The document provides an overview of Enterprise Resource Planning (ERP) systems and their implementation. Some key points: 1) ERP systems aim to integrate core business functions like finance, manufacturing, supply chain management into a single system. This provides benefits like centralized data and streamlined processes but also challenges integrating different modules. 2) Major ERP vendors include SAP, Oracle, and Microsoft. Implementation can be expensive and time-consuming due to customization needs but provides standardized processes. 3) Benefits of ERP include reduced costs, automated processes, and remote access. Risks include difficulty customizing systems, loss of competitive advantages from process changes, and security risks from a single centralized database.

1. Market Research on ERP in SME Segments
pg. 1
CHAPTER 1

2. pg. 2
Industry Overview
Information Technology Industry
The information technology sector deals with the design, development and management of
both computer software and hardware applications. This industry has witnessed growth
despite the economic recession that hit the global market.
Information technology (IT) is defined as the design, development, implementation
and management of computer-based information systems, particularly software applications
and computer hardware. Today, it has grown to cover most aspects of computing and
technology. The reason why it has catapulted in importance is due to the improving
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FRXQWU¶V ,7potential is paramount for its march towards global competitiveness, healthy GDP and
defense capabilities.
IT professionals perform a variety of duties ranging from data management, networking,
engineering computer hardware, database and software design, to the management and
administration of entire systems. With the already high penetration of conventional personal
computer and network technology, coupled with the growing convergence of information,
communication and entertainment, the industry is now keenly focused on the integration with
other technologies such as mobile phones, automobiles and televisions etc, thereby increasing
the demand for such jobs. The largest firms globally include IBM, HP, Dell and Microsoft.

3. pg. 3
Performance
In India, it is important to make the distinction between IT and ITES (IT enabled services).
The latter refers to services delivered over telecom networks/ Internet to a range of external
business areas (Colloquially referred to as KPO and BPO) and is treated elsewhere on this
website (see ITES industry overview). Hence, we shall focus on the IT industry here by
limiting the discussion to electronics hardware manufacturing and software development and
services.
Despite the unprecedented global economic downturn, the Indian IT industry has weathered
the storm well, and will achieve sustainable growth going forward. India is expected to
witness an average 8% salary increase in 2010 and ~50% of companies have strong hiring
plans, according to a survey by global HR consultancy Mercer, giving yet another indication
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HFRQRP VWDJHGa faster-than-expected recovery from the slowdown.
While the larger players continue to lead growth, gradually increasing their share in the
industry aggregate, several high-performing small and medium enterprises have also stood
out.
Growth Potential
The strong demand for electronic hardware and software in India has been fuelled by a
variety of drivers including the high growth rate of the economy, emergence of a vast
domestic market catering to the new generation of young consumers, a thriving middleclass
populace with increasing disposable incomes and a relatively low-cost work force having
advanced technical skills.
Indeed, the Government has also identified growth of this sector as a thrust area as there
remains great expectation for significant growth given the fairly low levels of penetration of
technology among the 1.1 billion population; There were only 60 million Internet users in
2009, 7 million DVD players and personal computers were sold in 2008-09, and 11 million
new mobile subscribers were added every month in the same period. In this scenario there is
now a big opportunity to step up the production to gain higher global share besides meeting
the domestic demands.
The Indian IT sector has also built a strong reputation for its high standards of software
development ability, service quality and information security in the foreign market- which
has been acknowledged globally and has helped enhance buyer confidence. The industry
continues its drive to set global benchmarks in quality and information security through a
combination of provider and industry-level initiatives and strengthening the overall
frameworks, creating greater
awareness and facilitating wider adoption of standards and best practices.

4. pg. 4
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Future Prospects
The industry is likely to continue growing from strength to strength, as local players
incorporate best in class practices from global counterparts whilst retaining their edge in
terms of lower cost of labor and focused governmental investments.
New graduates with degrees in related fields such as electrical engineering and computer
science can hope to achieve significant professional growth and a healthy remuneration from
companies looking to hire the best talent available, given the high proportion who leaves to
pursue jobs in this sector overseas.

5. pg. 5
Advantages of Information Technology
Globalization
True globalization has come about only via this automated system. The creation of one
interdependent system helps us to share information and end linguistic barriers across the
continents. The collapse of geographic boundaries has made the world a 'global village'. The
technology has not only made communication cheaper, but also possible much quicker and
round the clock. The wonders of text messages email and auto-response, backed by computer
security applications, have opened up scope for direct communication.
Cost-effective
Computerized, internet business processes have made many businesses turn to the Internet for
increased productivity, greater profitability, clutter free working conditions and global
clientele. It is mainly due to the IT industry that business have been able to make their
processes more streamlined, thereby becoming more cost-effective and consequently more
profitable. People are able to operate their businesses 24x7, even from remote locations only
due to the advent of information technology.
Automated Processes
In business, people look for ways to do more work in a shorter amount of time. A November
2000 newsletter published by the Federal Reserve Bank of San Francisco explains that
information technology improves your company's efficiency by developing automated
processes to take burden off your staff. In turn, your employees are free to work on other
things while the computer runs their reports, creates queries, tracks projects and monitors
financials.
Work Remotely
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Communication
Quick and effective communication is vital to any business anywhere in the world.
Information technology gives an entrepreneur or business the tools, like email, video
conferencing, SMS, etc., essential to communicate efficiently and effectively. to the business
world, and information technology gives your company the resources it needs to
communicate quickly and effectively. Not only do people connect faster with the help of
information technology, but they are also able to identify like-minded individuals and extend
help, while strengthening ties.

6. pg. 6
Introduction of the Project
The project of Information Technology product marketing of the software called ERP was
assigned by the company called YASH TECHNOLOGIES Pvt. Ltd. In this project Market
Research of ERP was expected
About ERP
Enterprise Resource Planning (ERP) originated as an extension of MRP (material
requirements planning; later manufacturing resource planning) and CIM (Computer
Integrated Manufacturing). It was introduced by research and analysis firm Gartner. ERP
systems now attempt to cover all core functions of an enterprise, regardless of the
organization's business or charter. These systems can now be found in non-manufacturing
businesses, non-profit organizations and governments.
To be considered an Enterprise Resource Planning (ERP) system, a software package
must provide the function of at least two systems. For example, a software package that
provides both payroll and accounting functions could technically be considered an ERP
software package.
Fig 2: ERP System

