12. Self- actualization needs Esteem needs Social needs Safety needs Physiological needs Fig. 1: Maslow’s Hierarchy of Needs I don’t want to be hurt People will look up to me when I perform well I am complete when I reach my full potential with my game The Athlete’s Mind’s Eye
LP = Php250-500 Asics maximum support – control degree of pronation Frey = P3000-4500 Rubber Shoes = P2500-5000
What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)?
How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Where is the product distributed? How does it reach the customers?
What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?
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