The document summarizes the discussions and conclusions from the 11th Global Forum on Tourism Statistics held in Reykjavik, Iceland. Key topics discussed included using tourism data to inform policymaking, measuring the impacts of external shocks on tourism, reducing seasonality, improving data collection methods, and ensuring comparability of tourism statistics between regions. The forum concluded with a focus on developing timely data to respond to crises, better understanding tourist behavior, exploring new data sources, and demonstrating the value of tourism statistics to stakeholders.
Traditional tourism marketing technologies included mass media, out-of-home advertising, and print media. While mass media allows reaching large audiences, its high expenses and difficulty measuring returns are disadvantages. Out-of-home advertising informs travelers through billboards, transit displays, and street furniture. Print media such as newspapers and magazines are seeing trends away from paid ads toward editorial features. Current technologies now include email marketing, pay-per-click, social media, and digital marketing to leverage low-cost viral sharing. Emerging technologies being applied to tourism are virtual reality, augmented reality, artificial intelligence, and personalized recommendations.
Presentation by Bruce Byiers, ECDPM, at the 2017 European Conference on African Studies (ECAS) in Basel, Switzerland. The presentation took place on 30 June during the special presentation of the SWAC/OECD publication "Cross-border Co-operation and Policy Networks in West Africa".
Destination Promotion: An Engine of Economic Development FormazioneTurismo
Gli investimenti nel marketing del turismo fanno cresccere anche gli altri settori (secondo la ricerca della Destination & Travel Foundation, condotta da Oxford Economics)
This document discusses globalization and international business. It defines globalization as the integration of societies and economies through increased cross-border movement and interaction. Key aspects of globalization include the internationalization of markets, financial systems, corporations, technology, and cultures. The document also examines the debates around whether globalization has positive or negative impacts. Additionally, it defines international business as commercial transactions between countries, including trade, investment, and transportation that companies undertake to expand sales, acquire resources, and minimize risk. The different modes of entering international markets and types of international organizations are also outlined.
The document discusses the role of government policy in developing transportation infrastructure to facilitate tourism. It states that governments seek to maximize domestic mobility through transport networks and develop tourism transport to increase earnings from visitors. To achieve these objectives, policies are formulated to manage different modes of transport. The government may need to expand infrastructure to accommodate both tourists and regular travel. Transport policy is reactive to societal changes and requires flexibility. Privatization of state airlines in Asia in the 1990s opened opportunities for foreign investment and alliances.
The role of mobile technologies in promoting sustainable delivery of livestoc...ILRI
This document discusses how mobile technologies can help promote sustainable delivery of livestock insurance programs in East Africa. It summarizes that index-based livestock insurance (IBLI) was first piloted in 2010 to help pastoralists manage drought risk, but faced challenges of design, demand, delivery, and policy support. Mobile phones can help address some challenges by facilitating insurance sales and payments, providing training for agents, and crowdsourcing data on rangeland conditions and livestock markets to improve programs over time. The document provides examples of how IBLI has leveraged mobile technologies for training, sales transactions, and indemnity payments to enhance insurance delivery and impact for pastoralists in the drylands.
Traditional tourism marketing technologies included mass media, out-of-home advertising, and print media. While mass media allows reaching large audiences, its high expenses and difficulty measuring returns are disadvantages. Out-of-home advertising informs travelers through billboards, transit displays, and street furniture. Print media such as newspapers and magazines are seeing trends away from paid ads toward editorial features. Current technologies now include email marketing, pay-per-click, social media, and digital marketing to leverage low-cost viral sharing. Emerging technologies being applied to tourism are virtual reality, augmented reality, artificial intelligence, and personalized recommendations.
Presentation by Bruce Byiers, ECDPM, at the 2017 European Conference on African Studies (ECAS) in Basel, Switzerland. The presentation took place on 30 June during the special presentation of the SWAC/OECD publication "Cross-border Co-operation and Policy Networks in West Africa".
