The document discusses the evolution of digital advertising formats from static banner ads to more visually engaging native ads. It provides examples of native ad formats including in-feed and rich media ads that integrate better with publishers' image-heavy page designs. Metrics show that native ads significantly outperform traditional banner ads in click-through rates, mouseovers, and social sharing. Native ads are also scalable across different devices.

1. Native Programmatic Advertising

2. The Rise of the Visual Web
Publishers are making the transition towards image centric site designs

9. The evolution of display.
Banner Ad
IAB standardization creates
the blueprint for the banner
banner ad
In-Feed Ad
Visual Web gives brands a
new canvas in-feed
sponsored
Rich Media
Banners are enhanced with
interactive elements
Rich Media Ad

11. Page Layout
Responsive 3 column
Sub-Headline
Font: Helvetica
Font Size: 10px
Font Color#555
Headline
FONT: Helvetica
FONT SIZE: 14px
FONT COLOR: #191919
Caption
FONT: Helvetica
FONT SIZE: 6px
FONT COLOR:#555
Image Size
455px x 248px
Social Sharing Style
FONT: Helvetica
FONT SIZE: 6px
FONT COLOR:#161616
Image Aspect Ratio
1.83467

15. Creative is Simple.
Headline:
The Slide and Sleek Chamber Desk
Caption:
An immaculately clean white desktop is either
the sign of a highly organized, compulsive
neatnik.
2. Headline & Caption
http://www.cb2.com/chamber-desk
3. Clickthrough URL1. Image & Logo

22. HEADLINE
The slide and seek chamber desk
!
CAPTION
An immaculately clean white desktop is either
the sign of a highly organized, compulsive
neatnik. Or a peek into the genius of designer
Manuel Saez. Clever worktop in high-gloss white
lacquer engineered wood slides open via
integrated pull to reveal nine square feet of
space.
!
CLICK THROUGH URL
http://www.cb2.com/apt-cb2/special-features/
chamber-desk/s672395
!
LOGO
IMAGE

23. Scalable across devices.
desktop
in app
mobile web
tablet

24. Ad Mouseover Rate
Banner Ad TripleLift
11.65%
4.20%
277% Lift
% Clickthrough Rate
Banner Ad TripleLift
0.23%
0.07%
328% Lift
Brand Lift
Banner Ad TripleLift
17.1%
4.5%
281% Lift
Banner Ad vs
Native ads are effective.

25. Native is insightful.
Clickthrough Rate
0.0057 0.0053 0.0051
1 2 3
Mouseovers
0.1195 0.1173 0.1172
1 2 3
Shares
57 44 39
1 2 3

26. !
!
ari@triplelift.com