The document discusses open innovation and collaboration in the digital era. It describes how Wikipedia harnesses collective intelligence to create an open encyclopedia. It also discusses how companies are opening their platforms and products to external developers to create ecosystems of new applications. The document provides 10 rules for collaborative innovation, including encouraging employees to spend 20% of their time on new projects, creating internal social networks, and challenging the community to help solve problems.

1. Innovation
in the
Era of Openness
Anthony D. Williams
@adw_tweets
http://anthonydwilliams.com
1 | © 2009 Anthony D. Williams. All Rights Reserved.

2. Wikipedia:
The
Encyclopedia
That
Anyone
Can
Edit
From Wikinomics to Macrowikinomics
The encyclopedia that anyone can edit
2 | © 2009 Anthony D. Williams. All Rights Reserved.

3. From Wikinomics to Macrowikinomics
The operating system that anyone can program
3 | © 2009 Anthony D. Williams. All Rights Reserved.

4. From Wikinomics to Macrowikinomics
The new fabric of connectivity

5. From Wikinomics to Macrowikinomics
Social networking becomes social business
5 | © 2009 Anthony D. Williams. All Rights Reserved.

6. From Wikinomics to Macrowikinomics
Scouring the globe for innovation
6 | © 2009 Anthony D. Williams. All Rights Reserved.

7. From Wikinomics to Macrowikinomics
Turning a product into a platform for innovation
7 | © 2009 Anthony D. Williams. All Rights Reserved.

8. From Wikinomics to Macrowikinomics
Extraordinary sharing for extraordinary challenges
8 | © 2009 Anthony D. Williams. All Rights Reserved.

9. From Wikinomics to Macrowikinomics
The Principles of Wikinomics
9 | © 2010 Anthony D. Williams. All Rights Reserved.

10. From Wikinomics to Macrowikinomics
Small companies can compete globally
10 | © 2009 Anthony D. Williams. All Rights Reserved.

11. From Wikinomics to Macrowikinomics
Developing consumer products with a community
11 | © 2009 Anthony D. Williams. All Rights Reserved.

12. From Wikinomics to Macrowikinomics
Personalized manufacturing in your living room
12 | © 2009 Anthony D. Williams. All Rights Reserved.

13. 3 Phases of the Web
13 | © 2009 Anthony D. Williams. All Rights Reserved.

14. 3 Phases of the Web
From information highway to global computer
14 | © 2010 Anthony D. Williams. All Rights Reserved.

15. 3 Phases of the Web
v
From search to the social web
15 | © 2009 Anthony D. Williams. All Rights Reserved.

16. /
3 Phases of the Web
Social media meets artificial intelligence
16 | © 2009 Anthony D. Williams. All Rights Reserved.

17. The
Mobile
Revolu;on:
Any;me,
Anywhere
Access
3 Phases of the Web
Mobile goes global
• 5
billion
subscrip.ons
worldwide
• 100
million
handsets
in
sub-­‐Saharan
Africa
• 520
million
handsets
in
China
• 97%
of
Tanzanians
say
they
can
access
a
mobile
phone
17 | © 2009 Anthony D. Williams. All Rights Reserved.

18. 3 Phases of the Web
Connecting with people, places and things nearby
18 | © 2009 Anthony D. Williams. All Rights Reserved.

19. 3 Phases of the Web
Browsing the physical world
19 | © 2009 Anthony D. Williams. All Rights Reserved.

20. 3 Phases of the Web
Earth’s central nervous system
20 | © 2009 Anthony D. Williams. All Rights Reserved.

21. Rebooting Our
Institutions
21 | © 2009 Anthony D. Williams. All Rights Reserved.

22. Rebooting Our Institutions
Techno-economic paradigms need new institutions
Agrarian
Age
Industrial
Age
Age
of
Networked
Intelligence
Prin;ng
Press
Internet
22 | © 2010 Anthony D. Williams. All Rights Reserved.

23. Rebooting Our Institutions
A new era of political openness
“Nothing, not even war or diplomacy, can
be done in secret. The transparent age will
first expose the bad before preventing it”
23 | © 2009 Anthony D. Williams. All Rights Reserved.