Destination Promotion: An Engine of Economic Development FormazioneTurismo
Gli investimenti nel marketing del turismo fanno cresccere anche gli altri settori (secondo la ricerca della Destination & Travel Foundation, condotta da Oxford Economics)
This document discusses globalization and international business. It defines globalization as the integration of societies and economies through increased cross-border movement and interaction. Key aspects of globalization include the internationalization of markets, financial systems, corporations, technology, and cultures. The document also examines the debates around whether globalization has positive or negative impacts. Additionally, it defines international business as commercial transactions between countries, including trade, investment, and transportation that companies undertake to expand sales, acquire resources, and minimize risk. The different modes of entering international markets and types of international organizations are also outlined.
The document discusses the role of government policy in developing transportation infrastructure to facilitate tourism. It states that governments seek to maximize domestic mobility through transport networks and develop tourism transport to increase earnings from visitors. To achieve these objectives, policies are formulated to manage different modes of transport. The government may need to expand infrastructure to accommodate both tourists and regular travel. Transport policy is reactive to societal changes and requires flexibility. Privatization of state airlines in Asia in the 1990s opened opportunities for foreign investment and alliances.
The role of mobile technologies in promoting sustainable delivery of livestoc...ILRI
This document discusses how mobile technologies can help promote sustainable delivery of livestock insurance programs in East Africa. It summarizes that index-based livestock insurance (IBLI) was first piloted in 2010 to help pastoralists manage drought risk, but faced challenges of design, demand, delivery, and policy support. Mobile phones can help address some challenges by facilitating insurance sales and payments, providing training for agents, and crowdsourcing data on rangeland conditions and livestock markets to improve programs over time. The document provides examples of how IBLI has leveraged mobile technologies for training, sales transactions, and indemnity payments to enhance insurance delivery and impact for pastoralists in the drylands.
The document discusses the sharing economy and its impact on tourism. It defines the sharing economy as the economic model of sharing underutilized assets for monetary or non-monetary benefits. Key drivers for the growth of the sharing economy include millennials leading the way in sharing, access over ownership, and new technologies. While it presents opportunities for tourism, it also faces challenges like regulation, safety, and impact on hotels. The sharing economy is disrupting tourism but also enabling new forms of access and legislation approaches are still evolving on how to regulate it.
This 2016 edition of the OECD Employment Outlook provides an in-depth review of recent labour market trends and short-term prospects in OECD countries.
Public Policy and SME Internationalisation - OECDOECD CFE
This document summarizes key points about public policy and SME internationalization. It notes that while SMEs represent the majority of exporting firms, they account for a small proportion of export value and have lower export shares than large firms. There are positive links between SME productivity and exporting. Typical policy interventions provide finance, information, skills training, and market access support. The document recommends shifting support more toward capability building. It also suggests new digital-focused interventions like online export advice and staff digital skills training. Overall, integrated packages of graded support are needed to better address the gaps in internationalization between SMEs and larger firms.
This document discusses strategies for helping small and medium enterprises (SMEs) in various sectors internationalize, including wine, furniture, mechatronics, information and communications technology, green technology, and logistics services. It recommends collective approaches to exporting, anchoring SMEs in new sectors, ensuring international competitiveness, creating internationalized clusters, exploiting opportunities from digitalization, creating an internationalized environment, and integrating regional strategies.
Tourism planning involves setting goals and developing strategies to accomplish those goals. It is a multidimensional activity that considers social, economic, political, and environmental factors. Effective tourism planning requires assessing existing conditions, analyzing data, developing recommendations, and monitoring outcomes. The planning process aims to maximize tourism's benefits while minimizing negative impacts on communities and the environment.
Tourism planning involves setting goals and developing strategies to achieve those goals through a multi-step process. The key steps include setting objectives, conducting surveys to collect data, analyzing the data, formulating policies and plans, making recommendations, implementing plans, and ongoing monitoring. Tourism planning is necessary to optimize economic benefits, ensure environmental sustainability, and balance social impacts. It involves coordination across different levels from international to local. Failure to properly plan can result in overdevelopment and negative consequences for communities and the environment.
“Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance the destination’s competitiveness to approach the Vision of Tourism 3.0 and ensure a sustainable development, providing inspirational guidance for creative strategists and visionaries who are designing the next generation’s destinations
Indicators of Sustainable Tourism Development and Management.pptxHignehFantahun
This document discusses indicators for sustainable tourism. It explains that indicators are measures used to monitor key aspects of sustainability and support better management decisions. Good indicators can identify issues, impacts, and results of actions. The document outlines different types of indicators and discusses how they can be used at various levels from national to site-specific planning. Selecting indicators requires considering measurability, resources, stakeholder interests, and politics. The benefits of indicators include better decision-making, issue identification, performance evaluation, and accountability.