7. pg. 7
Examples of modules in an Enterprise Resource Planning (ERP) which formerly
would have been stand-alone applications include: Product lifecycle management, Supply
chain management (e.g. Purchasing, Manufacturing and Distribution), Warehouse
Management, Customer Relationship Management (CRM), Sales Order Processing, Online
Sales, Financials, Human Resources, and Decision Support System.
Some organizations ² typically those with sufficient in-house IT skills to integrate
multiple software products ² choose to implement only portions of an Enterprise Resource
Planning (ERP) system and develop an external interface to other Enterprise Resource
Planning (ERP) or stand-alone Systems for their other application needs. For example, one
may choose to use human resource management system from one vendor, and perform the
integration between the systems themselves.
This is common to retailers, where even a mid-sized retailer will have a discrete Point-
of-Sale (POS) product and financials application, then a series of specialized applications to
handle business requirements such as warehouse management, staff roistering, merchandising
and logistics.
Ideally, Enterprise Resource Planning (ERP) delivers a single database that contains all data
for the software modules, which would include:
Manufacturing Engineering, bills of material, scheduling, capacity, workflow
management, quality control, cost management, manufacturing process,
manufacturing projects, manufacturing flow
Supply chain management Order to cash, inventory, order entry, purchasing, product
configuration, supply chain planning, supplier scheduling, inspection of goods, claim
processing, commission calculation
Financials General ledger, cash management, accounts payable, accounts receivable,
fixed assets
Project management Costing, billing, time and expense, performance units, activity
management
Human resources Human resources, payroll, training, time and attendance, roistering,
benefits
Customer relationship management - Sales and marketing, commissions, service,
customer contact and call center support
Data warehouse - and various self-service interfaces for customers, suppliers, and
employees
Access control - user privilege as per authority levels for process execution
Customization - to meet the extension, addition, change in process flow
Enterprise resource planning is a term originally derived from manufacturing resource
planning (MRP II) that followed material requirements planning (MRP). MRP evolved into
ERP when "routings" became a major part of the software architecture and a company's
capacity planning activity also became a part of the standard software activity. Enterprise

8. pg. 8
Resource Planning (ERP) systems typically handle the manufacturing, logistics, and
distribution, inventory, shipping, invoicing, and accounting for a company. ERP software can
aid in the control of many business activities, including sales, marketing, delivery, billing,
production, inventory management, quality management and human resource management.
The structure of the ERP system
Enterprise Resource Planning (ERP) systems consist of different modules. A company can
therefore decide which modules they need and only acquire them, not needing to purchase
them all. The ERP systems on the market today have the same main structure, which is
shown in figure traditionally a system, must integrate three of the following core modules to
belong to the ERP group: manufacturing, distribution, finance and human resources.
At the heart of the ERP system is the central database that draws from and feeds it into a
series of application supporting dicerse company function. Using a single database
streamlines the flow of information throughout the business.

9. pg. 9
Fig 3: structure of the ERP system

10. pg. 10
Advantages of ERP
In the absence of an Enterprise Resource Planning (ERP) system, a large manufacturer
may find itself with many software applications that cannot communicate or interface
effectively with one another. Tasks that need to interface with one another may involve:
Integration among different functional areas to ensure proper communication,
productivity and efficiency
Design engineering (how to best make the product)
Order tracking, from acceptance through fulfillment
The revenue cycle, from invoice through cash receipt
Managing inter-dependencies of complex processes bill of materials
Tracking the three-way match between purchase orders (what was ordered), inventory
receipts (what arrived), and costing (what the vendor invoiced)
The accounting for all of these tasks: tracking the revenue, cost and profit at a
granular level.
Enterprise Resource Planning (ERP) Systems centralize the data in one place. Benefits of
this include:
Eliminates the problem of synchronizing changes between multiple systems
Permits control of business processes that cross functional boundaries
Provides top-down view of the enterprise (no "islands of information")
Reduces the risk of loss of sensitive data by consolidating multiple permissions and
security models into a single structure.
Some security features are included within an ERP system to protect against both outsider
crime, such as industrial espionage, and insider crime, such as embezzlement. A data-
tampering scenario, for example, might involve a disgruntled employee intentionally
modifying prices to below-the-breakeven point in order to attempt to interfere with the
company's profit or other sabotage. ERP systems typically provide functionality for
implementing internal controls to prevent actions of this kind. ERP vendors are also moving
toward better integration with other kinds of information security tools.

11. pg. 11
Disadvantages of ERP
Problems with Enterprise Resource Planning (ERP) systems are mainly due to
inadequate investment in ongoing training for the involved IT personnel - including those
implementing and testing changes - as well as a lack of corporate policy protecting the
integrity of the data in the systems and the ways in which it is used.
Customization of the ERP software is limited.
Re-engineering of business processes to fit the "industry standard" prescribed by the
Enterprise Resource Planning (ERP) system may lead to a loss of competitive
advantage.
ERP systems can be very expensive (This has led to a new category of "ERP light"
{Expand section} solutions)
ERPs are often seen as too rigid and too difficult to adapt to the specific workflow and
business process of some companies²this is cited as one of the main causes of their
failure.
Many of the integrated links need high accuracy in other applications to work
effectively. A company can achieve minimum standards, and then over time "dirty
data" will reduce the reliability of some applications.
Once a system is established, switching costs are very high for any one of the partners
(reducing flexibility and strategic control at the corporate level).
The blurring of company boundaries can cause problems in accountability, lines of
responsibility, and employee morale.
Resistance in sharing sensitive internal information between departments can reduce
the effectiveness of the software.
Some large organizations may have multiple departments with separate, independent
resources, missions, chains-of-command, etc, and consolidation into a single
enterprise may yield limited benefits.
The system may be too complex measured against the actual needs of the customers.
Enterprise Resource Planning (ERP) Systems centralize the data in one place. This
can Increase the risk of loss of sensitive information in the event of a security breach.

12. pg. 12
EFFECTS OF IMPLEMENTING AN ERP
SYSTEM
To decide whether or not to implement an ERP system we have to look for its positive
and negative effects.
Standardized (fast?) implementations.
It is much easier to buy an existing system than developing your own system. There
have been a lot of complaints over the years that Enterprise Resource Planning (ERP)
systems take too long to implement, especially the implementation time of SAP R/3.
By now the vendors have developed methods and other means to shorten the time of
the implementation, Accelerated SAP, for example.
Cheap development.
The Enterprise Resource Planning (ERP) vendors put in between 5-15 percent of
their revenues in their Research & Development department. To develop your own
systems that are equally good is very costly.
Safe cost estimation.
To invest in an existing system makes it easier to estimate the total cost of the system
and implementation. If you develop your own system it is difficult to know how
much you finally will spend on the system.
³Know-KRZ´ EXLOW-in the system.
The system has been implemented and tested in other companies and therefore you
know it is in working order. When you develop your own system, it is hard to
anticipate the problems that you may run into and how these problems will affect the
functionality.
Flexible systems.
The systems consist of modules, which make adaptations at a later time easier.
External vendor without company knowledge.
To acquire an Enterprise Resource Planning (ERP) system means buying a system
that is not specifically adapted to the company. But systems adapted to specific
industries are coming and will be improved in the years ahead.
Increased need of external competence.
Since the market has grown so quickly, there is a lack of skilled people. It is difficult
to keep the internal competence and you therefore need much help from consulting
firms.

