1. 10 STEP Marketing Plan for (FAIRTEX gloves) Edgardo Mamuyac JR February 2011 http://jr-mamuyac.blogspot.com/
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5. Positioning to the Primary Target Market Part 1: Steps 1-5 http://jr-mamuyac.blogspot.com/
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7. Describe your PTM needs Reference: Maslow ’s Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler I am active! I am a winner! I would not get push around http://jr-mamuyac.blogspot.com/
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10. Example of a 2x2 competitive position map for gloves Fairtex Everlast Cleto Reyes Twins Price vs. Age Matrix King http://jr-mamuyac.blogspot.com/ Price/ Age Matrix 0-13 yrs 13-24 yrs 25-49 yrs 50yrs up High price Low Price
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13. The Marketing Mix Strategy Part 2: Steps 6-10 http://jr-mamuyac.blogspot.com/