Sony Entertainment Network decided to switch their global operations to an Enterprise Open Source CMS and picked TYPO3 CMS for the task. The challenge in it all: 57 countries and 14 languages, 2000+ pages, 3000 redirects and millions of products developed and deployed in 6 weeks. Find out why and how this was achieved in this presentation. Kian T. Gould Kian T. Gould is the founder and managing director of AOE media GmbH. While still at school he founded the company and worked on a variety of demanding Internet projects. He has over a dozen years of experience in the rollout of complex Internet portals and applications. During this time he has worked on more than 500 Enterprise web projects. As a Senator in the "Bundesverband für Wirtschaftsförderung und Außenwirtschaft" (Federal Association for Economic Advancement and Foreign Trade) he advises the German Federal Government on Open-Source Technology issues. Kian is the official fundraiser for the TYPO3 association and in charge of marketing for the Enterprise Web CMS, as well as being involved in a variety of TYPO3 Community projects.

1. CEO / Founder

2. First, A Little Background…

3. Sony Corporation of America
• SCA is the U.S. subsidiary of Sony
Corporation (Headquartered in Tokyo)
• Based in New York, NY
• Sony is a leading manufacturer of audio, video,
communications, and information technology
products for the consumer and professional
markets.
– Its motion picture, television, computer entertainment, music and
online businesses make Sony one of the most comprehensive
entertainment and technology companies in the world.

5. Sony Network Entertainment (SNEI)
• Drives vision, strategy and execution for network services
across the entire Sony Group
• Offers consumers compelling, connected entertainment
experiences across a variety of consumer electronics devices
• A division of the Networked Products and Services Group
• Based in San Francisco, Los Angeles, San Diego
• Brands Include:
– PlayStation® Network, Sony Entertainment Network, Music Unlimited and
Video Unlimited

7. The Challenge

8. “We’re getting more requests than we can manage.
Do you think we need a CMS?”

9. The SEN Legacy System
The painpoints
 “CMS” Publishing System
• Not a true CMS. Never designed to support required number of
locales/pages
 Static Publishing
• Systems environments could only support static files
• Frequent releases (2-3 times/week)
 Workflow Bottleneck
• 30 Stakeholders, 1 Developer/Agency
 High Complexity
• Rate of complexity increasing exponentially as new locales are being
added
• High probability of errors with compounding logic

10. The Requirements

15. The Requirements
Getting it right from the start
 14 languages
 57 countries (Expanding to 75+ countries)
 Need support for web, mobile, device sites
 2,000+ pages of content
 Thousands of products (music, video, games)
 Thousands of redirects to support
• Geo-IP, A to B, Device-based etc.
 15+ Planned Releases per month
 Legal pages, press releases, marketing promotions…
 A/B Testing
 Analytics

16. Weighing the options…
Commercial CMS, Open Source CMS, TYP-03 Huh?”

17. Commercial CMS
Always the first on the table
Advantages: Disadvantages:
 Brand Recognition  Higher Costs
• Easier corporate sponsorship • Exorbitant licensing & support
costs
 “Less Liability”
• If something goes wrong,  New Feature Requests
there’s someone to hold • Proprietary code base
accountable • Extended features costly
 “Better” Support  Corporate Changes
• “If I pay for commercial • Mergers, acquisitions,
software, then there must be shutdowns
someone I can call”

18. Open-Source CMS
The smarter alternative?
Advantages: Disadvantages:
 Lower Costs  Less Support
• No licensing fees. Support • Segmented support
costs are generally lower than communities
commercial
 Less Documentation
 Community Support • Generally the case for OS – not
• Organic/viral development in the case of TYPO3 
stability
 A Perception Challenge
 Vendor Transitions • “We don’t value what we don’t
• Easier to transition to new pay for”
implementation vendor if
necessary

19. TYPO3 CMS
The system of choice
Advantages: Disadvantages:
 Enterprise Class  U.S. Based Support
• Multi-site administration, top- • Less prominent in U.S. vs.
down publishing, security, etc. Europe
 Internationalization  Complexity
• Language localization and • Typoscript, extension
backend interface localization development, content
integration, steep learning
 Extensibility
curve, etc
• Framework approach, plug-
ins, add-on modules,  Systems Integration
configurability • Systems configuration,
Continuous Integration, PHP,
etc

20. The solution
Rapid Development & Deployment

21. Getting it done
… on a very tight schedule
 Feb 17, 2012: Awarded as TYPO3 Implementation Vendor
 6 weeks development & migration
• 15 developers & project managers
• Synchronized content during 15 static releases
• Redirect management of over 2,000 redirects
• Scraper functionality to index legal content
• 50+ locales (single/multi page tree)
• Localized product listings (music, video, games)
• Web and mobile versions
 2 weeks coordination with IT team
• High security setup
• Loadbalancing
• Continuous Deployment
 April 17, 2012: Full Relaunch

22. +

23. Today
Productive, stable platform
 Collaborative workflow with multiple agencies using TYPO3
• 50+ content editors/producers; integrated workspaces/workflow
• Working on integration with other Sony group properties
 2 weekly releases & real-time publishing
• TYPO3 in production on live servers
 Country expansion and localization
 Content editing and scheduling
 Funding innovation
• Automated product feeds module
• Redirect management module
• Dynamic imaging module

24. Want to know more?
Global Headquarter: AOE media GmbH
Borsigstr. 3.
65205 Wiesbaden
Tel.: +49 6122 70707-0
Fax: +49 6122 70707-199
E-Mail: sales@aoemedia.com
Web: http://www.aoemediacom