The more information you share with your investment advisor about your personal financial situation, the more equipped your advisor will be to help you meet your financial and investment goals.

1. Member FINRA & SIPC

2.  The more information
you share with your
investment counselor
about your personal
financial situation, the
more equipped your
advisor will be to help
you meet your financial
and investment goals.

3.  There is a wide range of different types of
information that investors should share with their
investment counselor.
 David Lerner Associates Executive Vice President
Martin Walcoe identifies five things in particular:

4.  Successful investing starts
with setting realistic and
measurable goals
and objectives
 “Without them, you’ll have no way of
knowing whether you’ve achieved
success or not.”
—Martin Walcoe, David Lerner Associates

5.  When will you need to access the money that is
being invested?
 Short term (such as within two to three years)
should usually be placed in highly liquid
investments like bank savings and money market
accounts.
 For longer term investments you might consider
mutual funds or bonds.

6.  Every investor’s level
of risk tolerance is a
little bit different
 It’s very important to
share this with your
investment counselor

7.  If you know that you will
need access to your
money on a certain
date (in the short term)
for a specific reason,
your advisor should
generally recommend
investments that are
easy to liquidate
without penalty or tax
consequences

8.  Give your advisor a
holistic view of your
entire financial picture
 It will better enable him
or her to make
recommendations that fit
within your overall
investment plan

9.  your age
 tax status
 investment experience
 financial situation and needs
 any other information you may choose to disclose
Material contained in this side deck is provided for information purposes only
and is not intended to be used in connection with the evaluation of any
investments offered by David Lerner Associates, Inc. (DLA). This material
does not constitute an offer or recommendation to buy or sell securities and
should not be considering in connection with the purchase or sale of
securities.

10.  your age
 tax status
 investment experience
 financial situation and needs
 any other information you may choose to disclose
Material contained in this side deck is provided for information purposes
only and is not intended to be used in connection with the evaluation of
any investments offered by David Lerner Associates, Inc. (DLA). This
material does not constitute an offer or recommendation to buy or sell
securities and should not be considering in connection with the purchase
or sale of securities.