6. External CSR Programmes
Education
Community
Economic development
Environment
Civic, public affairs
Health, social service
Culture, arts
7. CSR: Business Issues
Healthcare to employees
Privacy, data security
Political involvement of companies
Healthier & safe products
Workplace conditions, human rights
Job losses from offshoring
Ethical marketing
Affordable products for the mass
Environmental issues
8. CSR in India
External:
Community development
Environmental management
Internal
Workplace
Safety
Employee well being
Product re-engineering to conserve resources
Gender equality
Ethical trade
9. Global Compact
UN initiative to bring companies together with UN
agencies to support areas of Human Rights,
Labour and Environment
Launched on 26th
July 2000
Global Compact is a voluntary corporate
citizenship initiative with two objectives:
Mainstream the ten principles in business activities
around the world
Catalyse actions in support of UN goals
UN agencies involved: UNEP, ILO, UNIDO, UNDP
and Office of High Commission of Human Rights
10. Global Compact
Ten Principles:
Human Rights:
Principle1: Support and respect human rights
Principle2: Do not participate in human rights abuse
Labour Standards:
Principle3: Upheld freedom of association and recognise right to
collective bargaining
Principle4: Eliminate forced and compulsory labour
Principle5: Effective abolition of child labour
Principle6: Eliminate discrimination employment & occupation
11. Global Compact
Ten Principles:
Environment:
Principle7: Support a precautionary approach to environmental
challenges
Principle8: Promote greater environmental responsibility
Principle9: Encourage development and diffusion of environmental
friendly technologies
Corruption:
Principle10: Businesses should work against all forms of corruption
including extortion and bribary
3873 companies worldwide participate in Global Compact
From India: 120 companies
ATLAS Cycles – quantitative reports
12. External CSR: Examples
NEC:
Wild Bird Society of Japan (Monitor annual wild crane
migration and wetland monitoring programmes in China,
Korea, India, Mongolia and Russia)
Johnson & Johnson:
World Wide Fund for Nature (Assessment of trade in
rhino and tiger body parts)
Glaxo Wellcome:
University of Istanbul (Forest conservation and plant
identification in Turkey)
13. Internal CSR: Examples
Atlas Cycles
Effluent treatment:
0.6% of product cost
Zero discharge
Air pollution from furnaces eliminated
Noise level reduced by 30db
To augment photo-synthesis, 2000 trees planted within factory premisis (28
acres)
Rain harvesting achieves 70% conservation
NTPC:
Gender equality: Paternal leave
14. Inclusive CSR: Examples
Hindustan Sanitaryware:
Reduced flushing WCs is estimated to save 2 billion
litres of water
ITC:
e-Chaupal
Social forestry (Bhadrachalam)
APCFM (Andhra Pradesh Community Forest
Management) linkage to make sticks for agarbattis
MICO and TVS:
ITI trainees
15. ISR: Individual Social Responsibility
Constant attention to attainable goals
Daily and disciplined practice of effort which is
known to lead to these goals
Patience, good humour and wothwhile human
values
Love, loyalty and friendship
Loving and supportive self-criticism of ourselves,
our families and work teams
Ref: Napoleon Hill
