1st GST training in Viengxay district, Huaphanh province, Lao PDR, 2nd GST in Nonghet district, Xiengkhuang province, Lao PDR

1. Northern Smallholder Livestock
Commercialization Project
ADB Loan No. 3198–LAO (SF) and IFAD Loan No. 2000001743
DTEAP: Final Draft
Making a business plan for LPMGs
March 2018
Loan Implementation Consultants:
Mr. Phetsoulaphonh Choulatida
Mr. Geoffrey Quartermaine Bastin
Mr. Anthny Bott
A user’s guide for Group Support Team (GST) use only
Vientiane Project Management Office (VPMO)
Vientiane, Lao PDR
Prepared by:
Dr. Tien Vannasouk, DDG of DTEAP
Mr. Viengxay Photakoun, Chef of Agribusiness Division
Mr. Phitthasone Thepsombath, Farmer Group Support Officer
(Department of Technical Extension & Agro-Processing)

2. Northern Smallholder Livestock
Commercialization Project
ADB Loan No. 3198–LAO (SF) and IFAD Loan No. 2000001743
DTEAP: ຘະຍັຍຎຸຍຎຸຄຘຸຈ຋ໟາງ
ກາຌຘໟາຄ຿ຏຌ຋ຸຖະກິຈ ຘໍາຖັຍ ກາຌຖໟຽຄຘັຈ຾ຑືໄບ຾ຎຸຌຘິຌ຃ໟາ
຾ຈືບຌຓີຌາ 2018
ກະກຽຓເຈງ:
ຈຕ. ຉຽຌ ທັຌຌະຘຸກ, ປບຄນົທໜໟາກົຓ
຋ໞາຌ ທຽຄໂຆ ເຑຉະກຸຌ, ນົທໜໟາຑະ຿ຌກ຋ຸຖະກິຈກະຘິກໍາ
຋ໟາທ ຑິຈ຋ະຘບຌ ຾຋ຍຘົຓຍັຈ, ທິຆາກາຌຘະໜັຍຘະໜູຌກຸໞຓຆາທກະຘິກບຌ
(ກົຓຘົົ່ຄ຾ຘີຓ຾ຉັກຌິກ ຿ຖະ ຎຸຄ຿ຉໞຄກະຘິກໍາ)
຋ີຓຄາຌ຋ີໄຎຶກຘາເ຃ຄກາຌ:
຋ໟາທ ຾ຑັຈຘຸຖະຑົຌ ຅ຸຖະ຋ິຈາ
຋ໟາທ ຾຅ັຒ ຍາຘ໌ຉິຌ
຋ໟາທ ຿ບຌເ຋ຌີ ຍບຈ຋໌
຾ບກະຘາຌແຆໟ ຘໍາຖັຍ ຋ີຓຄາຌຘະໜັຍຘະໜູຌກຸໞຓຖໟຽຄຘັຈ (GST)
ນໟບຄກາຌ຃ຸໟຓ຃ບຄເ຃ຄກາຌຂັ໅ຌຘູຌກາຄ (VPMO)
ຌະ຃ບຌນຼທຄທຽຄ຅ັຌ , ຘ.ຎ.ຎ ຖາທ

3. Project Implementation Manual (PIM)
• LPMGs makes production plans (in order to
access the ADB grants under Component 2),
and Households makes business plans (in
order to apply for IFAD loans under
Component 3)

4. ຾ບກະຘາຌ຃ູໞຓື຅ັຈຉັ໅ຄຎະຉິຍັຈເ຃ຄກາຌ (PIM)
• ກຸໞຓຆາທກະຘິກບຌຖໟຽຄຘັຈ຾ຎຸຌຘິຌ຃ໟາ ຅ະໂຈໟຘໟາຄ
຿ຏຌກາຌຏະຖິຈ ຂບຄກຸໞຓ (຾ຑືໄບ຾ຂົ໅າ຾ຊິຄ຋ຶຌຆໞທງ຾ນຼືບຖໟາ
ຂບຄ຾ບຈີຍີ ຑາງແຉໟບົຄຎະກບຍ຋ີ 2 ຂບຄເ຃ຄກາຌ),
຿ຖະ ຘະຓາຆິກກຸໞຓແຌ຿ຉໞຖະ຃ົທ຾ປືບຌ ຅ະຘໟາຄ຿ຏຌ
຋ຸຖະກິຈ ຂບຄຉົຌ຾ບຄ (຾ຑືໄບ຾ຂົ໅າ຾ຊິຄ຋ຶຌກູໟດືຓຂບຄບີຒຸຈ
ຑາງແຉໟບົຄຎະກບຍ຋ີ 3 ຂບຄເ຃ຄກາຌ)

5. Making a business plan
for a livestock production and
marketing group (LPMG)

6. ຿ຏຌ຋ຸຖະກິຈ
ຘໍາຖັຍ ຘົົ່ຄ຾ຘີຓກາຌຖໟຽຄຘັຈ຾ຎຸຌຘິຌ຃ໟາ

7. Goals
• Help disseminate improved livestock
commercialization technologies through use
of business plans.
• Understand how to make a business plan so
that GST can help LPMGs.
• Determine how GST can use of business plans
to scale out technologies in beef sector of Lao
PDR.

