CRE & CSQS Roundtable - Future CRE Consumers, Businesses, O2O Retailers, Trav...YING LUI ALAN SIU
CRE & CSQS Roundtable
Future CRE Consumers, Businesses, O2O Retailers, Travelers Lifestyle
Hong Kong March 18, 2016
Co-organizer: Hong Kong Airlines Limited
CRE & CSQS Roundtable - Future CRE Consumers, Businesses, O2O Retailers, Trav...YING LUI ALAN SIU
CRE & CSQS Roundtable
Future CRE Consumers, Businesses, O2O Retailers, Travelers Lifestyle
Hong Kong March 18, 2016
Co-organizer: Hong Kong Airlines Limited
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
The landscape of online gambling in China
How much do you know about fantasy eSports in China?
Where do you feel the biggest opportunity is to gain brand awareness in China for gaming business?
How would you get creative and leverage your past contacts/connections for ways to generate leads that then the gaming co. could then try to convert?
How would you send traffics to gaming website and estimated volume?
If you had 1M RMB to build an acquisition strategy, where would you spend the money? What would you hope to get at the end and how would you measure the ROI?
What you would like to contribute for quick-wins
Index of useful facts and figures
Recruiting leaders often call the shots with
employer brand – 61% either own it outright or
co-own it with another function like marketing.3
No matter where the buck stops, we’ve found
companies with strong talent brands have
these three things going for them: buy-in
from the C-suite, data to support their case,
and strong cross-functional teamwork.
20. What is the difference between
Marketing officer and Advertising
officer?
Advertising officer would like to
input passion in his duty.
Marketing officer wouldn’t like
work within the office hour only.
23. The advertising message should
contain 70% of friendship’s advice,
lifestyle, hot news and 30% of
product info. Don’t write up an
advertising message which looks like a
commercial message.
24. 蘋果的行銷哲學
Steve Jobs 自傳 P.128
麥克 · 馬庫拉(“ Mike” Markkula ) , CEO of
apple ,同理心 similarity ,有賣點 focus ( 賣點
只可以一點 ) ,聯想 imagination
Steve Jobs, former CEO of apple: Good artists
copy. Great artists steal.