The document discusses Visible Measures, a social video analytics and advertising platform. It provides social video analytics tracking over 100 publishers and campaign measurement for over 100 major brands. It also offers social video advertising options. The platform helps measure the shift from traditional interruptive advertising to choice-based advertising in social video. Choice-based advertising is shown to increase brand lift, trust, and engagement over pre-roll ads.
19. IN YOUR NEXT MEETING ...
• USE YOUR IMAGINATION
• “WHAT IF’S”
• SUSPEND YOUR EXPECTATIONS OF WHAT ADVERTISING SHOULD BE
• ENTERTAINMENT, NOT ADVERTISING
• BE WILLING TO LOSE CONTROL AS AN ADVERTISER