The document discusses 1001stories.dk, a Danish website that collects stories and information about cultural heritage sites in Denmark. It was created by the Heritage Agency of Denmark to engage more users, especially younger ones, in sharing and discussing Danish history and culture. The site allows users to submit stories, photos and information about different heritage locations. It has been successful in attracting over 20,000 monthly users and gaining user-generated content, though continued efforts are needed to spread awareness and engage more contributors. The goal is to promote alternative heritage tourism and facilitate sharing of local knowledge.

1. kort 1001 places 1001 stories 50 themes 200 experts 1001 stories about Denmark web consultant, Mette Bom Heritage Agency of Denmark

2. 1001 users telling new stories about Denmark… The police head quarters In Cph

3. 1001-users developing content…. ” Could you make the stories available as podcasts? Then I could use them when I drive to and from the Copenhagen airport to entertain my customers” limodriver, cph

4. 1001-users commenting… ” The story almost made me cry. It’s a fantastic place (Ærø) and the description is spot on. It’s very moving”

5. How does the site work?

6. Let’s watch a movie about it

7. Our common dillemma is: Moving from…

8. A traditional approach to heritage

9. to a modern and interactive approach to heritage…

10. (Danish) cultural heritage In order to protect and make people know and love… cultural heritage

11. What we did

12. … from grill bars 15-10-10 We employed a broad definition of heritage - from burger joints…

13. to world heritage…

14. From twin passage graves

15. To music festivals…

16. 15-10-10 We made the platform open and interactive switching from one-way communication….

17. To the bazaar To bazaar-like communication…

18. 15-10-10 Why did we do it?

19. To invite new and younger users to talk about heritage To mediate Danish history outside cultural institutions To share data & facilitate information-sharing with others To boost alternative heritage tourism to activate local knowledge and this guy

20. one website – several platforms sharing information and experiences Website Mobile phone, iPhone (Android) Widget/iframe Webservice POI til GPS Facebook newsletter, rss feed YouTube videos Google Adwords and SEO

21. 15-10-10 Did we succeed?

22. Yes!.... but ca. 20.000 monthly users time spent on website: 3 minutes 148 new profiles 147 new places added 1500 pictures added 1500 iPhone app users 900 Facebookfans, 290 newsletter subscribers (dk) International visitors 1) USA, 2) UK, 3)Germany 4) Norway Aktive widgets:6

23. users are nice & they contribute  make a PR-plan Use SEO and Google Adwords Use beta-launch Spread the word constantly Encourage and involve users Lessons learned:

24. Thanks! Talk to you later at: www.1001stories.dk “ The more you know, the more you care and the more you share.”