1
TABLOID TRANSPARENCY, OR, LOOKING THROUGH LEGIBILITY, ABSTRACTION,
AND THE DISCIPLINE OF ARCHITECTURE
Andrew Zago and Todd Gannon
Architecture can only be political, that is, contribute to the production of another world,
by being relentlessly attentive to its own discipline.
- R.E. Somol
Contemporary architecture is in the throes of an unprecedented expansion of practice types, areas
of expertise, and topics of interest. Though similar proliferations of specialized niches have
occurred in fields ranging from engineering to music, architecture’s unique responsibilities to
society as both a service profession and a cultural discipline have produced more, and more
problematic, internal divergences than in other fields. Today, one is more likely to speak of the
concerns of “sustainability architects,” “interior architects,” or “healthcare architects,” than to
speak of the concerns of the field as a whole. Indeed, articulating such overarching concerns has
become increasingly challenging, just as constructing productive conversations between
architecture’s internal specializations has become more difficult.
At issue in any discussion of nascent tendencies within architecture is the status of the
field’s conventions of communication, its habits of speech, its discourse. The difficulty of
communicating disciplinary concerns to popular audiences is well known. Less often considered
is the difficulty of communication within the field, which often suffers from a similar lack of
linguistic common ground. Failing to recognize important shades of meaning in familiar terms,
members of specialized sub-groups in architecture —both established and emerging ones—often
fail to recognize, and thus to understand and respect, the contrasting ambitions, roles, and
responsibilities of architecture’s varied specializations. In short, many architects today simply do
2
not speak the same language. What follows is an attempt to clarify some basic terminological
distinctions in architecture, to outline some of the field’s generally accepted and less often
acknowledged responsibilities to society, and to sketch the contours of a few promising
developments in architecture’s recent contributions to culture.
Discourse Communities
Fields of cultural production, like all social groups, develop unique vocabularies to articulate
shared ambitions, to identify novel forms that emerge as the field progresses, and, perhaps most
importantly, to signal an individual’s membership in that group. When associated with
geographical regions and socio-economic classes, these clusters of linguistic habits are
commonly known as dialects. Think of Swiss-German, Québécois French, or the distinctive
speech patterns of the American South. Social groups defined by shared professional
responsibilities or cultural interests also develop specific dialects, which in many cases are
known (often derisively) by their jargon ...
More than ever, there’s the subconscious idea, among the architects and aspiring architects’ community, that the practice of architectural design is a separate entity from its theorization, with the depreciation of the latter. The reasons behind the implementation of this idea are several and derive from different origins. The most common one is the very aspiration of the architecture student who “wants to fit into a studio, not analyzing other possibilities” (Cruz, p. 56).
In this field, there are multiple statements I may quote, from my experience as an architecture student (1995-2001), in which a given theory teacher was despised “for only having designed a gate in his life” or an architectural design one was despised for “being a theoretician”.
More than being a merely empirical (but critical) verification of a generalized idea, certain thinkers reinforce it, mentioning that the researcher architect is regarded derogatorily as if he didn’t have the skill to design, while the ideal architectural design teacher is the one who has professional success as an architect (Gänshirt, 2007, p. 7).
This is a poster design that demonstrates the common features between fashion and Architecture with Information regarding the Impact of fashionable Architecture in the world
A preliminary discussion about Deconstructivist style in Architecture, to support Architectural Thesis " The Forum - Design Museum".
This theory was initiated by French Philosopher Jacques Derrida.
More than ever, there’s the subconscious idea, among the architects and aspiring architects’ community, that the practice of architectural design is a separate entity from its theorization, with the depreciation of the latter. The reasons behind the implementation of this idea are several and derive from different origins. The most common one is the very aspiration of the architecture student who “wants to fit into a studio, not analyzing other possibilities” (Cruz, p. 56).
In this field, there are multiple statements I may quote, from my experience as an architecture student (1995-2001), in which a given theory teacher was despised “for only having designed a gate in his life” or an architectural design one was despised for “being a theoretician”.
More than being a merely empirical (but critical) verification of a generalized idea, certain thinkers reinforce it, mentioning that the researcher architect is regarded derogatorily as if he didn’t have the skill to design, while the ideal architectural design teacher is the one who has professional success as an architect (Gänshirt, 2007, p. 7).
This is a poster design that demonstrates the common features between fashion and Architecture with Information regarding the Impact of fashionable Architecture in the world
A preliminary discussion about Deconstructivist style in Architecture, to support Architectural Thesis " The Forum - Design Museum".
This theory was initiated by French Philosopher Jacques Derrida.
BUS 1 Mini Exam – Chapters 05 – 10 40 Points S.docxhartrobert670
BUS 1
Mini Exam – Chapters 05 – 10
40 Points
Short Answer – Mind your time
Answer four questions from #1 - #6. Must answer #3 and #6. Answer
the XC question for extra credit. Question point count weighted equally.
It is all about business, so make sure to demonstrate / synthesize the bigger picture of business in each and
every answer.
Like all essays, specifying an exacting target word count is rather problematic. I am thinking each answer
would be about 250 - 300 words each, depending upon writing style. If you tend to be descriptive and whatnot,
that number could be 350 - 450 words.
Sidebar: Gauge your knowledge level in this way. This exam should take about 90 – 120 minutes to complete.
Students taking much longer may want to work with me to assess / discuss ways to help master this material in
a future conference session.
1. Although most new firms start out as sole proprietorships, few large firms are organized this way. Why
is the sole proprietorship such a popular form of ownership for new firms? What features of the sole
proprietorship make it unattractive to growing firms?
2. List and discuss at least three causes of small business failure. Workarounds, fixes, or methods to avoid
failure should be discussed.
3. Describe three different leadership styles and give an example of a situation in which each style could be
most used effectively.
4. Discuss Max Weber's views on organization theory. Is there a few principles that particularly resonate
in business today?
5. How has the emphasis of quality control changed in recent years? Describe some of the modern quality
control techniques that illustrate this change in emphasis.
6. Explain how managers could motivate employees by using the principles outlined in expectancy
theory? Create a story/example of expectancy theory at work, incorporating the three questions that
according to expectancy theory employees will ask.
7. XC – What is selective perception? Can you describe a business-centric scenario where selective
perception may hinder a businessperson’s ability to respond to a customer need?
I
Fireworks, Manifesto, 1974.
The Architectural Paradox
1. Most people concerned with architecture feel some sort
of disillusion and dismay. None of the early utopian ideals
of the twentieth century has materialized! none of its social
aims has succeeded. Blurred by reality! the ideals have turned
into redevelopment nightmares and the aims into bureau
cratic policies. The split between social reality and utopian
dream has been total! the gap between economic constraints
and the illusion of all-solving technique absolute. Pointed
Space
out by critics who knew the limits of architectural remedies,
this historical split has now been bypassed by attempts to
reformulate the concepts of architecture. In the process, a
new split appears. More complex, it is not the symptom of
prof ...
Talal bin Jahlan
CS Theories Cont Arch 1
Oct14, 2013
Figuration
Painting is a mode of creative expression, and the forms are numerous. Drawing,
composition or abstraction and other aesthetics may serve to manifest the expressive
and conceptual intention of the practitioner. Also is a beautiful thing to express
natural, however in architecture it can exploit in order to acquire projects or can give
ideas a simplicity for the audience to understand an image for the project. Sometime
architectural drawings are hard to demonstrate in public, nevertheless the painting
could expose a secret behind the project and affect the audience judgment.
I can see that in the Hokusai Wave design by Alejandro Zaero-polo(Forign office
Architects). Alejandro won in the Yokohama competition project in February 1995.
Thanks to British painter Richard Sweeney. The story started in Yokohama City Hall.
During that day Alejandro felt the audience didn't get the message while he was
explaining his proposal. He proceeded to explain the circulation diagrams, the
geometric, transforming and the construction technologies that he involved in the
project, hoping that the audience would be aware about a principle thought from his
proposal. Suddenly his rescue came, which is Hokusai Wave, a drawing by local
painter that he had been toying with while he indulged in geometry manipulations
and construction hypotheses during the design phase of the competition
entry. Alejandro explained to the audience the image of Hokusai Wave was his
inspiration after that the proposal became clearly understood for the audience.
Iconography is a convenient tool to make the architecture concept obvious to the
public also connect the architecture with nature, so we can see that clearly in The
Beijing Stadium designed by Herzog and De Meuron refer to the image of a birds
nest. The solid material for stadium takes a new impression, it considers a bunch of
wood but in the reality is a bunch of steel and concrete, but the public knows the
inspiration of artificial birds nest as a way to describe the stadium.