13. pg. 13
New routines for the staff.
An Enterprise Resource Planning (ERP) system is hard to adapt completely to the
organization. This means new routines for the staff, which make the work more
difficult in a period of transition.
Freezes system development to the vendor. 7KH FRPSDQ IROORZV WKH YHQGRU¶V
development with little possibility to influence. The programs can be hard to support for the
company itself. The client will also have to purchase future releases of the system.

14. pg. 14
ERP VENDORS
Microsoft
Microsoft has no formal ownership experience program defined. Microsoft
has developed its cost management strategy based on a very low software price point
and close to 100% out-of-the-box deployments with little ability to customize the
software. As a result, Microsoft offers basic functionality that does not require
extensive training, but it also does not necessarily deliver the full value expected by
the customer in view of the ownership experience.
Oracle
Addressing cost of ownership is at the heart of Oracle's philosophy for
Enterprise Applications. Based on the Oracle eBusiness Suite, an integrated suite of
applications, Oracle claims that it can lower implementation costs by avoiding
unnecessary costs, such as those associated with costly custom integration between
applications. Although Oracle's approach has some merit - some measurable benefits
have been highlighted through ROI case studies, serious concerns are still being
raised regarding what Oracle has delivered to date.

15. pg. 15
PeopleSoft
Structured in a formal program, PeopleSoft dedicated over 1,000 developers
and $800 million to improve the Total Ownership Experience for customers. Rather
than focusing simply on best practices that improve the ownership experience,
PeopleSoft has rethought its entire set of applications to ensure that they are built
from the ground up to minimize deployment and maintenance costs.
SAP
Many users of SAP applications have, over the years, noted the complexity of
SAP applications, the resulting high implementation costs, and consequent budget
overruns. In response to these issues, SAP today highlights SAP Net Weaver as the
centerpiece to SAP's product strategy for decreasing the complexity and cost of
ownership for SAP applications. Currently, the impact of SAP Net Weaver on the
overall SAP cost of ownership remains to be proven. SAP has not yet provided proof
points validating that its customers benefit from improved ownership experience
through the implementation of SAP's latest technology.
Siebel
Siebel's customer experience initiative was first focused on customer
satisfaction and high-level ROI measurements. It is only recently (12+months) that
Siebel has focused more specifically on cost-of-ownership issues (mainly in response
to customers' complaints). Siebel's improvements to its software development process
are guided by the experience and insight gained from close examination of 200 Siebel
7.x deployments.

16. pg. 16
Market Position: ERP Vendors
There are following six competitive positions on the market.
Dominant: This firm controls the behavior of other competitors and has a wide
choice of strategic options.
Strong. This firm can take independent action without endangering its long-term
position and can maintain its long-WHUP SRVLWLRQ UHJDUGOHVV RI FRPSHWLWRUV¶ DF
Favorable. This firm has an exploitable strength and a better-than-average
Opportunity to improve its position.
Tenable. This firm is performing at a sufficiently satisfactory level to warrant
Continuing in business, but it exists at the sufferance of the dominant company and
has a less-than-average opportunity to improve its position.
Weak: This firm has unsatisfactory performance and an opportunity exists for
Improvement. The firm must change or else exit.
Nonviable. This firm has unsatisfactory performance and no opportunity for
Improvement.
This method is used as an attempt WR GHVFULEH HDFK FRPSDQ¶V SRVLWLRQ RQ WKH
market.

17. pg. 17
ERP consulting firms
The ERP consulting firms follow the development of the ERP vendors. They are very
dependent on the ERP vendors. Good respectively bad times for the vendors lead to
good/bad times for the consulting firms. It is therefore very important for the
consulting firms to choose the right ERP vendor to partner with. One of the consulting
firms pointed out that it is not possible to make business plans for more than one year
at a time.
There are two major types of ERP consulting firms: local and global ones. The global
consulting firms are well-known companies like IBM, Andersen Consulting,
PriceWaterhouseCoopers, CSC, etc. They operate on the global market and are often
partners with several ERP vendors, while the local, national, consulting firms operate
on national or local basis.
 In Sweden there are local consulting firms like Resco, Enator and WM-data, but there
are also smaller consulting firms with ERP consulting as their only business activity.
The global companies have larger clients as their primary clients, while the local
consulting firms work for smaller companies.
The advantages of the global consulting firms:
A broad knowledge base with developed method for implementation.
The ability to fly in consultants from abroad when needed.
Can deliver their services to global clients.
The advantages of the local consulting firms:
The clients that have chosen them see them as more flexible and convenient to
work with and not as complicated as the global consulting firms. This opinion
Comes especially from the smaller clients that we have interviewed.
A Swedish organizational culture.
The big local firms do already work with most of the potential ERP clients.
The amount of consulting firms working with ERP systems has increased rapidly lately.

18. pg. 18
Many companies want to take advantage of the booming ERP market, and the profits
That are possible to gather here. This has led to many inexperienced consultants on the
market. 7KH VSHFWUXP RI (53 FRQVXOWLQJ ILUPV¶ VL]H VWUHWFKHV IURP D FRXSOH RI E
to several thousands. Today, SAP has around 20 consulting partners in
Sweden. The number of certified SAP consultants in Sweden has grown from 400 to
Approximately 1000 during 1998. This means that the lack of SAP consultants has
Decreased, but the lack of experienced consultant is still a serious problem.
The ERP consulting business has had some very good years recently. The consulting
Firms have had no problems in getting their ERP consultants fully booked. The
Difficulty in finding qualified people has led to high consulting costs. When the lack of
People decreases this may change. There is a tendency that the lack of people is decreasing.
This does not concern experienced staff. Some of the consulting firms that we have
interviewed have mentioned that all of their SAP consultants are not out on projects.
However, the demand for SAP consultants is still high and the consulting firms plan a High
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shown. A large part of the consulting firms started their SAP practice in Sweden during 1998.