8. ຾ຎູົາໝາງ
• ຆໞທງ຾ຏີງ຿ຏໞ ຎຸຍຎຸຄທິຆາກາຌຖໟຽຄຘັຈ຾ຑືໄບ຾ຎຸຌຘິຌ຃ໟາ
ເຈງຏໞາຌ ກາຌຌໍາແຆໟ ຿ຏຌ຋ຸຖະກິຈ.
• ຾ຂົ໅າແ຅ ທິ຋ີກາຌຘໟາຄ຿ຏຌ຋ຸຖະກິຈ ຿ຖະ ຘາຓາຈຊໞາງ
຋ບຈຉໍ່ຏູໟບືໄຌໂຈໟ.
• ກໍາຌົຈປູຍ຿ຍຍ ທິ຋ີກາຌຌໍາແຆໟ຿ຏຌ຋ຸຖະກິຈ ຾ຑືໄບ຾ຘີຓ
ຂະນງາງ຾ຉັກເຌເຖງີແຌຂະ຿ໜຄຖໟຽຄຘັຈ຾ຎຸຌຘິຌ຃ໟາ.

9. Perspectives
• Since the LPMGs are going to start a new
business (1 out of 7 models of NAFRI).
• The LPMGs must attract other investors and/or
providers of capital (e.g., loan) to get their
business started.
• The LPMGs need to present a business plan to
convince others to take the financial risk.

10. ທັດສະນະແນວຄວາມຄິດ
• ກໍາຖັຄຖິ຾ຖີໄຓ ຋ຸຖະກິຈແໝໞແຈໜືໄຄ.
• ຈຶຄຈູຈຌັກຖົຄ຋ືຌ ຿ຖະ/ນຼື ຏູໟແນໟ຋ືຌ (ຉົທດ່າຄ຾ຆັົ່ຌ., ຾ຄິຌ
ກູໟ) ຾ຑືໄບໂຈໟ຾ຖີໄຓຈໍາ຾ຌີຌ຋ຸຖະກິຈ.
• ຅ໍາ຾ຎຸຌຉໟບຄໂຈໟ ຌໍາຘະ຾ໜີ຿ຏຌ຋ຸຖະກິຈ ຾ຑືໄບ ເຌໟຓຌໟາທ
ຏູໟບືໄຌໃ ປໞທຓຘໞຽຄຖົຄ຋ືຌ.

11. Learning Objectives
1. What is a Business Plan?
2. Why is a Business Plan important?
3. What are the components of a
Business Plan?

12. ຅ຸຈຎະຘົຄຂບຄກາຌປຽຌປູໟ
1. ຿ຏຌ຋ຸຖະກິຈ ຿ຓໞຌນງັຄ?
2. ຾ຎຸຌນງັຄ ຿ຏຌ຋ຸຖະກິຈ຅ຶໄຄຓີ຃ທາຓຘໍາ຃ັຌ?
3. ຿ຏຌ຋ຸຖະກິຈຎະກບຍຓີນງັຄ຿ຈໞ?

13. What is a business plan?
• A very useful planning tool.
• A way to attract capital from investors
and banks.
• Creates excitement and interest in a
value-creating opportunity in beef
sector of Lao PDR.

14. Why is a Business Plan
important?
• Helps the LPMGs organize and think about
critical aspects for a new business.
• Allows to the LPMGs to allocate resources
most efficiently to achieve their goals.
• Provides a clear and effective way to
communicate their business to investors,
banks, employees, and customers.

15. ຿ຏຌ຋ຸຖະກິຈ ຿ຓໞຌນງັຄ?
• ຾຃ືໄບຄຓືທາຄ຿ຏຌໜືໄຄ ຋ີໄ຾ຎຸຌຎະເນງຈ຋ີໄຘຸຈ.
• ທິ຋ີກາຌໜືໄຄ ຋ີໄງາຈ຿ງໞຄ຾ບົາ຋ືຌ ຅າກ຋ະຌາ຃າຌ,
ຌັກຖົຄ຋ືຌ, ຿ຖະ ຏູໟແນໟ຋ຶຌ.
• ຘໟາຄ຃ທາຓຉືໄຌ຾ຉັ໅ຌ ຿ຖະ ຃ທາຓຘົຌແ຅ແຌກາຖະ
ເບກາຈຂບຄກາຌຘໟາຄຓູຌ຃ໞາ.

16. Components of a Business Plan
1. Executive Summary
2. Company Description
3. Products and Services
4. Marketing Plan
5. Management / Operation Plan
6. Financial Plan

17. ຿ຏຌ຋ຸຖະກິຈໜືໄຄ ຎະກບຍຓີ
1. ຘັຄຖທຓນງໍ້
2. ຑາຍຖາງຖະບຽຈຂບຄຍຖິຘັຈ
3. ຏະຖິຈຉະຑັຌ ຿ຖະ ກາຌຍຖິກາຌ
4. ຿ຏຌ຋ຸຖະກິຈ
5. ຿ຏຌກາຌ຃ຸໟຓ຃ບຄ / ຅ັຈຉັ໅ຄຎະຉິຍັຈ
6. ຿ຏຌກາຌ຾ຄິຌ

18. Group Support Team
• Assemble yourselves to form a company.
• Decide what you will offer (e.g., cattle fattening
in shelter or pasture, exotic pigs fattening,
Cross-bred sow product of piglets for sale, etc.).
• Choose a name for your company.
YOU HAVE 15 MINUTES!

