Auto body shops should embrace social media marketing in 2014 for several key reasons: (1) Many current and potential customers spend a significant amount of time on social media sites; (2) Younger drivers who are more likely to get into accidents, the prime customer base for body shops, are very active on social media; and (3) Competitors are using social media for marketing and many businesses are finding new customers through platforms like Facebook and LinkedIn, so body shops risk losing business if they do not establish a social media presence.

1. 10 Reasons Why Auto Body Shops Cannot
Ignore Social Media Marketing in 2014

3. 1. Many Shop Customers and Perspective
Customers Are Social!

4. 2. They
Spend Lots
of Time on
Social
Media Sites!

5. 3. Those Most Likely to Crash Their Car Are
Most Likely to Participate in Social Media

6. 4. They Have $$$ to Spend…

7. 5. Insurers,
agents and other
business
decision makers
use social media
sites for work
purposes!

8. 6. Shops should
share more images
and videos on
social media sites!
According to Pew
47% of Internet
users share photos
or video they found
online

9. 7. 52% of
companies
have found a
customer via
Facebook in
2013.

10. 8. 43% of
companies
have found a
customer via
LinkedIn in
2013.

11. 9. Your
competition
is probably
on social
media

12. 10. Social Media Sales and Marketing
Opportunities Will Only Increase