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[Startup Nations Summit 2014] Competition - Peru
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[Startup Nations Summit 2014] Competition - Peru
1.
2.
AccordingtotheWorldHealthOrganization,500millionpeopleayearbecomeinfectedwiththese4diseasesworldwide.
3.
TheseSTDshavenoobvioussymptomsbutcancauseinfertility,cancerandanincreasedriskofcontractingHIV.
4.
Areresponsiblefor50%ofallSTDseventhoughtheyareonly27%ofthepopulation.
5.
AccordingtotheCenterforDiseaseControl(CDC), thesediseasesrepresentUSD16billionperyearinhealthcarecostsintheUnitedStates.
6.
7.
Anaffordable,easytousemedicaldevicethatenablespainlessandrapidtestingforthe4mostcommoncurableSTDs(syphilis,gonorrhea, trichomoniasisandchlamydiainfection)inonetest.
8.
1.PutHoopRingonyourthumb 2.Pressthebutton 3.WithinaminuteLEDlightswillindicatethatthetesthasbeenperformed.
4.OpenHoopapptoseeyourresultsandgethelp.
9.
Ourtechnologicalinnovationforthepainlesscollectionofblood.Thisisachievedbyplacingelectrodesintheringthattransmitcurrenttoblockthesensationofpaininthefinger.
10.
Forantibodydetectionweareusinglowcostpaperbasedmicrofluidicdevicethatusescapillaryaction.Itdoesn’trequirepumpsorpowersource.
11.
Weconvertbioresponsesintoelectronicsignalsthroughelectrochemicalreactionthatallowsparallelandhighlysensitiveassays.Wedetectspecificbindingofantibodieswithantigensimmobilizedonthesurfaceofthechip.
12.
Wemitigatedtheriskofbiowastebydenaturatingbloodwithspecialchemicalsandbyhavingretractableneedle.
13.
ResultsareautomaticallyshowninHoopappwhereuserscanfindvaluableinformationregardingsexualhealthandfollowuprecommendationstotheirtestresults.Allthisisdonewithahighlevelofprivacy.
14.
WesellHoopringsandsetsofsingle-usecartridgesforSTDtesting.
15.
Our Cost Structure
per unit is $29 and our financial analysis results in a break-even point of 30,000 units at a sales price of USD 50.
16.
Co-brandingcampaignswithMajorCondomManufacturers(likeTrojanorDurex)toreachyouthdemographicsandtoaccesstotheirdistributionchannels,whilepromotingtheirproductsinourHoopapp.
17.
Wegotmorethan200responsesfrom10countries. YoungadultswanttouseHoopeandknowiftheyareSTD-free. TheysaythatHoopringisbeautifullydesignedandmakesthetestingprocedurelessscaryandembarrassing.
18.
HoopringintegratesthebestfeaturesofexistingSTDtestingmethods.ItspriceisascompetitiveaspriceofSTDhometestkits;itisasreliableaslabtestinganditgivesaccesstoinformationofmobileappsandcuttingedgelab-on-a-chipacceleratingtechnologies.
19.
WeseeaworldinwhichpeoplehaveaccesstoHooptechnologiesforanincreasingnumberofapplications.
20.
Inthefutureweareplanningtoexpandthediagnostictobroaderrangeofdiseaseslikecancer,HIV,diabetes,allergyandothers.
21.
WearealsoplanningtoadaptHoopringforadministrationofmedicineandbloodcollectionbothforhomeuseandforremoteareaswithlimitedaccesstohealthcare.
22.
WecombinetechnicalskillsinHardwareandSoftwaredevelopment, Biotechnology,andBusinessinmorethan20yearsofexperienceinhealthcareresearchandentrepreneurship,havingraisedmorethan3millionUSDforourvariousstartups.
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