19. pg. 19
ERP IMPLEMENTATION PROCESS
ERP implementation process
The process of ERP implementation is actually referred to as life cycle. Selection of an ERP
package needs a thorough analysis of the various aspects. This usually involves choosing a
few suitable applications for the company from an assortment of vendors.
There are different stages in which the ERP system is implemented. The ERP life cycle
process involves the following stages:
Pre-screening of the chosen packages
A team of experts with specialized knowledge in the field is made to study the basis of
different parameters. The experts perform tests to determine whether the package is apt for
the range of application in their field. Further, they ascertain the level of coordination that the
software would be able achieve in working with different departments. This plainly means
that they ensure whether the various departments would offer an increased output due to ERP
implementation.
Preparing for the venture
The implementation of ERP is defined this stage. The conditions and regulations to meet are
also decided. This is done by a team of officers, who reports to the highest authority in the
hierarchy of the organization.
Project Planning
This is a crucial stage where the implementation process is designed. In this phase the details
of the implementation is worked out. The deadlines and the time-schedules are also decided.
A plan is chalked out, roles are allotted and responsibilities are assigned. The date for starting
the project is also decided. The planning is done by a committee of team leaders.
GAP analysis
This is a stage in which the company identifies the gaps that needs to be traversed to make
the company's practice in sync with ERP environment. However, this process involves huge
expenses, yet it unavoidable. The team decides on restructuring of the business made on the
basis of GAP analysis.
Designing the System
In this stage, a lot of microscopic planning and deliberate action are carried out. The step
helps to decide and resolve which areas is important for restructuring. It is chosen from the
ERP implementation models.
Reengineering

20. pg. 20
ERP implementation involves an evident change in the number of employees and their job
responsibilities, which results due to a more automated and efficient system. The human
factors are taken into account in this stage.
Team training
This stage is all about preparing the employees to use ERP. The employees in the
organization are trained to handle the system on daily and regular basis.
Testing
The phase is marked by attempts to break the system. At this point, the company tests the real
case scenarios. The system has been configured, now only extreme cases like system
overloads, hackers trying to access restricted areas, multiple users logging on at the same
time, users entering invalid data, are addressed. This phase is performed to find the weak
links, which could be rectified before implementation.
Post implementation
Finally, the process of implementation would be complete when there is a regular follow up
and proper instruction flow thereafter and along the lifetime of ERP. This involves the entire
efforts and measures taken to update and attain better benefits, after the system is
implemented. The organizations should ensure that the ERP implementation process should
be smooth and safe.

21. pg. 21
ERP Implementation Plan
Fig 4: ERP Implementation Plan

22. pg. 22
The flowchart in Figure.4 depicts several activities that must be performed before
implementing an ERP system. First, managers must conduct a feasibility study of the
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DYDLODELOLW RIhardware, software, databases, and in house computer expertise, and make the
decision to implement ERP where integration is essential .They must also set goals for
improvement and establish objectives for the implementation, and calculate the break-
even points and benefits to be received from this expensive IT investment. The second
major activity involves educating and recruiting end users to be involved throughout
the implementation process.
Third, managers will form a project team or steering committee that consists of
experts from all functional areas to lead the project. After a decision is made, a team
of system consultants will be hired to evaluate the appropriateness of implementing an
ERP system, and to help select the best enterprise software provider and the best
approach to implementing ERP. In most situations, the consultant team will also
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(manufacturing, financial, human resources, logistics, forecasting, etc.), system
configurations, and Business-to-Business applications such as supply-chain
management, customer relationship management, e-procurement, and e-marketplace.
The importance of adequate employee and manager training can never be
overestimated. IT analysts usually recommend that managers reserve 11% of the
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PXVW EHprovided to all business stakeholders, including managers, end users, customers, and
vendors, before the system is implemented. Such training is usually customized and
can be provided by either internal or outside trainers.
 The system installation process will address issues such as software configuration,
hardware acquisition, and software testing. Data and information in the databases
must be converted to the format used in the new ERP system and servers and
networks need to be upgraded. System maintenance will address issues and problems
that arise during operations. A post implementation review is recommended to ensure
that all business objectives established during the planning phase are achieved.
Needed modifications are tackled during this phase too.

23. pg. 23
Supply Chain Management
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plants, distribution centers, sources of raw materials, customer warehouses, and
transportation links carrying raw materials. Software tools are letting companies link
their enterprise resource planning systems with those of their business partners to
speed the delivery of goods and services.
Hence, the role of the ERP system in the supply chain is to deliver the right
information. The ERP system covers the whole supply chain information flow from
purchasing of raw material to product delivery. Here, the goal is to obtain an
optimized supply chain within the organization.
Fig 5: Extended supply chain management
If the company give vendors access to some information of their Enterprise Resource
Planning (ERP) system they can, for example, see how much of a certain product that
they have in their stock and what they plan to manufacture. With this information it is
easier for the vendors to estimate WKH FRPSDQ¶V needs. The same relationship applies
between the company and the clients. If YHQGRU¶V KDYH information about their stock,
it is easier to make forecasts. To go even further the company can connect their
vendors and clients. If the vendors know the needs of their clients in the last
distribution chain, their forecasts can be even more efficient.

24. pg. 24
E-business and E-commerce
E-business can be described as the business transformation that occurs by exploiting
the benefits of enterprise integration and global network connectivity. E-commerce is
the transactional business process of selling and buying via the Net.
The ERP vendors provide back-office accounting, supply chain, payroll, and
manufacturing systems that interact with e-commerce systems to process orders, ship
goods, and generate payments. There are two fundamental ways you can use the Web
to support e-commerce:
1. Using the Internet as a router for e-commerce transactions and transaction-related
Notifications and documents between two parties.
2. Using workflow to connect internal systems and external Internet service provider
Systems to create new types of e-FRPPHUFH ³YDOXH-FKDLQV´ EHWZHHQ EXVLQHVV
partners.
Outsourcing
Outsourcing is a term describing when a business, or part of it, is sold or contracted to
an outsider. Companies are nowadays finding it much more cost-effective to focus on
their core business and leave other businesses to experts.
Although IT outsourcing is by no means a new idea, it is an emerging business model
on the ERP market and it is gaining more attention. Outsourcing exists already in the
ERP area, but is so far not very widespread. But most of them believe that
outsourcing of the ERP system will increase.
Advantages and disadvantages of outsourcing the ERP environment.
Pros
Scale economics by the vendor can reduce operation costs for the client, and minimize
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$ UHGXFWLRQ RI WKH FOLHQW¶V UHVSRQVLELOLW FRQFHUQLQJ GHYHORSPHQW
UXQQLQJ ofthe IT service.
The client can devote itself to its core business and focus on maximizing its
Competitive advantages on the market.
Cons
The client loses control of its IT service.
It is difficult to turn back from outsourcing. This is a risk when having signed an

