Multiattribute attitude measurement of incredible india campaignAlexander Decker
The document summarizes a study that evaluated India's "Incredible India" tourism campaign. It used a questionnaire to measure foreign tourists' attitudes toward various elements of the campaign. The study found the mean overall attitude score was 184.29 out of a possible 300, indicating a generally positive attitude. The campaign was launched in 2002 to boost India's struggling tourism industry after several crises. It has since helped significantly grow tourism in India and increase its share of GDP and employment.
Tourism is a major industry in India, contributing over 6% to GDP. India receives over 5 million foreign tourists annually and over 500 million domestic tourists. The tourism industry generated $100 billion in 2008 and is expected to grow to $275 billion by 2018. India has many forms of tourism including cultural, mass, medical, luxury, adventure, rural, and ecotourism. Popular destinations include Goa, Kerala, Himachal Pradesh, Rajasthan, Uttarakhand, Tamil Nadu, and others. Medical tourism is growing as costs are lower in India. Ecotourism appeals to young wealthy travelers. Tourism benefits the economy through foreign exchange, employment, and cultural preservation.
A Comparative Study of Tourism Industry in North-Eastern States of IndiaIOSR Journals
This document provides a comparative study of the tourism industry in the North-Eastern states of India. It finds that tourist inflows are highest in Assam, while tourism's share of gross state domestic product is also highest in Assam. The growth rate of tourist arrivals in Arunachal Pradesh has been much higher at 55% compared to other states. Sikkim has the highest density of tourist population and per capita tourist arrivals, while Nagaland has the lowest values for these metrics. The major constraints on tourism development in the region include insufficient funds, lack of infrastructure and transportation, marketing issues, and security concerns. Steps should be taken to address these constraints and improve tourism development across North-Eastern India.
Assessment of Tourism Potential: A Case Study of Alwar District, RajasthanIRJET Journal
This document discusses tourism potential assessment in Alwar District, Rajasthan, India. It begins with an abstract on tourism's role in sustainable development and an introduction to Alwar District. It then reviews literature on tourism development in India. The methodology section explains using the Weighted Sum Model (WSM) multi-criteria decision tool to quantify attributes of 13 tourist sites in Alwar District and calculate each site's potential value. Physical, social, and environmental attributes are assigned weights and scales. The analysis identifies the sites, applies the WSM to assess their potentials, and proposes clustering sites to optimize infrastructure development.
IRJET - Analysis for the Potential of Ecotourism in Bastar RegionIRJET Journal
The document analyzes the potential for ecotourism development in the Bastar region of Chhattisgarh, India. It finds that Bastar has significant natural attractions like dense forests, waterfalls, caves, and national parks that could support an ecotourism industry. However, ecotourism development is currently limited by a lack of tourism infrastructure and promotion. The region also has cultural attractions like tribal communities and handicrafts. With proper planning and investment in infrastructure, the study concludes Bastar has strong potential to become an ecotourism destination that benefits local communities while preserving the natural environment.
This document provides an overview of tourism in the Indian state of Gujarat. Some key points:
- Gujarat has significant potential for tourism due to its natural beauty, heritage sites, and culture. However, its tourism industry has not been as successful as others like Kerala, Rajasthan, and Goa.
- The document examines reasons for this and explores how destination branding could help Gujarat tourism. Research was conducted comparing Gujarat to three other states.
- The research found that Gujarat could become a top tourist destination by developing a strong, distinct identity and brand through effective marketing strategies.
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's foreign exchange earnings from tourism increased 20.8% in 2017 to US$27.693 billion and arrivals through e-visas grew 57.2% in 2017.
- The tourism sector accounted for 8% of India's employment in 2017 and is expected to create over 52 million jobs by 2028.
- Domestic tourism will be a major driver of growth, with domestic spending expected to be 88.85% of total tourism revenues by 2028.
- Emerging segments like medical, wellness, adventure, and rural tourism are helping boost the industry.
“SCOPE OF SERVICE SECTOR IN ODISHA: A TOURISM CONCERN”Gagan Gouda
This document provides an overview of tourism in Odisha, India. It discusses that while Odisha has significant potential for tourism due to its natural resources, culture, and heritage sites, it has not realized its full potential. Compared to other Indian states, Odisha attracts relatively few domestic and foreign tourists. The document reviews literature on tourism's impacts and relationships with economic development. It outlines the research objectives, which include assessing Odisha's existing tourism scenario, identifying reasons for its underperformance, and providing recommendations to improve tourism. The methodology will include a literature review, primary data collection through surveys, and analysis of government reports.
Multiattribute attitude measurement of incredible india campaignAlexander Decker
The document summarizes a study that evaluated India's "Incredible India" tourism campaign. It used a questionnaire to measure foreign tourists' attitudes toward various elements of the campaign. The study found the mean overall attitude score was 184.29 out of a possible 300, indicating a generally positive attitude. The campaign was launched in 2002 to boost India's struggling tourism industry after several crises. It has since helped significantly grow tourism in India and increase its share of GDP and employment.
Tourism is a major industry in India, contributing over 6% to GDP. India receives over 5 million foreign tourists annually and over 500 million domestic tourists. The tourism industry generated $100 billion in 2008 and is expected to grow to $275 billion by 2018. India has many forms of tourism including cultural, mass, medical, luxury, adventure, rural, and ecotourism. Popular destinations include Goa, Kerala, Himachal Pradesh, Rajasthan, Uttarakhand, Tamil Nadu, and others. Medical tourism is growing as costs are lower in India. Ecotourism appeals to young wealthy travelers. Tourism benefits the economy through foreign exchange, employment, and cultural preservation.
A Comparative Study of Tourism Industry in North-Eastern States of IndiaIOSR Journals
This document provides a comparative study of the tourism industry in the North-Eastern states of India. It finds that tourist inflows are highest in Assam, while tourism's share of gross state domestic product is also highest in Assam. The growth rate of tourist arrivals in Arunachal Pradesh has been much higher at 55% compared to other states. Sikkim has the highest density of tourist population and per capita tourist arrivals, while Nagaland has the lowest values for these metrics. The major constraints on tourism development in the region include insufficient funds, lack of infrastructure and transportation, marketing issues, and security concerns. Steps should be taken to address these constraints and improve tourism development across North-Eastern India.
Assessment of Tourism Potential: A Case Study of Alwar District, RajasthanIRJET Journal
This document discusses tourism potential assessment in Alwar District, Rajasthan, India. It begins with an abstract on tourism's role in sustainable development and an introduction to Alwar District. It then reviews literature on tourism development in India. The methodology section explains using the Weighted Sum Model (WSM) multi-criteria decision tool to quantify attributes of 13 tourist sites in Alwar District and calculate each site's potential value. Physical, social, and environmental attributes are assigned weights and scales. The analysis identifies the sites, applies the WSM to assess their potentials, and proposes clustering sites to optimize infrastructure development.
IRJET - Analysis for the Potential of Ecotourism in Bastar RegionIRJET Journal
The document analyzes the potential for ecotourism development in the Bastar region of Chhattisgarh, India. It finds that Bastar has significant natural attractions like dense forests, waterfalls, caves, and national parks that could support an ecotourism industry. However, ecotourism development is currently limited by a lack of tourism infrastructure and promotion. The region also has cultural attractions like tribal communities and handicrafts. With proper planning and investment in infrastructure, the study concludes Bastar has strong potential to become an ecotourism destination that benefits local communities while preserving the natural environment.
This document provides an overview of tourism in the Indian state of Gujarat. Some key points:
- Gujarat has significant potential for tourism due to its natural beauty, heritage sites, and culture. However, its tourism industry has not been as successful as others like Kerala, Rajasthan, and Goa.
- The document examines reasons for this and explores how destination branding could help Gujarat tourism. Research was conducted comparing Gujarat to three other states.
- The research found that Gujarat could become a top tourist destination by developing a strong, distinct identity and brand through effective marketing strategies.