19. ຃ະຌະ຅ັຈຐຶກບົຍປົຓ
• ຿ຍໞຄກຸໞຓຌັກຘໍາຓະຌາກບຌ ຾ຑືໄບຘໟາຄປູຍປໞາຄ຋ຸຖະກິຈໜືໄຄຂື໅ຌຓາ.
• ຉົກຖົຄກັຌ ຾ຍິໄຄທໞາ ກາຌ຋ຸຖະກິຈຘິໄຄແຈ ຋ີໄ຋ໞາຌ ຘະ຾ໜີຂື໅ຌຓາ
(ຉົທດ່າຄ., ກາຌ຋ບຓຄົທແຘໞ຃ບກ ນຼື ຋ົົ່ຄນງໟາ, ກາຌຖໟຽຄໝູຂຸຌ,
ກາຌຖໟຽຄ຿ຍໟ຾ຑືໄບຂາງຖູກ, ບືໄຌໃ.).
• ແຘໞຆືໄກຸໞຓຖໟຽຄຘັຈ ນຼື ຋ຸຖະກິຈຂບຄຍໟາຌແຈໜືໄຄ.
຋ໞາຌຓີ຾ທຖາຑຽຄ຿ຉໞ 15 ຌາ຋ີ!

20. Livestock commercialization solutions
(Extract from 7 models developed by NAFRI)
• Improving feed quantity. To ensure that the animals are receiving enough to
grow quickly, a more efficient way to fatten is to feed ad libitum. This means
you are providing your animals free access to feed and water allowing them to
eat when they need to eat not when you think they need to eat.
• Improving feed quality. For good growth, animals need to eat young, leafy
grass. We have to find the right balance between forage yield and forage
quality.
But even young, leafy grass does not contain enough protein to ensure
maximum growth. Adding a small amount (like 10-20% legume or another
protein source) to a grass-based diet can double the growth rates of cattle and
buffalo.
• Providing water is a very important component in animal production. Cattle
and buffalo need water to digest feed efficiently. If they don’t have water
available at all times, they eat less feed than is needed for good growth.
• Improving health. Understand what disease and other health problems affect
your animals and when and how they come. Develop a strategic vaccination
and de-worming program.
• Weighing. Farmers need to better appreciate the weight of their animals to
determine their progress. Regular weighing of animals ensures that they are
putting on weight and growth weight targets are being met.
• Recording. Recording events is an important management tool to record live
weight, buying and selling dates and prices, feed rations, vaccination,
deworming dates and other animal health issues, visits and recommendations
from District staff, vets and traders, and other relevant issues.
• Improving Pens and Utilities. Ensure a comfortable environment for the
animals, provide adequately sized feed and water troughs to prevent spillage
and wastage. Improve manure management.
A technical fact sheet entitled “Simple Steps to Improve Existing Livestock
Production Practices” is on file.