Conversion thing to a perceptible value that what happen with iconography in
architecture. Usually, when start any design with manipulates a geometry and see the
unexpected shape come is going to be hard to define it in public without the process
design which lead to a final result even with the disciplinary for the geometry. For
instance, when see Zaha Hadid works and want to describe it to someone is hard to
tell what is looks like or don't know the start point she did to get a nice geometry.
However, with iconography a normal person will feel he has a nice information about
any design comes from any idea he realized which gives him a valuable information
will make it easier to describe it for anyone. For example, ING House in Amsterdam
of the Dutch architects Meyer & Van Schooten is not explici ...
The Minimum Cell – minimum housing standards: Minimum as Maximumpedro fonseca jorge
Abstract: The present study aims to reflect on the house’s minimum living space through its functional and spacial features, throughout architectural models of the so-called ‘social housing’, where budget restraints and the need to dignify the habitat coexist. Spacial and formal restrains are therefore defined as the main concerns in an architectural research, meaning that ‘minimum’ thinking does also apply to a daily architectural practice, where there’s a need to balance the ‘desired’ house with the ‘possible house’. Therefore, the importance of the present proposal is manifested in an evaluation of Architecture as a comprehensive practice, analyzed in its contemporary context and establishing parameters that will be applied in new housing proposals. The proposed paper therefore tries to define Architecture as a widespread benefit capable to define and apply criteria so it can accomplish its intentions. The main architectural movements will be mentioned through their practical and theoretical ideals who express the principles of spacial definition and its correlation with the individual and the surrounding environment. However, in this article, it will be made a special mention to the Neo-realism movement from the post-World War II period, where the admissible minimum was intended as the maximum possible.
Architectural Prototype in Ambiguity Contexts: Degree Zero and Multidimension...CrimsonPublishersAAOA
Architectural Prototype in Ambiguity Contexts: Degree
Zero and Multidimension by Jiang Wang in Archaeology & Anthropology: Open Access
Based on the multi-semantic context of Chinese contemporary architectural design language, a new idea of purified design language was put forward in this paper. The smallest unit and the implied logic of architectural works were studied through relating Roland Barthes’s interpretation of Degree Zero of writing to architects’ confusion about architectural design. It was concluded that the true meaning of works lies in the unchanging prototype and even the idea behind the infinitely changing architectural form. By studying Degree Zero and dimension of architectural prototype, this paper analyzed the dialectical relationship between purity and diversity of architectural form, and then proposed the transformation strategy of architectural prototype.
For more open access journals in Crimson Publishers please click on link: https://crimsonpublishers.com/
For more articles in open access Archaeology journals please click on link: https://crimsonpublishers.com/aaoa/
3 synopsis from readings by
a) Frank Lloyd Wright, “In the Cause of Architecture”, (1908)
b) Juhani Pallasma, “The Eyes of the Skin: Architecture and the Senses”, (2007)
c) Kenneth Frampton ‘Towards Critical Regionalism: Six Points for an Architecture of Resistance. No.3&4
ZAHA RADm ARCHITECTS, BEUING CENTRAL BUSINESS DISTRICT COM.docxdanielfoster65629
ZAHA RADm ARCHITECTS, BEUING
CENTRAL BUSINESS DISTRICT COM
PETITION PROPOSAL, 2010. STUDIES
OF FORMAL MUTATIONS. ALL IMAGES
COURTESY ZAHA RADIO ARCHITECTS.
Patri!? Schumacher
Editor's Note: This text is
excerpted from a lecture Patri!?
Schumacher gave in Los Angeles
at SCI-Arc in September 2010.
Pararnetricisrn
And the Autopoiesis
Of Architecture
It's great to be at SCI-Arc. I had two great days to see what's
going on here, and I think what I have to say speaks, to a
certain extent, critically to what is going on here. The lecture
is a variation on a lecture I have been giving this year. I've
added an element that relates to my forthcoming book, The
Autopoiesis ofArchitecture, which is an attempt to create a
comprehensive and unified theory of architecture, and which
features parametricism as the last chapter of volume two. The
argument is that parametric ism continues the autopoiesis of
architecture, which is the self-referential, closed system of
communications that constitutes architecture as a discourse
in contemporary society. The book is in two volumes. Volume
one, a new framework for architecture, is coming out in
December [released December 7,2010] and then a new agenda
for architecture appears in volume two, probably four to six
months later. It is difficult to summarize, but just to raise a
bit of curiosity about this, I will make an argument for
a comprehensive unified theory is of interest.
A comprehensive unified theory of and for architecture
is important if you are trying to lead 400 architects across a
multiplicity of projects, touching all aspects and components
of contemporary architecture in terms of programmatic
agendas and at all scales. With a unified theory one is better
prepared to manage the different designs, designers, and
approaches that run in different directions, fight each other,
contradict each other, and stand in each other's way. I am also
teaching at a number of schools, the Architectural Association
Design Research Laboratory [AA DRL] being one of them, an
expanding group that is now 150 to 160 students. Here again
there is an issue in trying to converge efforts so that people
don't trip over each other and get in each other's way. The
need for a unified theory is first of all to eliminate contradic
tions within one's own efforts - so one doesn't stand in one's
own way all the time. If you go around from jury to jury,
from project to project, you one thing here, another thing
there, and further ideas come to mind; by the third occasion
63
you might be saying and doing things that don't gel, don't
cohere. You might be developing ideas about architecture's
societal function. You might be concerned with what is
architecture, what is not architecture, to demarcate against
art, engineering, etc. You might think of yourself as pan of
something like an avant-garde and try to develop a theory of
the avant-garde. Or think about design media, the .
InstructionsA logic model is a type of planning model. For your.docxnormanibarber20063
Instructions:
A logic model is a type of planning model. For your assignment this week you will utilize the following template from the Colorado Department of Public Health and Environment and complete a logic model for your proposed intervention. Logic models are used to "present and share your understanding of the relationships among the resources you have to operate your intervention, the activities you plan, and the changes or results you hope to achieve." (W.K. Kellogg Foundation 2004). A logic model is a great way to show the connections between the different sections of the final project you completed last week (see below).
The first few pages of the template provides you with instructions. Make sure to input your information where it says “Enter Data Here”.
Proposed Intervention:
A behavioral intervention that will help fill the gap of the homeless youth within the United States must incorporate measures aimed at improving the condition of the youth within the streets. First, the condition of the street plays a very big role on the conducts of the homeless youth with regard to the activities that spreads the deadly HIV disease. The homeless youth are independently responsible for their actions, thus, engage in the HIV causing activities due to lack of knowledge on the deadly disease. Therefore, the health workers should utilize the social cognition model to ensure adequate education to the homeless youth about the deadly HIV viral infection by gathering them together5. This will help promote positive behavior among the homeless youth with regard to the deadly HIV viral infection, thus, the gap created in the infectious pandemic will be filled.
Consequently, based on the lifestyle exhibited by the homeless youth within the streets, they are unable to access relevant information with regard to the deadly HIV infection. This negatively influences their sexual habits and the youth often play sex without using protective gargets5. Thus, the heath service provides should use the multiple domain models to effective ensure protective measures among the youth among the youth. They should also inform the homeless youth on how the protective gargets are supposed to be used. This will ensure a positive response to the behavioral conducts of the homeless youth in engaging sex without using protective measures, thus, the gap will be successfully filled.
Model
Behavioral factors
Interventions
Social cognition model
Lack of knowledge, High sexual expectations, and negative attitude toward life.
The health workers should ensure appropriate knowledge concerning HIV/AIDS, life expectations, and the appropriate information on how to handle their attitude on sexual activities to the homeless youth5.
Multiple domain model
Social edifice, situational prospective, and social environment
The health providers should ensure effective distribution of the HIV protective gears to the homeless youth in order to bridge the behavioral gap created as a resul.
finX1.2.3.4 - combined design exercises for meaningful concept development fo...Christiaan Weiler
METHOD
finX1 : language
step 1 : choose a text as starting point
step 2 : withing this text find 1. a noun 2. an adjective 3. a verb of crcucial meaning
step 3 : describe each word in 4 synonyms (4 nouns for noun, etc.)
step 4 : repeat to arrive at a set of 16 words
step 5 : set 4 project specific criteria
step 6 : choose from the set of 16 a word to correspond to each one of hte criteria
step 7 : with the 4 chosen words compose a phrase that is grammatically correct, not necessarily logically
step 8 : capture the phrase (haiku) in one word
finX2 : image
like finX1 but with image analysis
finX3 : volume
like finX1 but with volume analysis
finX4 : synthesis
take the results of all exercises and bring them together in one three dimensional model.