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's foreign exchange earnings from tourism increased 20.8% in 2017 to US$27.693 billion and arrivals through e-visas grew 57.2% in 2017.
- The tourism sector accounted for 8% of India's employment in 2017 and is expected to create over 52 million jobs by 2028.
- Domestic tourism will be a major driver of growth, with domestic spending expected to be 88.85% of total tourism revenues by 2028.
- Emerging segments like medical, wellness, adventure, and rural tourism are helping boost the industry.
“SCOPE OF SERVICE SECTOR IN ODISHA: A TOURISM CONCERN”Gagan Gouda
This document provides an overview of tourism in Odisha, India. It discusses that while Odisha has significant potential for tourism due to its natural resources, culture, and heritage sites, it has not realized its full potential. Compared to other Indian states, Odisha attracts relatively few domestic and foreign tourists. The document reviews literature on tourism's impacts and relationships with economic development. It outlines the research objectives, which include assessing Odisha's existing tourism scenario, identifying reasons for its underperformance, and providing recommendations to improve tourism. The methodology will include a literature review, primary data collection through surveys, and analysis of government reports.
Growth and development of indian tourism and ministry of tourismKalyan S Patil
The Indian tourism and hospitality industry has significant growth potential and is a major employment generator. It is expected to generate over 13 million jobs. The government has implemented several initiatives to boost tourism such as increasing the number of countries under the e-visa scheme, approving infrastructure projects, and organizing tourism investment summits. Foreign tourist arrivals and earnings have grown in recent years, supported by India's rising middle class. The Ministry of Tourism is the nodal agency that facilitates tourism growth through various policies, planning, promotion, and coordination activities.
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's foreign exchange earnings from tourism increased 20.8% in CY2017 to US$27.693 billion, and grew 10.2% during January-September 2018 to US$21.56 billion.
- The tourism sector accounted for 8% of India's total employment in 2017 and is expected to provide 52.3 million jobs by 2028.
- Domestic spending will be the major driver of growth, estimated to account for around 88.8% of tourism revenues by 2028 compared to 87.2% in 2017.
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's foreign exchange earnings from tourism increased 20.8% in 2017 to US$27.693 billion, and arrivals through e-visas grew 57.2% in 2017.
- The tourism sector accounted for 8% of India's employment in 2017 and is expected to create over 52 million jobs by 2028.
- Emerging segments like medical, wellness, adventure, rural, and eco-tourism are contributing to the industry's growth.
- Online travel is growing, with over 70% of air tickets now booked online, and many online travel operators emerging in India.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
- India's foreign exchange earnings from tourism increased 19.7% year-over-year during January-August 2017 to US$ 17.731 billion.
- The sector's direct contribution to GDP is expected to grow by 7.9% per annum during 2016–2026, above the world average.
- The sector accounts for 9% of total employment in India and is expected to provide jobs for 46.42 million people by 2026.
An empirical study on orissa tourism opportunities and challengesSubhasis Mohanty
The document is a thesis submitted by Subhasis Mohanty to the Indian Institute of Planning and Management on the topic "An Empirical Study on Orissa Tourism Opportunities and Challenges". It includes an abstract describing Orissa's location and natural resources. It also includes letters of approval from the external guide and Dean of Projects, as well as the approved thesis synopsis outlining the research objectives, scope, and methodology to analyze Orissa's tourism industry and opportunities for improvement.
IRJET - Tourism Potential : A Case Study of ChhattisgarhIRJET Journal
- The document discusses the tourism potential of the Indian state of Chhattisgarh.
- Chhattisgarh has a rich cultural heritage and natural diversity including historical monuments, wildlife, temples, and forests. However, its tourism industry remains underdeveloped.
- The state has significant potential for cultural, ethnic, eco-tourism, pilgrimage, and adventure tourism given its forests, waterfalls, sanctuaries, and cultural attractions. Developing tourism could boost the state's economy.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
1) India's foreign exchange earnings from tourism increased 20.8% in 2017 to US$27.693 billion, and contributions to GDP from travel and tourism are expected to grow faster than the world average.
2) The sector accounted for 9.3% of India's total employment in 2016, providing jobs for 40.3 million people. Employment is projected to rise 2% annually to 46.42 million by 2026.
3) Various government initiatives such as e-visa reforms, tax incentives for hotels near heritage sites, and schemes to develop tourism circuits have supported growth in the sector.
A Study of the Factors Influencing Cultural Tourists’ Perception and Its Meas...laxmi2804
The major growth of the Indian tourism sector is contributed by domestic tourism
which tends to be more focused on cultural destinations. Travel and tourism for fun,
pleasure and recreation is still considered an elite ‘five star’ activity by a majority of
the Indians. At the same time, travel and tourism for cultural purposes forms an integral
part of the Indian population, where people from all ages, religions and income groups
often manage time and resources for cultural tourism. Tourism has a huge potential for
poverty alleviation by increasing job opportunities and spending by tourists. Most
important from India's point of view is the fact that these employment opportunities
are created in the small and medium segments of the economy and disperse throughout
the country. When people of a country visit such sites and experience their culture, they
understand ‘who they are and where they have come from’ (Palmer, 1999). Since viewing
of such sites by domestic tourists offers glimpses of a nation's past, their promotion
becomes vital in the construction of national identity (Johnson, 1995). The
measurement of perception of tourists and thereby identifying gaps in the current
service-good composition and customizing pro-tourist product mix, becomes crucially
important for all the stakeholders of the tourism industry. This paper primarily studies
those crucial factors which have a direct impact on the perception of tourists in the
heritage city of Agra.
- The Indian tourism and hospitality sector is growing rapidly, with its contribution to GDP expected to rise significantly over the next decade.
- Foreign tourist arrivals are also increasing steadily and were over 8 million in 2016, expected to reach almost 20 million by 2027.
- Domestic tourism will be a major driver of growth, with domestic travel revenues projected to increase to over $200 billion by 2026, more than offsetting the increase in revenues from foreign visitors.
A Study on Satisfaction of Tourists visiting Yercaud of Salem DistrictSelladurai Muthusamy
In order to develop tourist industry, tourist satisfaction has been a considerable goal
for many countries. In fact, developing the tourist industry is the target of any
government all over the world because it can generate GDP and jobs. Particularly,
developing tourist industry is desirable for all countries because it will benefit not
only the industry itself, but also generate a strong flow-through effect in other
sectors such as retail, transportation, and construction. In the recent decade,
decision makers in the tourist industry have been trying to increase the level of
tourist satisfaction in different manners. This indicates the level of satisfaction in
tourist industry need to be studied more. The present study is based purely on
primary data. Data were collected using the personal contact approach.
Questionnaires were distributed to a sample of 200 respondents who are all visited
in Yercaud of Salem district by adopting Simple random sampling method. The
conclusion will be given.
The document discusses India's tourism marketing strategy. It notes that tourism has the potential to create widespread employment. However, India only ranks 11th in Asia and 65th globally on tourism competitiveness. India's key marketing strategies include branding campaigns like "Incredible India" as well as focusing on different types of customers and their motivations. The main competitors for India are the states of Kerala, Gujarat, and Maharashtra, which have all invested heavily in tourism infrastructure, marketing, and developing unique offerings. Going forward, the tourism market in India is expected to grow substantially in the coming years.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
- India's tourism sector contributed $91.27 billion to GDP in 2017 and is projected to contribute $194.69 billion by 2028, growing at a CAGR of 7.23%.
- Foreign tourist arrivals in India grew from 10.18 million in 2017 to 10.55 million in 2018, a 5.2% increase year-over-year.
- The government has implemented various reforms like e-visas to boost tourism, with arrivals through e-visas increasing 39.6% in 2018 to 2.37 million.
- The sector employs over 81 million people
The document provides an overview of recent trends and strategies in India's tourism and hospitality industry. Some key points include:
- Online travel operators have emerged as over 70% of air tickets are now booked online. Wellness tourism is also growing due to India's spiritual traditions.