21. ກາຌ຿ກໟໂຂຍັຌນາກາຌຖໟຽຄຘັຈ
(຃ັຈຓາ຅າກ 7 ປູຍ຿ຍຍ)
• ຎຸຍຎຸຄຎະຖິຓາບານາຌຘັຈ. ຾ຑືໄບປັຍຎະກັຌໂຈໟທໞາ ຘັຈຖໟຽຄໂຈໟປັຍຎະຖິຓາບານາຌ຋ີໄຑຽຄຑກັຍ
຃ທາຓຉໟບຄກາຌ ຾ຑືໄບແນໟແນງໞໂທ, ຾ຎຸຌທິ຋ີ຋ີໄຓີຎະຘິຈ຋ິຑາຍນຖາງແຌກາຌ຋ບຓ ຿ຓໞຌ
ຉໟບຄແນໟບານາຌ ad libitum. ຌີ໅ກໍ່ໝາງ຃ທາຓທໞາ ຎ່ບງແນໟຘັຈຖໟຽຄ຾ຂົ໅າໂຎກິຌນງໟາ ຿ຖະ
ຌໍໍ້າ຿ຍຍຓີບິຈຘະນຼະຑາຍ ຎ່ບງແນໟຘັຈກິຌ ຾ຓືໄບຘັຈຉໟບຄກາຌ຋ີໄ຅ະກິຌ ຍໍ່຿ຓໞຌທໞາ຾຅ົ໅າ຃ິຈ຾ບຄ
ທໞາຓັຌດາກກິຌ.
• ຎຸຍຎຸຄ຃ຸຌະຑາຍບານາຌຘັຈ. ຾ຑືໄບກາຌ຅ະ຾ຖີຌ຾ຉີຍເຉ຋ີໄຈີ, ຘັຈຖໟຽຄຓີ຃ທາຓ຅ໍາ຾ຎຸຌຉໟບຄກິຌ
ນງໟາແຍບໞບຌ. ຑທກ຾ປົາ ຉໟບຄຆບກນາ ຃ທາຓຘົຓຈຸຌ຋ີໄຊຶກຉໟບຄ ຖະນທໞາຄ ຘາຓັຈຉະຑາຍ
ຏົຌຏະຖິຈນງໟາບານາຌຘັຈ ຿ຖະ ຃ຸຌະຑາຍຂບຄນງໟາບານາຌຘັຈ.
຿ຉໞທໞາ ນງໟາແຍບໞບຌ ຍໍ່ຓີເຎຼຉີຌຑຽຄຑ ຋ີໄ຅ະປັຍຎະກັຌໂຈໟທໞາຘັຈ຅ະແນງໞຑ. ຾ຑີໄຓຎະຖິຓາຌ
ໜໟບງ (຾ຆັົ່ຌທໞາ 10-20% ຑືຈຉະກູຌຊົົ່ທ ນຼື ຿ນຼໞຄເຎຼຉີຌບືໄຌໃ) ຾ຑືໄບແນໟນງໟາຓີເຑຆະຌາ
ກາຌບານາຌ ຋ີໄຘາຓາຈ ຾ຑີໄຓບັຈຉາກາຌ຾ຉີຍເຉ຾ຎຸຌ຋ະທີ຃ູຌ ແນໟຄົທ ຿ຖະ ຃ທາງ.
• ຅ັຈນາ຿ນຼໞຄຌໍໍ້າ ຿ຓໞຌ຾ຎຸຌບົຄຎະກບຍ຋ີໄຘໍາ຃ັຌນຼາງ ແຌກາຌຖໟຽຄຘັຈ. ຄົທ ຿ຖະ ຃ທາງຓີ
຃ທາຓຉໟບຄກາຌຌໍໍ້າ ຾ຑືໄບງໞບງຘະນຼາງບານາຌດ່າຄຓີຎະຘິຈ຋ິຑາຍ. ຊໟາຍໍ່ຓີຌໍໍ້າໂທໟແນໟກິຌ
ຉະນຼບຈ຾ທຖາ, ຘັຈ຅ະກິຌບານາຌໜໟບງ຾ກີຌ຃ທາຓ຅ໍາ຾ຎຸຌແຌກາຌ຾ຉີຍເຉ.
• ຎຸຍຎຸຄຘຸຂະຑາຍຘັຈ. ຾ຂົ໅າແ຅຾ຖືໄບຄຑະງາຈຘັຈ ຿ຖະ ຍັຌນາຘຸຂະຑາຍບືໄຌໃ ຋ີໄຘົົ່ຄຏົຌຉໍ່
ຘັຈຖໟຽຄ ຿ຖະ ຾ຂົ໅າແ຅຾ຓືໄບແຈ ຿ຖະ ທິ຋ີແຈ ຋ີໄຑະງາຈ຅ະຓາ. ຑັຈ຋ະຌາ຿ຏຌຄາຌງຸຈ຋ະ
ຘາຈກາຌຘັກດາທັກຆີຌ ຿ຖະ ຂໟາ຿ຓໞ຋ໟບຄ.
• ກາຌຆັົ່ຄຌໍໍ້າໜັກຘັຈ. ຆາທກະຘິກບຌ ຓີ຃ທາຓຑແ຅ດາກປູໟກໞຽທກັຍຌໍໍ້າໜັກຘັຈຖໟຽຄຂບຄ຾ຂົາ
ທໞາ຃ືຍໜໟານຖາງໜໟບງຑຽຄແຈ. ເຈງ຋ົົ່ທໂຎ຿ຖໟທ ກາຌຆັົ່ຄຌໍໍ້າໜັກຘັຈຖໟຽຄ ຾ຑືໄບປັຍຎະກັຌ
ທໞາ ຘີໄຄ຋ີໄຖົຄ຋ຶຌຖໟຽຄ຾ກືບຘັຈ ຓັຌ຅ະຓີຌໍໍ້າໜັກ ຿ຖະ ກາຌ຾ຉີຍເຉ ຉາຓ຋ີໄຉັ໅ຄ຾ຎູົາໂທໟ.
• ກາຌຍັຌ຋ຶກ. ກາຌຍັກ຋ຶກ຾ນຈກາຌ ຿ຓໞຌ຾ຎຸຌ຾຃ືໄບຄຓື຅ັຈກາຌ຃ຸໟຓ຃ບຄໜືໄຄ຋ີໄຘໍາ຃ັຌ ຾ຑືໄບ
ຍັຌ຋ຶກຌໍໍ້າໜັກຘັຈຉົທ຅ີຄ, ທັຌ຋ີ ຋ີໄຆື໅ຓາ ຿ຖະ ຂາງບບກ, ຿ຖະ ຖາ຃າ, ບັຈຉາກາຌແນໟ
ບານາຌ, ກາຌຘັກດາທັກຆິຌ, ທັຌ຾ທຖາແຌກາຌຂໟາ຿ຓໞ຋ໟບຄ ຿ຖະ ບືໄຌໃກໞຽທກັຍຍັຌນາ
ຘຸຂະຑາຍຘັຈ, ກາຌຖົຄດ້ຽຓດາຓ ຿ຖະ ກາຌແນໟກາຌ຿ຌະຌໍາຉໞາຄໃ ຅າກຑະຌັກຄາຌ຾ຓືບຄ,
ຘັຈຉະທະ຿ຑຈ ຿ຖະ ຑໍ່຃ໟາຆາທຂາງ ຿ຖະ ຎະ຾ຈັົ່ຌບືໄຌໃ຋ີໄ຾ນັຌທໞາຘໍາ຃ັຌ.
• ຎຸຍຎຸຄ຃ບກ ຿ຖະ ບຸຎະກບຌແຆໟຘບງຉໞາຄໃ. ປັຍຎະກັຌຘະຑາຍ຿ທຈຖໟບຓ຋ີໄຘະຈທກຘະຍາງ
ແນໟ຿ກໞຘັຈຖໟຽຄ, ຘະໜບຄປາຄບານາຌ ຿ຖະ ບໞາຄຌໍໍ້າແນໟຑຽຄຑ ຾ຑືໄບຍໍ່ແນໟປົົ່ທໂນຼ ຿ຖະ ຘູຌ
຾ຘງ. ຎຸຍຎຸຄກາຌຍຖິນາຌ຅ັຈກາຌຓູຌຘັຈ.

22. Course Assignment - Objectives
• Identify existing information on a select
technology of livestock commercialization (7
models of NAFRI) for making a Business Plan.
• What information do you lack (i.e., gaps) and what
can you do to address this?
• How can you use this business plan guide in your
own LPMGs to address beef sector needs?