This document discusses the impacts of tourism from geographic, economic, social, and environmental perspectives. It examines tourism flows and patterns in Europe, how tourism impacts are analyzed, and some key impacts. The economic impacts discussed include direct, indirect, and induced expenditures as well as issues like leakage and seasonality. Social and cultural impacts can include changes to population structure, values, and crime. Environmental impacts depend on the interaction between tourists and the natural environment. Overall, the document provides a comprehensive overview of researching and understanding the various impacts of tourism.
Impact/legacy measurement and evaluation in mega events projects with focus o...Marcos CAVALCANTI
This document presents an overview of a doctoral research project focused on measuring the impact and legacy of mega events like the Olympics or World Cup, with an emphasis on intangible assets. The research question aims to develop a model for evaluating the impacts generated by mega events that takes intangible assets into consideration. The methodology includes a case study applying an intangible capital rating model to assess the impacts of infrastructure investments for the 2014 FIFA World Cup in Rio de Janeiro on the tourism industry. Next steps involve further data collection through interviews and developing an intangibles measurement model, which will be tested and validated following established program evaluation standards.
Lecture 1. Introduction to Tourism Planning and Development(1).pptxPeteirsGTMaturaChiti
This document provides an introduction to tourism planning and development. It defines tourism and discusses the importance of tourism planning. The key goals of tourism development are outlined, such as increasing standards of living and providing recreation. Various forms of tourism planning are described, including economic development planning and infrastructure planning. Barriers to tourism planning like costs and seasonality are also covered. The document emphasizes sustainable tourism development and discusses principles like improving quality of life and maintaining environmental quality.
This unit outline provides an overview of market research principles and their application within the tourism industry. The unit is divided into principles of market research, covering topics like competitive advantage and understanding consumer behavior, and applications of market research, where students will use case studies to practice the market research process from design to recommendations. Upon completing the unit, students will be able to engage in market monitoring, analyze and interpret research data, and understand the role of market research in tourism marketing and development.
This unit outline provides an overview of market research principles and their application to tourism. It is divided into two main components: principles of market research, which covers topics like competitive advantage and understanding consumer behavior, and practice of market research, where students will apply these principles to real case studies. The goal is for students to gain experience with all aspects of the market research process to inform tourism product development and marketing strategies.
The document discusses the Philippine National Tourism Development Plan for 2011-2016. It outlines the plan's SWOT analysis, goals, and strategic directions. The three main strategic directions are: 1) Improving market access and connectivity by expanding airports and transportation links, 2) Developing and marketing competitive tourist destinations and products through public-private partnerships, and 3) Improving tourism institutional governance and building human resource capacities. The overarching goal is to increase international tourist arrivals to 6.3 million and domestic travelers to 64 million by 2016.
The document discusses the Philippine National Tourism Development Plan for 2011-2016. It outlines the plan's SWOT analysis, goals, and strategic directions and programs. The goals are to increase international tourist arrivals to 6.3 million and domestic travelers to 64 million by 2016. The strategic directions include improving market access and infrastructure, developing competitive tourist destinations and products, and strengthening tourism institutions and workforce development. Specific programs involve expanding airports and transportation links, promoting mixed-use tourism complexes, and clarifying government roles and prioritizing private sector skills training.
Financial Performance Indicators for Municipal BodiesRavikant Joshi
This PPT based on reserach report prepared for UN_HABIAT provides criteria, framework and financial performance indicators for assessing performance of municipal bodies.
Community-based tourism (CBT) involves local communities managing tourism resources to generate income while preserving their culture and environment. CBT projects promote community ownership, involve members in all aspects, improve quality of life, and distribute benefits fairly. Monitoring CBT helps evaluate performance over time, adapt activities, and ensure projects prioritize community needs. The monitoring process includes planning, identifying key issues, developing indicators, collecting and evaluating data, responding to results, and communicating findings to stakeholders.