24. Democracy:
Instantaneous
Informa;on
via
TwiGer
Rebooting Our Institutions
Revolution in the Middle East and North Africa

25. Rebooting Our Institutions
Empowered patients taking charge of their health
25 | © 2009 Anthony D. Williams. All Rights Reserved.

26. Rebooting Our Institutions
A human genome style project for energy
26 | © 2009 Anthony D. Williams. All Rights Reserved.

27. Rebooting Our Institutions
A global network for higher learning
“We
are
seeing
the
early
emergence
of
a
meta-­‐university
–
a
transcendent,
accessible,
empowering,
dynamic,
communally
constructed
framework
of
open
materials
and
plaKorms
on
which
much
of
higher
educa.on
worldwide
can
be
constructed
or
enhanced.”
-­‐-­‐
Charles
M.
Vest,
President
Emeritus,
MIT
27 | © 2010 Anthony D. Williams. All Rights Reserved.

28. 10 Rules for
Collaborative Innovation
28 | © 2009 Anthony D. Williams. All Rights Reserved.

29. Harnessing the Power of Collaboration
1. Get serious about innovation (20% time)

30. Harnessing the Power of Collaboration
2. Engage all employees in innovation

31. Harnessing the Power of Collaboration
3.
Create an internal marketplace for talent
• Par;cipants
see
all
projects
requiring
people
• Par;cipants
apply
through
transparent,
simple
process
• Community
chooses
based
on
rich
social
network
profiles

32. Harnessing the Power of Collaboration
4. Build an internal “Facebook” for the enterprise
Work Activity
John Smith Online
March 11
Client meeting with Acme Co.
March 10
Completed project for Senior Management
Team
Project Rating:
Feedback: 1 report, 2 sr. clients
March 9
New Business connection with Jane Doe
March 7
Updated product specification sheet for Widget
Recommendations Performance Rating
Skills Groups
• Enterprise 2.0
• Photoshop Users
• Custom Car Collectors
Current Project My Location
Customer Segmentation
Duration: 18 days
End Dates: March 28, 2008
Project Lead: Tess Drake
32 | © 2009 Anthony D. Williams. All Rights Reserved.

33. Building
a
Government
2.0
Culture
Harnessing the Power of Collaboration
5. Foster a culture of collaboration
Management: Leadership:
Managers must make Build a meritocracy and
more time for staff identify natural leaders
& respond to ideas who can nurture
generated in blogs, collaborative forums
wikis, etc.
Collaboration:
Change broader Adoption:
Model desired behavior
culture of ‘how to
with pilot groups --
communicate’
expand outward
based on demand
Incentives:
Recognize good
team playing &
contributions Results:
in evaluations Free small monies to
explore ideas the
community generates

34. Harnessing the Power of Collaboration
6. Rethink the organization
34 | © 2010 Anthony D. Williams. All Rights Reserved.

35. Harnessing the Power of Collaboration
6. Rethink the organization
35 | © 2010 Anthony D. Williams. All Rights Reserved.

36. Harnessing the Power of Collaboration
6. Rethink the organization
36 | © 2010 Anthony D. Williams. All Rights Reserved.

37. Opening
Up
Your
PlaSorm
–
Crea;ng
An
Ecosystem
Harnessing the Power of Collaboration
7. Open up a product to unleash an ecosystem

38. 2.
Create
a
Context
for
Self-­‐Organiza;on:
Harnessing the Power of Collaboration
Building
Applica;ons
with
the
Guardian
8. Share some IP – watch what others do with it
38 | © 2010 Anthony D. Williams. All Rights Reserved.

39. Harnessing the Power of Collaboration
9. Put customers on your design team
39 | © 2009 Anthony D. Williams. All Rights Reserved.

40. 4.
Strengthen
the
Vanguard:
Ci;zen
Scien;sts
Help
Map
the
Universe
Harnessing the Power of Collaboration
10. Challenge the community to solve a problem
40 | © 2010 Anthony D. Williams. All Rights Reserved.

41. Harnessing the Power of Collaboration
Reach out from the enterprise to the world
The
World
Reach
(# of Ecosystem
people
accessed)
Enterprise
Department
Variety
(Diversity of skills and knowledge available to the network)
41 | © 2010 Anthony D. Williams. All Rights Reserved.

42. THANK YOU
@adw_tweets
http://anthonydwilliams.com
42 | © 2009 Anthony D. Williams. All Rights Reserved.