What is startup, Why most of start ups fail?

2. What is startup culture?
A startup culture is a workplace environment that values creative
problem solving , open communication and a flat hierarchy.

3. Need for startup culture
1- Be Authentic
Authenticity is about presence, living in the moment with
conviction and confidence and staying true to yourself.
Authentic is defined as: “not false or copied, it is genuine and real”.

4. 2- Be Consistent
Consistency is a great characteristic to build and implement in
the life. The key to consistency is setting and achieving specific goals.

5. 3- Be Resilient
Resilience is ability to adapt and bounce back when things don’t
go as planned. Its all about how well you can deal with the difficulties.

6. 5- Communication
Workplace communication is the process of exchanging
information and ideas, both verbal and non-verbal between two
persons or group within an organization.

7. What is a startup?
A startup is a new company founded by one or more entrepreneurs in
order to develop a unique product or service and bringing it to the
market.

8. According to IBM Institute for Business Value & OXFORD ECONOMICS
90% of Indian Startups Fail in First 5 years.

9. REASONS FOR FAILURE OF STARTUPS
1- Lack of Exact Needed Innovation
An Organization’s success depends on its ability to innovate.
Innovation is necessary for any organization to survive in the market.
Value of product
should be more than
price.
Fulfilling customer’s need= Fulfilling my greed.

10. Innovation should be on customer’s need.

11. 2- Negative Cash Flow and Negative Working Capital
Cash is blood of any business. Negative cash flow means
unavailability of liquid cash.

13. 3- Expansion with Negative Margin
Fixing low margin of profit or negative margin.
4.3
2.4
2
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Category 1
Negative Margin
Series 1 Series 2 Series 3
Market
Acquisition
Loss Leading
Strategy
Selling at Cheap
Price

15. 4- Lack of Talented Man Power
To run any business manpower is very important. Employees/
labor should be skilled. So we have to analyse following things when
recruitment made.

16. 5- Scalability and Recurring Revenue Model
Scalability means expansion of business. Continuous growth in
business.

17. 6- Wrong Positioning
Product positioning is the act of finding out where the product to
be sold.
Search for single signal – What type of producer you are?
a) Newest?
b) Problem solver?
c) Best?
d) Cheapest?
e) Most prestigious?
f) Maximum features?

18. 7- Releasing Product as a Laggard
Late releasing of product to the market.
a)Product timing
b)Adoption curve
DISCOUN
T
SCHEME
MARGIN
CREDIT

19. 8- Save Yourself from Getting Outcompeted
It is about creating entry barrier. Competitors will observe every
move of a business man. So secrets of the business should not be
revealed.
PATENTS AND LICENCING
INTELECTUAL PROPERTY RIGHTS
PROPRIETARY TECHNOLOGY

20. 9- Missing the Process of Converting Feedback into Feed Forward
Costumers feedback should be considered and fix the problem.
“COMPLAINTS ARE GIFTS CATCH IT”.

21. 10- Open Business Model
Taking business to online. Allowing people to give ideas
feedback ect.
CONCLUSION
For the success of any business Planning ,Market strategies are
very important. Innovation and entrepreneurship is core of startups.
SOURCE- GOOGLE AND YOUTUBE