- The government aims to develop cruise tourism with five new cruise terminals planned by 2030. Adventure tourism is being promoted across many states.
- Camping sites are being promoted responsibly to boost remote economies and conservation. Pilgrimage tourism remains an important segment due to India's spiritual heritage.
The document summarizes key information about India's tourism and hospitality sector:
1) India's tourism and hospitality sector contributes significantly to the country's GDP and is a major source of foreign exchange earnings and employment. The sector's direct contribution to GDP was estimated at $71.7 billion in 2016 and is projected to rise to $76.6 billion in 2017.
2) Foreign tourist arrivals in India have been rising steadily, reaching over 8 million in 2016, an 11% increase from 2015. The number of tourist visas issued has also increased, with e-visas rising 58.8% between January-November 2017 compared to the previous year.
3) The tourism and hospitality sector supports around
- India's tourism and hospitality sector is growing rapidly, with foreign tourist arrivals increasing at a CAGR of 7% between 2005-2025 according to estimates.
- The sector is a major contributor to India's GDP, accounting for 9.6% of GDP and expected to rise to 10% by 2027. It is also a significant employer, supporting over 40 million jobs.
- Domestic tourism is the primary driver of growth in the sector currently, estimated to account for around 88% of total tourism spending in India in 2016. However, foreign tourist visits and spending are rising steadily each year.
India's tourism and hospitality sector has been growing steadily and contributing more to the country's GDP each year. Some key points:
- The sector's direct contribution to GDP was Rs. 5.94 trillion (US$ 91.27 billion) in 2017 and is expected to reach Rs. 12.68 trillion (US$ 194.69 billion) by 2028.
- India ranked 7th in the world in 2017 for the total contribution of travel and tourism to its GDP, which was Rs. 15.24 trillion (US$ 234.03 billion) that year.
- Foreign tourist arrivals grew from 8.8 million in 2016 to 10.177 million in 2017, a 15.6%
The document summarizes key information about India's tourism and hospitality sector:
1) India's tourism and hospitality sector contributes significantly to the country's GDP and is a major source of foreign exchange earnings and employment. The sector's direct contribution to GDP was estimated at $71.7 billion in 2016 and is projected to rise to $148.2 billion by 2027.
2) Foreign tourist arrivals in India have been rising steadily, reaching 8.8 million in 2016, an 11% increase from 2015. The number of tourist visas issued has also increased, with e-visa arrivals up 59.2% year-on-year in January-October 2017.
3) The sector supports around
This document provides a general awareness newsletter for the month of May 2016. It contains the following sections - current affairs from January to March 2016, bullet news from October to December 2015, latest general knowledge multiple choice questions, quiz and questions from previous Staff Selection Commission exams, general knowledge bytes from the last four months, and important figures to remember regarding the Indian and global economy. The document aims to keep readers updated on current developments and help prepare for various competitive exams.
Harshit discovered several educational social networking sites that provided innovative ways of learning. He found LEARNOUT, which had over 80,00,000 registered students using the site daily. It offered user-generated content in 7 languages. Harshit also used TWOWAY, which allowed interactive studying through student-created flashcards and quizzes. He used TROUBLE BUBBLE to get answers to math questions from experts. TROUBLE BUBBLE saw the most questions asked between 4-6pm. Harshit benefited from these sites becoming empowered as a global learner through international teachers' content.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
1) India's tourism sector has seen significant growth in recent years and is a major contributor to employment and foreign exchange earnings. Foreign tourist arrivals grew by over 5% in 2018.
2) The government has implemented several reforms like e-visas and initiatives like Swadesh Darshan to boost tourism. Emerging areas include medical, wellness, adventure, and rural tourism.
3) Domestic tourism will be a major driver of growth, with domestic spending accounting for around 88% of tourism revenues currently. The sector is expected to contribute nearly $200 billion to India's GDP by 2028.
Latest findings from our 'Online Travel & Tourism' intelligence report, which was presented by Chief Commercial Officer, Glen Conybeare, at Travolution Summit on 22nd November 2012.
Growth and development of indian tourism and ministry of tourismKalyan S Patil
The Indian tourism and hospitality industry has significant growth potential and is a major employment generator. It is expected to generate over 13 million jobs. The government has implemented several initiatives to boost tourism such as increasing the number of countries under the e-visa scheme, approving infrastructure projects, and organizing tourism investment summits. Foreign tourist arrivals and earnings have grown in recent years, supported by India's rising middle class. The Ministry of Tourism is the nodal agency that facilitates tourism growth through various policies, planning, promotion, and coordination activities.
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's foreign exchange earnings from tourism increased 20.8% in CY2017 to US$27.693 billion, and grew 10.2% during January-September 2018 to US$21.56 billion.
- The tourism sector accounted for 8% of India's total employment in 2017 and is expected to provide 52.3 million jobs by 2028.
- Domestic spending will be the major driver of growth, estimated to account for around 88.8% of tourism revenues by 2028 compared to 87.2% in 2017.
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's foreign exchange earnings from tourism increased 20.8% in 2017 to US$27.693 billion, and arrivals through e-visas grew 57.2% in 2017.
- The tourism sector accounted for 8% of India's employment in 2017 and is expected to create over 52 million jobs by 2028.
- Emerging segments like medical, wellness, adventure, rural, and eco-tourism are contributing to the industry's growth.
- Online travel is growing, with over 70% of air tickets now booked online, and many online travel operators emerging in India.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
- India's foreign exchange earnings from tourism increased 19.7% year-over-year during January-August 2017 to US$ 17.731 billion.
- The sector's direct contribution to GDP is expected to grow by 7.9% per annum during 2016–2026, above the world average.
- The sector accounts for 9% of total employment in India and is expected to provide jobs for 46.42 million people by 2026.
An empirical study on orissa tourism opportunities and challengesSubhasis Mohanty
The document is a thesis submitted by Subhasis Mohanty to the Indian Institute of Planning and Management on the topic "An Empirical Study on Orissa Tourism Opportunities and Challenges". It includes an abstract describing Orissa's location and natural resources. It also includes letters of approval from the external guide and Dean of Projects, as well as the approved thesis synopsis outlining the research objectives, scope, and methodology to analyze Orissa's tourism industry and opportunities for improvement.
IRJET - Tourism Potential : A Case Study of ChhattisgarhIRJET Journal
- The document discusses the tourism potential of the Indian state of Chhattisgarh.
- Chhattisgarh has a rich cultural heritage and natural diversity including historical monuments, wildlife, temples, and forests. However, its tourism industry remains underdeveloped.
- The state has significant potential for cultural, ethnic, eco-tourism, pilgrimage, and adventure tourism given its forests, waterfalls, sanctuaries, and cultural attractions. Developing tourism could boost the state's economy.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
1) India's foreign exchange earnings from tourism increased 20.8% in 2017 to US$27.693 billion, and contributions to GDP from travel and tourism are expected to grow faster than the world average.
2) The sector accounted for 9.3% of India's total employment in 2016, providing jobs for 40.3 million people. Employment is projected to rise 2% annually to 46.42 million by 2026.
3) Various government initiatives such as e-visa reforms, tax incentives for hotels near heritage sites, and schemes to develop tourism circuits have supported growth in the sector.