See also : http://cab54.christiaanweiler.net/?003/projects-[realised]/
Cyber terrorism, by definition, is the politically motivated use.docxdorishigh
Cyber terrorism, by definition, is the politically motivated use of computers and information technology to cause severe disruption or widespread fear in society. The Center for Strategic and International Studies reported in March 2019 that Chinese Hackers targeted at least 27 Universities to steal Naval Technologies research, being one of many cyber-terrorist attacks. Besides these attacks, Hacktivism is a cyber-attack either by legal or illegal digital means in the pursuit of political ends, free speech, and the right of free speech. A most notable example would be the group Anonymous conducting numerous hacks from 2008 to 2012 against companies, organizations, and even governments that go against their moral codes. Behind the Tunisia Operation in 2010, Anonymous took down eight government websites with DDOS (Distributed Denial of Service) attacks in support of Arab Spring movements. Between the two Cyberterrorism is meant to instill fear and panic in society. At the same time, Hacktivism brings about a voice or an opposition to the government and other organizations to support a cause against them. Hacktivism is more politically based, pointing out flaws in the system raising awareness on our rights as human beings. Advances in technology lead to newer and different types of attacks either group can conduct. From viruses waiting for you to log into your bank account to massive-scale attacks against the banks' systems themselves, terrorists, or hacktivists, have infinite ways to infiltrate and attack for their cause. Many laws have been put in place to combat these groups, acts put in place such as Cybersecurity Information Sharing Act (CISA) or Cybersecurity Enhancement Act of 2014 helping share information and build research and development to fight against cyber-attacks. Given the push against both groups by our government, I can't help but feel concern for our rights and freedoms that may be infringed upon that our government or some corporation is doing while combating the whistleblower with Hacktivist tactics. It only keeps me and others mindful while fighting against cyberattacks that may be classified as cyberterrorism. There is a fine line on what would be a genuine noble act of hacking or something labeled as cyberterrorism placing information and lives at risk, its not so black and white as some areas can be considered grey. Thankfully some events in history, thanks to Hacktivism has brought good results that benefit society, such as Operation "Nice" which organized to hunt down the terrorist responsible for attacks in the French city, killing nearly a hundred people. Also, Operation Darknet which infiltrated 40 child pornography websites publishing 1500 plus names of frequent visitors to the sites stopping such activity. In these instances, I am for hacktivism and specific groups that act for the benefit of society and our rights as humans.
Cyberterrorism. (n.d.). Retrieved from
https://www.dictionary.com/browse/cyberterroris.
More Related Content
Similar to 1 TABLOID TRANSPARENCY, OR, LOOKING THROUGH LEGIBILITY, .docx
BUS 1 Mini Exam – Chapters 05 – 10 40 Points S.docxhartrobert670
BUS 1
Mini Exam – Chapters 05 – 10
40 Points
Short Answer – Mind your time
Answer four questions from #1 - #6. Must answer #3 and #6. Answer
the XC question for extra credit. Question point count weighted equally.
It is all about business, so make sure to demonstrate / synthesize the bigger picture of business in each and
every answer.
Like all essays, specifying an exacting target word count is rather problematic. I am thinking each answer
would be about 250 - 300 words each, depending upon writing style. If you tend to be descriptive and whatnot,
that number could be 350 - 450 words.
Sidebar: Gauge your knowledge level in this way. This exam should take about 90 – 120 minutes to complete.
Students taking much longer may want to work with me to assess / discuss ways to help master this material in
a future conference session.
1. Although most new firms start out as sole proprietorships, few large firms are organized this way. Why
is the sole proprietorship such a popular form of ownership for new firms? What features of the sole
proprietorship make it unattractive to growing firms?
2. List and discuss at least three causes of small business failure. Workarounds, fixes, or methods to avoid
failure should be discussed.
3. Describe three different leadership styles and give an example of a situation in which each style could be
most used effectively.
4. Discuss Max Weber's views on organization theory. Is there a few principles that particularly resonate
in business today?
5. How has the emphasis of quality control changed in recent years? Describe some of the modern quality
control techniques that illustrate this change in emphasis.
6. Explain how managers could motivate employees by using the principles outlined in expectancy
theory? Create a story/example of expectancy theory at work, incorporating the three questions that
according to expectancy theory employees will ask.
7. XC – What is selective perception? Can you describe a business-centric scenario where selective
perception may hinder a businessperson’s ability to respond to a customer need?
I
Fireworks, Manifesto, 1974.
The Architectural Paradox
1. Most people concerned with architecture feel some sort
of disillusion and dismay. None of the early utopian ideals
of the twentieth century has materialized! none of its social
aims has succeeded. Blurred by reality! the ideals have turned
into redevelopment nightmares and the aims into bureau
cratic policies. The split between social reality and utopian
dream has been total! the gap between economic constraints
and the illusion of all-solving technique absolute. Pointed
Space
out by critics who knew the limits of architectural remedies,
this historical split has now been bypassed by attempts to
reformulate the concepts of architecture. In the process, a
new split appears. More complex, it is not the symptom of
prof ...
Talal bin Jahlan
CS Theories Cont Arch 1
Oct14, 2013
Figuration
Painting is a mode of creative expression, and the forms are numerous. Drawing,
composition or abstraction and other aesthetics may serve to manifest the expressive
and conceptual intention of the practitioner. Also is a beautiful thing to express
natural, however in architecture it can exploit in order to acquire projects or can give
ideas a simplicity for the audience to understand an image for the project. Sometime
architectural drawings are hard to demonstrate in public, nevertheless the painting
could expose a secret behind the project and affect the audience judgment.
I can see that in the Hokusai Wave design by Alejandro Zaero-polo(Forign office
Architects). Alejandro won in the Yokohama competition project in February 1995.
Thanks to British painter Richard Sweeney. The story started in Yokohama City Hall.
During that day Alejandro felt the audience didn't get the message while he was
explaining his proposal. He proceeded to explain the circulation diagrams, the
geometric, transforming and the construction technologies that he involved in the
project, hoping that the audience would be aware about a principle thought from his
proposal. Suddenly his rescue came, which is Hokusai Wave, a drawing by local
painter that he had been toying with while he indulged in geometry manipulations
and construction hypotheses during the design phase of the competition
entry. Alejandro explained to the audience the image of Hokusai Wave was his
inspiration after that the proposal became clearly understood for the audience.
Iconography is a convenient tool to make the architecture concept obvious to the
public also connect the architecture with nature, so we can see that clearly in The
Beijing Stadium designed by Herzog and De Meuron refer to the image of a birds
nest. The solid material for stadium takes a new impression, it considers a bunch of
wood but in the reality is a bunch of steel and concrete, but the public knows the
inspiration of artificial birds nest as a way to describe the stadium.
Conversion thing to a perceptible value that what happen with iconography in
architecture. Usually, when start any design with manipulates a geometry and see the
unexpected shape come is going to be hard to define it in public without the process
design which lead to a final result even with the disciplinary for the geometry. For
instance, when see Zaha Hadid works and want to describe it to someone is hard to
tell what is looks like or don't know the start point she did to get a nice geometry.
However, with iconography a normal person will feel he has a nice information about
any design comes from any idea he realized which gives him a valuable information
will make it easier to describe it for anyone. For example, ING House in Amsterdam
of the Dutch architects Meyer & Van Schooten is not explici ...
The Minimum Cell – minimum housing standards: Minimum as Maximumpedro fonseca jorge
Abstract: The present study aims to reflect on the house’s minimum living space through its functional and spacial features, throughout architectural models of the so-called ‘social housing’, where budget restraints and the need to dignify the habitat coexist. Spacial and formal restrains are therefore defined as the main concerns in an architectural research, meaning that ‘minimum’ thinking does also apply to a daily architectural practice, where there’s a need to balance the ‘desired’ house with the ‘possible house’. Therefore, the importance of the present proposal is manifested in an evaluation of Architecture as a comprehensive practice, analyzed in its contemporary context and establishing parameters that will be applied in new housing proposals. The proposed paper therefore tries to define Architecture as a widespread benefit capable to define and apply criteria so it can accomplish its intentions. The main architectural movements will be mentioned through their practical and theoretical ideals who express the principles of spacial definition and its correlation with the individual and the surrounding environment. However, in this article, it will be made a special mention to the Neo-realism movement from the post-World War II period, where the admissible minimum was intended as the maximum possible.
