Presentation for ISEH New Investigator Session "How to succesfully present yourself and your science"

1. Career Panel
Effectively presenting yourself and your science
Introduction to social media
Peter van Galen
John Dick lab
August 25, 2013

2. The diffusion process
• Meta-analysis of farms that implement hybrid seed corn,
fertilizer, antibiotics, new fabrics, deep freezers etc.
Beal, G. M., & Bohlen, J. M. (1957). The Diffusion Process, Iowa Agr. Ext. Ser. Spec. Rep, 18.

3. Technology adoption lifecycle

4. Monthly audience by communication methodology

5. Facebook
• Most widely used social media site
• Use either professional or private profile for close friends and family
Twitter
• Short public text messages (140 characters)
• Conversations, news streams
• Aggregate tweets using hashtags such as #ISEH2013
Linkedin
• World’s largest professional network
• Connect to colleagues and keep up with their job status
• Find and be found by professional opportunities
What to use Facebook, Twitter and Linkedin for

6. Facebook
• Most widely used social media site
• Use either professional or private profile for close friends and family
Twitter
• Short public text messages (140 characters)
• Conversations, news streams
• Aggregate tweets using hashtags such as #ISEH2013
Linkedin
• World’s largest professional network
• Connect to colleagues and keep up with their job status
• Find and be found by professional opportunities
What to use Facebook, Twitter and Linkedin for
Second largest network, uses circles (family, work) to restrict
sharing; “social layer” to enhance integrative web experience
Make your research visible by adding publications, connect
and collaborate
Long-form online narrative. Wordpress and Blogger
Share and discover music and culture through streaming
media
Easily and quickly publish any type of media, forward to
Facebook and Twitter
Pinterest: Photo-only microblogging site
Aims to integrate other social media sites into one dashboard

7. Privacy???
In general, assume that everything you type will
be visible for everybody forever.

8. Privacy???
In general, assume that everything you type will
be visible for everybody forever.

9. • Facebook tries to uphold a semblance of privacy, you
can set who sees your post and add “restricted” contacts
• Everything you post is property of provider.
• Facebook shadow profile.
• Geo-tagging
• Twitter is forthrightly completely public
• Google+ Hangout On Air automatically publishes on
YouTube and notifies all your contacts
Privacy???
In general, assume that everything you type will
be visible for everybody forever.

10. Keeping up to date with research, news and industry
Facebook
Group: ISEH – Society for Hematology and Stem Cells
User: IFLS
Twitter
User: @ISEHsociety Hashtag: #ISEH2013
User: @ASH_hematology Hashtag: #stemcells
User: @CellStemCell Hashtag: #hematology
User: @ISSCR Hashtag: #cancerSC
User: @StemCellNetwork
User: @jimtill
Linkedin
Group: ISEH – Society for Hematology and Stem Cells
Group: International Society for Stem Cell Research (ISSCR)
Channel: Healthcare
Channel: Entrepreneurship & Small Business
Channel: Higher Education
Channel: Leadership & Management

12. • Reach larger audience - change
public perception of science
• Fast communication about new
research
• See publications and job updates
of your connections
• Online “buzz” can increase
downloads and citations;
altmetrics gaining traction
• Networking: good connections
on Facebook, Linkedin or email
correlate to publications and
grants
• Time investment, especially in
the beginning
• Potentially addictive
• Privacy / hard to remove
regrettable posts
• Generally not considered as
important for career / hiring

13. Acknowledgements
Eugenia Flores
Teresa Bowman
Konstantinos Kokkaliaris
Marie-Dominique Filippi
Michael Milsom
Grant Challen
Sofie Singbrandt-Soderberg
Ayako Ishizu
Sarah Ellis
Kimberley Eskew
Robin Rosenstein
Holly Bik
Twitter: @vangalenP
http://www.slideshare.net/petervangalen