1. Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de

2. © Lakestar 2011
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission 2 .de

3. © Lakestar 2011
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission 3 .de

4. © Lakestar 2011
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission 4 .de

5. Fabian Siegel, CEO Deliver Hero Europe
NOAH Conference, November 10th 2011
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de

6. THE CONVENIENT AND RELIABLE WAY TO ORDER FOOD
1. Enter your location
(e.g. Zip Code)
2. See all take-aways
that deliver to you
3. Simply select menu
with a mouse-click –
no annoying phone
call
4. Pay cash on delivery
or conveniently pay
online
5. Get written order
confirmation
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de

7. CHANNEL SWITCH FUELS STRONG MARKET GROWTH
Take-away revenue Europe:
Total: 15B €*
Today
Online: 500M €
“[…] All of these industries
have gone to 100% online.
Restaurant Delivery is
starting to move, and we
see no reason why it won’t
600% Growth
follow the same pattern
60% per year due to channel switch
[…]”
Bill
Gurley, Benchmark, Nov
2010
2014
Est. Online: 3.5B €
*2009 combined Euromonitor, Forrester, Burda & Proprietary Research
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de

8. DELIVERY HERO IN GERMANY
Case Study Germany:
• Fast follower market entry strategy • > 700 cities
• 10 month in the market • > 4.000 takeaway services
• No.2 player after 7 months • 72,5% reach of population
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de

9. MOAT 1: NETWORK DYNAMICS
#
Participating
Restaurants
# Conversion
Transactions Rates
Network
Dynamics
create
deep moat
# Customer
Retention
Acquisition
Usage Data
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de

10. MOAT 2: CPA RISES AFTER CHANNEL SWITCH
ROI contribution
...
$
$
Break even $
$
$
Upfront $
investment
required $
($ Q1 Q2 Q3 Q4 Q1 Q2 Q2
)
+
($ CPA rises after channel switch is
) completed (Due to customer Lock-in)
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de

11. OUTLOOK: REPLICATE MODEL IN EUROPE & OVERSEAS
Expand into European and Overseas market, with each
market’s potential to become a EUR 100M+ businesses.
In addition to Germany, Switzerland and Australia, company
currently targets 3 European and 5 emerging markets in the
short to mid-term.
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de

12. © Lakestar 2011
Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission 12 .de