Architectural Prototype in Ambiguity Contexts: Degree Zero and Multidimension...CrimsonPublishersAAOA
Architectural Prototype in Ambiguity Contexts: Degree
Zero and Multidimension by Jiang Wang in Archaeology & Anthropology: Open Access
Based on the multi-semantic context of Chinese contemporary architectural design language, a new idea of purified design language was put forward in this paper. The smallest unit and the implied logic of architectural works were studied through relating Roland Barthes’s interpretation of Degree Zero of writing to architects’ confusion about architectural design. It was concluded that the true meaning of works lies in the unchanging prototype and even the idea behind the infinitely changing architectural form. By studying Degree Zero and dimension of architectural prototype, this paper analyzed the dialectical relationship between purity and diversity of architectural form, and then proposed the transformation strategy of architectural prototype.
For more open access journals in Crimson Publishers please click on link: https://crimsonpublishers.com/
For more articles in open access Archaeology journals please click on link: https://crimsonpublishers.com/aaoa/
3 synopsis from readings by
a) Frank Lloyd Wright, “In the Cause of Architecture”, (1908)
b) Juhani Pallasma, “The Eyes of the Skin: Architecture and the Senses”, (2007)
c) Kenneth Frampton ‘Towards Critical Regionalism: Six Points for an Architecture of Resistance. No.3&4
ZAHA RADm ARCHITECTS, BEUING CENTRAL BUSINESS DISTRICT COM.docxdanielfoster65629
ZAHA RADm ARCHITECTS, BEUING
CENTRAL BUSINESS DISTRICT COM
PETITION PROPOSAL, 2010. STUDIES
OF FORMAL MUTATIONS. ALL IMAGES
COURTESY ZAHA RADIO ARCHITECTS.
Patri!? Schumacher
Editor's Note: This text is
excerpted from a lecture Patri!?
Schumacher gave in Los Angeles
at SCI-Arc in September 2010.
Pararnetricisrn
And the Autopoiesis
Of Architecture
It's great to be at SCI-Arc. I had two great days to see what's
going on here, and I think what I have to say speaks, to a
certain extent, critically to what is going on here. The lecture
is a variation on a lecture I have been giving this year. I've
added an element that relates to my forthcoming book, The
Autopoiesis ofArchitecture, which is an attempt to create a
comprehensive and unified theory of architecture, and which
features parametricism as the last chapter of volume two. The
argument is that parametric ism continues the autopoiesis of
architecture, which is the self-referential, closed system of
communications that constitutes architecture as a discourse
in contemporary society. The book is in two volumes. Volume
one, a new framework for architecture, is coming out in
December [released December 7,2010] and then a new agenda
for architecture appears in volume two, probably four to six
months later. It is difficult to summarize, but just to raise a
bit of curiosity about this, I will make an argument for
a comprehensive unified theory is of interest.
A comprehensive unified theory of and for architecture
is important if you are trying to lead 400 architects across a
multiplicity of projects, touching all aspects and components
of contemporary architecture in terms of programmatic
agendas and at all scales. With a unified theory one is better
prepared to manage the different designs, designers, and
approaches that run in different directions, fight each other,
contradict each other, and stand in each other's way. I am also
teaching at a number of schools, the Architectural Association
Design Research Laboratory [AA DRL] being one of them, an
expanding group that is now 150 to 160 students. Here again
there is an issue in trying to converge efforts so that people
don't trip over each other and get in each other's way. The
need for a unified theory is first of all to eliminate contradic
tions within one's own efforts - so one doesn't stand in one's
own way all the time. If you go around from jury to jury,
from project to project, you one thing here, another thing
there, and further ideas come to mind; by the third occasion
63
you might be saying and doing things that don't gel, don't
cohere. You might be developing ideas about architecture's
societal function. You might be concerned with what is
architecture, what is not architecture, to demarcate against
art, engineering, etc. You might think of yourself as pan of
something like an avant-garde and try to develop a theory of
the avant-garde. Or think about design media, the .
InstructionsA logic model is a type of planning model. For your.docxnormanibarber20063
Instructions:
A logic model is a type of planning model. For your assignment this week you will utilize the following template from the Colorado Department of Public Health and Environment and complete a logic model for your proposed intervention. Logic models are used to "present and share your understanding of the relationships among the resources you have to operate your intervention, the activities you plan, and the changes or results you hope to achieve." (W.K. Kellogg Foundation 2004). A logic model is a great way to show the connections between the different sections of the final project you completed last week (see below).
The first few pages of the template provides you with instructions. Make sure to input your information where it says “Enter Data Here”.
Proposed Intervention:
A behavioral intervention that will help fill the gap of the homeless youth within the United States must incorporate measures aimed at improving the condition of the youth within the streets. First, the condition of the street plays a very big role on the conducts of the homeless youth with regard to the activities that spreads the deadly HIV disease. The homeless youth are independently responsible for their actions, thus, engage in the HIV causing activities due to lack of knowledge on the deadly disease. Therefore, the health workers should utilize the social cognition model to ensure adequate education to the homeless youth about the deadly HIV viral infection by gathering them together5. This will help promote positive behavior among the homeless youth with regard to the deadly HIV viral infection, thus, the gap created in the infectious pandemic will be filled.
Consequently, based on the lifestyle exhibited by the homeless youth within the streets, they are unable to access relevant information with regard to the deadly HIV infection. This negatively influences their sexual habits and the youth often play sex without using protective gargets5. Thus, the heath service provides should use the multiple domain models to effective ensure protective measures among the youth among the youth. They should also inform the homeless youth on how the protective gargets are supposed to be used. This will ensure a positive response to the behavioral conducts of the homeless youth in engaging sex without using protective measures, thus, the gap will be successfully filled.
Model
Behavioral factors
Interventions
Social cognition model
Lack of knowledge, High sexual expectations, and negative attitude toward life.
The health workers should ensure appropriate knowledge concerning HIV/AIDS, life expectations, and the appropriate information on how to handle their attitude on sexual activities to the homeless youth5.
Multiple domain model
Social edifice, situational prospective, and social environment
The health providers should ensure effective distribution of the HIV protective gears to the homeless youth in order to bridge the behavioral gap created as a resul.
finX1.2.3.4 - combined design exercises for meaningful concept development fo...Christiaan Weiler
METHOD
finX1 : language
step 1 : choose a text as starting point
step 2 : withing this text find 1. a noun 2. an adjective 3. a verb of crcucial meaning
step 3 : describe each word in 4 synonyms (4 nouns for noun, etc.)
step 4 : repeat to arrive at a set of 16 words
step 5 : set 4 project specific criteria
step 6 : choose from the set of 16 a word to correspond to each one of hte criteria
step 7 : with the 4 chosen words compose a phrase that is grammatically correct, not necessarily logically
step 8 : capture the phrase (haiku) in one word
finX2 : image
like finX1 but with image analysis
finX3 : volume
like finX1 but with volume analysis
finX4 : synthesis
take the results of all exercises and bring them together in one three dimensional model.
See also : http://cab54.christiaanweiler.net/?003/projects-[realised]/
Similar to 1 TABLOID TRANSPARENCY, OR, LOOKING THROUGH LEGIBILITY, .docx (20)
Cyber terrorism, by definition, is the politically motivated use.docxdorishigh
Cyber terrorism, by definition, is the politically motivated use of computers and information technology to cause severe disruption or widespread fear in society. The Center for Strategic and International Studies reported in March 2019 that Chinese Hackers targeted at least 27 Universities to steal Naval Technologies research, being one of many cyber-terrorist attacks. Besides these attacks, Hacktivism is a cyber-attack either by legal or illegal digital means in the pursuit of political ends, free speech, and the right of free speech. A most notable example would be the group Anonymous conducting numerous hacks from 2008 to 2012 against companies, organizations, and even governments that go against their moral codes. Behind the Tunisia Operation in 2010, Anonymous took down eight government websites with DDOS (Distributed Denial of Service) attacks in support of Arab Spring movements. Between the two Cyberterrorism is meant to instill fear and panic in society. At the same time, Hacktivism brings about a voice or an opposition to the government and other organizations to support a cause against them. Hacktivism is more politically based, pointing out flaws in the system raising awareness on our rights as human beings. Advances in technology lead to newer and different types of attacks either group can conduct. From viruses waiting for you to log into your bank account to massive-scale attacks against the banks' systems themselves, terrorists, or hacktivists, have infinite ways to infiltrate and attack for their cause. Many laws have been put in place to combat these groups, acts put in place such as Cybersecurity Information Sharing Act (CISA) or Cybersecurity Enhancement Act of 2014 helping share information and build research and development to fight against cyber-attacks. Given the push against both groups by our government, I can't help but feel concern for our rights and freedoms that may be infringed upon that our government or some corporation is doing while combating the whistleblower with Hacktivist tactics. It only keeps me and others mindful while fighting against cyberattacks that may be classified as cyberterrorism. There is a fine line on what would be a genuine noble act of hacking or something labeled as cyberterrorism placing information and lives at risk, its not so black and white as some areas can be considered grey. Thankfully some events in history, thanks to Hacktivism has brought good results that benefit society, such as Operation "Nice" which organized to hunt down the terrorist responsible for attacks in the French city, killing nearly a hundred people. Also, Operation Darknet which infiltrated 40 child pornography websites publishing 1500 plus names of frequent visitors to the sites stopping such activity. In these instances, I am for hacktivism and specific groups that act for the benefit of society and our rights as humans.