The document discusses the sharing economy and its impact on tourism. It defines the sharing economy as the economic model of sharing underutilized assets for monetary or non-monetary benefits. Key drivers for the growth of the sharing economy include millennials leading the way in sharing, access over ownership, and new technologies. While it presents opportunities for tourism, it also faces challenges like regulation, safety, and impact on hotels. The sharing economy is disrupting tourism but also enabling new forms of access and legislation approaches are still evolving on how to regulate it.
This 2016 edition of the OECD Employment Outlook provides an in-depth review of recent labour market trends and short-term prospects in OECD countries.
Public Policy and SME Internationalisation - OECDOECD CFE
This document summarizes key points about public policy and SME internationalization. It notes that while SMEs represent the majority of exporting firms, they account for a small proportion of export value and have lower export shares than large firms. There are positive links between SME productivity and exporting. Typical policy interventions provide finance, information, skills training, and market access support. The document recommends shifting support more toward capability building. It also suggests new digital-focused interventions like online export advice and staff digital skills training. Overall, integrated packages of graded support are needed to better address the gaps in internationalization between SMEs and larger firms.
This document discusses strategies for helping small and medium enterprises (SMEs) in various sectors internationalize, including wine, furniture, mechatronics, information and communications technology, green technology, and logistics services. It recommends collective approaches to exporting, anchoring SMEs in new sectors, ensuring international competitiveness, creating internationalized clusters, exploiting opportunities from digitalization, creating an internationalized environment, and integrating regional strategies.
Tourism planning involves setting goals and developing strategies to accomplish those goals. It is a multidimensional activity that considers social, economic, political, and environmental factors. Effective tourism planning requires assessing existing conditions, analyzing data, developing recommendations, and monitoring outcomes. The planning process aims to maximize tourism's benefits while minimizing negative impacts on communities and the environment.
Tourism planning involves setting goals and developing strategies to achieve those goals through a multi-step process. The key steps include setting objectives, conducting surveys to collect data, analyzing the data, formulating policies and plans, making recommendations, implementing plans, and ongoing monitoring. Tourism planning is necessary to optimize economic benefits, ensure environmental sustainability, and balance social impacts. It involves coordination across different levels from international to local. Failure to properly plan can result in overdevelopment and negative consequences for communities and the environment.
“Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance the destination’s competitiveness to approach the Vision of Tourism 3.0 and ensure a sustainable development, providing inspirational guidance for creative strategists and visionaries who are designing the next generation’s destinations
Indicators of Sustainable Tourism Development and Management.pptxHignehFantahun
This document discusses indicators for sustainable tourism. It explains that indicators are measures used to monitor key aspects of sustainability and support better management decisions. Good indicators can identify issues, impacts, and results of actions. The document outlines different types of indicators and discusses how they can be used at various levels from national to site-specific planning. Selecting indicators requires considering measurability, resources, stakeholder interests, and politics. The benefits of indicators include better decision-making, issue identification, performance evaluation, and accountability.
This document discusses the impacts of tourism from geographic, economic, social, and environmental perspectives. It examines tourism flows and patterns in Europe, how tourism impacts are analyzed, and some key impacts. The economic impacts discussed include direct, indirect, and induced expenditures as well as issues like leakage and seasonality. Social and cultural impacts can include changes to population structure, values, and crime. Environmental impacts depend on the interaction between tourists and the natural environment. Overall, the document provides a comprehensive overview of researching and understanding the various impacts of tourism.
Impact/legacy measurement and evaluation in mega events projects with focus o...Marcos CAVALCANTI
This document presents an overview of a doctoral research project focused on measuring the impact and legacy of mega events like the Olympics or World Cup, with an emphasis on intangible assets. The research question aims to develop a model for evaluating the impacts generated by mega events that takes intangible assets into consideration. The methodology includes a case study applying an intangible capital rating model to assess the impacts of infrastructure investments for the 2014 FIFA World Cup in Rio de Janeiro on the tourism industry. Next steps involve further data collection through interviews and developing an intangibles measurement model, which will be tested and validated following established program evaluation standards.