A Study of the Factors Influencing Cultural Tourists’ Perception and Its Meas...laxmi2804
The major growth of the Indian tourism sector is contributed by domestic tourism
which tends to be more focused on cultural destinations. Travel and tourism for fun,
pleasure and recreation is still considered an elite ‘five star’ activity by a majority of
the Indians. At the same time, travel and tourism for cultural purposes forms an integral
part of the Indian population, where people from all ages, religions and income groups
often manage time and resources for cultural tourism. Tourism has a huge potential for
poverty alleviation by increasing job opportunities and spending by tourists. Most
important from India's point of view is the fact that these employment opportunities
are created in the small and medium segments of the economy and disperse throughout
the country. When people of a country visit such sites and experience their culture, they
understand ‘who they are and where they have come from’ (Palmer, 1999). Since viewing
of such sites by domestic tourists offers glimpses of a nation's past, their promotion
becomes vital in the construction of national identity (Johnson, 1995). The
measurement of perception of tourists and thereby identifying gaps in the current
service-good composition and customizing pro-tourist product mix, becomes crucially
important for all the stakeholders of the tourism industry. This paper primarily studies
those crucial factors which have a direct impact on the perception of tourists in the
heritage city of Agra.
- The Indian tourism and hospitality sector is growing rapidly, with its contribution to GDP expected to rise significantly over the next decade.
- Foreign tourist arrivals are also increasing steadily and were over 8 million in 2016, expected to reach almost 20 million by 2027.
- Domestic tourism will be a major driver of growth, with domestic travel revenues projected to increase to over $200 billion by 2026, more than offsetting the increase in revenues from foreign visitors.
A Study on Satisfaction of Tourists visiting Yercaud of Salem DistrictSelladurai Muthusamy
In order to develop tourist industry, tourist satisfaction has been a considerable goal
for many countries. In fact, developing the tourist industry is the target of any
government all over the world because it can generate GDP and jobs. Particularly,
developing tourist industry is desirable for all countries because it will benefit not
only the industry itself, but also generate a strong flow-through effect in other
sectors such as retail, transportation, and construction. In the recent decade,
decision makers in the tourist industry have been trying to increase the level of
tourist satisfaction in different manners. This indicates the level of satisfaction in
tourist industry need to be studied more. The present study is based purely on
primary data. Data were collected using the personal contact approach.
Questionnaires were distributed to a sample of 200 respondents who are all visited
in Yercaud of Salem district by adopting Simple random sampling method. The
conclusion will be given.
The document discusses India's tourism marketing strategy. It notes that tourism has the potential to create widespread employment. However, India only ranks 11th in Asia and 65th globally on tourism competitiveness. India's key marketing strategies include branding campaigns like "Incredible India" as well as focusing on different types of customers and their motivations. The main competitors for India are the states of Kerala, Gujarat, and Maharashtra, which have all invested heavily in tourism infrastructure, marketing, and developing unique offerings. Going forward, the tourism market in India is expected to grow substantially in the coming years.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
- India's tourism sector contributed $91.27 billion to GDP in 2017 and is projected to contribute $194.69 billion by 2028, growing at a CAGR of 7.23%.
- Foreign tourist arrivals in India grew from 10.18 million in 2017 to 10.55 million in 2018, a 5.2% increase year-over-year.
- The government has implemented various reforms like e-visas to boost tourism, with arrivals through e-visas increasing 39.6% in 2018 to 2.37 million.
- The sector employs over 81 million people
The document provides an overview of recent trends and strategies in India's tourism and hospitality industry. Some key points include:
- Online travel operators have emerged as over 70% of air tickets are now booked online. Wellness tourism is also growing due to India's spiritual traditions.
- The government aims to develop cruise tourism with five new cruise terminals planned by 2030. Adventure tourism is being promoted across many states.
- Camping sites are being promoted responsibly to boost remote economies and conservation. Pilgrimage tourism remains an important segment due to India's spiritual heritage.
The document summarizes key information about India's tourism and hospitality sector:
1) India's tourism and hospitality sector contributes significantly to the country's GDP and is a major source of foreign exchange earnings and employment. The sector's direct contribution to GDP was estimated at $71.7 billion in 2016 and is projected to rise to $76.6 billion in 2017.
2) Foreign tourist arrivals in India have been rising steadily, reaching over 8 million in 2016, an 11% increase from 2015. The number of tourist visas issued has also increased, with e-visas rising 58.8% between January-November 2017 compared to the previous year.
3) The tourism and hospitality sector supports around
- India's tourism and hospitality sector is growing rapidly, with foreign tourist arrivals increasing at a CAGR of 7% between 2005-2025 according to estimates.
- The sector is a major contributor to India's GDP, accounting for 9.6% of GDP and expected to rise to 10% by 2027. It is also a significant employer, supporting over 40 million jobs.
- Domestic tourism is the primary driver of growth in the sector currently, estimated to account for around 88% of total tourism spending in India in 2016. However, foreign tourist visits and spending are rising steadily each year.
India's tourism and hospitality sector has been growing steadily and contributing more to the country's GDP each year. Some key points:
- The sector's direct contribution to GDP was Rs. 5.94 trillion (US$ 91.27 billion) in 2017 and is expected to reach Rs. 12.68 trillion (US$ 194.69 billion) by 2028.
- India ranked 7th in the world in 2017 for the total contribution of travel and tourism to its GDP, which was Rs. 15.24 trillion (US$ 234.03 billion) that year.
- Foreign tourist arrivals grew from 8.8 million in 2016 to 10.177 million in 2017, a 15.6%
The document summarizes key information about India's tourism and hospitality sector:
1) India's tourism and hospitality sector contributes significantly to the country's GDP and is a major source of foreign exchange earnings and employment. The sector's direct contribution to GDP was estimated at $71.7 billion in 2016 and is projected to rise to $148.2 billion by 2027.
2) Foreign tourist arrivals in India have been rising steadily, reaching 8.8 million in 2016, an 11% increase from 2015. The number of tourist visas issued has also increased, with e-visa arrivals up 59.2% year-on-year in January-October 2017.
3) The sector supports around
This document provides a general awareness newsletter for the month of May 2016. It contains the following sections - current affairs from January to March 2016, bullet news from October to December 2015, latest general knowledge multiple choice questions, quiz and questions from previous Staff Selection Commission exams, general knowledge bytes from the last four months, and important figures to remember regarding the Indian and global economy. The document aims to keep readers updated on current developments and help prepare for various competitive exams.
Harshit discovered several educational social networking sites that provided innovative ways of learning. He found LEARNOUT, which had over 80,00,000 registered students using the site daily. It offered user-generated content in 7 languages. Harshit also used TWOWAY, which allowed interactive studying through student-created flashcards and quizzes. He used TROUBLE BUBBLE to get answers to math questions from experts. TROUBLE BUBBLE saw the most questions asked between 4-6pm. Harshit benefited from these sites becoming empowered as a global learner through international teachers' content.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
1) India's tourism sector has seen significant growth in recent years and is a major contributor to employment and foreign exchange earnings. Foreign tourist arrivals grew by over 5% in 2018.
2) The government has implemented several reforms like e-visas and initiatives like Swadesh Darshan to boost tourism. Emerging areas include medical, wellness, adventure, and rural tourism.
3) Domestic tourism will be a major driver of growth, with domestic spending accounting for around 88% of tourism revenues currently. The sector is expected to contribute nearly $200 billion to India's GDP by 2028.
Latest findings from our 'Online Travel & Tourism' intelligence report, which was presented by Chief Commercial Officer, Glen Conybeare, at Travolution Summit on 22nd November 2012.
Young marketers elite 2 Moment of Truth - Mai BằngMai Bằng
The document discusses moments of truth (MOT), which are moments when consumers behave based on instinct without control, especially in extreme situations. It provides examples of brands like Coca-Cola and Closeup that identified important MOTs in the consumer journey and were able to satisfy consumer needs and create memorable experiences. The four stages of MOTs - zero, first, second, and ultimate moment of truth - help brands understand the whole consumer experience to improve. Identifying the most important MOT allows a brand to have the biggest impact and deliver the best experiences.
Young Marketer Elite 2 - Positioning - Mai Bang - Nhat DuyMai Bằng
The document discusses brand positioning and outlines six main brand architectures: house of brands, hybrid, branded house, endorsed brand, branded product, and co-branded product. It defines each architecture and their key learning points, such as a house of brands building equity in stand-alone brands across categories but requiring significant marketing investment, while a hybrid leverages a strong master brand with flexibility but requires careful planning. The document provides an overview of different brand positioning strategies and considerations for each.