Cyberterrorism. (n.d.). Retrieved from
https://www.dictionary.com/browse/cyberterroris.
Cyber Security Threats
Yassir Nour
Dr. Fonda Ingram
ETCS-690
Cybersecurity Research Seminar
Date: 02/08/2019
1. Denial-of-Service (DoS) Attacks
A denial-of-service (DoS) is any kind of assault where the assailants (programmers) endeavor to keep real clients from getting to the service.
Programmer sends undesirable high volumes of traffic through the system until it ends up stacked and can never again work.
https://www.incapsula.com/ddos/ddos-attacks/denial-of-service.html
2
Company and summary of how the threat affected the firm
Deezer, an online music streaming service, says it was affected by a vast scale DDoS assault on June 7 through a botnet, which brought about the organization's site being down for a few hours.
https://www.theguardian.com/technology/2014/jun/10/deezer-user-data-hack-attack-ddos
3
Possible
Solution
s
These threats could been avoided by:
Reinforcing the security frameworks and servers
WAFs (Web Application Firewalls) are an incredible instrument to use against these assaults as they give you more command over your web traffic while perceiving malicious web misuses.
2. Malware
A malware assault is a sort of cyber-attack in which malware or malicious programming performs exercises on the unfortunate casualty's PC system, more often than not without his/her insight.
In straightforward words, it is a code with the expectation to takes information or obliterates something on the PC.
https://us.norton.com/internetsecurity-malware.html
5
Company and summary of how the threat affected the firm
Onslow Water and Sewer Authority (OWASA) on October 15, 2018, was assaulted by Ryuk ransomware making huge harm to the association's system and brought about various databases and systems being modified starting from the group up.
The ransomware corrupted vast quantities of endpoints and requested higher payments than what we ordinarily observe (15 to 50 Bitcoins).
https://blog.malwarebytes.com/cybercrime/malware/2019/01/ryuk-ransomware-attacks-businesses-over-the-holidays/
6
Possible
.
Cyber Security in Industry 4.0Cyber Security in Industry 4.0 (.docxdorishigh
Cyber Security in Industry 4.0
Cyber Security in Industry 4.0 (IEEE) Using Emerging Technology to Improve Compliance As cyber threats, malicious software, and cyber-attacks continue to escalate in sophistication, and no industry can remain immune to these threats. The IEEE has used industry-inspired advances in innovation and implementation to promote the highest level of cybersecurity standards for the most robustly protected information and communication technology infrastructure, from networks and telecommunication systems through websites, digital certificates, and passwords, and other software-based systems (Ardito et al., 2019). This Enhanced Canada Cybersecurity Standards and Certificates (ECCS&C) project strives to provide a common framework for enhanced cybersecurity across all sectors. The fourth industrial revolution is referred to as cybersecurity in Industry 4.0 and is encompassing three discrete components: machine learning, artificial intelligence, and automation.The effects of these four technologies will most certainly impact the processes and processes aspects of technology adoption. Over the next decade, we will most certainly see further and the further rise of robotics (Ardito et al., 2019).
The industrial revolution will begin with smart factory security systems. For now, those systems are secure, but many manufacturers will soon provide safeguards against attack and malware threats to help prevent malware attacks and lawsuits. The processes can look simple like a boiler next to a giant hexagon. For example, all these processes would trigger heating or cooling at some point, and the heating or cooling can be controlled by digital control boxes connected to a smart grid (Shi et al., 2019).
The industrial network will soon have more people connected in more complex networks, such as industrial warehouses. All of these buildings can communicate with each other and can remotely activate or deactivate automation systems to reduce manufacturing costs. The need for the defense, control, and monitoring of systems and networks. The blockchain is the most viable platform for these purposes (Shi et al., 2019). Decentralization is gaining respect and confidence on a global scale, and so there is a renewed emphasis on the blockchain in the industry. There is an abundance of articles on the blockchain's potential and benefits for companies. For example, more than fifty articles are covering the blockchain's potential for authentication, threat modeling, and development of social payment interfaces. Companies are beginning to explore smart contracts and smart systems for security, reputation, and data. All in all, it seems that all the evidence points to blockchain technology as the future of the financial industry (Shi et al., 2019).
References
Ardito, L., Petruzzelli, A. M., Panniello, U., & Garavelli, A. C. (2019). Towards Industry 4.0. Business Process Management Journal.
Shi, L., Chen, X., Wen, S., & Xiang, Y. (2019, December)..
Cyber Security Gone too farCarlos Diego LimaExce.docxdorishigh
Cyber Security Gone too far
Carlos Diego Lima
Excelsior College
BNS301 National Security Ethics and Diversity
How far is it too far when protecting the peoples' rights in cyberspace and its national security? In an ever-evolving cyber world, many states tend to infringe on citizens' cyber information privacy for their own accord. Sometimes governments overstep boundaries and bend the rules to protect the land and overstep the peoples' privacy to enforce rules and regulations. My final paper will analyze rules and regulations within the Cybersecurity realm within the United States. The National Security Strategy is a good guideline on the laws and what the U.S is looking to implement soon. This paper intends not to make conspiracy theories to show facts and existing laws and regulations on how the citizens' privacy has no longer been protected and some examples of historical events. (Snowden) had an ethical dilemma when he made his decisions. My paper will include my opinions and the bullet points below to construct a good argument on how the U.S can protect its citizens' privacy.
· National Security Strategy
· Cyber laws within the United States
· Privacy Laws
· Phone settings
· Phone Companies and laws sharing information to the government
· Internal agencies search and espionage laws
Edgar, T. H. (2017). Beyond Snowden privacy, mass surveillance, and the struggle to reform the NSA. Washington, D.C: Brookings Institution Press.
J., T. P., & Upton, D. (2016). Cyber security culture: Counteracting cyber threats through organizational learning and training. Routledge.
Miloshoska, D., & Smilkovski, I. (2016).
Http://uklo.edu.mk/filemanager/HORIZONTI 2017/Horizonti serija A volume 19/14. Security and trade facilitation - the evidence from Macedonia- Milososka, Smilkovski.pdf.
HORIZONS.A, 19, 153-163. doi:10.20544/horizons.a.19.1.16.p14
Omand, D. (2018). Principled Spying: The Ethics of Secret Intelligence. Georgetown University Pre Omand, D. (2018). Principled Spying: The Ethics of Secret Intelligence. Georgetown University Press.
Zimmerman, R. (2015). The Department of Homeland Security: Assessment, recommendations, and appropriations. New York: Nova.
Running Head: METHODS, RESULTS AND DISCUSSION 1
METHODS, RESULTS AND DISCUSSION
Kaytlin De Los Santos
Florida International University
METHODS, RESULTS AND DISCUSSION 2
Methods, Results and Discussion
Methods
Participants
One hundred and thirty-nine participants were randomly selected and requested to fill a
questionnaire during the study. Every one of the 48 researchers looked for about 3 participants
each who were strangers to them or students at FIU. The participants needed to have not taken a
psychology research methods class in the fall of 2019.
Male participants for the study were 53 which accounted 38.1% while female participants
were 86 which accounted for 61.9% of the total number of particip.
CW 1R Checklist and Feedback Sheet Student Copy Go through this.docxdorishigh
CW 1R Checklist and Feedback Sheet: Student Copy
Go through this checklist before you submit your CW 1R assessment. You can also use this sheet to make notes on your tutor’s feedback in the following areas. This information will be essential when you are improving your draft.
Tutor’s comments
Part 3
Is your referencing complete and accurate?
Part 1
Have you evaluated the required number of sources?
Have you included all the sources in your evaluation in your list?
Is it clear how you have identified your sources as reliable and appropriate for academic use? Have you considered a number of aspects eg. currency, authority, etc?
Are your sources all clearly relevant to your topic?
Have you explained the key points or identified useful data from each source? Have you explained points in your own words?
Have you noted how you will use the source in your essay? Will it support a point / provide data / offer a counter-argument?
Have you identified the relationship between the information you have read? Do articles support an argument presented in another source? Provide additional information? Offer an alternative view?
Part 2
Have you included all your sources in part 2 in your outline?