23. ຍົຈຐຶກນັຈ - ຅ຸຈຎະຘົຄ
• ຖະຍຸຂໍ້ຓູຌ຋ີໄຓີ ກໞຽທກັຍ ປູຍ຿ຍຍ ຾ຉັກຌິກ, ທິ຋ີກາຌຘົົ່ຄ຾ຘີຓກາຌ
ຖໟຽຄຘັຈ ຾ຑືໄບຘໟາຄ຿ຏຌ຋ຸຖະກິຈ.
• ຂໍ້ຓູຌບັຌແຈ຋ີໄຍຓີ (ຉົທດ່າຄ., ຆໞບຄທໞາຄ) ຿ຖະ ຅ະ຾ປັຈ຿ຌທແຈ຾ຑືໄບ
຿ກໟໂຂຍັຌນາຌີ໅?
• ຅ະແຆໟ຿ຏຌ຋ຸຖະກິຈຌີ໅຿ຌທແຈ ຾ຑືໄບຌໍາຑາກຸໞຓຆາທກະຘິກບຌຑາງ
ແຌຍໟາຌ຋ໞາຌ ຿ກໟໂຂຍັຌນາບັຌ຅ໍາ຾ຎຸຌ ແຌຈໟາຌກາຌຖໟຽຄຘັຈ຾ຎຸຌ
ຘິຌ຃ໟາ ຿ຌທແຈ?

24. 1. Executive Summary
• Keep it short and concise.
• Make it enthusiastic and attractive (so people will
want to know more).
• If you are seeking capital, indicate clearly how much
you want, how the money will be used to make your
business more profitable, and how it will be paid
back (bank) or provide a return (investor).

25. 1. ຘັຄຖທຓເຈງນງໍ້
• ຾ປັຈແນໟຘັ໅ຌ ກະ຋ັຈປັຈ ຿ຖະ ນງໍ້຾ບົາ຾ຌື໅ບແຌ.
• ຾ປັຈແນໟຉືໄຌ຾ຉັ໅ຌນໟາທນັຌ ຿ຖະ ຅ັຍແ຅ (ຈັົ່ຄຏູໟບືໄຌ ຅ະຓີ຃ທາຓຉໟບຄກາຌດາກປູໟ຾ຑີ໅ຓຉີໄຓກທໞາ
຾ກົົ່າບີກ).
• ຊໟາ຋ໞາຌກໍາຖັຄຆບກ຿ນຼໞຄ຋ືຌດູ່, ຆີ໅຿຅ຄຖະບຽຈ຅ໍາຌທຌ຋ີໄ຋ໞາຌຉໟບຄກາຌ຋ືຌຓາຈໍາ຾ຌີຌ຋ຸຖະ
ກິຈ, ຋ໞາຌ຅ະແຆໟ຋ືຌ຅ັຄແຈ຅ືໄຄຆິໂຈໟກໍາໂຖນຼາງ, ຿ຖະ ຅ະຊບກ຾ຄິຌ຃ືຌ (຋ະຌາ຃າຌ) ນຼື ຘົົ່ຄ
ຏົຌຉບຍ຿຋ຌ(ຌັກຖົຄ຋ືຌ).

26. 2. LPMG Company Description
• Mission statement - Your reason for being
• Goals – Your destination in the marketplace
(e.g., supplying live animals to slaughterhouses in
Xiengkhouang and Luangprabang)
• Objectives – some specific measure
(e.g., convert 50% farmers to commercialization)

27. 2. ທິຑາກ ຂະໜາຈ຋ຸຖະກິຈຂບຄກຸໞຓຖໟຽຄຘັຈ (ຘືຍຉໍ່)
• ແນໟຖາງຖະບຽຈເຈງນງໍ້ ເປຄຄາຌຂບຄ຋ໞາຌ.
(ຉົທດ່າຄ., ໂຖງະຘັ໅ຌ, ໂຖງະງາທ, ຃າຈ຃ະ຾ຌ ກາຌຎ່ຽຌ຿ຎຄ)
• ບະ຋ິຍາງຍຖິຘັຈ຋ໞາຌ: ຅ຸຈຈີ, ຃ທາຓຘາຓາຈນັຼກ, ຿ຖະ ຎຸຈໂ຅ບືໄຌໃ຋ີໄທໞາ຾ປັຈແນໟ຋ໞາຌ
ຎະຘົຍຏົຌຘໍາ຾ຖັຈຖໍໍ້າໜໟາໂຎກໞບຌ຃ູໞ຿ຂໞຄ຋ຸຖະກິຈ.
• ເ຃ຄປໞາຄຍຖິຘັຈ (ຉົທດ່າຄ., ຾຅ົ໅າຂບຄກິຈ຅ະກາຌຑຽຄຏູໟຈຽທ, ຃ູໞປໞທຓ຋ຸຖະກິຈ, ບືໄຌໃ.)

28. 2. LPMG Company Description (cont’d)
• Briefly describe your industry.
(e.g., short-, long-term, forecasted changes)
• Describe your company: strengths, core
competencies, and other factors that will make
you succeed ahead of the competition.
• Company structure (e.g., single owner,
partnership, etc.)

29. 3. Products and Services
• Describe your products/services.
• What makes them unique? (i.e., offer you a
competitive advantage)
• To whom will you market them? (i.e., who are
your customers?)
• How will you sell them?