25. pg. 25
Agreement with a consulting firm, since the consulting firm has its own interests to
Protect.
The IT service needs steering and follow-up of the consulting firm.
Reason to outsource the ERP system
A reoccurring problem for all companies in the ERP business is the lack of skilled
people. Especially the ERP clients suffer from this problem. It is hard for them to
keep the employees that achieve good knowledge of the system, the so-called super
users. They often leave the company for a job at a consulting firm. It is also difficult
to hire people with good knowledge of ERP systems. Therefore, it is difficult for ERP
clients to build up enough competence to be able to run the system by them. To run
the whole ERP environment you need to cover several different competencies, which
requires about one employee per module.
For small and middle-sized clients it is even more difficult than for large ones to build
up an ERP organization. One way for the Enterprise Resource Planning (ERP)
vendors to reach these companies is outsourcing, which can be an attractive
alternative for smaller companies with lean IT budgets. The price of an ERP system,
implementation included, may be as high as the FRPSDQ¶V QRUPDO ,7 EXGJHW. ,W FDQ
also be very expensive and time-consuming to find employees with high ERP
expertise.
For outsourcing an ERP system companies believe that it could be a good especially
for smaller clients. The main reasons are the difficulty in finding competent people
and building an organization that can manage the Enterprise Resource Planning (ERP)
system.
Most businesses have easily acknowledged the need for outside help to design and
implement their Enterprise Resource Planning (ERP) systems, but many do not
initially realize that it may be just as complex to manage these applications. Keeping
an up-to-date technology and applying fixes in the ERP system and upgrading is not
an easy task or cheaper. If the system is outsourced then WKH FRPSDQ GRQ¶W KDYH WR
worry about is
applications, entering data in and extracting it out. Outsourcing the management of
ERP systems helps businesses free IT resources to focus on the next set of technology
and business challenges.

26. pg. 26
Decision support in ERP
As more and more companies acquire Enterprise Resource Planning (ERP) -systems,
the ability to get information is even greater. That extra information is not always
welcomed with open arms, however, because of the difficulty of handling it. Many
companies have for a long time planned to start using Decision Support Systems.
It is believed that DSS will reach a broader market when introduced as an extension
of an ERP-system. Since the Enterprise Resource Planning (ERP) systems are
getting more and more open, it also becomes easier for third-party vendors to attach
their DSS products to the ERP system as well. Hence, their sales to existing ERP
clients will increase. ERP vendors are at the same time developing integrated DSS
components in the ERP system. Therefore, we believe that the DSS market finally
will take off.

27. pg. 27
OBJECTIVES OF PROJECT
1. Market Research RI WKH 6RIWZDUH FDOOHG ³(QWHUSULVH 5HVRXUFH 3ODQQL
Calling to the prospective clients & fixing of appointment for
getting Questionnaire of ERP filled by them.
Market research of software to increase the sales of ERP was one
of the main objectives of the Project. And for getting this objective
JHWWLQJ WKH GHWDLOV RI WKH SURVSHFWLYH FOLHQWV¶ WKRUR
calling to the clients & fixing of appointment for getting
Questionnaire of ERP filled by them was the assignment.
a. To check feasibility of the product in the market.
b. To make necessary enhancements in the product.
c. To revise the pricing policy for the product.
Clients are always having many questions anG GRXEWV_ LW¶V WKH GXW
of software marketing executive to clarify all their doubts and
questions. The ERP software is very useful software and it is
having so many functions related to the Small Medium Industry
People. This Functions need to be explained them effectively so
that they will realize the importance of the software and will ready
to pay for that.

28. pg. 28
2. Maintaining the Client Database.
Those clients who have been contacted via telephone, SMS, E-mail or by a
Visit need a proper follow up. It is not always possible that client will be ready
to pay in the first interaction. So maintaining the data of such contacted clients
is very important. It should contain the information about the client, his
contact details, area of operations, his / her remark about the product like
interested in product or not, and the record of previous interaction with him,
this is very important that client should not get an initial marketing call while
he / she is in a dealing process with company, it will have a big negative
impact about the company.
The another database need to make is the database of those prospective clients
who are not yet contacted but important from the business point of view, this
are those clients who are not yet contacted due to any reason like operating in
the area which we are not going to cover in the recent future Ex. Client from
Mumbai.
The research process never stops one need to analyze things again & again to
sustain in the market. Here in this project as IT Marketing Executive continues market
survey has to be done along with the marketing.
The Executives need to check the market feasibility of the product as well as of the
company. The feedback from the client is important aspect for this kind of market
survey.

29. pg. 29
Company Profile & Organization chart
Address: - Raheja Plaza, Unit No. 701/A, L.B.S.Road, Ghatkopar (West), Mumbai- 400086
About Company:
µ<A6+ 7(&+12/2*,(6 397 /7'¶ it was founded in 1996 by Manoj Baheti. It is
private type IT Company provides multiple range of solution to different businesses it has
1900 employee. Some of this is given as follows:
Business Intelligence & Data warehousing
Customer Relationship Management
eBusiness Suit
Enterprise Content Management
Enterprise Portal & Collaboration
Enterprise Resource Planning
ETL
Human Capital Management
Security Solution
Service Oriented Architecture (SOA)
Supply Chain Management

30. pg. 30
History
The following years mark milestones in the growth and development of YASH Technologies:
1996 - YASH started as an IT partner for Deere & Company (John Deere) providing
resource augmentation, application development and integration services.
2000 - Started global offshore operations in Indore, India, the location of YASH's India
headquarters.
2004 - Shifted focus as a pure technology innovator to an enterprise partner solving business
challenges and expanded into other geographic markets through strategic acquisitions
2008 - Added additional offshore development capabilities & building of captive/dedicated
customer centers
2011 - YASH Technologies Acquires Aarseya, a Recognized Services Provider around
Oracle Applications
YASH Technologies is a SAP Education and Golden Business partner

31. pg. 31
Vision
To become a leading, global enterprise and business solutions provider of that drives
performance and business value. We are committed to helping our clients achieve success by
providing comprehensive solutions and services to maximize return on their investments.
Fig 6:
Mission
To help our customers gain and sustain a strategic business advantage by providing world-
class solutions leveraging technology, professional services, and a flexible global delivery
model.
Alliances
Powerful partnerships with world-class Technology, Business Services & Solutions
Providers.