Lecture 1. Introduction to Tourism Planning and Development(1).pptxPeteirsGTMaturaChiti
This document provides an introduction to tourism planning and development. It defines tourism and discusses the importance of tourism planning. The key goals of tourism development are outlined, such as increasing standards of living and providing recreation. Various forms of tourism planning are described, including economic development planning and infrastructure planning. Barriers to tourism planning like costs and seasonality are also covered. The document emphasizes sustainable tourism development and discusses principles like improving quality of life and maintaining environmental quality.
This unit outline provides an overview of market research principles and their application within the tourism industry. The unit is divided into principles of market research, covering topics like competitive advantage and understanding consumer behavior, and applications of market research, where students will use case studies to practice the market research process from design to recommendations. Upon completing the unit, students will be able to engage in market monitoring, analyze and interpret research data, and understand the role of market research in tourism marketing and development.
This unit outline provides an overview of market research principles and their application to tourism. It is divided into two main components: principles of market research, which covers topics like competitive advantage and understanding consumer behavior, and practice of market research, where students will apply these principles to real case studies. The goal is for students to gain experience with all aspects of the market research process to inform tourism product development and marketing strategies.
The document discusses the Philippine National Tourism Development Plan for 2011-2016. It outlines the plan's SWOT analysis, goals, and strategic directions. The three main strategic directions are: 1) Improving market access and connectivity by expanding airports and transportation links, 2) Developing and marketing competitive tourist destinations and products through public-private partnerships, and 3) Improving tourism institutional governance and building human resource capacities. The overarching goal is to increase international tourist arrivals to 6.3 million and domestic travelers to 64 million by 2016.
The document discusses the Philippine National Tourism Development Plan for 2011-2016. It outlines the plan's SWOT analysis, goals, and strategic directions and programs. The goals are to increase international tourist arrivals to 6.3 million and domestic travelers to 64 million by 2016. The strategic directions include improving market access and infrastructure, developing competitive tourist destinations and products, and strengthening tourism institutions and workforce development. Specific programs involve expanding airports and transportation links, promoting mixed-use tourism complexes, and clarifying government roles and prioritizing private sector skills training.
Financial Performance Indicators for Municipal BodiesRavikant Joshi
This PPT based on reserach report prepared for UN_HABIAT provides criteria, framework and financial performance indicators for assessing performance of municipal bodies.
Community-based tourism (CBT) involves local communities managing tourism resources to generate income while preserving their culture and environment. CBT projects promote community ownership, involve members in all aspects, improve quality of life, and distribute benefits fairly. Monitoring CBT helps evaluate performance over time, adapt activities, and ensure projects prioritize community needs. The monitoring process includes planning, identifying key issues, developing indicators, collecting and evaluating data, responding to results, and communicating findings to stakeholders.
1) The document discusses forecasting tourism demand through various methods such as surveys, time-series analysis, correlation analysis, market tests, and judgment based on experience.
2) It also outlines factors that influence tourism demand like politics, safety, geography, climate, economy, accessibility, and new developments in the industry.
3) Different time horizons for forecasting are discussed, including short-term seasonal forecasts, medium-term annual forecasts, and long-term forecasts of more than 2-5 years.
The Digital Infrastructure for Knowledge Based Tourism Building Ontology Conc...YogeshIJTSRD
Tourism is a strategy for country to increase its income. Digital technologies are currently used to help improve tourism, for example with information about tourist areas through the website or Mobile Apps. Database is required as the basic infrastructure for implementing system when to support tourism In this research, we discussed about the database model that can stored tourism data. Tourism databases such as warehouses are rich in information about tourism. Tourism information can be in the structured or unstructured form. Database development is an important part of enhancing development supported by digital technology. In this research, ontology is applied for database development and it produce the ontologies that could be utilized for tourism. In this research, ontology is applied for database development and it produces the ontologies that could be utilized for gastronomic tourism. Khamida Tulaeva | Detty Purnamasari "The Digital Infrastructure for Knowledge Based Tourism: Building Ontology Concept by XML Schema Definition and Extensible Markup Language" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd44944.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/44944/the-digital-infrastructure-for-knowledge-based-tourism-building-ontology-concept-by-xml-schema-definition-and-extensible-markup-language/khamida-tulaeva
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
This document provides an overview of a lecture on local economic development and competitiveness. It begins with objectives of promoting understanding of local economies and enhancing comparative and competitive advantages. Key concepts discussed include local economic development, competitiveness, economic diversification, and social entrepreneurship. An analytical framework is presented for identifying comparative and competitive advantages. The document outlines strategies for urban competitiveness and reviews various indices for measuring global, national, and local competitiveness. It concludes with lessons on strengthening competitiveness through institutions, regulatory frameworks, infrastructure, and connectivity.