30. 3. ຏະຖິຈຉະຑັຌ ຿ຖະ ຂບຈຍຖິກາຌ
• ບະ຋ິຍາງຏະຖິຈຉະຑັຌ/ກາຌແນໟກາຌຍຖິກາຌຂບຄ຋ໞາຌ.
• ຘິໄຄແຈ຾ປັຈແນໟ຾ຂົາຖທຓຉົທກັຌໂຈໟ? (ຉົທດ່າຄ., ຘະ຾ໜີແນໟ
຋ໞາຌ ຓີຂໍ້ໜືໄຄໂຈໟຎຽຍ຃ູໞ຿ຂໞຄ຋າຄ຋ຸຖະກິຈ)
• ຏູໟແຈ຋ີໄ຋ໞາຌ຅ະ຾ຖັົ່ຄຉະນຼາຈແຘໞ? (ຉົທດ່າຄ., ຏູໟແຈ ຾ຎຸຌຖູກ
຃ໟາຂບຄ຋ໞາຌ?)
• ຅ະຂາງແນໟ຾ຂົາ຿ຍຍແຈ ຿ຖະ ທິ຋ີແຈ?

31. 4. Market Plan
• Total market size
• Current market size
• Market share % you will have
• Market barriers
• Industry trends and growth
• Target customers & demographics

32. 4. ທາຄ຿ຏຌຉະນຼາຈ
• ຂະໜາຈຂບຄຉະນຼາຈ຋ັຄໝົຈ
• ຂະໜາຈຂບຄຉະນຼາຈຎະ຅ຸຍັຌ
• % ຂບຄ ກາຌປໞທຓນຸໟຌ ຉະນຼາຈ຋ີໄ຋ໞາຌຓີ
• ຘິໄຄກິຈຂທາຄຉະນຼາຈ
• ຿ຌທເຌໟຓຂບຄເປຄຄາຌ ຿ຖະ ກາຌຂະນງາງຉົທ
• ຖູກ຃ໟາ຾ຎູົາໝາງ & ຘະຊິ຋ິ຅ໍາຌທຌຎະຆາກບຌ

33. 4. Market Plan (cont’d)
• Competitive analysis
• Marketing mix (4 P’s):
Product, Price, Place, Promotion
• Sales Forecast

34. 4. ທາຄ຿ຏຌຉະນຼາຈ (ຘືຍຉໍ່)
• ທິ຾຃າະ຃ູໞ຿ຂໞຄ຋າຄ຋ຸຖະກິຈ
• ກາຌຉະນຼາຈ ຎະຘົຓ ກັຍ (4 P’s):
ຏະຖິຈຉະຑັຌ (Product), ຖາ຃າ (Price), ຘະຊາຌ຋ີໄ(Place),
ເ຃ຘະຌາ (Promotion)
• ຃າຈ຃ະ຾ຌ ງບຈຂາງ

35. 5. Management & Operational Plan
• Facilities (e.g., location, size, equipment,
etc.)
• Legal requirements
• Human resources
• Management / Organization structure

36. 5. ຿ຏຌກາຌ຃ຸໟຓ຃ບຄ & ຅ັຈຉັ໅ຄຎະຉິຍັຈ
• ຘິໄຄບໍາຌທງ຃ທາຓຘະຈທກຉໞາຄໃ (ຉົທດ່າຄ.,
ຘະຊາຌ຋ີໄ, ຂະໜາຈ, ທັຈຘະຈຸ, ບືໄຌໃ.)
• ຋ຸຖະກິຈ຋ີໄຊຶກຉໟບຄຉາຓກົຈໝາງ
• ຆັຍຑະງາກບຌຓະຌຸຈ
• ເ຃ຄປໞາຄກາຌຍຖິນາຌ / ບົຄກາຌ຅ັຈຉັ໅ຄ

37. 6. Financial Plan
• Total amount of capital needed
• Sources and amounts
–Private or personal funds
–Bank loan
–Investor capital

38. ຿ຏຌ຋າຄຈໟາຌກາຌ຾ຄິຌ
• ຅ໍາຌທຌງບຈ຾ຄິຌ຋ັຄໝົຈ຋ີໄຉໟບຄກາຌ
• ຿ນຼໞຄ຾ຄິຌ ຿ຖະ ຅ໍາຌທຌ຾ຄິຌ
–຋ືຌ຾ບກະຆົຌ ນຼື ຘໞທຌຍຸກ຃ົຌ
–຾ຄິຌກູໟ຋ະຌາ຃າຌ
–຋ືຌ ຅າກ ຌັກຖົຄ຋ືຌ

39. 6. Financial Plan (cont’d)
Financial statements:
–Annual profit (loss) projection
–Projected cash flow statement
–Balance Sheet
–Breakeven analysis

40. ຿ຏຌ຋າຄຈໟາຌກາຌ຾ຄິຌ (ຘືຍຉໍ່)
ຖາງຄາຌ຋າຄກາຌ຾ຄິຌ:
–ຖາງຄາຌກໍາໂຖໝົຈຎີ (ຂາຈ຋ືຌ)
–ຖາງຄາຌກາຌ຾຃ືໄບຌໂນທກະ຿ຘ຾ຄິຌຘົຈ
–ຍັຌຆີຈຸໞຌຈໞຽຄ
–ທິ຾຃າະ຅ຸຈກຸໟຓ຋ືຌ

41. Component 3:
A business plan
(LPMG Household)
Mr. Phetsoulaphonh Choulatida
Agribusiness Development Specialist (LIC)

42. Business Plan
A business plan is a tool that helps raise investment capital for purchasing equipment for a
business. A sound business plan can help the farmers focus on the important aspects of the
business.

