El documento describe el Cuadro de Mando Integral (CMI), también conocido como Balanced Scorecard (BSC). El BSC fue desarrollado originalmente por Robert Kaplan de Harvard y David Norton para complementar los indicadores financieros tradicionales con métricas no financieras. El BSC evalúa el desempeño de una empresa desde cuatro perspectivas: financiera, cliente, procesos internos, y aprendizaje y crecimiento. Esto ayuda a las organizaciones a formular estrategias consistentes, comunicar objetivos a través de la empresa, y medir el pro
The document outlines the balanced scorecard, a strategic planning and management system used by organizations worldwide. It introduces the balanced scorecard, discusses its four key perspectives of financial, customer, internal business process, and learning and growth measures. The balanced scorecard aims to align business activities with organizational vision/strategy, improve communications, and monitor performance against strategic goals by balancing both financial and non-financial as well as short and long-term measures.
El documento describe el Cuadro de Mando Integral (CMI), también conocido como Balanced Scorecard (BSC). El BSC fue desarrollado originalmente por Robert Kaplan de Harvard y David Norton para complementar los indicadores financieros tradicionales con métricas no financieras. El BSC evalúa el desempeño de una empresa desde cuatro perspectivas: financiera, cliente, procesos internos, y aprendizaje y crecimiento. Esto ayuda a las organizaciones a formular estrategias consistentes, comunicar objetivos a través de la empresa, y medir el pro
The document outlines the balanced scorecard, a strategic planning and management system used by organizations worldwide. It introduces the balanced scorecard, discusses its four key perspectives of financial, customer, internal business process, and learning and growth measures. The balanced scorecard aims to align business activities with organizational vision/strategy, improve communications, and monitor performance against strategic goals by balancing both financial and non-financial as well as short and long-term measures.
La Balanced Scorecard e' il sistema di gestione utilizzato dalle organizzazioni moderne (aziende private, no profit, enti pubblici e pubblica amministrazione) per gestire l'impresa in ottica strategica.
TOWS Matrix
Identifica intersecciones de vectores de ambiente interno con ambiente externo para disenar estrategias con acciones especificas. Purdue Eniversity
The document discusses using the Balanced Scorecard approach to help organizations better execute their strategies. It explains that the Balanced Scorecard helps track performance across key perspectives, set goals and targets, and provides feedback to improve both short-term and long-term strategic execution. The document also provides an example of how a Balanced Scorecard could be applied to an airline company to improve operating efficiency, profitability, customer satisfaction and other strategic goals.
This document discusses performing a TOWS analysis to develop strategies for a business or organization. It includes creating a TOWS matrix to list strengths, weaknesses, opportunities, and threats, and then develop SO, WO, ST, and WT strategies that leverage strengths and opportunities or minimize weaknesses and threats. The document also provides a reference to an article that further explains TOWS analysis and the TOWS matrix.
S-O strategies pursue opportunities that fit a company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify how strengths can reduce vulnerability to threats. W-T strategies create defensive plans to prevent weaknesses from making a company susceptible to threats.
La Balanced Scorecard e' il sistema di gestione utilizzato dalle organizzazioni moderne (aziende private, no profit, enti pubblici e pubblica amministrazione) per gestire l'impresa in ottica strategica.
TOWS Matrix
Identifica intersecciones de vectores de ambiente interno con ambiente externo para disenar estrategias con acciones especificas. Purdue Eniversity
The document discusses using the Balanced Scorecard approach to help organizations better execute their strategies. It explains that the Balanced Scorecard helps track performance across key perspectives, set goals and targets, and provides feedback to improve both short-term and long-term strategic execution. The document also provides an example of how a Balanced Scorecard could be applied to an airline company to improve operating efficiency, profitability, customer satisfaction and other strategic goals.
This document discusses performing a TOWS analysis to develop strategies for a business or organization. It includes creating a TOWS matrix to list strengths, weaknesses, opportunities, and threats, and then develop SO, WO, ST, and WT strategies that leverage strengths and opportunities or minimize weaknesses and threats. The document also provides a reference to an article that further explains TOWS analysis and the TOWS matrix.
S-O strategies pursue opportunities that fit a company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify how strengths can reduce vulnerability to threats. W-T strategies create defensive plans to prevent weaknesses from making a company susceptible to threats.