Live video broadcasts and digital university courses on UBM media platforms have been effective in attracting large audiences and generating engagement. Video broadcasts on Enterprise Efficiency and The SMB Authority averaged 500 and 300 qualified registrants respectively per show, with over 50% of registrants participating. University courses receive thousands of comments on live chat boards, with over 1,700 executives registering on average for a series. Partners can also engage with these communities by posting their own content, such as white papers, case studies, and research papers, as a way to build relationships and connect with potential customers. Engaging stories that are discovered and shared can also drive traffic, such as a story that drove 25,000 hits to an event registration page.