This document provides the rules and questions for different rounds of a tourism quiz. The general rules state there are 4 rounds with no cell phone use and the quizmaster's decision is final. The Around You round displays questions for 30 seconds to be answered, with correct answers earning 20 points and passes earning 10 points. Sample questions are provided about landmarks, events, and locations. Similarly, the Logo Punch and Hit the Buzzer rounds present images to identify within time limits, with varying point values for correct and incorrect answers. A Rapid Fire round allows one minute to answer 7 questions for 10 points each.
This document provides an overview of marketing strategies and considerations for different tourism sectors, including destinations, accommodations, transportation, attractions, and tour operators. It discusses key topics such as the roles of national tourism organizations in promoting destinations, positioning themes and branding, marketing facilitation strategies, and strategic marketing tasks specific to each sector. The main points are that tourism marketing must account for the unique characteristics of services, analyze the external environment, and involve strategic and tactical planning across promotion, products, pricing, and distribution.
Young Marketers đến 2014 bao gồm các nền tảng:
1. Young Marketers Contest - cuộc thi marketing dành cho sinh viên được tổ chức hàng năm;
2. Young Marketers Elite Development Program - chương trình 30 tuần học với các chuyên gia marketing hàng đầu Việt Nam dành cho các bạn xuất sắc nhất các kỳ thi Young Marketers Contest;
3. Young Marketers Connection - nền tảng kết nối chia sẻ với ý tưởng let the young marketers empower the next young marketers;
4. Young Marketers Initiatives - quỹ khuyến khích các young marketers phát triển và thực hiện các ý tưởng vì cộng động.
Young Marketers - Empower the next marketing generation.
Young Marketers đến 2014 bao gồm các nền tảng:
1. Young Marketers Contest - cuộc thi marketing dành cho sinh viên được tổ chức hàng năm;
2. Young Marketers Elite Development Program - chương trình 30 tuần học với các chuyên gia marketing hàng đầu Việt Nam dành cho các bạn xuất sắc nhất các kỳ thi Young Marketers Contest;
3. Young Marketers Connection - nền tảng kết nối chia sẻ với ý tưởng let the young marketers empower the next young marketers;
4. Young Marketers Initiatives - quỹ khuyến khích các young marketers phát triển và thực hiện các ý tưởng vì cộng động.
Young Marketers - Empower the next marketing generation.
Young Marketers 4 - Final Round - The last five daysYoung Marketers
Young Marketers đến 2014 bao gồm các nền tảng:
1. Young Marketers Contest - cuộc thi marketing dành cho sinh viên được tổ chức hàng năm;
2. Young Marketers Elite Development Program - chương trình 30 tuần học với các chuyên gia marketing hàng đầu Việt Nam dành cho các bạn xuất sắc nhất các kỳ thi Young Marketers Contest;
3. Young Marketers Connection - nền tảng kết nối chia sẻ với ý tưởng let the young marketers empower the next young marketers;
4. Young Marketers Initiatives - quỹ khuyến khích các young marketers phát triển và thực hiện các ý tưởng vì cộng động.
Young Marketers - Empower the next marketing generation.
This document proposes launching a new branded rice brand called Lành targeting health-conscious mothers in Vietnam. It begins with an agenda that includes business analysis, customer understanding, brand positioning, and launch. It then provides background on the Vietnamese rice market and an opportunity for a branded rice focused on health. Customer segmentation and consumer journey maps are presented, identifying an insight that mothers worry about family health but rice safety is unaddressed. The brand is positioned around "authentic rice for good health" with benefits of traditional farming practices. A marketing strategy is outlined including a TV series, exhibition, and sampling to promote the message of giving children the same authentic rice their mothers had in the past. Financial projections estimate over 300 billion VND
This document discusses foreign direct investment (FDI) in the tourism industry in India. It provides background on the importance of tourism to the Indian economy, noting that tourism contributes over 6% to GDP and supports millions of jobs. The paper examines the positive and negative impacts of tourism development as well as the need to attract more FDI into the sector. It recommends measures to do so, such as rationalizing taxes, establishing single-window clearances, increasing tax holidays, and adjusting depreciation rates to incentivize environmental protection. The overall aim is to leverage FDI to further develop tourism and realize its economic and employment benefits.
The document provides an overview of the tourism industry in India. It discusses key sectors operating in the industry such as transportation, accommodation, and food services. Some highlights include:
- Domestic tourism accounts for over 650 million tourists annually, compared to 5.1 million inbound and 11.1 million outbound tourists.
- The government aims to develop infrastructure like airports and highways to support growth of the industry and attract more foreign tourists.
- Popular tourist destinations in India include Himachal Pradesh, Kashmir, and Goa for their natural beauty and climate. The industry also focuses on medical, rural, and religious tourism.
- Challenges facing the industry include a lack of standardized rates and marketing strategies
The document discusses India's tourism industry. It begins by defining tourism and the tourism industry. It then discusses the significance of tourism and lists the 12 main tourism industries according to the UNWTO. It outlines the economic importance and benefits of tourism for India, including job creation and foreign exchange earnings. It provides details on the number of foreign tourist arrivals in India in recent years. The rest of the document describes India's Ministry of Tourism, including its administrative structure and roles. It discusses key tourism development initiatives in India like Swadesh Darshan and PRASAD that focus on developing tourism infrastructure and circuits.
The document provides an overview of the hospitality and tourism industry in India. It discusses that India offers a diverse portfolio of niche tourism products and has been recognized as a destination for spiritual tourism. Some key points mentioned are that the industry has emerged as a key driver of growth among services in India, foreign tourist arrivals are increasing, and the government has implemented several initiatives to boost the industry such as developing tourism circuits and increasing the e-visa scheme.
Tourism Entrepreneurship in India: Its Untapped Potential and Challengesijtsrd
As being one of the growing influencers and as an economic powerhouse, potential of Tourism sector as a tool of development are undeniable. The Indian tourism sector is one of the most important service sectors which is not only contributing to employment generation, GDP, Foreign Exchange Earnings etc, but also serving as a back bone for allied sectors like hospitality, travel and transportation, hotels and resorts, tour operators, street vendors, home stays etc. All these activities are giving rise to the concept of -Tourism Entrepreneurship' in India. It refers to the business activities related to various tourism products, which give profits to the owner as well as contribute to the economy of India. The paper also studies about the enough untapped potential of tourism industry as well as entrepreneurship and the challenges faced by the industry in India. With all natural beauties such as rivers, beautiful forests with rare species of animals, seas, waterfalls, snow it have great potential to be one of the most preferred destinations in the world. In the 2018 economic impact report by WTTC, Gloria Guevara, president and chief executive of WTTC called India the Seventh largest travel and tourism economy in the world. Pallabi Bharali "Tourism Entrepreneurship in India: Its Untapped Potential and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29651.pdf Paper URL: https://www.ijtsrd.com/economics/development-economics/29651/tourism-entrepreneurship-in-india-its-untapped-potential-and-challenges/pallabi-bharali
India's tourism and hospitality sector has been growing rapidly, contributing significantly to employment and GDP. Some key points:
- The sector accounted for 9% of India's GDP and 38.4 million jobs in 2016, with numbers expected to rise steadily through 2026.
- Foreign tourist arrivals grew over 10% year-on-year to 8.8 million in 2016 and are projected to reach 17.3 million by 2027.
- Domestic tourism currently dominates, accounting for 88% of total tourism spending in 2016, but foreign visitor spending is growing quickly.
- The government has introduced various reforms and initiatives like e-visas to boost the industry's competitiveness and attract more visitors
Ecotourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial mass tourism.