Is your introduction clear? Have you included: the background /context for your essay? An overview of the essay structure?
Is your position clear?
Does your position relate to the main body of the essay? Do all your points relate to your position?
Is the development of your argument logical throughout your outline? Do any paragraphs seem repetitive / irrelevant or out of place?
For each paragraph
Is it clear how each paragraph develops your argument?
Does each paragraph focus and develop one key point?
Is the topic sentence clear?
Do the supporting points develop the topic sentence?
Is there clear evidence / data to support your points?
Are citations included for the support you will use?
Have you used more than one source for each paragraph?
Conclusion
Does your conclusion effectively answer your question?
1
BERNICE BOBS HER HAIR
by
F. Scott Fitzgerald
After dark on Saturday night one could stand on the first tee
of the golf-course and see the country-club windows as a
yellow expanse over a very black and wavy ocean. The
waves of this ocean, so to speak, were the heads of many
curious caddies, a few of the more ingenious chauffeurs, the
golf professional's deaf sister--and there were usually several
stray, diffident waves who might have rolled inside had they
so desired. This was the gallery.
The balcony was inside. It consisted of the circle of wicker
chairs that lined the wall of the combination clubroom and
ballroom. At these Saturday-night dances it was largely
feminine; a great babel of middle-aged ladies with sharp eyes
and icy hearts behind lorgnettes and large bosoms. The main
function of the balcony was critical. It occasionally showed
grudging admira.
CW 1 Car Industry and AIby Victoria StephensonSubmission.docxdorishigh
CW 1 Car Industry and AI
by Victoria Stephenson
Submission date: 03-Jan-2020 12:53PM (UTC+0000)
Submission ID: 1239134764
File name: 14900_Victoria_Stephenson_CW_1_Car_Industry_and_AI_278016_1651532176.docx (39.1K)
Word count: 2448
Character count: 13114
Overall structure looks clear, but what is the main focus of paragraph
5?
Non-academic source
Referencing error
Good point /
s
Pt 1. Search method
issue 1
This is not the title of the article - it is 'Driving Tests Coming for Autonomous Cars'. Make sure your referencing
is accurate.
Pt 1. Search method
issue
This article does not come up on a Google Scholar
search.
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QM
QM
FINAL GRADE
60/100
CW 1 Car Industry and AI
GRADEMARK REPORT
GENERAL COMMENTS
Instructor
Source Selection: 6 (One merit criteria met; two of the
sources are less academic)
Source Evaluation and Use of Sources: 7 (Both Merit
criteria met)
Processing Text: 6.5 (mid-mark) One Distinction criteria
met - main points are all clear, support is repetitive /
less clear in places - make sure you give specific
examples / data).
Research and Understanding: 4.5 - mid-mark awarded.
Search methods are unclear / could not be followed.
Conclusions are good and clearly indicate reading has
been undertaken and understood.
24 / 40
PAGE 1
Text Comment. Overall structure looks clear, but what is the main focus of paragraph 5?
PAGE 2
Non-academic source
Remember that your sources must be reliable/trustworthy. This means they should be books,
academic journal articles, or reports from governments or international organisations. Do not use
general websites as primary sources.
Referencing error
QM
QM
QM
QM
QM
QM
QM
Check the guidelines on the cover page of this submission template to make sure you have
formatted the reference accurately.
Good point / s
Pt 1. Search method issue
You have not explained where you found your source or have used a non-academic search engine.
This is not good practice for academic study; please use either Google Scholar, StarPlus or the
reference lists of other related academic papers.
Comment 1
Google Scholar would be a better starting point, or you could follow up on research cited in the
website article to make sure that the research is academic and non-biased.
PAGE 3
Text Comment. This is not the title of the article - it is 'Driving Tests Coming for Autonomous
Cars'. Make .
CWTS
CWFT Module 7 Chapter 2
Eco-maps
1
ECO-MAPS
The eco-map helps to identify family resources at-a-glance. Areas of strength and concern are presented to assist in
creating a picture of the family’s world. Information is gathered in circles. Eco-maps are a snapshot in time.
Periodically update changes in connections to resources—especially natural familial and community resources to
maximize usefulness of the tool. The list below helps spur questions and generate deeper discussion about resources
and strengths during the initial visit.
Extended Family Medical/Health Care
Who is in the area that can be a support for you ALL family members: physical illness or disease
What kind of relationship Effects of chemical use
What kind of insurance
Income Effects of chemical use
Financial status Access to medical care
Sources of income Psychological illness, disease
Budgeting
Social Services/Resources
Friends County or Tribal/Financial Services/Child Welfare
Close – Supportive – Conflictive Names of workers
Where located Neighborhood centers
What kind of contact - frequency Agencies / counseling involved with in the past
Positive or negative experiences
Recreation
What do you do for fun Work/School
What do you do for relaxation Employment—past/present
What would you like to do What work are you interested in pursuing
Interests and / or hobbies What type of skills, vocation
What have you done in the past Degree or school until what grade
Positive or negative experiences
Spiritually/Religion
Spirituality and/or religious affiliation growing up Neighborhood
What kind of experiences did you have How long at present home
With what activities were you involved What is your neighborhood like
Current spiritual beliefs and religious affiliations Do you feel safe in your home and neighborhood
Where did you grow up, and what was it like
When showing connections with the ecomap, indicate the nature of the connections with a descriptive word or by
drawing different kinds of lines:
Strong connections: ----------
Tenuous connections: ._._._._
Stressful connections: //////
Draw arrows along the connection lines to signify the flow of energy and resources.
Identify significant people and fill in empty circles as needed. See the example Kelly Family below.
CWTS
CWFT Module 7 Chapter 2
Eco-maps
2
CHURCH/SPIRITUALITY
RECREATION
WORK/SCHOOL
FRIENDS
Extended Family/
Significant Others NEIGHBORHOOD
INCOME
SOCIAL SERVICES/
RESOURCES
NAME: ________________________
MEDICAL/
HEALTH CARE
STRENGTHS:
CONCERNS:
CWTS
CWFT Module 7 Chapter 2
Eco-maps
3
KELLY
FAMILY
Example
HEALTH CARE
EXTENDED
FAMILY
Absent father
WILLIAM
13
VERONA
9
GLORIA
14
SCHOOL
HOUSING:
Homeless
DANGEROUS
NEIGHBORHOOD
CHILD
WELFARE
(foster homes)
MFIP
BENEFITS
JOB TRAINING
Vocational
Rehabilitation
Prog.
Cw2 Marking Rubric Managerial Finance
0
Fail
2
(1-29) Fail
30-39
Fail
40-49
3rd
50-59
2:2
60-69
2:1
70+
1st
Grade Descriptors (Right)
Learning Pillars, Criterion Description and Expectations (Below)
Module Learning Outcome and Industry Competencies
Weighting
No attempt, No submission, Absent
Unsatisfactory, Poor, Week
Incomplete, Inadequate, Limited
Basic, Satisfactory, Sufficient
Appropriate, Fair, Reasonable,
Commendable, Competent, Judicious
Highly Commendable, Outstanding, Exceptional
1
Professional Skills - Executive Summary - Degree to which the executive summary explains the key themes and outcomes of the report in a one page summary
1A,1C
5%
As per grade descriptor
Poor attempt at identifying and
including key themes and/or outcomes. Is unlikely to be limited to one page only
The summary is limited in approach and
therefore incomplete. Possibly over one page in length.
Covers most of the key themes and
outcomes, basic use of information and sources, likely over one page in length.
A one page summary, which provides a
fair and appropriate executive summary to the report.
A commendable, one page summary.
Efficient structure which conveys and logically explains key themes and outcomes.
A strong one page summary. Which is
proficient in explaining key themes and outcomes. Very good structure to the summary.
2
Knowledge and Understanding:
- Introduction completeness and clarity of introduction to the organisation, background, context and rationale for the report being prepared
LO5,4A,4B,5A
10%
As per grade descriptor
Unsatisfactory introduction to the
organisation and background to report. Poor rational is presented. The scope of the report is very broad.
Incomplete introduction and/or background,
inadequate rationale for the report presented. Scope not adequately defined
Acceptable intro and/or background.
Somewhat basic rationale for the research presented. Satisfactory definition of report scope.
Appropriate introduction and/or
background. Fair rationale for the report presented. Scope reasonably well defined.
Commendable introduction and
background presented. Competent rationale presented. Scope well defined.
A strong and well articulated
introduction, the background is proficiently presented with excellent explanation of rationale to the report.
Scope very well defined.
