursuit of hobbies and education. Travel would enhance one’s recognition and good reputation.
  • 15. Travel as a means to satisfy a need and want Vacation travel is viewed as a vehicle to satisfy one’s need and wants. Tourists take vacations in the belief that these vacations will satisfy, either completely or partially, various needs and wants.
  • 16. Maslow’s Hierarchy of needs Self-Actualization Aesthetic Cognitive Esteem Belonging and Love Safety Physiological
  • 17. Maslow’s hierarchy of needs 1. Physiological – hunger, thirst, rest, activity 2. Safety – safety and security, freedom from fear and anxiety 3. Belonging and Love – affection, giving and receiving love
  • 18. 4. Esteem – self-esteem, self respect, and esteem from others 5. Cognitive – to know, to understand and to explore and tackle the unknown 6. Aesthetic – to find symmetry, order, beauty, and structure in the world. 7. Self-Actualization – personal self- fulfillment
  • 20. Psychocentric travelers - People centered on self - Inhibited and Unadventuresome - Strong desire for consistency and the familiar - Prefer to visit “safe” destinations
  • 21. - Do not like to experiment with accommodations, food and entertainment. - Prefers a tour that is completely arranged. - They prefer to drive to a destination.
  • 22. Allocentric travelers - People having interest and attention on other persons - Highly curious and thrive on stimulation and change
  • 23. - Have a strong need for variety and new experiences - They seek destinations that offer them an opportunity to experience totally different cultures and environments.
  • 24. Midcentric travelers - Not particularly adventurous, yet they are not afraid to try new experiences as long these are neither too odd nor too challenging.
  • 25. Classification of travelers based on purpose of travel
  • 26. Business travelers 1.Regular business travelers 2.Business travelers attending meetings, conventions and congresses 3.Incentive travelers
  • 27. Regular business travelers - The cost of the trip is shouldered by a company. - Most of the business travelers are well-educated, rich, have high- level jobs and tend to fly often.
  • 28. Meetings, conventions, congresses A regular formalized meeting of an associations or body or a meeting sponsored by an association or body on a regular or ad hoc basis
  • 29. Incentive travel A special type of travel given by firms to employees as a reward for some accomplishment or to encourage employees to achieve more that what is required.
  • 30. Pleasure/personal travelers 1.Resort travelers 2.Family pleasure travelers 3.The elderly 4.Singles and couples
  • 31. Travel constraints 1.Lack of money 2.Lack of time 3.Lack of safety and security
  • 32. 4. Physical disability 5. Family commitments 6. Lack of interest in travel 7. Fears of travel
  • 34. Forms of Tourism (UNWTO) Domestic Tourism Inbound Tourism Outbound Tourism Internal Tourism National Tourism International Tourism
  • 35. Domestic Tourism oConsists of the activities of visitors within the economic territory of the country they are residing in. oIt refers to tourists traveling from their normal domicile to other areas within a country. oThese tourists are called resident visitors.
  • 36. Inbound Tourism oThis involves the activities of non-resident visitors within the country of reference. This leads to importation of overseas currency.
  • 37. Outbound Tourism oThis tourism comprises of activities of resident visitors outside the country of reference. oIt refers to residents visiting another country and exporting currency to other countries.
  • 38. Internal Tourism oA combination of inbound tourism and domestic tourism. oThis involves the activities of both the resident and non-resident visitors within the country of reference as part of domestic or international tourism trips.
  • 39. National Tourism oIt is domestic tourism and outbound tourism combined. This means that the activities of resident visitors within and outside the country of reference. These could be part of domestic or outbound tourism trips.
  • 40. International Tourism oThis refers to the combination of inbound tourism and outbound tourism. This involves the activities of resident visitors which are outside the country of reference that can either as part of domestic or outbound tourism trips and the activities of non- resident visitors within the economic territory of the country on inbound trips.
  • 41. Transportation oAny mode that moves people from one place to another by air, sea, and land travel.
  • 42. Hostelry/Lodging oAny place that provides lodging to a guest
  • 43. Recreation and Leisure oRecreation describes anything related with sights and activities. oLeisure is related to the time attributed to undertake an activity or avail of a service.
  • 44. Government oThis is a policy-making mechanism that sets the standards on how tourism should be developed and marketed.
  • 45. Travel Trade o- Made up of middle men or intermediaries between the traveller and supplier. oTravel agents – retail the tourism product and sell them individually to potential travel. oTour operators – they package the tourism product into one package is considered to be a wholesaler.