The document provides an overview of the tourism and hospitality sector in India. Some key points:
- India's tourism sector contributed 8% of total employment and ranked 7th globally in terms of travel and tourism's total contribution to GDP in 2017.
- Foreign exchange earnings from tourism grew 4.7% year-on-year to $28.59 billion in 2018. International tourist arrivals are projected to reach 30.5 million by 2028.
- The government has undertaken various initiatives like e-visas, infrastructure development, and marketing to promote tourism. Foreign tourist arrivals grew 5.2% in 2018 to 10.55 million.
- Emerging sectors of tourism include medical, wellness, adventure
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's tourism industry has grown significantly in recent years and is a major contributor to the country's GDP and employment. Foreign tourist arrivals reached 10.55 million in 2018.
- Domestic tourism will be a major driver of future growth in the sector. Spending from domestic travelers is expected to account for around 88% of total tourism spending by 2028.
- The government has implemented several initiatives like e-visas and infrastructure development schemes to boost tourism. Emerging areas like wellness, cruises, and adventure tourism are growing segments.
Evolution of Tourism Policy in India: An overviewIRJET Journal
- India's tourism policy has evolved since independence, with the first formal policy announced in 1982 aimed at promoting sustainable tourism for economic growth and social benefits.
- Subsequent policies in the 1990s and 2000s continued to liberalize the tourism sector and encourage partnerships between the public and private sectors to develop tourism infrastructure and promote domestic and international tourism.
- The government has implemented various initiatives like the "Incredible India" campaign, developing tourist circuits and destinations, investing in infrastructure, and allowing 100% FDI in hospitality sectors.
Role of Tourism in Economic Development A Case Study of Koraput District of O...ijtsrd
Tourism and hospitality is an important parameter of socio cultural identity and heritage of a country. In the era of globalization tourism and hospitality enhances the economic growth by job creation, source of foreign exchange and development of regions with potential for tourism. According to World Travel and Tourism Council 2014 , the contribution of travel and tourism in world GDP is estimated to increase from 9.5 of GDP in 2013 to 10.3 of GDP in 2024 WTTC, 2014 .Tourism and hospitality industry contributes 6.8 of GDP of India, contributes 7.7 in total employment generated and provides foreign exchange of US 18.13 billion . The tourism and hospitality sector is the third largest source of foreign exchange for India. The investment in tourism creates more jobs as compared to other sectors of economy. An investment of Rs. 10 lakh in tourism sector is estimated to create 89 jobs in hospitality industry as compared to 45 jobs in agriculture and 13 jobs in manufacturing sector Planning Commission .Hotel industry generates revenues of US 400 500 billion annually. In India tourism and hospitality has emerged as a sunrise industry with rise in number of foreign tourists. Shri Arun Kumar Tripathy | Shri Kishore Kumar Patra "Role of Tourism in Economic Development: A Case Study of Koraput District of Odisha" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1 , December 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47833.pdf Paper URL: https://www.ijtsrd.com/economics/other/47833/role-of-tourism-in-economic-development-a-case-study-of-koraput-district-of-odisha/shri-arun-kumar-tripathy
The document outlines the Andhra Pradesh Tourism Policy 2010. It discusses establishing institutional arrangements like the State Tourism Promotion Board and State Tourism Promotion Committee to oversee tourism development. It emphasizes involving the private sector in developing tourism products through public-private partnerships. The policy also aims to position Andhra Pradesh competitively for investments, promote tourism across the state not just a few destinations, and maximize job creation in the sector.
Kerala Tourism Policy 2012 outlines the vision, mission, and objectives of promoting tourism in Kerala, India. The policy aims to [1] ensure quality experiences for visitors, [2] focus on community benefits from tourism, [3] create an enabling environment for investment, [4] market Kerala as a global tourism brand, and [5] develop quality human resources in tourism. Tourism has grown significantly in Kerala over the past decades and now contributes substantially to employment and state revenue. The policy emphasizes delivering world-class yet local experiences for visitors while protecting the natural environment and strengthening local communities and economies.
Growth and performance of tourism industry in IndiasouptikHazra
This document provides an overview of the growth and performance of India's tourism industry from 1997-2013. Some key points:
- Foreign tourist arrivals and foreign exchange earnings from tourism have grown steadily over this period, with India's share of international tourism receipts increasing from 0.65% to 1.31%.
- The top states for foreign tourist visits are Maharashtra, Tamil Nadu, Delhi, and Uttar Pradesh, which together accounted for over 60% of visits in 2013.
- National policies since the 1980s have aimed to increase employment, preserve heritage, and boost foreign exchange earnings from tourism.
- Challenges remain around developing infrastructure, addressing issues like staff shortages, and realizing tourism
The Indian tourism industry contributes significantly to the Indian economy through foreign exchange earnings, employment generation, and linkages with other sectors. India receives over 6 million foreign tourist arrivals annually and is poised to become the second fastest growing tourism economy in the world. However, India has untapped potential given its rich cultural and religious heritage across its towns, villages, hills, and other natural attractions. Challenges like infrastructure and political risks must be addressed to further develop the tourism industry in India.
This document provides an overview of tourism in India. It begins by defining tourism and discussing international tourism statistics such as the top destinations worldwide based on arrivals and earnings. It then discusses India's potential as a tourist destination due to its diverse landscapes, cultures, and heritage. Some key types of tourism in India are mentioned like heritage, ecotourism, adventure, wildlife, pilgrimage, and medical tourism. Government policies to promote tourism in India are also briefly outlined. The main points are that tourism is an important industry for India's economy and foreign exchange earnings, and that the country is expected to become a leading tourism destination in South Asia by 2020 due to its variety of offerings.
1. Tourism plays a significant role in India's economy, contributing 6.3% to GDP and supporting over 37 million jobs. International tourist arrivals have grown from 2.37 million in 1997 to over 8 million in 2015.
2. While tourism benefits the economy through foreign exchange earnings, employment, and income generation, it also poses challenges like environmental degradation and loss of cultural identity if not properly managed.
3. Strategies to maximize tourism's economic impact include improving infrastructure, supporting local businesses and artisans, developing tourism in economically backward regions, and diversifying away from mass beach tourism. Proper planning is needed to ensure tourism brings benefits while minimizing negative consequences.
India's tourism industry is growing rapidly and is projected to become the second fastest growing tourism economy in the world between 2005-2014. Foreign tourist arrivals and earnings from tourism have increased by over 13% and 20% respectively in 2005. The government and private sector are investing heavily in tourism infrastructure like airports and Commonwealth Games 2010 facilities. Popular tourist destinations include the Golden Triangle, Rajasthan, beaches and temples in the south. Ecotourism, rural tourism, and medical tourism are emerging areas that benefit the economy while cultural tourism helps preserve local traditions.
TRADE LIBERALIZATION AND IMPACT IN INCLUSIVE GROWTH OF TOURISM INDUSTRY IN IN...DrVinayJoshi
The travel and tourism industry has emerges as one of the rapidly growing service sectors contributing significantly to global economic growth and development. In developing countries like Indian tourism has become one of the important sectors of the economy, contributing to a large proportion of the national income and generating huge employment opportunities. Tourism is one of the largest service industries in terms of gross revenue and foreign exchange earnings. Tourism growth has implications for employment, as tourism generates employment at all skill levels. This paper attempts to estimate total direct employment generated in India by foreign tourism. This paper discusses how India is emerging as popular tourist destination in the world, driven by the focus on innovation and creating value for tourist. It also examines the impact of India’s economic growth on tourism, Contributors to economic growth, Role of Tourism industry in India’s GDP. The paper also explores that there has been a tremendous growth in tourism in India because of the policies of the government and support from all levels.
India's tourism industry is growing rapidly and is poised to become the second fastest growing tourism economy in the world between 2005-2014. Foreign tourist arrivals and earnings from tourism have increased by over 13% and 20% respectively in 2005. The government and private sector are investing heavily in aviation and tourism infrastructure to support the growing industry and transform India into an all-year tourism destination. Ecotourism and medical tourism are emerging areas that are attracting new types of tourists to India.
