The document summarizes 10 topics that were prominent at the 2014 Cannes Lions International Festival of Creativity. These included: 1) Social messages, 2) Interactive technologies, 3) Authentic impact on real lives, 4) Motivating through simple experiences, 5) Bringing people together, 6) Storytelling from social experiments, 7) Family communication through documentary style, 8) Courage to say the unsaid, 9) Culturally relevant regional issues, and 10) Brands embracing smart technologies. For each topic, 3-4 example campaigns are listed with links to videos.

1. 2014 CANNES LİONS GÜNDEMİNDE ÖNE ÇIKAN
10 BAŞLIK

2. #1 SOSYAL MESAJ
Yüze tokat gibi çarpan “çocuk” gerçekleri
David Lisnard/ Mayor Cannes
“Advertising does not only
incite to consume.
It also provides information
and awareness”
Save the children
Savaş
https://www.youtube.com/watch?v=RBQ-
IoHfimQ
Colgate
Su israfı
https://www.youtube.com/watch?v=c-
v3WfteGT4
LEMZ
Çocuk tacizi
https://www.youtube.com/watch?v=aGmKmVvCz
kw
Cyber Gold
Film Bronze
Cyber, Branded Content, Direct,
Media Gold

3. #2 “CANLI”
Anında etkileşim yaratmak için teknoloji
ThamKhaiMeng/ Worldwide Chief
Creative
"We are all born creative.
We just got it educated out
of us."
British Airways
https://www.youtube.com/watch?v=GtJx_pZjvzc
Apotek
https://www.youtube.com/watch?v=tdQgsmYKxL
M
Cyber, Media Gold; Cyber Silver
Cyber Silver, Media Bronze

4. #3 GERÇEK DEĞİŞİM
Gerçek hayatlara anında gerçek katkı
Carl Doty/ Forrester
“From now on,
brand and experience are
inseparable”
MIMI
Kanser hastalarına
destek
https://www.youtube.com/watch?v=pMWU8dEK
wXw
Westjest
Yılbaşı sürprizi
https://www.youtube.com/watch?v=zIEIvi2MuEk
Coca-Cola
Mutlu Kimlik Kartı
https://www.youtube.com/watch?v=gcYnIvCFqts
Branded Content, Film,
Integrated Silver
Branded Content Bronze
Media Grandprix, gold

5. #4 HAREKETE GEÇİRMEK
Basit bir deneyim yaratarak fark yaratmak
Yasu Sasaki/ Dentsu
“The key is not using
technology for efficiency
but to create emotion to
move people”
Smart Life Spana
Hayalleri
gerçekleştirmek
https://www.youtube.com/watch?v=PIEiWhHinU
w
ING
Hayatını tersine
çevirmek
http://www.youtube.com/watch?v=4GwPeJpr9M
Q
MISEREOR
İhtiyacı olana bir dilim
ekmek
https://www.youtube.com/watch?v=ZcqsRhMHo
8o
Branded Content Bronze
Mobile Silver
Outdoor Gold, Media Silver,
Direct Bronze

6. #5 BİR ARAYA GETİRMEK
İnsanları buluşturmak
Bill Boxton/ Microsoft
“Technology doesn't
matter except in how it can
support human
interaction."
Nestlé
Facebook’la sınırlı
kalmayan arkadaşlık
https://www.youtube.com/watch?v=Iach-c7rQqA
CNA
Genç vs Yaşlı:
Çift taraflı kazanç
http://www.youtube.com/watch?v=4GwPeJpr9M
Q
Branded Content, Media Bronze
Direct Gold, Cyber, Direct Silver,
Branded content, Direct Bronze
Cyber Silver, Cyber Bronze,
Branded Content Bronze Skype
https://www.youtube.com/watch?v=3MUohoDv3
XE
Mesafelere rağmen bir
büyük aile olabilmek

7. #6 SOSYAL DENEY
Sosyal deneylerin gerçekliğinden doğan “storytelling”
Unilever
"Move from 'marketing to
people', to 'marketing with
people'."
Dove
Gerçek güzellik
https://www.youtube.com/watch?v=litXW91Uau
E
Wren
20 yabancı ilk öpücük
https://www.youtube.com/watch?v=c-
v3WfteGT4
Unilever
Ebeveyn olmadan önce
https://www.youtube.com/watch?v=NL-
207QGzN0
Media Bronze
Film Gold
Media Silver

8. #7 AİLE
Belgesel stili iletişimle artan çarpıcılık
Unilever
“Sevgi olduğu sürece iyi anne kötü
anne yoktur”
http://www.campaignlive.co.uk/news/1297871/
Coordown Onlus
Tedirgin anneye cevap
https://www.youtube.com/watch?v=Ju-
q4OnBtNU
Promart
Mükemmel aileler için
mükemmel evler
https://www.youtube.com/watch?v=ek99sI_KB94
Media Silver, Branded Content
Bronze
Direct Gold, Cyber, Direct Silver,
Film Bronze
Film Silver

9. #8 CESARET
Kimsenin söylemediğini söyleyebilmek
Harvey Nichols
Yılbaşında tüm parayı kendine
harcamak
https://www.youtube.com/watch?v=AXlVZZgYNms
The Pilion Trust Charity
F*ck the poor
vs Help the poor
https://www.youtube.com/watch?v=eBuC_0-d-9Y
ANZ
ATM vs GAYTM
https://www.youtube.com/watch?v=BWZmm6UY5L8
Amir Kassaei/ DDB Worldwide
“If your client is not scared
of your idea,
it is not good enough.”
Film, Integrated Grand Prix,
Direct Gold
Media Bronze, Direct Silver /
Bronze
Direct Bronze

10. #9 BÖLGESEL SORUNLAR
Kültürel
Water is Life
Ölmeden önce yapılması
gerekenler
https://www.youtube.com/watch?v=XYf82F3CHYo
The kan khajura station
Cep telefonu = Eğlence
https://www.youtube.com/watch?v=mdzFwDbk3i
g
Happy Life Welfare
Sefer tasını paylaşmak
https://www.youtube.com/watch?v=EZC1czZofyY
BBDO
“Nice is the new black”
Film Gold
Mobile, Media Gold, Branded
Content Bronze
Direct Silver

11. #10 BRANDED TECHNOLOGY
Markaların akıllı dünyayla buluşması
Samsung
Yeni şehir bisikleti: Akıllı bisiklet
https://www.youtube.com/watch?v=BCjLt6PHcHY
Nivea
Plajdaki çocuklar için
daha fazla koruma
https://www.youtube.com/watch?v=BgXrTGIiFV8
Nike
Sosyal kaykay
https://www.youtube.com/watch?v=UIVAu7ZCDr0
Cheil Worldwide
“Technology should fade
into the background. It
should give you just what
you need as you do what
you love
Direct Bronze
Mobile Grand Prix, Mobile Gold,
Mobile Bronz, Media Silver
Mobile Bronze

12. 2014 CANNES LİONS GÜNDEMİNDE ÖNE ÇIKAN
10 BAŞLIK