SlideShare a Scribd company logo
1 of 20
Download to read offline
15
LEAD & CUSTOMER
ACQUISITON HACKS
HACK #1
Create an irresistible offer you can give to website visitors
for FREE in exchange for their contact information.
HACK #2
Increase opt-in rates by using simple, short forms that
reduce the number of steps it takes for a person to opt-in.
HACK #3
Explainer videos can increase conversions by catering to
your visitors’ short attention spans with visual learning.
HACK #4
Make sure your contact information is easy to find and easy to
understand so people can get in touch with you fast.
HACK #5
Use simple design and remove distractions from your page
that might confuse or misdirect visitors from opting-in.
HACK #6
Use Twitter lead cards and Facebook subscribe ads to skip
over your landing page and collect leads with one click.
HACK #7
Use benefit-rich, action oriented copy that encourages
people to take action and opt-in.
HACK #8
Directly address your prospects objections by including
specific answers to questions they might have.
Is all your blogging, twee2ng and
inbound marke2ng paying off?
I’M BETTING IT’S NOT
There’s a be<er way to grow your business…
Check out my no-hype, realis2c approach to
DOUBLING the leads and sales you get from
your website using the traffic you have!
(Without becoming a slave to your business…)
YES! SHOW ME A BETTER WAY
BONUS OFFER
HACK #9
When possible, use scarcity tactics and time-bound offers
to incentivize people to take action right away.
HACK #10
Use an exit pop-up with a lead magnet (Hack #1) to
convert people who are about to leave your website.
HACK #11
A/B test different versions of your site to discover the best
performing versions to increase conversions.
HACK #12
Use “content upgrades” to offer exclusive, lead magnets on
your high-traffic blog posts in exchange for visitor emails.
HACK #13
With over 50% of all internet traffic coming from mobile
devices, your website needs to be optimized for them.
HACK #14
Use testimonials and case studies to build credibility by
proving that your product/service delivers results.
HACK #15
Get prospects into a “before and after” state of mind to
create a knowledge gap that they will want to fill.
ADVANCED BONUS HACK #1
Use a tool like Opt-In Monster to display offers based on
traffic source (ex: Facebook, Google, YouTube, etc.)
ADVANCED BONUS HACK #2
Remind people who didn’t convert on your site with
retargeting ads to bring them back to opt-in forms.
Is all your blogging, twee2ng and
inbound marke2ng paying off?
I’M BETTING IT’S NOT
There’s a be<er way to grow your business…
Check out my no-hype, realis2c approach to
DOUBLING the leads and sales you get from
your website using the traffic you have!
(Without becoming a slave to your business…)
YES! SHOW ME A BETTER WAY
BONUS OFFER

More Related Content

More from Brian Downard

A Guide To Maximizing Lead Generation Today (Infographic)
A Guide To Maximizing Lead Generation Today (Infographic)A Guide To Maximizing Lead Generation Today (Infographic)
A Guide To Maximizing Lead Generation Today (Infographic)Brian Downard
 
5 Actionable Word of Mouth Marketing Strategies (Infographic)
5 Actionable Word of Mouth Marketing Strategies (Infographic)5 Actionable Word of Mouth Marketing Strategies (Infographic)
5 Actionable Word of Mouth Marketing Strategies (Infographic)Brian Downard
 
How-To Align Marketing & Sales to Boost Revenue (Infographic)
How-To Align Marketing & Sales to Boost Revenue (Infographic)How-To Align Marketing & Sales to Boost Revenue (Infographic)
How-To Align Marketing & Sales to Boost Revenue (Infographic)Brian Downard
 
5 Actionable List Building Strategies (Infographic)
5 Actionable List Building Strategies (Infographic)5 Actionable List Building Strategies (Infographic)
5 Actionable List Building Strategies (Infographic)Brian Downard
 
3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy KawasakiBrian Downard
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing StrategiesBrian Downard
 
17 Ways Successful People Approach Life
17 Ways Successful People Approach Life17 Ways Successful People Approach Life
17 Ways Successful People Approach LifeBrian Downard
 
10 Powerful Lessons Leaders Can Learn From Basketball
10 Powerful Lessons Leaders Can Learn From Basketball10 Powerful Lessons Leaders Can Learn From Basketball
10 Powerful Lessons Leaders Can Learn From BasketballBrian Downard
 
The 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsThe 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
 