32. pg. 32
Technology Solution Partners of Yash Technologies Pvt. Ltd.
Enterprise Resource Planning
Oracle
SAP
Supply Chain Management
Oracle
SAP
Customer Relationship Management
SAP
Clarify
Oracle
Microsoft
Business Intelligence & Data Warehousing
SAP/Business Objects
IBM/Cognos
Actuate
Informatica
Enterprise Application Integration
IBM
Tibco
BEA/Oracle
Microsoft
Portals & Content Management
IBM
BEA/Oracle
Microsoft
Interwoven
EMC Documentum
Vignette
Open CMS
Technology Infrastructure Services
Computer Associates
CITRIX
CISCO
Sun Microsystems
Microsoft

33. pg. 33
Precision Computer Services (PCS)
Web Services & SOA
IBM
Microsoft . Net
Quality Services
HP/Mercury
IBM/Rational
Security Services
CA - eTrust (Netegrity)
Best Practices
Leveraging business best practices to deliver high-quality solutions
YASH applies defined best practices in delivering the Best-of-Breed products to achieve
holistic solutions. Our winning combination of technical excellence and domain expertise
across key industry verticals, allows us to help global enterprises significantly improve
business performance and achieve critical objectives. Utilizing defined techniques, processes
and methods, our IT consultants deliver industry leading solutions and services, while
reducing overall project cycle time. As a trusted partner to clients across the globe, we strive
to understand plans for growth and identify opportunities where the client can leverage best
practices.
The YASH team facilitates a quicker and better defined set of core requirements for the
customer review. YASH has various engagement models depending on needs, circumstances
and customer's preferences. We bring the right combination of technology, service offerings,
process framework and business process knowledge realize the maximum ROI from their IT
investments.
YASH employs ISO 9001 quality programs, with processes that conform to CMM Level
requirements aided by Six Sigma practices for continuous improvements, and ensures the
highest levels of information security. Different practices monitor the quality of its customers'
engagements using well-defined metrics and measures. These metrics are monitored
uniformly across projects and engagements.
All projects are monitored using metrics that measure performance, productivity and
compliance to customer requirements. Our quality processes are designed to facilitate
monitoring and improvement in solutions and services.

34. pg. 34
Global Delivery Model
Flexible Global Delivery Models to meet your Business Challenges
In today's global economy, all corporations strive continuously to improve their IT
performance and manageability, while trying to reduce their Total Cost of Ownership (TCO)
and improve their Return on Investment (ROI) at the same time. At YASH we believe that
complete optimization across time, cost, quality and security would be feasible only through
matured, transparent and automated project management, communication and source delivery
processes through a combination of Onsite, offsite and offshore locations.
YASH's GDM is a robust process guided by ISO and SEI-CMMI philosophies to carry out
the tasks where they can be done best in the most economic sense and with the least amount
of acceptable risk.
Fig 7: Global Delivery Model
With its Global Delivery Model, YASH provides services that help an organization to
outsource the responsibility of developing, maintaining and managing their application
systems. YASH guarantees determined levels of service in terms of availability of the
applications to run the business operations, cost reductions, improved responses & time-to-
market. Some of the services covered are:
Fig 8: Global Delivery Model

35. pg. 35
The Global Delivery Model provides a better project control at each stage, faster ramp-up and
greater responsiveness to offshore projects. YASH provides you the right mix of services
creating the right solution at the right price.
Key Benefits:
Reduced Operating Costs and Total Cost of Ownership
High Return on Investment
Reduced Time to Market
Highly Scalable
Access to Best Talent Pool in the World
Cost Reductions by 30% to 70%
Back-up facilities, as part of a geographically dispersed disaster recovery strategy
24X7 developments
Solution Offered
1. Business Intelligence & Data Warehousing
World-class BI solutions enabling faster business decision making
YASH Technologies understands that to make strategic, operational, and tactical level
decisions, organizations need to rely on a flexible, interoperable, and powerful foundation for
building cross-functional data, information and performance management solutions that
enable:
Greater business insight into revenue and profitability performance
Cost control and improved operational performance
Adherence to compliance, audit and regulatory needs
I. Through our holistic approach, we ensure that Business Intelligence (BI)
and Data Warehouse (DW) solutions align with your organizational
objectives allowing you to make better and faster decisions. We provide
complete, end-to-end BI/DW solutions, development and integration, and
outsourcing services that will help you emerge as a leader.

36. pg. 36
Business Intelligence Strategies and Solutions include:
Analytics
Business Activity Monitoring
Data Architecture
Performance Management
Business Process Management
Reporting
Decision Enablement
YASH provides strategic consulting and road-mapping, full lifecycle implementation and
post implementation support services in the following areas:
Data Mining
Data Integration
Online Analytical Processing
Metadata Management
Data Warehouse Management
YASH Engagement Approach
A right BI deployment can help you become an insightful, advanced enterprise, driving your
organization to the next level of business value creation and achieving competitive
advantage. YASH's Engagement Approach is designed to ensure faster go to market,
increasing ROI and while decreasing TCO.

37. pg. 37
Fig 9: YASH Engagement Approach
Industry Focus
Aerospace
Automotive
Wholesale Distribution
Manufacturing
Communications
Energy & Utilities
Chemicals
Healthcare
Government
Retail
2. Customer Relationship Management
Specialized CRM Solutions, Applications, Software for all Industry Verticals
In such a competitive global marketplace, companies must focus on attaining new customers,
retaining the loyalty of existing ones, and enhancing customer satisfaction in a holistic

38. pg. 38
manner. Customer relationship strategies vary widely across different industry verticals, and
each has its own set of challenges.
YASH provides holistic Customer Relationship Management solutions that cater to all
aspects of a CRM application:
Campaign Management
Customer and Sales Analytics
Customer Interaction Service Center Management
Dealer Network Management
Internet Sales and e-Commerce
Retail Channel Management
Sales Force Automation
Service Management
Our CRM services include:
CRM strategy development
User research and assessment to ensure high adoption rates
Multi-channel strategy, design, and integration
E-Business and web solutions
Package evaluation, selection, customization, deployment, integration, and ongoing
management
CRM Solutions Offered:
SAP CRM ± Make intelligent business decisions with comprehensive CRM solutions from
SAP.
Clarify CRM ± A robust, comprehensive, end-to-end customer relationship management
package by Amdocs.
Oracle CRM ± Helping companies around the globe to build stronger, longer-lasting
customer relationships.
Microsoft CRM ± Empowers your employees to boost sales, satisfaction, and service with
automated CRM.
3. E-Business Suite
Specialized E-Business Solutions, Applications, and Software for all Industry Verticals
E-Commerce has radically changed the way business is conducted. With increased global
growth opportunities comes the challenge of serving geographically dispersed customers,
suppliers, and employees efficiently.