49. ກຖະຌີຘຶກຘາ 1:
ຍາຄຉົທດ່າຄກາຌຂຽຌ຿ຏຌ຋ຸຖະກິຈ
(ໂຓໟຎ່ບຄ)
຾ຑັຈຘຸຖະຑົຌ ຅ຸຖະຊິຈາ
຋ີໄຎຶກຘາຈໟາຌ຋ຸຖະກິຈກະຘິກໍາ (LIC)

50. ຿ຏຌ຋ຸຖະກິຈ
຿ຏຌ຋ຸຖະກິຈ ຿ຓໞຌ຾຃ືໄບຄຓືໜືໄຄ ຋ີໄຆໞທງ ຘະ຾ໜີ຋ືຌປບຌ ແຌກາຌຖົຄ຋ືຌ ຾ຑືໄບຆື໅ບຸຎະກບຌ ຾຃ືໄບຄຓື
຾ຂົ໅າແຌ຋ຸຖະກິຈໜືໄຄ. ຿ຏຌ຋ຸຖະກິຈ຋ີໄຈີ ຘາຓາຈຆໞທງຆາທຌາ ຘຸຓແຘໞ຿ຄໞ຃ທາຓຘໍາ຃ັຌຂບຄ຋ຸຖະກິຈ.

62. Component 2:
A Production Plan Template
(LPMG)
Mr. Viengxay Photakoun
Chef of Agribusiness Division (DTEAP)

73. ກຖະຌີຘຶກຘາ 2:
ປໞາຄຂບຄກາຌຂຽຌ຿ຏຌກາຌຏະຖິຈຂບຄກຸໞຓ
(ກາຌຖໟຽຄຘັຈ)
຋ໞາຌ ທຽຄໂຆ ເຑຉະກຸຌ
ນົທໜໟາ ຑະ຿ຌກ຋ຸຖະກິຈກະຘິກໍາ (DTEAP)

86. Discussion
• Assignment 1: team preparation
– Divide GST into two sub-teams. Sub-team1
will be responsible for interview, and sub-
team2 will be responsible to fill into form and
taking notes
• Assignment 2: Design tools and
approaches
– Each sub-team discuss how to assist LPMGs
write business [lam properly by using existing
resources what we have
• Assignment 3: Test and improve
– Check out
• Assignment 4: inform village authority
– Officially inform by local government line
agencies and depart.
Field test at village

87. ຃ົ໅ຌ຃ທໟາປໞທຓກັຌ
• ທຽກ 1: ກະກຽຓ຋ີຓຄາຌ
– ຅ັຈ຿ຍໞຄຘໍາຓະຌາກບຌບບກ຾ຎຸຌ ຘບຄ ຋ີຓ. ຋ີຓ຋ີ1
ປັຍຏິຈຆບຍກາຌຘໍາຑາຈຂໍ້ຓູຌ, ຿ຖະ ຋ີຓ຋ີ2
ປັຍຏິຈຆບຍກາຌຉືໄຓຖົຄ຿ຍຍຒບຓ
• ທຽກ 2: ບບກ຿ຍຍ຾຃ືໄບຄຓື ຿ຖະ ທິ຋ີກາຌ
– ຿ຉໞຖະ຋ີຓຎຶກຘານາຖືກັຌທໞາ ຅ະຑາກຸໞຓຆາທກະຘິກບຌ
ຂຽຌ຿ຏຌ຿ຌທແຈ຅ືໄຄ຅ະຓີຎະຘິຈ຋ິຏົຌ ເຈງໝູຌແຆໟ
ຆັຍຑະງາກບຌ຋ີໄຓີ
• ທຽກ 3: ຋ົຈຖບຄຘາ຋ິຈ ຿ຖະ ຈັຈ຿ຎຄ
– ຋ົຈຖບຄຘາ຋ິຈ຾຃ືໄບຄຓື ຿ຖະ ປູຍ຿ຍຍກາຌ຅ັຈຉັ໅ຄກາຌ
຋ີຓ ຾ຑືໄບຈັຈຎຸຍ຾຃ືໄບຄຓື ຿ຖະ ທິ຋ີກາຌແນໟ຾ໝາະ຾ທຖາຖົຄ
ຘະໜາຓ
• ທຽກ 4: ຿຅ໟຄຍໟາຌ ຿ຖະ ກະກຽຓບບກ຾ຈີຌ຋າຄ
– ຘົົ່ຄ຿຅ໟຄ຾ຆີຌແນໟຍໟາຌ຾ຎູົາໝາງ຋ີໄ຅ະຖົຄໂຎຌໍາຑາຂຽຌ຿ຏຌ
຋ຸຖະກິຈ, ຅ຸຈຎະຘົຄ ຿ຖະ ຾ຌື໅ບແຌ, ກໍາຌົຈ຾ທຖາ, ຿ຖະ
຾ຎູົາໝາງຆາທຍໟາຌ຾ຂົ໅າປໞທຓ. ຎະຘາຌຄາຌກັຍຑາກຘໞທຌ
ກໞຽທຂໟບຄ຾ຑືໄບຂບະຌຸຓັຈ.
ທາຄ຿ຏຌກາຌຖະບຽຈແຌກາຌຖົຄຍໟາຌ
(Village business plan preparation)

88. • Task 1: double check individual sheets
• Task 2: encode information into template
• Task 3: compile relevant sheets
• Task 4: groups present and feedback
• Task 5: finalize and document
Data encoding & Synthesis

