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BIG ISSUE ARTICLE 1499
SAVING THE NHS DOESN’T HAVE TO HURT
Former doctor Adam Kay’s bestselling
memoir This Is Going To Hurt has
become a TV show starring Ben Whishaw
– and its depiction of an overworked
NHS chimes with the times. Kay’s still
angry that years of chronic underfunding
have put the health service in an even
more perilous state than when he left.
Layout
• Follows the general layout of the Big Issue
with the bold, sans serif masthead above and
below the image
• Teasers along the top encourage the audience
to buy the article to read more
• ‘A hand up not a handout’
• There is not much text on this cover compared
to some other Big Issue articles in order to
emphasise the image
Image
• Painterly style showing medical professionals
holding up the NHS sign which is crumbling,
tying in with the headline ‘Under Pressure’
• Connotes the idea of the failing healthcare
system and the pressures on doctors and
nurses
• The painterly style and lack of elite/celebrity
figures presents the workers as ordinary
people
• The blue colour represents the NHS logo
which is familiar to the audience and the
yellow works with the blue to allude to the
Ukraine invasion that occurred at the time.
Audience
• The audience of the Big Issue is said to be
‘affluent and environmentally, socially and
ethically aware’ with 72% of its readers being
ABC1 and 43% are AB meaning the audience
are likely to be educated and professional with
left wing/progressive values
• This means that they will understand the
pressure the NHS workers are under and
sympathise with them, encouraging them to
help make a stand

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1499.pptx

  • 1. BIG ISSUE ARTICLE 1499 SAVING THE NHS DOESN’T HAVE TO HURT Former doctor Adam Kay’s bestselling memoir This Is Going To Hurt has become a TV show starring Ben Whishaw – and its depiction of an overworked NHS chimes with the times. Kay’s still angry that years of chronic underfunding have put the health service in an even more perilous state than when he left.
  • 2. Layout • Follows the general layout of the Big Issue with the bold, sans serif masthead above and below the image • Teasers along the top encourage the audience to buy the article to read more • ‘A hand up not a handout’ • There is not much text on this cover compared to some other Big Issue articles in order to emphasise the image
  • 3. Image • Painterly style showing medical professionals holding up the NHS sign which is crumbling, tying in with the headline ‘Under Pressure’ • Connotes the idea of the failing healthcare system and the pressures on doctors and nurses • The painterly style and lack of elite/celebrity figures presents the workers as ordinary people • The blue colour represents the NHS logo which is familiar to the audience and the yellow works with the blue to allude to the Ukraine invasion that occurred at the time.
  • 4. Audience • The audience of the Big Issue is said to be ‘affluent and environmentally, socially and ethically aware’ with 72% of its readers being ABC1 and 43% are AB meaning the audience are likely to be educated and professional with left wing/progressive values • This means that they will understand the pressure the NHS workers are under and sympathise with them, encouraging them to help make a stand