39. pg. 39
YASH E-Business Services covers the entire spectrum of B2B and B2C solutions to address
all of your E-Commerce needs. By collaborating with major IT companies such as IBM,
Microsoft, Autonomy, and Oracle, we are able to provide high-quality, cost-effective and
value-oriented E-Business solutions in a variety of vertical markets including financial,
telecom, manufacturing, and retail.
Through YASH's deep expertise in technologies such as J2EE, EJB, XML, DB2, and
Mercury and Rational testing tools, YASH is able to help customers develop, deploy and
maintain high performing, cost-effective web-based applications.
4. Enterprise Content Management
Managing content and information effectively is a crucial activity for any organization.
Through our Enterprise Content Management (ECM) Services, YASH Technologies offers a
comprehensive and integrated set of solutions that help tie content management needs with
the broader information management vision of your organization.
Our holistic approach combines business intelligence, data management and warehousing,
and portal development together with enterprise content management to create custom ECM
solutions that align with your organizational information needs.
Our dedicated Enterprise Content Management team, comprised of consultants with expertise
in industry leading technologies, delivers cutting-edge solutions to our clients every time.
Combined with our methodology for rapid implementations and our flexible, global delivery
capabilities, YASH is the trusted partner for your ECM initiative.
5. Enterprise Portals and Collaboration
Best-of-breed Enterprise Solutions - Collaboration, EAI, Application Development,
portalization, Composite Applications, SOA and more.
Organizations can achieve high-performance by investing in portals, as portals reduce
operational costs, increase return on investments, and improve collaboration. The next wave
in portal technology goes beyond information access and employee empowerment.
Portal technology allows for standardizing and enabling delivery channels for application
platforms using SOA, by maximizing and leveraging on existing investments. It also unlocks
the knowledge of the existing enterprise using Web 2.0.
YASH offers a broad spectrum of services from consulting to implementation and
maintenance which impact the entire portal project lifecycle from envisioning to governance
and change management; enabling organizations to connect the extended enterprise. No
matter what stage you are at in the lifecycle of portal deployment, we can provide services
that can help you unlock the true potential of your portal investment.

40. pg. 40
YASH's Portal and Content Management Services Portfolio Includes:
IBM
Oracle
Microsoft
Autonomy Interwoven
EMC Documentum
Vignette
OpenCMS
YASH's Portal and Content Management Services Portfolio Includes:
Align with business processes to ensure end-users have access to personalized, relevant and
actionable information
Standardize the underlying application architecture to provide a consolidated view of
business information with single sign-on access
Guarantee speed and user-friendly interface for end-users through customization,
personalization, and design
Ensure end-user adoption with comprehensive change management strategies, and training
and marketing campaigns
Business Strategy:
Business Case Development
Road map Development
Business Process Impact Analysis
Strategic Audit of existing Infrastructure and Portal Platforms
Compliance
User Experience Design:
Portal Information Architecture Design
Business Process Definition
User Research
Navigation Design
Dashboard Conceptualization and Design
Technology Execution:
End-to-end portal development with integrated functionalities for collaboration, business
intelligence, web analytics, content management, identity management and enterprise search
Portal Migration and Version Upgrades
Portal Consolidation
Dashboards and KPIs
Governance Management:
Portal Maintenance

41. pg. 41
Development of guidelines, policies for portal usage
Change Management
Training and Marketing Campaigns
Performance and Utilization Improvement Planning
Portal Accelerator Solutions:
YASH's portal accelerator solutions help industries develop a new class of enterprise portals.
Based on industry best practices and the YASH | Approach, these accelerators help to
transform your business in just 12 weeks. Learn more about our portal accelerator solutions
for:
Manufacturing Industry - World-class, best-of-breed portal accelerator solutions designed
to help manufacturing industries boost their business growth.
Chemical Industry - Designed to deliver important benefits to chemical industries through a
highly efficient, portal accelerator solution.
6. Enterprise Resource Planning
Specialized Enterprise Resource Planning with proven Implementation, Upgrade, Value
Maximization & Support Services for all Industry Verticals
YASH ERP consultants provide a wealth of business vertical knowledge and technical
expertise to meet your short-term goal realization or long-term TCO reduction needs. Our
global delivery models cater to all Enterprise Resource Planning suites, such as SAP, Oracle,
SunGuard SCT, and PeopleSoft.
Our Enterprise Resource Planning services include:
Implementation
Full-cycle Implementation of solutions ranging from business case consulting to final
production
Technical Implementation solutions focusing on the technical aspects of the implementation
with global partners providing the functional components
Upgrade
Full Functional Upgrade Services migrate, enhance, and extend the existing functionality
using new release features
Technical Upgrade Services migrate, fine tune and improve the existing functionality in the
new release

42. pg. 42
Support
Technical Maintenance Services provide proactive monitoring, preventative enhancements,
and production system improvements
User Support Services provide Level 1, 2, and 3 user-related management activities
Remote Basis Support monitors, controls and improves the response time and performance
of various technical components of the system, such as OS, Database, Middleware,
Application Server, and Web Server.
Value Maximization Services
System Knowledge Management Services acquires, aggregates, accredits, and accumulates
information in a role-based, time sensitive manner to enhance the maintenance of the system
Performance Tuning Services analyzes trends, identifies performance problems, compares
alternatives, designs solutions, and deploys system testing using Six Sigma techniques to
quantitatively justify the solution approach
Business Process Streamlining Services compares the business process execution with
alternatives available in the system to identify possible improvements and enhancements
ERP Solutions Offered
SAP ERP
Oracle ERP
7. ETL
Specialized ETL team offers Business Intelligence, Information/Application
Management, and Data Mining for all Industry Verticals
The Extract/Transform/Load (ETL) and Extract/Load/Transform (ELT) tools are widely used
to design and populate analytic databases such as data warehouses, data marts and operational
data stores. YASH has a dedicated center of excellence for BI/DW and data management
services using leading ETL/ELT tools. We understand and provide our clients with a single,
scalable solution that integrates and improves data flow across an enterprise in a secure,
timely, and cost-effective way.
YASH plans, develops, and delivers a complete information system to many diverse
organizations. Our certified consultants with their consolidated industry knowledge reduce
costs and increase Return-on-Investments for organizations.
Our ETL Center of Excellence offers many solutions for your business needs:
Services
Project Management
End to End Implementations
Data mart Consolidation and Integration
Enterprise Data warehousing
Data Synchronization & Governance

