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- 1. #NomoFOMO
- 2. 2 Meet the Team: Group 5 Kathy Tran Brock Johnson Victoria Gonzalez Kennedy Moser Danielle Gosda Shuling Chen Mackenzie Hollis
- 4. 4 Cultural Reality Media Reality Category Reality Human Reality Brand Reality More people are using technology to find out about allergies. Allergy apps have shown success. Parents don’t want their children to miss out. Nomosneeze Cares Cultural Reality Families are impacted by the health of each other.
- 5. 5 Key Insight ›Parents need help managing their family’s seasonal allergies, so their children do not miss out on life’s greatest joys.
- 6. 6 Campaign Title › NomoFOMO › Help children not miss out on life due to their allergies. › Give parents a platform to keep track of their kids’ allergies. › Educate children about their allergies. Source: Gosda Dictionary Campaign Purpose FOMO “Fear of missing out”. The fear that if you have seasonal allergies you may miss out on life’s greatest joys. Because of his seasonal allergies, Tyler’s FOMO got worse as his first baseball game approached.
- 7. 7 Meet the Porter Family Rachel, 38 Miles, 43 Carley, 7 Zach, 8
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- 23. 23 Amazon Echo
- 24. 24 Amazon Echo
- 25. What do we offer? 25 › One account for all family members. › Instant information for better decisions. › Convenient interactions with children’s allergy symptoms. › Children’s involvement with their health.
- 31. 31 HCP Promotion HCP Banner Ad
- 32. 32 › Social: # of comments, hashtags, shares, mentions. › Banners: impressions, clicks, CTR. › Website: Bounce rate, time on site, pages viewed. › App Downloads: % active users per week, time spent on app, updates downloaded. Engagement PurchaseAwarenessPromotional Metrics
- 33. Thank you! 33
Editor's Notes
- Nomosneeze is an OTC allergy medication for kids (ages 6 and up) in the form of chewable tablets. Recommended dosage is 1 chewable every 6 hours as needed.
- Location: Fairfield County, Connecticut Avg. Income: $95,000+ o Rachel [38, mother] Full-time art-buyer, commuting to Manhattan. Rachel loves food blogging. On weekends, Rachel enjoys taking her children Zach and Carley to the children’s museum. She strongly values education and daily-health. After Zach’s allergies worsened last month, she has not felt fully comfortable leaving Zach alone. Rachel says she needs an easy and reliable mode of managing Zach’s health before allowing him to play outside by himself or go to his friends outdoor birthday parties. She is not very tech-savvy, but she feels comfortable using her Apple Watch every day. o Miles, [43, father] Full-time Field-Service Engineer commuting to Manhattan. He loves playing tennis and watching golf. Miles enjoys grilling outside with his family and going on bike rides with his kids. o Zach-[8, 4th grade, son] Loves playing tag at recess, and running on his school track. Even though his allergies get in the way, he still holds the record for the fastest mile in his grade. Zach enjoys going on bike rides with his dad and going outside to explore, but his allergies keep him from fully enjoying himself. His mother noticed this and since then has made him stay inside to keep him from getting sick. However, she fears that in the future, he may miss out on important child development and life’s greatest joys, by not going outside. o Carley-[7, 3rd grade, daughter] Carley loves playing the monkey bars at recess and is the highest swinger out of all her friends. She loves baking brownies with her mom and drawing pictures of bugs. She plays soccer after school and loves scoring as many goals as she can.
- We help parents keep track of their kids’ allergy symptoms, the local weather, and pollen count. We provide activity suggestions based on third party scientific research and local weather reports. We educate and empower kids by providing educational tools to learn more about their symptoms.