3
Cognitive (thinking) Skills: Literature review:
Information is gathered from multiple, research- based sources. The appropriate content in consideration is covered in depth without being redundant. Sources are cited when specific statements are made. Significance to the
course is unquestionable
LO2,4A,1C,3C,3D
10%
As per grade descriptor
The literature review is
unsatisfactory in that the research content is irrelevant and/or incomplete with poor analysis and conclusions.
The literature review is inadequate in
that the research content is limited and/or incomplete with the same for it's analysis and conclusions.
The review is a.
CVPSales price per unit$75.00Variable Cost per unit$67.00Fixed C.docxdorishigh
CVPSales price per unit$75.00*Variable Cost per unit$67.00*Fixed Cost$100,000.00*Targeted Net Income$0.00*(assume 0 if you want to calculate breakeven)Calculated Volume12,500calculated* inputted by user
Social Networking Channels
Thomas Lamonte Esters
Independence University
29 September 2018
SOCIAL NETWORKING CHANNELS 1
I dislike social networking sites because of the dangerous hazards connected to it.
The ProCon article vividly describes the numerous benefits that are attached to the social networking sites such as connecting people, enhancing advertising and marketing, promoting research and education, assisting to spread information faster as compared to other media, connecting employers and employees and assisting the government to identify and prosecute criminals. These are just a few examples that the article illustrates to support the necessity of the social networking sites in the society today. According to the article, the social networking channels have significantly transformed different sectors such as businesses for the better since they can sell their products and services globally (Procon.org, 2018).
However, the detrimental effects connected with the social networking channels are also numerous and most of them may lead to permanent damage to our lives. It is very clear that the education is the backbone of our lives and also the key to success. Currently, about 69% of the American population use social media channels which is a drastic increase in the usage from 2008 where about 26% of the Americans were connected to the social media (Procon.org, 2018). Most of the social networking sites users are the youths who are in their lower grade level, colleges or even universities. The research shows that using social media when handling assignments decreases the quality of work and makes the students drop in their performance. Education is a core value to a successful life and allowing social media to intrude in the academics will be detrimental since it will lead to the production of incompetent individuals who may end up causing problems in the society (Rowell, 2015).
Moreover, the social media channels expose individuals’ to privacy problems and intrusion by any interested parties. In fact, nothing which is shared in the social media channels is private. According to the survey conducted, 81% of the people surveyed believed that social media is insecure. The government through the NSA (National Security Agencies) intrudes to people’s data and communication in social media meaning that their private information ends up in the hands of the government. Many people do not know about social media privacy settings and this means that they leave their social media accounts prone to invasion (Procon.org, 2018). Viruses such as Steck. Evl can also be propagated via the social media to cause harm to the users. Most of these viruses are spies and send users priv.
CYB207 v2Wk 4 – Assignment TemplateCYB205 v2Page 2 of 2.docxdorishigh
CYB/207 v2
Wk 4 – Assignment Template
CYB/205 v2
Page 2 of 2
NIST Risk Management Framework Step
What is the key NIST Special Publication that guides this step?
What are the typically deliverables for this step??
Who typically works on the deliverables for this step??
Step 1
Categorize
<(list NIST special pub)
(Describe the deliverable)
(List Author)
Step 2
Select
Step 3
Implement
Step 4
Assess
Step 5
Authorize
Step 6
Monitor
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
A Selection From
HAMMURABI'S CODE OF LAWS
(circa 1780 B.C.)
Translated by L. W. King
CODE OF LAWS
2. If any one bring an accusation against a man, and the accused go to the river and leap into the river, if he sink in the river his accuser shall take possession of his house. But if the river prove that the accused is not guilty, and he escape unhurt, then he who had brought the accusation shall be put to death, while he who leaped into the river shall take possession of the house that had belonged to his accuser.
3. If any one bring an accusation of any crime before the elders, and does not prove what he has charged, he shall, if it be a capital offense charged, be put to death.
6. If any one steal the property of a temple or of the court, he shall be put to death, and also the one who receives the stolen thing from him shall be put to death.
14. If any one steal the minor son of another, he shall be put to death.
15. If any one take a male or female slave of the court, or a male or female slave of a freed man, outside the city gates, he shall be put to death.
17. If any one find runaway male or female slaves in the open country and bring them to their masters, the master of the slaves shall pay him two shekels of silver.
21. If any one break a hole into a house (break in to steal), he shall be put to death before that hole and be buried.
22. If any one is committing a robbery and is caught, then he shall be put to death.
25. If fire break out in a house, and some one who comes to put it out cast his eye upon the property of the owner of the house, and take the property of the master of the house, he shall be thrown into that self-same fire.
59. If any man, without the knowledge of the owner of a garden, fell a tree in a garden he shall pay half a mina in money.
108. If a tavern-keeper (feminine) does not accept corn according to gross weight in payment of drink, but takes money, and the price of the drink is less than that of the corn, she shall be convicted and thrown into the water.
112. If any one be on a journey and entrust silver, gold, precious stones, or any movable property to another, and wish to recover it from him; if the latter do not bring all of the property to the appointed place, but appropriate it to his own use, then shall this man, who did not bring the property to hand it over, be convicted, and he shall pay fivefold for all that had been entrusted to him.
.
CUSTOMER SERVICE- TRAINIG PROGRAM
2
TABLE OF CONTENTS
Introduction ------------------------------------------------------------------------------------------------------------3
Training Needs Analysis ---------------------------------------------------------------------------------------------4
Training Design -------------------------------------------------------------------------------------------------------9
Training Objectives --------------------------------------------------------------------------------------------------10
Training Methods ----------------------------------------------------------------------------------------------------11
Training Development ----------------------------------------------------------------------------------------------13
Training Evaluation -------------------------------------------------------------------------------------------------14
Appendix I ------------------------------------------------------------------------------------------------------------16
References ------------------------------------------------------------------------------------------------------------17
3
INTRODUCTION
Background
In contrast to Walmart’s ability in maintaining leadership as a multinational retail aiming sustainability,
corporate philanthropy and employment opportunity, the company is falling behind in terms of customer
service satisfaction. Despite to the effort of Walmart’s executives throughout these years, in building a better
relationship with their customers, it seems they remain still unsuccessful. This can be measured as their
satisfaction rating levels are still extremely low when compared to other businesses in the same industry. Per
the American Customer Satisfaction Index (ACSI) annual ranking for 2016, Walmart, “still between one of
the 10 companies with the worst customer satisfaction”. (Tim Denman-March 01, 2016)
Since we all recognize the crucial importance that represents to any business keeping their customers happy,
not only with the price of the product but most important with the service provided. I will create a training
plan mainly focused in the delivery of effective customer service practices for all Walmart customer services
associates. This training program will provide to all Walmart’s new hires and current associates the
opportunity of not only learning, but also expanding, reinforcing and creating consistency of their knowledge
on how to deal with customers in different situations. How to improve happiness for the customers while
shopping and how to improve the associate’s customer service attitude and efficiency with the goal of
offering an outstanding service. Ultimately, to achieve delivering an enjoyable shopping experience to all
Walmart’s clients. This training will be presented in five different modules; each module will represent a
fundamental aspect inside of customer service job in order to make the associates.
Customer Service Test (Chapter 6 - 10)Name Multiple Choice.docxdorishigh
Customer Service
Test (Chapter 6 - 10)
Name:
Multiple Choice Questions (3 points each – please highlight your response)
1) ____ The Regional Sales Manager of a medical device company is an assertive person who proactively engages in confrontational dialogue during sales meetings of his company. Being a forceful businessman, he prefers firm handshakes in his interactions and is inclined to project a confident, arrogant demeanor. He is most likely to prefer what personality style:
a. Inquisitive
b. Rational
c. Expressive
d. Decisive
2) ____ An individual who favors solitary leisure activities over people-oriented activities is most likely to adopt what personality style:
a. Decisive
b. Expressive
c. Inquisitive
d. Rational
3) ____ People who adopt the inquisitive style differ from people who adopt the expressive style in that the former tends to be more like which of the following:
a. Volunteers feelings freely
b. Be very punctual and time conscious
c. Enjoys engaging individuals in person
d. Prefers informality and closeness in interactions
4) ____ A customer approaches a salesperson to discuss details of a product he is interested in. Given her preference for the expressive style, which of the following would the customer likely be interested in:
a. The bottom line of using the product
b. Instructions that discuss the use of the product
c. Questions related to rebates and other technical information
d. The color and sizes that the product is available in
5) ____ A good way to establish good relationships with an internal customer is to:
a. Tell your co-worker about all your work and family challenges
b. Wear strong fragrances to make sure you get noticed
c. Stay connected by stopping by their work area periodically
d. Forward your calls to him/her when you are away from your desk
6) ____ One strategy for dealing with talkative customers is to:
a. Ignore all the other customers while listening to them
b. Roll your eyes and look away
c. Direct them to your co-workers
d. Used closed-end questions to guide the conversation
7) ____ Which of the following is the last step of the problem solving model:
a. Evaluate the alternatives
b. Identify the alternatives
c. Monitor the results
d. Make a decision
8) ____ The Customer Experience Representative is confronted by an upset customers and uses a problem solving model to address the issue. She first identified the problem. The next step she should take is:
a. Monitor the results
b. Identify the alternatives
c. Make a decision
d. Evaluate the alternatives
9) ____ The last step of the service recover process is:
a. Show compassion
b. Conduct a follow up
c. Take further action
d. Apologize another time
10) ____ Which of the following statements is an example of an individualistic culture:
a. A country that provides all of it citizens with complete healthcare
b. A native tribe whose members pursue personal goals over the tribe’s
c. An ethnic group that runs all its decis.
