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10 things I’ve learnt about social media?
1. That it is seamless… You can do / say anything, anytime, anywhere, anyhow… (as long as there is an internet connection) Using one or two integrated platforms.
2. Many people don’t understand it…
3. It is also easily misunderstood…
4. People attend courses about social media…  because no one has figured out how it really works. (Probably it’s the same reason why people haven’t figured out human behaviour)
5. It keeps PR folks and their management on their toes…  Unless they decide to shut out social media altogether*. *Understandable, but perhaps futile?
6. One decade ago, we had the mIRC and ICQ… Both have somewhat died. Today Facebook, Twitter and Blogs are the rage. No one knows what tomorrow holds.  (All I know is: My face is booked.)
7. It’s all about common sense.  It’s the same with all tools:  You don’t use a fork to drink soup. You don’t tell people to shut up and sit down (or rather, you can’t now).
8. It’s all about looking for the right opportunity.
9.  It’s all about seizing it and milking it for all its worth. Using the right platform With the right feature(s) To reach the right audience Wait… sounds like “traditional” media, isn’t it?
10. It’s all about answering the same question  your boss, your audience, your stakeholders, your customers, and your average “Joe”   poses,  “What’s in it for me?”

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10 Things I learnt about social media

  • 1. 10 things I’ve learnt about social media?
  • 2. 1. That it is seamless… You can do / say anything, anytime, anywhere, anyhow… (as long as there is an internet connection) Using one or two integrated platforms.
  • 3. 2. Many people don’t understand it…
  • 4. 3. It is also easily misunderstood…
  • 5. 4. People attend courses about social media… because no one has figured out how it really works. (Probably it’s the same reason why people haven’t figured out human behaviour)
  • 6. 5. It keeps PR folks and their management on their toes… Unless they decide to shut out social media altogether*. *Understandable, but perhaps futile?
  • 7. 6. One decade ago, we had the mIRC and ICQ… Both have somewhat died. Today Facebook, Twitter and Blogs are the rage. No one knows what tomorrow holds. (All I know is: My face is booked.)
  • 8. 7. It’s all about common sense. It’s the same with all tools: You don’t use a fork to drink soup. You don’t tell people to shut up and sit down (or rather, you can’t now).
  • 9. 8. It’s all about looking for the right opportunity.
  • 10. 9. It’s all about seizing it and milking it for all its worth. Using the right platform With the right feature(s) To reach the right audience Wait… sounds like “traditional” media, isn’t it?
  • 11. 10. It’s all about answering the same question your boss, your audience, your stakeholders, your customers, and your average “Joe” poses, “What’s in it for me?”