Similar to 11th global forum on tourism statistics observations and conclusions (20)
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
The Biggest Threat to Western Civilization _ Andy Blumenthal _ The Blogs.pdfAndy (Avraham) Blumenthal
Article in The Times of Israel by Andy Blumenthal: China and Russia are commonly considered the biggest military threats to Western civilization, but I believe that is incorrect. The biggest strategic threat is a terrorist Jihadi Caliphate.
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
Your Go-To Press Release Newswire for Maximum Visibility and Impact.pdfPressReleasePower4
This downloadable guide explains why press releases are still important for businesses today and the challenges you might face with traditional distribution methods. Learn how [Your Website Name] offers a comprehensive solution for crafting compelling press releases, targeting the right media outlets, and maximizing visibility.
Your Go-To Press Release Newswire for Maximum Visibility and Impact.pdf
11th global forum on tourism statistics observations and conclusions
1. 11th Global Forum on Tourism Statistics:
Observations and Conclusions
Reykjavik, Iceland
14-16 November 2012
2. Evolution of the Global Forum Debate
• The debate continues on:
– how to bring recognition and confidence to
tourism through increased awareness;
– how to generate usable, practical information
and reliable and credible tools for different
stakeholders; and
– the role and credibility of the sector: how to
communicate.
11th Global Forum on
Tourism Statistics
3. Evolution of Debate Cont.
• Link between statistical issues and political agenda
growing, including:
– focus on what is relevant for political agenda, and how
statistics and economic analysis can be used;
– rich and informed vision of the “tourism system”;
– effects of “external shocks”, including changes in other
sectors;
– the importance of marketing campaigns and measuring
the effects of policies;
11th Global Forum on
Tourism Statistics
4. Evolution of Debate Cont.
• Improved approach towards established issues:
– Better understanding of tourism profile and behaviour
– Seasonality, which reinforces the the need for an
integrated approach
• Increased attention to the need for improved
instruments and methods to collect information:
– Tourism statistics in 21st century constantly evolving;
allowing and requiring changes to data collection
– Focus on providing robust and comparable data that
take into account budget constraints
11th Global Forum on
Tourism Statistics
5. Roundtable Discussion: Monitoring
Progress in Tourism - What’s next?
• Key outcomes:
– Solid evidence base and a common language for
discussion is required for effective tourism policy
making.
– Statistics necessary for transparency – how is money
spent and for what outcome?
– Need to demonstrate the importance of the sector to
government and the community to justify and secure
ongoing funding.
– A need to make quantitative data user friendly for a
wide range of stakeholders with diverging interests
and needs.
– Need to move from measurement
to informing decision-making.
11th Global Forum on
Tourism Statistics
6. Session 1: Effects of External Shocks
on Tourism and Tourism Statistics
• Shocks can be direct or indirect in nature - not limited
to natural disasters;
• Events that significantly disrupt established industry
equilibrium (+vely or –vely);
• Effects not always as expected and, as such, can
represent an opportunity;
• Flexibility and adaptability to changes in the external
environment is key, however;
• A need for timely information to better understand
tourist motivation and behaviour, and to monitor
effects of the “shock/s”;
• Likely to be some trade-off between quality
of data in situations of rapid response;
• Never waste a good crisis?
11th Global Forum on
Tourism Statistics
7. Session 2: Seasonality in Tourism
• Large swings in seasonal demand an issue for many
destinations – reducing seasonality a key priority.
• Important due to impacts on tourism infrastructure
(overuse V underuse), the effects on employment
(stability V quality), and on natural resources.
• Seasonality is caused by a variety of natural (e.g.
weather/climate) and institutional factors (e.g.
Institutional holidays).
• Need to measure and understand in order to develop
counter-seasonal strategies.
• Tools such as the Gini Coefficient can be used to
measure and benchmark seasonal concentration.