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Women with polycystic ovary syndrome (PCOS) have elevated levels of hormones like luteinizing hormone and testosterone, as well as higher levels of insulin and insulin resistance compared to healthy women. They also have increased levels of inflammatory markers like C-reactive protein, interleukin-6, and leptin. This study found these abnormalities in the hormones and inflammatory cytokines of women with PCOS ages 23-40, indicating that hormone imbalances associated with insulin resistance and elevated inflammatory markers may worsen infertility in women with PCOS.
A usability evaluation framework for b2 c e commerce websitesAlexander Decker
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A unique common fixed point theorems in generalized dAlexander Decker
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A survey paper on sequence pattern mining with incrementalAlexander Decker
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
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Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Presented at The Global HR Summit, 6th June 2024
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1. Journal of Economics and Sustainable Development www.iiste.org
ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.2, No.3
An Insight Into Indian Tourism Sector
Chandrakanta Sahoo (Corresponding Author)
Bhubaneswar Institute Of Management and Information Technology
Prasnagarbha, Plot. No-S-3/68, 69, & 83, Sec. A, Zone B MancheswarInd.Estate,
Bhubaneswar, Orissa,India, E-mail: chandrakanta2008@gmail.com
Dr. Deepak kumar Sahoo,
Department of Business Administration
Dhenkanal Government (A) College, Dhenkanal
Orissa, India, Email: dks71737173@yahoo.co.in
Abstract
Researchers have observed that Indian Tourism is a potential source of employment generation which will help
in sustainable development of the country. India exploits around 0.6% from the world tourism sector which
contributes around 6.23% to the country GDP presently. Blessed with a lot of tourist destinations rooted in the
hill stations, waterfalls, historic places, artistic craftsmanship and temples of all religions, it has not been able to
become the cynosure for the citizens across the world. The reasons could be attributable to inadequate tourism
information, relatively inadequate growth of hotel and travel industry etc. Under the backdrop of such issues,
this paper while putting an insight into the development of tourism in India will make an attempt to examine the
place of India in The World Tourism map.
Key words: Tourism, incredible India, Atithi Debo Bhabo,
Introduction
Tourism is the collection of activities, services and industries that delivers a travel experience, including
transportation, accommodation, eating and drinking establishments, retail shops, entertainment business and
other hospitality services provided for individuals or groups travelling away from home. In India, the growth of
the tourism industry has a multiplier effect in the economic development of the country. It not only adds to the
country’s GDP, but also generates a lot of employment and helps seeing the citizens living mirthfully.
Therefore, tourism sector can be instrumental for the sustainable development of national wealth.
The other side of the Indian economy is the poverty; around 260 million people in India do not have incomes to
access the minimum consumption basket which defines the poverty line. Out of these 260 million people 75 %
lives in the rural areas assumed to be God’s own landscape. These lands are, indeed, rich in diverse cultures,
nature’s plentitude, rich heritage which truly epitomize the sights of unaging glory. Tourism creates maximum
number of jobs for per capita invested in the sector. As per Planning Commission, this sector creates around 80
jobs for every Rs 10 lakhs invested. It is estimated that the travel and tourism sector creates more jobs per
million rupees of investments than any other sector of the economy. It is the only one industry which is capable
of providing employment to a wide spectrum of job seekers from the unskilled to the specialized
Despite being affluent in scenic sights repository, the Indian tourism sector has not been able to exploit sizably
from the world tourism sectors. It just stands at 0.6% now which has remained almost constant in the last
decade.
Tourism in India: Retrospection
The first conscious and organized initiative to promote tourism in India was undertaken in 1945 when a
committee was formed by the Government under the Chairmanship of Sir John Sargent, the then Educational
Adviser to the Government of India (Krishna, A.G., 1993). Thereafter, the tourism in India was accorded a
privileged place in 1956 with the formulation of 2nd and 3rd Five Year Plans. The Sixth Plan ushered a new
chapter in Indian tourism sector when it was commenced to be considered a major instrument for social
integration and economic development. The sector gained a few more features with the initiatives undertaken by
the Government of India in 1980’s.
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2. Journal of Economics and Sustainable Development www.iiste.org
ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.2, No.3
A National Policy on tourism was formulated in 1982 followed by the formation of the National Committee on
Tourism in 1988 with the objective to draft a comprehensive plan for achieving a sustainable growth in tourism.
A National Action Plan was prepared in 1992 and in 1996 the National Strategy for Promotion of Tourism was
drafted. In 1997, the New Tourism Policy was formulated that recognises the roles of Central and State
governments, public sector undertakings and the private sector in the development of tourist, involvement of
Panchayati Raj institutions, local bodies, non-governmental organisations and the local youth in the creation of
tourism facilities.
Tourism in India: The Present Scenario
Today tourism is now credited for being the largest service industry in India, with a contribution of 6.23% to the
national GDP and providing 8.78% of the total employment. The Ministry of Tourism is the nodal agency for
the development and promotion of tourism in India and branded it with the "Incredible India" campaign.
The Travel and Tourism Competitiveness Report 2009 by the World Economic Forum credited India with
11th place in the Asia Pacific regions and 62nd overall, moving up three places on the list of the world's
attractive destinations. It is ranked the 14th best tourist destination for its natural resources and 24th for its
cultural resources, with many World Heritage Sites, rich in natural and cultural, flora and fauna, and strong
creative industries in the country. India also bagged 37th rank for its air transport network. The India travel and
tourism industry stood 5th in the long-term (10-year) growth.
Country Brand Index (CBI) survey conducted by Future Brand, a leading global brand consultancy credited
India with the "best country brand for value-for-money". India was also accorded the second place in CBI's
"best country brand for history", as well as appears among the top 5 in the best country brand for authenticity
and art & culture, and the fourth best new country for business. India is in the list of "rising stars" or the
countries that are likely to become major tourist destinations in the next five years, led by the United Arab
Emirates, China, and Vietnam. [www.ibef.org/industry/tourismhospitality.aspx]
Initiatives to boost tourism in India
Government of India has undertaken some of the measures to boost tourism in India. These measures include
Incredible India- Atithi Debo Bhabo campaign, grant of export house status to the tourism sector and
promoting private investment in the form of Income Tax exemptions, interest subsidy and reduced import duty.
Thanks to government India for declaring the hotel and tourism-related industry a high priority industry for
foreign investment which entails automatic approval of direct investment up to 51 per cent of foreign equity and
allowing 100 per cent non-resident Indian investment and simplifying rules regarding the grant of approval to
travel agents, tour operators and tourist transport operators.
Indian Tourism, nevertheless, encounters a lot of constraints due to the non-availability of adequate
infrastructure including adequate air seat capacity, accessibility to tourist destinations, accommodation and
trained manpower in sufficient number.
Poor visitor experience, particularly, due to inadequate infrastructural facilities, poor hygienic conditions and
incidents of touting and harassment of tourists in a few places are factors that results in poor visitor experience,
inhibiting economic progress of the country.
Against such background, the present paper is designed to study on the following objectives:
Objective of the Study
(a) To examine the place of India in Global Tourist map.
(b) To examine the contribution of Indian Tourism Industry to Indian Economy.
(c) To examine the potentiality of tourism sector in employment generation and poverty alleviation.
Methodology:
The study is based on secondary information collected from the ministry of tourism web sites, government
offices, different journals and books.
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3. Journal of Economics and Sustainable Development www.iiste.org
ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.2, No.3
Findings Analysis and Interpretation
Place of India in Global Tourist Map
India has 2.42% of world geography, around 17% of world population, diverse in castes, creeds and color,
7000Km of coastlines, hundreds of sanctuaries and hill stations to become the hottest tourist destination in the
global tourism map. But, conversely, it has not been able to tap the sizable % of revenue from the world tourism
sector as it ought to extract. Out of a global total of 880 million tourists in 2009 (Table 1), India was ranked 41st
place, still a long way to be among the top 10 destinations in the world.
