The document outlines 13 broad financial needs or "life issues" that most affluent clients will face, including investment matters, banking/cash management, credit structures, stock options, qualified retirement plans, risk management, business succession planning, durable power of attorney, descendant/legacy planning, titling of assets, distribution of wealth/trust issues, charitable gifting after death, and lifetime philanthropy. The client's financial advisor will design integrated strategies to address each financial need and ensure the client's comprehensive financial plan grows and matures with their changing objectives over time.

1. Every financial situation is distinct. There is no single mix of financial solutions to meet the needs of every client.
There are, however, 13 broad financial needs that most affluent clients will face in their lifetime. These “life issues”
are outlined below. Your BB&T Wealth advisor will learn your objective relevant to each issue and design an appro-
priate strategy.
These strategies will be integrated to create a comprehensive financial plan. To ensure that your plan grows and
matures as your financial needs and objectives changes, you and your advisor will work together to reevaluate each
of these areas on an ongoing basis.
W e a d d r e s s k e y f i n a n c i a l i s s u e s
Key Life Issues As your advocate, we will address these areas:
Investment Matters
Carefully review all of your assets to learn about your expectations of income, tolerance for risk, time
horizons, constraints and liquidity needs. Build an investment plan suited to you.
Banking/Cash Management
Assist you in all areas of banking and cash management – from routine transactions to establishing
working cash liquidity – and help you manage cash assets as efficiently and tax-effectively as possible.
Credit Structures
Address short-term liabilities, mortgages and other forms of credit. Align your debts with other compo-
nents of your financial plan to ensure your debt load is balanced and well-managed.
Stock Option and Restricted Stock
Planning
Consider the timing, taxation, transferability, diversification and/or exercise plan for qualified and non-
qualified stock options or restricted stock to make certain that all decisions are in your best interest.
Qualified Retirement Plans Ensure your plan is thoroughly optimized to achieve your retirement goals.
Risk Management
Recommend insurance to mitigate possible liabilities – liquidity for taxes, funds to transfer a business,
replacement of a charitable gift, reduction of debt and equalization of inheritances.
Business Succession Planning
Help you transfer your company to a family member or sell it outright. Address resulting transfer tax or
income tax issues.
Durable Power of Attorney
Help with assigning a durable power of attorney to ensure you will have the appropriate representative
in any situation.
Descendant/Legacy Planning
Help develop an appropriate will and appoint a designated executor or successor trustee to establish
continuity in the investment and advisory process.
Titling of Assets Inventory account titles and match them against transfer plans.
Distribution of Wealth/ Trust Issues Help you develop a plan that will control the distribution of gifts and minimize the burden of estate taxes.
Charitable Gifting After Death Help you decide how best to create a legacy in which your descendents can be personally involved.
Lifetime Philanthropy
Counsel on tax efficiencies and control issues, ensuring that your assets are maximized for the causes
most important to you.
BB&T, Member FDIC and an Equal Housing Lender. Only deposit products are FDIC insured. Loans are subject to credit approval. A penalty may be imposed for early withdrawal from CDs.
Investment solutions are provided by BB&T Investment Services, Inc., or Scott & Stringfellow, LLC. BB&T Investment Services, Inc., is a wholly owned subsidiary of Branch Banking and Trust Company, Member FINRA,
SIPC. Scott & Stringfellow, LLC, is a wholly owned non-bank subsidiary of BB&T Corporation, Member NYSE, SIPC.
Insurance services are provided by BB&T Insurance Services, Inc., a wholly owned subsidiary of Branch Banking and Trust Company. BB&T Insurance Services, Inc., License # 0C64544 BB&T Insurance Services of CA, Inc.,
License #0619252
Securities, Insurance and Advisory Services are: NOT A DEPOSIT NOT FDIC-INSURED NOT GUARANTEED BY THE BANK NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY ARE SUBJECT TO INVESTMENT RISKS,
INCLUDING POSSIBLE LOSS OF THE PRINCIPAL INVESTED
BB&T and its representatives do not offer tax advice. Please consult your individual tax professional regarding your personal situation. Revised 11/09
271 17th St. NW, Suite 800, Atlanta, GA 30363
Phone: 404.897.7073
mgenco@bbandt.com
Matt Genco, AWMA®