The document lists 10 secrets to know before raising capital. It advises that raising capital takes longer than expected (#10), the importance of networking to get introduced to investors (#9), being proactive to get known by investors (#8), investors focus on numbers so emphasize metrics (#7), clearly explaining your business since investors may not understand it (#6), following up with investors (#5), diplomacy in interactions (#4), searching for investors with VC experience (#3), always be closing (#2 ABC), and that investors should make decisions with their head not heart (#1).

1. 10 secrets
I wish I knew before I started raising capital

2. …and you are?
Cristi Badea 27yo
Co-founder MavenHut (games)
•VentureConnect (2010; 2012)
•Had 67 meetings with investors
•MavenHut raised 550.000 eur

3. Let’s get started!

4. #10
Time

5. #10
Time
It takes longer than expected

6. #9
Network

7. #9
Network
“Smart ones get introduced”

8. #8
Aggressive

9. #8
Aggressive
Being annoying is better than
being not known

10. #7
Numbers

11. #7
Numbers
Investors are really good with
numbers

12. #6
Explain

13. #6
Explain
Investors have no idea
what is it that you do

14. #5
Follow-up

15. #5
Follow-up
Investors have a bad memory

16. #4
Diplomacy

17. #4
Diplomacy
Don’t rub their nose in it

18. #3
Angels

19. #3
Angels
Search for previous VC experience

20. #2
ABC

21. #2
ABC
Always Be Closing

22. #2
ABC

23. #1
Love

24. #1
Love
Investors should not fall in love

25. Summary

26. #10 Time
#9 Network
#8 Aggressive
#7 Numbers
#6 Explain
#5 Follow-up
#4 Diplomacy
#3 Angels
#2 ABC
#1 Love

27. Thank you!
@CristiBadea