Some of the best minds in Ad world, from David Ogilvy to Peter Field. These great minds have wise words and teachings stretching beyond the scope of advertising

1. Quote 1: “Don’t let quality control get in the way of quality creation”-Nick Southgate, planning
partner, Grey London

2. Quote 2: “Advertising is fundamentally persuasion and persuasion happens to be not a science, but
an art.” Bill Bernbach

3. Quote 3: “Research can trap you into the past”- Bill Bernbach

4. Quote 4: “As an industry, we too rarely speak about ‘effectiveness’. We tend to speak about
‘creativity’, as if these two phenomena can be separated. That’s ridiculous.”- Brendan Ryan

5. Quote 5: “Committees can criticize advertisements, but they should never be allowed to create
them.” David Ogilvy

6. Quote 6: “Much of the discussion among Marketers about the so-called ‘Multi-channel shopper’ has
focused almost exclusively on the channel and hardly at all on the shopper”- Dr Alan Treadgold, Leo
Burnett

7. Quote 7: “Advertisements may be evaluated scientifically; they cannot be created scientifically.” Leo
Bogart

8. Quote 8: “For good ideas and true innovation, you need human interaction, conflict, argument,
debate.”-Margaret Hefferman

9. Quote 9:“Traditional measurement has been so comprehensively attacked it is amazing it is still
used.”- Peter Field

10. Quote 10: “Research is about engaging in a conversation with a brand”-Matthew Rhodes