• Decomposition can help to identify and
target ‘reducing’ markets and simulate
outcomes.
11th Global Forum on
Tourism Statistics
8. Session 2: Cont.
• It may be argued that ‘natural’ factors influencing
seasonality are a reflection of visitor perceptions and
as such, can be influenced.
• It’s important to know your customer/market in order
to inform product development.
• Seasonality can lead to complacency, and a resultant
negative impact on innovation (e.g. in relation to
environmental management).
• Standards to measure seasonality are still required.
11th Global Forum on
Tourism Statistics
9. Session 3: Tourism Statistics
in the 21st Century
• Mobile positioning data can be used to improve tourist
statistics and to monitor business use and use for other
visitors and in that way increase the quality of tourist
data.
• Mobile data complements traditional statistics allowing
the understanding of itineraries and activities of tourists.
• More methodological work on utilisation of mobile data
is needed.
• Web analytics can be useful tool to monitor the
performance of websites and Adwords campaigns helpful
to design successful online advertising
strategies by measuring visability and
performance.
11th Global Forum on
Tourism Statistics
10. Session 3: Cont.
• Electronic data collection can provide significant gains for
firms by lowering response burden, resulting in higher
quality data and more timely delivery for statistical offices.
• Further research into methods used in tourism demand
surveys is needed especially when there is rapid decrease in
listed land-lines.
• As an element of regional TSA a supply-side tourism
statistic survey can be improved using hedonic analysis.
• Using register based or LFS employment data already
available is a promising method, also in understanding
quality aspects of tourism jobs.
11th Global Forum on
Tourism Statistics
11. Session 4: Using Tourism Statistics to
Inform Business and Policy Decisions
• Regional TSA provide a promising economic basis for
policy making but it remains difficult to obtain data on a
disaggregated level and to take into account
indirect/induced effects.
• Propensity to travel dependent upon a range of
demographic, social, cultural household characteristics
and such analysis are of important to inform policy
making and marketing strategies.
• To develop effective policies/responses to support
sustainable tourism it is necessary to understand specific
sustainability related problems and tourism indicators
need to be homogeneous, well-defined,
continuous and flexible.
11th Global Forum on
Tourism Statistics
12. Session 4: Cont.
• DMOs should follow an approach to improving
destination competitiveness, that optimises the use of
public resources. Such an approach focusing effectiveness
and efficiency evaluation depends on the type of action,
objectives, effects to be measured and availability of data.
• Tourist expenditure in open areas can be under-estimated
due often to a focus on accommodation stats only which
risks being incompatible with macro estimates if a
bottom-up approach is used.
11th Global Forum on
Tourism Statistics
13. Session 5: Coherence and
Comparability of Tourism Statistics
• Day trippers contribute to the tourism economy through their use
transportation, tourist guides, restaurants and shops in the country
according to their motivation and profile.
• Regular trips need to be quantified separately as they provide a relevant
economic contribution and require regular monitoring by comparing
supply and demand data in order to take into account underground
production.
• To empower tourism stakeholders and provide them with the market and
benchmarking information they need – use available harmonised data;
provide access to original sources; put data into context.
• Benchmarking regions offers significant benefits to industry and policy
makers (including shared experiences), but to ensure comparability, a
range of issues need to be addressed: boundaries;
coverage; differing research methodologies and
definitions; and frequency and timeliness of data.
11thth Global Forum on
11 Global Forum on
Tourism Statistics
Tourism Statistics
14. Conclusions and Food for Thought...
• How to monitor the effects of external shocks and the provision of
timely and robust data in order to develop quick and flexible
response strategies.
• Improve the understanding of tourist profiles and behaviour –
demand segmentation by different variables (e.g. holiday habits,
expenditure patterns etc.), marketing and policy development.
• New instruments to collect information (e.g. mobile and automated
data) require methods to explore potentialities and rules for robust
and comparable data.
• Regional analysis and transfer of methods and instruments to
collect information from the national level.
• Methodological guidelines for economic impact at the regional level
and approaches to measure the black economy.
• In all areas there is the need to focus on improving
the effectiveness and efficiency and promoting
their value to stakeholders and to inform the
policy debate.
11th Global Forum on
Tourism Statistics