Table 1: International Tourists Arrivals (ITA) during 2001-10 (Figure in Millions)
Year ITA
2001 682
2002 702
2003 691
2004 762
2005 802
2006 847
2007 901
2008 920
2009 880
2010 933*
*Expected Estimate
Source: World Tourism Industry www.unwto.org . Retrieved source
http://www.slideshare.net/theotherhome/indian-tourism-sector-and-union-budget-2011 , dated 05.08.2011
Table 2: International Tourist Arrivals by Country of destination during 2008-2010 (Figure in Millions)
Year France US Spain China Italy UK Turkey Germany Malaysia Mexico India
2008 74 55 52 51 43 28 26 24 24 23 5
2009 79 58 57 53 43 30 25 25 22 22 5
2010 79 61 53 56 43 30 29 25 24 23 6
(Figure for Italy and Germany are not updated)
Source: Top 10 Destination-Country Wise, World Tourist Organization, www.unwto.org,
http.www.statistics.gov.uk/cc1/nugget.asp?id.352 , Retrieved source
http://www.slideshare.net/theotherhome/indian-tourism-sector-and-union-budget-2011 dated 1st May 2011
Table 2 reveals the ITA country wise and place of 10 hot tourist destinations and the position of India in world
tourist map. It has only tapped 5, 5, and 6 millions of international tourists in the year 2008, 2009 and 2010
respectively which is very meager in comparison to France, US, Spain, China,UK, Germany, Malaysia. Flow of
International tourists, indeed, impacts country’s economy by forex reserves. Despite being affluent in scenic,
serene and sublime landscape, its contribution to the country’s GDP is meager. It exploits nearly 0.6% at present
from ITA and broadly contributes around 6% to the GDP of country economy. Let us have a fresh look at the
table 3 that depicts number of tourist arrival in India and Forex contribution to the country economy.
The Table 3 envisages that the foreign tourist arrival and forex earning during 2000-2010 is not very consistent.
Even during the year 2001, 2002 and 2009, the growth is negative when compared with the previous year
performance. This ultimately indicates that there could be certain loopholes in tourism policy formulation or in
its implementation.
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ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.2, No.3
Table 3: Foreign Tourist Arrival and Foreign Exchange Earnings During 2000- 10
Years Foreign % of change Foreign % of change Foreign % of change
Tourist over Exchange over Exchange over
Arrival Previous Earnings (in previous Earnings (in previous
Year Crores) year Millions US year
$)
2000 2649378 6.7 15626 20.6 3460 15.0
2001 2537282 -4.2 15083 -3.5 3198 -7.6
2002 2384364 -6.0 15064 -0.1 3103 -3.0
2003 2726214 14.3 20729 37.6 4463 43.8
2004 3457477 26.8 27944 34.8 6170 38.2
2005 3918610 13.3 33123 18.5 7493 21.4
2006 4447167 13.3 39025 17.8 8634 15.2
2007 5081504 14.3 44360 13.7 10729 24.3
2008 5282603 4.0 50730# 14.4 11747# 9.5
2009 5167699 -2.2 54960# 8.3 11394# -3.0
2010 5583746@ 8.0 64889# 18.1 14193# 24.6
# Advance Estimate @Provisional Estimate
Source: Annual Report of Ministry of Tourism 2010-11, retrieved from the official website www.tourism.sw.in
, dated 13.07.2011
Table -4: Contribution of Travel and Tourism to Exports and Receipts (Figure in %)
world average India World rank
Total Expenditure Export as 12.15 9.5 31
percentage of total Export
Tourism Receipt 5.2 11.8 29
Source-WTTC dept of Tourism Govt of India
Table- 5: Contribution of Travel and Tourism to employment (No in millennium)
No. Employed World India World rank
Average/ total
No.
12.15 9.5 31
207.1 25 2
Source-WTTC dept of Tourism Govt. of India
Table 6: Contribution of Travel and Tourism to GDP and employment
World Average India ((%) World Rank
Contribution of tourism and travel
economy to GDP 10.70% 5.3 140
Contribution Tourism and travel
industry to GDP 4.2 2.5 124
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5. Journal of Economics and Sustainable Development www.iiste.org
ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.2, No.3
Contribution Tourism and travel
industry to GDP and Employment 8 5.6 140
Source: WTTC Department of Tourism, Government of India taken from Tenth five year plan Government of
India
Tourism Sector in India not only adds to country’s GDP, but also has the potentiality to generate employment to
a large extent. Its growth automatically pulled towards a sustainable development .Tourism can be instrumental
in alleviating poverty by helping the people residing in tourist destination a happy consumable basket above the
poverty line through a stable source of income. If we put some insight into the data arranged in the table
mentioned above, we find that India receives 9.5% in terms of tourism export which is relatively less that the
total tourism export on world average (12.15%) and India stands at position 31st rank on the basis of expenditure
to Export rate and if we compare to its tourism receipt it rank as 29 th country among all the countries of the
world (Table 4). Table 5 shows 207.1% million people employed in world while in India it is found are 25
million and India is the 2nd largest country in the basis of tourism employment from the above data. India is the
second largest employment generator in the field of tourism; still the contribution of tourism to the GDP of the
country is comparatively low.
Tourism in India: Future Perspective
The Tourism ministry is aiming for a growth up to one per cent in coming years. This will require additional 2,
50,000 rooms and investment of 25 to 30 billion US dollars in the sector. Thanks for Government of India
initiative to boost the tourism sectors for which different research firms have acknowledged the sector to have a
bright future. For example, tourism as the labor intensive sector to potentially generate employment, bettering
the quality of life in rural India, adding to the growth of the nation and its bright future perspective has been
envisaged in the study titled The latest Tourism Satellite Accounting (TSA) research, released by the World
Travel and Tourism Council (WTTC) and its strategic partner Oxford Economics in March 2009:
The demand for travel and tourism in India is expected to experience growth by 8.2 per cent between
2010 and 2019 and will place India at the third position in the world.
India's travel and tourism sector is likely to be the second largest employer in the world, employing
40,037,000 by 2019.
Capital investment in India's travel and tourism sector is expected to experience growth at 8.8 per cent
between 2010 and 2019.
The report predicts India to get capital investment worth US$ 94.5 billion in the travel and tourism
sector in 2019.
India is projected to become the fifth fastest growing business travel destination from 2010-2019 with
an estimated real growth rate of 7.6 per cent.
Conclusions
Indian Tourism industry as an engine of growth has vast potential for generating employment and earning large
amount of foreign exchange besides giving a fillip to the country’s overall economic and social development.
The ministry has still miles to go to accomplish 1% growth in near future. Ministry of Tourism has to determine
to deliver euphoric experience to the visitors coming from abroad. ‘Atithi Debo Bhabo’ which literally means
‘the guests are really the embodiment of God’ has to be conceptualized and cognized by the people of the
country. It has become high time for India to promote Eco-tourism to preserve and sustain the diversity of the
India's natural and cultural heritage. The Tourism in India should aim at accommodating and entertaining
visitors in a way that is minimally intrusive or destructive to the environment and sustains & supports the native
cultures in the locations it is operating in. Moreover, since tourism is a multi-dimensional activity, and basically
a service industry, it is necessary that all wings of the Central and State governments, private sector and
voluntary organisations should be actively involved become in this modest endeavour to attain sustainable
growth in tourism if India is to become a world player in the tourism industry.
References:
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6. Journal of Economics and Sustainable Development www.iiste.org
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Vol.2, No.3
Krishna, A.G., 1993 “Case study on the effects of tourism on culture and the environment:India; Jaisalmer,
Khajuraho and Goa”
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Peace and Reducing Poverty” Market Research Division, Ministry of tourism, GOI, 2009 “Tourism Statistics
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13.07.2011
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