43. pg. 43
Master Data Management
Data Management Services
Manage Upgrades and Migrations
Performance tuning and Optimization
Solutions
Data Cleansing & Consolidation
DIET ETL Service
Design & Development Of Data Warehouse & Datamart
Industry Focus
Banking and Financial Services
Insurance
Manufacturing
Transportation
Logistics
Utilities
Product Focus
Informatics
Data Stage
Hyperion
SAS
Microsoft SSIS
8. Human Capital Management
Make the Most of Your Human Capital Assets with Optimized Processes
Having world-class talent drive and execute business initiatives is imperative for top-
performing organizations. Human capital management solutions from YASH allow you to
automate HR processes with the ability to track, manage, and analyze your employee data
from application to retirement. Robust recruitment, benefits, and absence tracking tools
enhance administrative control, and paperless workflows and enhanced collaboration improve
efficiency.
Partner with YASH to develop a strategic HR IT plan, evaluate and implement an HCM
packaged solution, or implement a managed application solution-all based on your unique
business objectives and budgetary concerns.
Our HCM Solutions deliver the following benefits:
Empower employees
Effectively manage compensation and benefits
Enhance talent development and management initiatives

44. pg. 44
Align recruitment and workforce administration
Support time management
Improve enterprise asset management
9. Security Solutions
World class security solutions and network services.
YASH is a leading Internet Security Solutions and Network Services Consulting provider to
companies ranging from start-up to Fortune 500. YASH Security teams have strong expertise
and industry experience in web-single-sign-on products implementation, Identity
Management, and LDAP or Meta-directory products. We also offer security solutions
packaging using technology from various product lines of IBM (Tivoli), Netegrity, Ms, and
Novelli. From project conception to project completion, YASH provides the advantage your
company deserves.
YASH Security Solutions supports your business with:
Network Services - A perfect blend of range, speed, solidity, and a fine-tuned network
engine for running the framework for your business needs.
Security Consulting - Provides balance between security and data protection and the realities
of conducting business over the Internet.
System Integration - Our knowledgeable staff is ready to develop technological solutions to
meet your business goals.
Custom Solutions - A tailored fit to accommodate the most complicated security and
network requirements.
Directory Services - True, high-availability solutions for LDAP-based directories.
10. Service Oriented Architecture
Maximize your IT Investments with Service Oriented Architecture
YASH's certified SOA professionals will help you assess and understand the maturity of your
IT infrastructure and accurately gauge the viability and progress of your current or planned
SOA. YASH's strategy and planning assistance will outline the optimum SOA based on your
objectives, and identify the best business functions suited for a SOA.

45. pg. 45
In order to remain competitive, businesses are looking to IT to effectively address complex
issues. Service Oriented Architectures provide the best solutions that align IT with business
strategies. YASH will implement SOA by integrating your people, information, and
processes that leverage your existing IT assets. Our consultants have industry specific
expertise and will establish a flexible IT environment that supports the realities of your
company, market and goals.
YASH offers a range of implementation services:
Enterprise Application Integration
Choreographs data shared across disparate applications through best-of-breed communication
model
Modernization/Migration of Legacy Workflow Application
Provides a wrapper to leverage the benefits of legacy application. The information retrieved
can be further used to cater to fresh requirements. Eliminates "Rip-n-Replace" approach and
paves the way for "Wrap-n-Reuse"
Process & Content Integration
Integrates need-based content with the process in document-intensive applications to
minimize human intervention
Composite Application Development
Enables business to integrate data from multiple sources and achieve composite view
Document Exchange Services
Canon
11. Supply Chain Management
Specialized Supply Chain Management Solutions, Applications, Planning &
Implementation for all Industry Verticals
In today's fast-paced marketplace, the ability to see and manage the interdependencies
between upstream customers and downstream suppliers is a critical factor for every
organization's success.
More and more companies are seeking a holistic view of how efficient their end-to-end
supply chain is running. System success depends entirely on how effective an implementation

46. pg. 46
merges with business objectives. YASH designs, develops, and deploys solutions to
maximize ROI and that cater to all supply chain segments and industries.
The key features of YASH's Supply Chain Management solutions are:
Reduced time-to-market to deliver the right product to the right customer at the right time
Inventory optimization integrated with global customer requirements
The ability to proactively and interactively manage your Enterprise needs by integrating
information flows across business partner domains
Future-Proofing your system and infrastructure investments in order to engage growth
initiatives
YASH's SCM solutions' core components include the following that can be deployed in
modular manner:
Transportation Planning - Optimization Profile, Order Split, GIS Interface
Global Available-to-promise
Demand Planning - Interactive Planning, Life Cycle Planning, Forecasting
Supply Network Planning - Interactive Order Maintenance, Deployment and Transport Load
building and Capable-to-match
Warehouse Management
Inbound Order Fulfillment
Service Parts Management

47. pg. 47
ORGANIZATION CHART
Mumbai Head
(Mr. Bhaven Bhavsarnologies)
Information Technology Head
(Mr. Pankaj Zende)
Analysts
Programers
Testers
Marketing Head
(Ms. Forum Vajir)
IT
Marketing Exicutives
Client Support
Marketing
Exicutives
HR Head
(Ganesh)
Associates
Finance Head
(Mr. Dharmendra Jain)
Accountants
Directors Yash Tech

48. pg. 48
RESEARCH METHODOLOGY
The study has been descriptive in nature and a sample survey method has been employed for
data collection. Primary data is used for the purpose of the study. Research design for this
research is planned structure and strategy of investigation conceived so as to obtain answers
to research question or objectives and also to control variances. The said study was conducted
to understand and find the market demand of ERP.
Data Collection Tools
A non±disguised structured questionnaire has been used as the tools for collection of data
from the field. It has been designed with utmost care so that accuracy of the work could be
high. A pilot study was undertaken first in order to determine whether the questionnaire and
the scale is easily understood and responded to by the respondents.
Primary Data Collection Process
We visited several industrial zones (MIDC) in Central Line:-
MIDC Badlapur
MIDC Dombivli
MIDC Thane
MIDC Ambernath
MIDC Bhiwandi
We requested the Organization to fill up the questionnaire. It collected the data like type of
industry, IT details, details of ERP applications (like using or not), other information like
using IT Magazines or not, Forums/Websites/ Portals/Seminars/Membership.
Secondary Data Collection Process
For generating a database of companies with a turnover of more than Rs 5 crore & 50 people,
website referred were www.vcsdata . com , www.fundoodata . com ,www.nayavyapar.com.

49. pg. 49
Conclusion

50. pg. 50
ANNEXTURE
Used Questionnaire for do Market Research.

51. Screenshot
pg. 51pg. 52
Fig 10: Screen shot of Questionnaire

52. www.google.com
www.nayavyapar.com
www.fundoodata.com
www.erp-india.com
pg. 53
BIBLIOGRAPHY
1. www.wikipedia.org
2.
3.
4.
5.