10 elements-of-magento-search-marketing-by-space-48

Search
MARKETING FOR
MAGENTO
Wednesday, 30 April 14

Brought to you by the smashing folk at
Space 48

What is
Magento Search Marketing?

Strategic
Marketing
Skills
Magento Gold
Partner development
expertise
Ecommerce
Consultancy

How many Magento
Gold partners have
this specialist ability?

VERY FEW
Answer...

special
WHICH MAKES US

Digital marketing agencies are usually the
ﬁrst port of call for an eCommerce business
that wants to increase its sales.

Online marketing agencies provide smart
tactics that promise to pull in customers
including search, social and PPC

These tactics get them

ATTENTION

ATTENTION
and win them business based on
promising ROI ﬁgures

However, marketing agencies may not oﬀer
the supporting business process thinking
and technological depth that is essential
in the success of an eCommerce business.

Before deploying these tactics, there
are questions of

are questions of
BUSINESS

are questions of
BUSINESS
REWARD

are questions of
BUSINESS
PROCESS
REWARD

are questions of
BUSINESS
PROCESS
REWARD
RISK

are questions of
BUSINESS
PROCESS
REWARD
RISK & PRIORITY

are questions of
that need addressing
BUSINESS
PROCESS
REWARD
RISK & PRIORITY

eCommerce
agency
These will be answered by an

Relying purely on development can
often lead to online retailers becoming
lost in a technical environment.
help

Your business can’t be
without technological
development.
But at the same time,
it can’t rely purely on
this alone.

For true eCommerce success,
a single solution is needed that blends
both of these essential disciplines...

10STEPS OF
MAGENTO
search marketing

1. Business
Modelling

This is your cornerstone
thinking. Your proposition
thinking.

TextToo many organisations presume and
many fail to appreciate the true nature
of inﬂuence online

How customers really make decisions
and how they really search

Smart business
modelling recognises
buying signals.

2. Process
Analysis

How eﬃciently are
you running your
processes?

Seamless 3rd
party logistics
integration is the
least you should
strive for

Having good customer
services and returns
processes in place is key...

As is an onsite review platform
such as ...

3. Sector
Analysis

Whatkeywords are your competitors targeting?

Whereare their links coming from?

From techniques to technology,
study it all...

GOOD
The

BAD
The

ugly
The

4. Tech Spec

Dress the store,
merchandise,
add layers of
and make it
suitable for all
engagement
devices.

Place products in appropriate categories.
Deﬁne related products. List top rated
products and recently viewed products.

5. Technical
Build

Rendering the wireframe.
Applying the speciﬁcation, where developers
work their magic.

Architecture, site structure, hosting,
navigation, product feeds and categories.

6. Test

Test, test and test again.
A committed and
consistent testing strategy
studying both technical
and UX issues is vital.

The great thing about eCommerce is that
the impact of any changes are rapid and
measurable.

7. Manage

You have an almost unlimited range of
eCommerce tactics at your disposal.

Tactics to help you grow traﬃc, earn
proximity and win conversions.

The trick is to deploy the right one at
the right time in the right way.

8. Reﬁne

MAXIMISEexcellence on your site...

...dispose
OF THE
INEFFICIENT.

There are more
channels in online
retailing than just
search

Consider all the diﬀerent
channels such as email,
social, marketplace
feeds, aﬃliate.

9. Review

Make best practices better.
Get analytical.

Use the eyes of a business analyst, the
mind of a data analyst and the heart of a
marketeer.

Calculated assessments
will enable precision
planning.

10. Plan

Give consumers what they want in the
form of useful, entertaining and
informative content, tutorials, video
demonstrations, FAQs.

Think about what events are coming up
and how you can use these as a vehicle to
engage with your consumer.

Flag it clearly through
smart architecture
and systematic
on-page signposting.
Work hard to build a
community and you
will be rewarded.
this way
you are here

Magento Search Marketing is a detailed
analysis of all the factors that are important
for your business. And, just as importantly-
what are not.

It’s about knowing your business well and
understanding your business better than
anyone.

You know what you want and a Magento
Search Marketing specialist will work with
you to achieve this.

(that’s us)

Thomson House
Birchwood Park
Warrington
WA3 6GA
Tel 01925 393510
Email hello@space48.com
www.space48.com

10 elements-of-magento-search-marketing-by-space-48

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