The document outlines 10 goals for effective design documentation: consistency, flexibility, thoroughness, correctness, conciseness, clarity, visuality, organization, shareability, and inclusiveness. It discusses each goal in 1-2 paragraphs and provides examples of images that illustrate the goals. The conclusion emphasizes that documentation should solve problems and meet needs, have a process to ensure correctness, be iteratively improved, reduce unnecessary content, and be designed for the target audience.