The document provides information about the Norwegian Seafood Council (NSC): - NSC markets Norwegian seafood on behalf of the seafood industry. It was established in 1991 and is owned by the Norwegian Ministry of Fisheries and Coastal Affairs. - NSC's vision is to win the world over to Norwegian seafood. Its objective is to strengthen the value of Norwegian seafood. - NSC carries out marketing, market information, and communication activities around the world to achieve its common task of winning the world for seafood by inspiring global consumers to eat more seafood and raising awareness of seafood in trade.