The document provides 15 tips for using LinkedIn effectively in 15 minutes. It recommends developing a strong, keyword-aware profile headline and featuring keywords throughout your profile. It also suggests joining groups to support your brand, being consistent across social media, and frequently updating your status to show engagement. The document advises setting up a LinkedIn company page to feature products and services, and following competitors to stay informed.

1. 15 LinkedIn Tips in 15 Minutes
Presented by Lindsey Pollak, Author & LinkedIn Global Spokesperson
@lindseypollak
Recruiting Solutions 1

2. Hi
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3. Meet LinkedIn
 Over 150 million professionals
 2 million+ company profiles
 Over 150 industries
 Executives from every Fortune 500 firm
 56% outside the U.S.
 200 countries, 14 languages

4. Breaking News! LinkedIn for iPad
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5. 1. Develop a Strong, Keyword-Aware Headline
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6. 2. Feature Keywords Throughout Your Profile
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8. 3. Join Groups to Support Your Brand
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9. 4. Be Consistent Across Social Media
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10. 5. Add Relevant Apps

11. Tell People When You Travel…

12. Make Your Profile More Visual…

13. 6. Show Up: Frequently Update Your Status
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14. 7. Do “Small Goods”
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15. 8. Turn LinkedIn Groups into One-on-One
Networking Opportunities
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18. 9. Always Customize Connection Requests

20. 10. Set Up a LinkedIn Company Page
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21. 11. Feature Your Products & Services
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23. 12. Update your Company Page’s Status
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24. 13. Start a Group
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25. 14. Follow Your Competitors
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27. 15. Remain Anonymous While Searching

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29. Lindsey Pollak
lindsey@lindseypollak.com Thank
www.lindseypollak.com
@lindseypollak
you!