This document discusses a marketing platform called SharingforceTM that enables businesses to harness digital word of mouth by rewarding customers for promoting their products and services through social networks. It explains that people are more influenced by recommendations from friends and family than from advertisers. SharingforceTM allows businesses to engage customers with promotions, track shares through a unique QR code or URL, and then reward customers for their shares. The goal is to transform traditional word-of-mouth into digital word-of-mouth marketing.