Quick Refresher: Where Did the OTA Merchant Model Come From?
The Merchant Model was not invented by the OTAs and has existed long before Expedia in the form of
FIT wholesale pricing arrangements with tour operators and incoming ground operators.
By Max Starkov
End of the OTA merchant model – this time for real (2010)
1. H e B S d i g i t a l , I n c .
A d d r e s s : 6 W 4 8 t h S t . 8 t h F l o o r , N e w Y o r k , N Y 1 0 0 3 6
P h o n e : 2 1 2 - 7 5 2 - 8 1 8 6 F a x : 2 1 2 - 2 0 2 - 3 6 7 0
E - m a i l : s a l e s @ h e b s d i g i t a l . c o m W e b : w w w . h e b s d i g i t a l . c o m
2010
End of the OTA merchant model – this time for real
| By Max Starkov