More from Brian Downard (9)

A Guide To Maximizing Lead Generation Today (Infographic)
A Guide To Maximizing Lead Generation Today (Infographic)A Guide To Maximizing Lead Generation Today (Infographic)
A Guide To Maximizing Lead Generation Today (Infographic)
 
5 Actionable Word of Mouth Marketing Strategies (Infographic)
5 Actionable Word of Mouth Marketing Strategies (Infographic)5 Actionable Word of Mouth Marketing Strategies (Infographic)
5 Actionable Word of Mouth Marketing Strategies (Infographic)
 
How-To Align Marketing & Sales to Boost Revenue (Infographic)
How-To Align Marketing & Sales to Boost Revenue (Infographic)How-To Align Marketing & Sales to Boost Revenue (Infographic)
How-To Align Marketing & Sales to Boost Revenue (Infographic)
 
5 Actionable List Building Strategies (Infographic)
5 Actionable List Building Strategies (Infographic)5 Actionable List Building Strategies (Infographic)
5 Actionable List Building Strategies (Infographic)
 
3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki3 Powerful Leadership Lessons from Guy Kawasaki
3 Powerful Leadership Lessons from Guy Kawasaki
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
 
17 Ways Successful People Approach Life
17 Ways Successful People Approach Life17 Ways Successful People Approach Life
17 Ways Successful People Approach Life
 
10 Powerful Lessons Leaders Can Learn From Basketball
10 Powerful Lessons Leaders Can Learn From Basketball10 Powerful Lessons Leaders Can Learn From Basketball
10 Powerful Lessons Leaders Can Learn From Basketball
 
The 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales ToolsThe 150 Most Powerful Marketing & Sales Tools
The 150 Most Powerful Marketing & Sales Tools
 

Recently uploaded

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 

Recently uploaded (20)

Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 

15 Lead & Customer Acquisition Hacks

  • 2. HACK #1 Create an irresistible offer you can give to website visitors for FREE in exchange for their contact information.
  • 3. HACK #2 Increase opt-in rates by using simple, short forms that reduce the number of steps it takes for a person to opt-in.
  • 4. HACK #3 Explainer videos can increase conversions by catering to your visitors’ short attention spans with visual learning.
  • 5. HACK #4 Make sure your contact information is easy to find and easy to understand so people can get in touch with you fast.
  • 6. HACK #5 Use simple design and remove distractions from your page that might confuse or misdirect visitors from opting-in.
  • 7. HACK #6 Use Twitter lead cards and Facebook subscribe ads to skip over your landing page and collect leads with one click.
  • 8. HACK #7 Use benefit-rich, action oriented copy that encourages people to take action and opt-in.
  • 9. HACK #8 Directly address your prospects objections by including specific answers to questions they might have.
  • 10. Is all your blogging, twee2ng and inbound marke2ng paying off? I’M BETTING IT’S NOT There’s a be<er way to grow your business… Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business…) YES! SHOW ME A BETTER WAY BONUS OFFER
  • 11. HACK #9 When possible, use scarcity tactics and time-bound offers to incentivize people to take action right away.
  • 12. HACK #10 Use an exit pop-up with a lead magnet (Hack #1) to convert people who are about to leave your website.
  • 13. HACK #11 A/B test different versions of your site to discover the best performing versions to increase conversions.
  • 14. HACK #12 Use “content upgrades” to offer exclusive, lead magnets on your high-traffic blog posts in exchange for visitor emails.
  • 15. HACK #13 With over 50% of all internet traffic coming from mobile devices, your website needs to be optimized for them.
  • 16. HACK #14 Use testimonials and case studies to build credibility by proving that your product/service delivers results.
  • 17. HACK #15 Get prospects into a “before and after” state of mind to create a knowledge gap that they will want to fill.
  • 18. ADVANCED BONUS HACK #1 Use a tool like Opt-In Monster to display offers based on traffic source (ex: Facebook, Google, YouTube, etc.)
  • 19. ADVANCED BONUS HACK #2 Remind people who didn’t convert on your site with retargeting ads to bring them back to opt-in forms.
  • 20. Is all your blogging, twee2ng and inbound marke2ng paying off? I’M BETTING IT’S NOT There’s a be<er way to grow your business… Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from your website using the traffic you have! (Without becoming a slave to your business…) YES! SHOW ME A BETTER WAY BONUS OFFER