1. Cyber threats continue to evolve and take new forms, with traditional anti-virus approaches no longer sufficient against modern threats. New malicious programs are being created faster than legitimate software. 2. Social engineering and phishing attacks targeting individual users directly will increase in popularity and become a primary attack vector in 2010. 3. As new platforms like Windows 7 and smartphones gain popularity, attackers will develop new exploits targeting these systems, and malware affecting Macs and mobile devices will rise.