New product dedisions provide a dear path to the business. New product development astep by step process. A Complete idea is required behind new product. 1 1deal Generation: The development of a product starts with the concept and idea. The remaining process is depending on that idea. 2 Screening of Idea: This step is cruial to ensure that unsuitable ideas, for whatever reason, are rejected as soon as possible. Ideas need to be considered objectively, ideally by a group or committee. 3. Concept Development and Testing: After having an idea, next is the sreening stage. The idea should now convert into concept. It has depth information which can be visualizing by the consumer. 4. Anaysis of business: After finalization of concept, a business case needs to be kept algTStogether to consider whether the new service /product will be gainful. 2665.Product Development If the nev product is approved, it will be approved to the 2marketing and technical development step. 6. Test Marketing: Market testing (test marketing or) is different to consumer testing. in that it introduces the product that follows proposed plan of marketing. od7. Commercialization: When the concept has been tested and developed, final 0decisions are required to move the product to its introduction into the market. 8. Launch: A detailed plan of launch is required for this step. This is the important stage for success of a product New Drug Development So In present business atmosphere, it is more important to take smart decisions for business. Innovative approaches and new products can put an organization on proper pathway and to make a big success if appropriately analyzed and executed. Make it simpler (Fig.2.1).0 Following parameters should keep in mind for a better decision: Analyzing existing service and product portfolio frequently. Knowing the position of functions of business, projects of departments and initiatives. Understanding the distribution of funds and assessing efficiency. Having understanding of market for new opportunities and possible competition. 2.B PRODUCT BRANDING, PACKAGING AND LABELLING DECİSIONs 2.8.1 Branding Branding has its existence from ancient era. According to Nilson (2000), the first example of branding is found in the oil lamps' manufacture on the Greek islands thousands of years back. Brand elements are name, sign, term, symbol, design or distinguishing characteristics. Brand is not only a graphical design or a logo; it is the unique identity of the product. By American Marketing Association, Brand can be defined as name, term, sign, symbol or design, or a combination of them intended to identijy the goods and services of one seller or group of sellers and to diferentiate them from those of other sellersa54 Branding is a process, where a company generates loyalty among consumers in the market. Brands are designed with a motive to communicate customers the reason for the existence of their product. Brand should have a strong connection with customers;

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