89. • ທຽກ 1: ກທຈ຃ືຌ຿ຏຌ຋ຸຖະກິຈຂບຄຘະຓາຆິກ຿ຉໞຖະ຃ົຌ
• ທຽກ 2: ຎ້ບຌຂໍ້ຓູຌຖົຄປໞາຄ຿ຏຌ຋ຸຖະກິຈ
• ທຽກ 3: ຖທຍຖທຓ຾ບົາແຘໞກັຌ
• ທຽກ 4: ຂື໅ຌຌໍາຘະ຾ໜີກຸໞຓແນງໞ
• ທຽກ 5: ກະກຽຓດື຺ຌ຾ຑືໄບຂໍ້ກູໟດືຓ຋ຶຌ
ຘັຄຖທຓຂໍ້ຓູຌ ຿ຖະ ທິ຾຃າະ
(Data encoding & Synthesis)

90. Business Plan (Repeat!)
A business plan is a tool that helps raise investment capital for purchasing
equipment for a business.
A sound business plan can help the farmers focus on the important aspects of the
business.
Components of a Business Plan
• Summary
•The business section
Detailed description of nature of business, vision, goal, product or service,
comparative advantage
•Market analysis section
Marketing plan, demand for product or service, pricing, packaging..
•Financing section
Amount and source of funds, capital need, payback plan…
•Management section
Organizational structure, legal structure, staff

91. ຋ທຌ຃ືຌຍົຈປຽຌ຿ຏຌ຋ຸຖະກິຈ
຿ຏຌ຋ຸຖະກິຈ ຿ຓໞຌ຾຃ືໄບຄຓືໜືໄຄ ຋ີໄຆໞທງ ຘະ຾ໜີ຋ືຌປບຌ ແຌກາຌຖົຄ຋ືຌ ຾ຑືໄບຆື໅ບຸຎະກບຌ ຾຃ືໄບຄຓື
຾ຂົ໅າແຌ຋ຸຖະກິຈໜືໄຄ.
຿ຏຌ຋ຸຖະກິຈ຋ີໄຈີ ຘາຓາຈຆໞທງຆາທຌາ ຘຸຓແຘໞ຿ຄໞ຃ທາຓຘໍາ຃ັຌຂບຄ຋ຸຖະກິຈ.
ບົຄຎະກບຍຂບຄ຿ຏຌ຋ຸຖະກິຈ
• ຘະນຼຸຍນງໍ້
•ຑາກ຋ຸຖະກິຈ
ແນໟຖາງຖະບຽຈປູຍກາຌ຋ຸຖະກິຈ, ທິໂຘ຋ັຈ, ຾ຎູົາໝາງ, ຏະຖິຈຉະຑັຌ ນຼື ຍຖິກາຌ, ຘົຓ຋ຽຍຂໍ້
ໂຈໟຎຽຍ
•ຑາກກາຌທິ຾຃າະຉະນຼາຈ
຿ຏຌກາຌຉະນຼາຈ, ຃ທາຓຉໟບຄກາຌຏະຖິຈຉະຑັຌ ນຼື ຍຖິກາຌ, ຉັ໅ຄຖາ຃າ, ກາຌນຸໟຓນໍ່.
•ຑາກກາຌ຾ຄິຌ
຅ໍາຌທຌ ຿ຖະ ຿ນຼໞຄ຋ືຌ, ຋ືຌ຋ີໄຉໟບຄກາຌ, ຿ຏຌຊບກ຾ຄິຌ…
•ຑາກຍຖິນາຌ ຿ຖະ ກາຌ຃ຸໟຓ຃ບຄ
ເ຃ຄປໞາຄ຅ັຈຉັ໅ຄຂບຄບົຄກບຌ, ປໞາຄກົຈໝາງ, ຍຸກ຃ະຖາກບຌ

92. Learning Evaluation
Evaluate what did you learn during 5 days training
What do you
like best
(one each)
Which ones do you
think benefit to
you?
What are
challenges?
What did you
learn from
challenges?
How could you
do differently if
there is training
like this in
future?

93. ຎະ຾ຓີຌຏົຌກາຌປຽຌປູໟ “຋ີໄຘາຓາຈ຾ບົາໂຎແຆໟໂຈໟຉົທ຅ິຄ”
ຎະ຾ຓີຌກາຌຐຶກບົຍປົຓ ຉາຓຓາຈຊາຌປຽຌປູໟຉົທ຅ິຄ 4 ຓື໅ຏໞາຌຓາ
ຘິໄຄຈຽທ຋ີໄຎະ຋ັຍ
ແ຅຋ີໄຘຸຈ຿ຓໞຌນງັຄ
ຘິໄຄແຈ຋ີໄ຃ິຈທໞາ຾ຎຸຌ
ຎະເນງຈ ?
ບັຌແຈ຾ຎຸຌຘິໄຄ຋ໟາ
຋າງ ນຼືທໞາ ງັຄ຾ປັຈຍໍ່
ໂຈໟຈີ ?
຅າກຘິໄຄ຋ໟາ຋າງຌັ໅ຌ
຾ປັຈແນໟ຾ປົາປຽຌປູໟ
ນງັຄ຿ຈໞ ?
ຘິໄຄແຈ຃ທຌ຾ປັຈຉໞາຄ
຅າກຌີ໅ ຾ຑືໄບຎຸຍຎຸຄ
ແນໟຈີກທໞາ຾ກົົ່າ ຊໟາ
຅ັຈຐຶກ຿ຍຍຌີ໅ແຌ
຾຋ືໄບໜໟາ ?