New gTLD opportunities for public and private organizations du to the ICANN decision in June 2011. gTLD Team consortium

1. dotCorp
dotBrand
A
strategic
approach
to
promote
your
company
in
the
new
age
16, rue Kléber – 92442 Issy-les-Moulineaux – France
Office : 46 ave Pierre Brossolette – 92240 Malakoff - France
+33 (0)1 4985 0326 - - www.items-int.eu
hrannou@items-int.eu

2. ◼ Major
extensions:
.com,
.org,
.net
and
Internet
and
the
governance
of
na<onal
extensions
extensions
◼ A
growing
market
◼ Decision
in
2007:
Open
extensions
to
The
extensions
in
internet
are
the
result
of
an
historical
process
local
authori<es
driven
by
ICANN
– Objec<ve
formally
adopted
in
2008
◼ .cat
in
opera<ons
– Launched
in
2006
/
puntcat.cat
◼ Ini<a<ves
from
– Paris:
.paris
/
dotparis.net
– Berlin:
.berlin
/
dotberlin.de
– London:
.london
/
dotlondon.net
– Barcelona:
.bcn
/
puntbcn.com
– New
York:
.nyc
/
connec<ngnyc.org
– …

3. ◼ The
dotCorp
reinforce
the
presence
of
the
Why
to
launch
your
dotCorp
name
on
the
Global
Internet
or
.brand
◼ It
affirms
a
local
and
common
iden<ty
recognized
and
promoted
by
everybody
The
internet
is
evolving
fast.
All
public
and
private
players
are
looking
for
a
well
know
brand
on
◼ It
reinforce
the
internal
coherence
and
the
the
web
percep<on
of
global
community
within
the
group
◼ It
can
gather
formal
and
informal
structures
by
the
simple
use
of
dotCorp
Major companies
◼ A
solu<on
to
protect
against
Internet
are going to have
aTacks
(Phishing
…)
their .corp or .brand
◼ It
emphasizes
the
visibility
of
brands
on
Internet

4. ◼ Governance
of
naming:
ICANN
Organisa;on
or
the
ICANN
◼ Extensions:
“ TLD”
(Top
Level
Domains)
system
– gTLD
(generic
TLD:
.com,
.net,
.org
…)
– ccTLD:
Country
Code
TLD
(.de,
.es,
.fr,
.it
…)
– …
and
now
CityTLD
(named
«
dotCity
»)
A
country
or
a
city
who
wants
to
◼ Rela<ons
between
names
(ie:
manage
its
own
extension
(or
www.items-­‐int.eu
)
and
internet
technical
TLD)
needs
a
technical
operator.
addresses
(195.189.87.30)
performed
by
a
In
most
of
the
cases
in
Europe,
it
«
registry
»:
is
a
non
profit
organiza<on.
– .com
and
.net:
Verisign
(US
Company)
– .org:
Afilias
(US
coopera<ve
organisa<on)
– .de:
DENIC
(Non
profit
company)
– .es:
Red.es
(Governmental
structure)
– .fr:
AFNIC
(French
Associa<on)
– .it:
CNR
(Research)
– .uk:
Nominet
(Private
non
profit
company)
– .eu:
Eurid
(European
Consor<um)
…
◼ Domains
are
sold
to
end
costumers
by
«
registrars
»:
– Specialized
companies
– ISPs
…

5. ◼ Strategy
Defini<on
The
work
that
has
to
be
done
– Defining
the
dotCorp
/
dotBrand
branding
concept
– Posi<on
regarding
other
comparable
ci<es
– Generic
Business
Plan
The
key
point
is
to
define
a
strategy
and
to
launch
the ◼ Governance
Defini<on
process
– Opera<on
(Who?
How?)
– Promo<on
&
Sponsoring
Registrars
ICANN
– Technical
operator
◼ ICANN
Applica<on
– A
document
to
prepare
including
answer
to
many
ques<ons
:
• Strategy
• Finance
• Technical
Opera<ons
…
– 185.000
€
for
the
deposit
of
the
applica<on
form
(official
launch
of
ICANN
process)
Companies
Opérateur
de
registre

6. ICANN
Finalizing
Applicant TIMETABLE
Guideline AGB opened
Book for public ICANN
comments Meeting
Singapore Communication
Campain Application
Registration
opened for 45
days Evaluation
Launch
Official
End
Final AGB Board launch of
registration
May 2011 adoption applications
registration
2011 12/1/2012 12/4/2012 2012
Application Nego- Ope-
document setting up ciation ration
APPLICANT
TIMETABLE

7. Strategic
assistance

8. ◼ Internet
ITEMS
Interna;onal
The
company
◼ Telecommunica<ons
◼ Television
Convergence
is
the
key
word.
The
◼ Somware
&
Informa<on
Systems
ques<on
is
to
propose
concrete
proposal
to
get
value
from
:
 The
impact
of
Internet
on
the
whole
economy
 The
weight
of
the
internet
and
somware
culture
in
business
models
 The
changes
in
usages
for
people
and
organiza<ons
(public
and
private)

9. ◼ ITEMS
choosen
by
ICANN
for
2
ITEMS
Interna;onal
Strong
Connec;ons
with
Icann
strategic
reviews
– ccNSO
review
in
2010
– ASO
Review
in
2011
◼ Strategic
consul<ng
for
AFNIC
(2007-­‐2011)
◼ Consul<ng
with
an
Interna<onal
player
:
Affilias
◼ Assistance
with
two
Regions,
one
city
and
one
company
in
the
perspec<ve
to
launch
their
own
extension

10. ◼ ITEMS
has
setup
an
Ad-­‐Hoc
ITEMS
Interna;onal
Ad-­‐hoc
team
to
assist
projects
interna<onal
team
:
20
consultants
◼ Team
includes:
– Strategic
gTLDs
experts
– Legal
experts
– English
na<ve
interna<onal
consultants
– Consultants
with
experience
to
fill
complex
applica<ons
for
interna<onal
calls
for
tenders
◼ ITEMS
maintains
a
con<nous
rela<onship
with
the
ICANN
organisa<ons
including
the
board
Website soon