Customer Value Funnel Questions1. Identify the relevant .docxdorishigh
Customer Value Funnel Questions
1. Identify the relevant macroenvironmental factors (level 1). What impact do these issues have on the focal organization?
2. Discuss the market factors (level 2). How do collaboration, competition, suppliers and regulators affect the performance of the focal organization?
.
Customer service is something that we have all heard of and have som.docxdorishigh
Customer service is something that we have all heard of and have some degree of familiarity with. However, customer service issues are a frequent complaint amongst customers. Using the Internet or another resource identify an organization with a reputation in customer service excellence. Then find another that has had a long history of customer service issues and complaints.
How do organizations promote customer service excellence?
What are the effects of poor customer service?
How does quality tie into customer service?
How can organizations improve their customer service models?
.
Customer requests are:
Proposed Cloud Architecture (5 pages needed from step 1 to step 5)
Final Report Evaluating AWS and Azure Providers (5 pages (step1 to5) + 2 pages from step 6 to 7 = the final report would be 7 pages), also you will find
the template for the final
report is on the last pages
Below are the instructions
Since you have become familiar with the foundations of cloud computing technologies, along with their risks and the legal and compliance issues, you will now explore cloud offerings of popular cloud providers and evaluate them to recommend one that would be the best fit for BallotOnline.
In this project, you will first learn about networking in the cloud and auxiliary cloud services provided by cloud vendors. Next, you will explore cloud computing trends, best practices, and issues involved in migrating IT deployments to the cloud, as well as typical architectures of cloud deployments. Then, you will apply your findings to propose a general architecture for BallotOnline’s cloud deployment to best address the company’s business requirements.
Once you have selected a deployment architecture, you will research two leading cloud vendors: Amazon Web Services (AWS) and Microsoft Azure. Exploring and comparing the tools available for application migration will enable you to recommend a vendor to the executives in your final report. The final deliverable is a written report to BallotOnline management, describing the results of your research and recommending the cloud deployment architecture and the vendor for its deployment, with justification.
Your final report should demonstrate that you understand the IT needs of the organization as you evaluate and select cloud providers. The report should include your insights on the appropriate direction to take to handle the company’s IT business needs. You will also be assessed on the ability to integrate relevant risk, policy, and compliance consideration into the recommendations, as well as the clarity of your writing and a demonstration of logical, step-by-step decision making to formulate and justify your ideas.
Check the
Project 3 FAQ thread
in the discussion area for any last-minute updates or clarifications about the project.
Step 1: Research Networking and Auxiliary Services in the Cloud
The executives at BallotOnline have been impressed with your research on cloud computing thus far. While there are a variety of
cloud providers
, BallotOnline is considering using Amazon Web Services (AWS) and Microsoft Azure, two of the top providers in the market. BallotOnline's executives want you to help determine which would be the best provider for the organization.
You will start with learning about
internet networking basics
and
cloud networking
. You will also research many
cloud services
that cloud providers make available to their customers to help them take full advantage of cloud service and deployment models.
Step 2: Research Cloud Trends, Best Practices, and Mig.
Customer Relationship Management
Presented By:
Shan Gu
Cristobal Vaca
Amber Vargas
Jasmine Villasenor- Team Leader
Xiaoqi Zhou
1
IST 309
Professor He
Group 10
3/18/20
23-25 minute presentation
Overview
Introduction to Customer Relationship Management (CRM)
Objectives of CRM
Different forms of CRM
Examples of businesses that use CRM
The problem, context, & architecture of CRM
The state of art & current best practices of CRM
Advantages and Disadvantages of CRM
Recommendations
2
Introduction to CRM
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers
It’s seen as both an organizational strategy & information technology
Takes form in various systems and applications
Builds sustainable long-term customer relationships that create value for both the company and it’s customers
Contributes to customer retention & expansion of their relationships with advantageous existing customers
Obtains new customers
3
It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
CRM helps companies acquire new customers and retain and expand their relationships with profitable existing customers. Retaining customers is particularly important because repeat customers are the largest generator of revenue for an enterprise. Also, organizations have long understood that winning back a customer who has switched to a competitor is vastly more expensive than keeping that customer satisfied in the first place.
The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
Objectives
Who is CRM for?
Large businesses
Small businesses
Customers of both types of businesses listed above
4
Key Features:
stay connected to customers
streamline processes
provide visibility & easy access to data
improve efficiency & profitability
How does CRM benefit businesses?
Provides a clear overview of your customers
Can be used as both a sales and marketing tool
Contributes information from HR → Customer service → Supply-chain management
A CRM system gives eve#ryone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool, and embedding it in your business – from HR to customer services and supply-chain management.
E.
Custom Vans Inc. Custom Vans Inc. specializes in converting st.docxdorishigh
Custom Vans Inc. Custom Vans Inc
. specializes in converting standard vans into campers. Depending on the amount of work and customizing to be done, the customizing could cost less than $1,000 to more than $5,000. In less than four years, Tony Rizzo was able to expand his small operation in Gary, Indiana, to other major outlets in Chicago, Milwaukee, Minneapolis, and Detroit.
Innovation was the major factor in Tony’ s success in converting a small van shop into one of the largest and most profitable custom van operations in the Midwest. Tony seemed to have a special ability to design and develop unique features and devices that were always in high demand by van owners. An example was Shower-Rific, which Tony developed only six months after he started Custom Vans Inc. These small showers were completely self-contained, and they could be placed in almost any type of van and in a number of different locations within a van. Shower-Rific was made of fiberglass and contained towel racks, built-in soap and shampoo holders, and a unique plastic door. Each Shower-Rific took 2 gallons of fiberglass and 3 hours of labor to manufacture.
Most of the Shower-Rifics were manufactured in Gary, in the same warehouse where Custom Vans Inc. was founded. The manufacturing plant in Gary could produce 300 Shower-Rifics in a month, but that capacity never seemed to be enough. Custom Vans shops in all locations were complaining about not getting enough Shower-Rifics, and because Minneapolis was farther away from Gary than the other locations, Tony was always inclined to ship Shower-Rifics to the other locations before Minneapolis. This infuriated the manager of Custom Vans at Minneapolis, and after many heated discussions, Tony decided to start another manufacturing plant for Shower-Rifics at Fort Wayne, Indiana.
The manufacturing plant at Fort Wayne could produce 150 Shower-Rifics per month. The manufacturing plant at Fort Wayne was still not able to meet current demand for Shower-Rifics, and Tony knew that the demand for his unique camper shower would grow rapidly in the next year. After consulting with his lawyer and banker, Tony concluded that he should open two new manufacturing plants as soon as possible. Each plant would have the same capacity as the Fort Wayne manufacturing plant. An initial investigation into possible manufacturing locations was made, and Tony decided that the two new plants should be located in Detroit, Michigan; Rockford, Illinois; or Madison, Wisconsin. Tony knew that selecting the best location for the two new manufacturing plants would be difficult. Transportation costs and demands for the various locations were important considerations.
The Chicago shop was managed by Bill Burch. This Custom Vans shop was one of the first established by Tony, and it continued to outperform the other locations. The manufacturing plant at Gary was supplying the Chicago shop with 200 Shower-Rifics each month, although Bill knew that the demand for the.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
1 TABLOID TRANSPARENCY, OR, LOOKING THROUGH LEGIBILITY, .docx
1. 1
TABLOID TRANSPARENCY, OR, LOOKING THROUGH
LEGIBILITY, ABSTRACTION,
AND THE DISCIPLINE OF ARCHITECTURE
Andrew Zago and Todd Gannon
Architecture can only be political, that is, contribute to the
production of another world,
by being relentlessly attentive to its own discipline.
- R.E. Somol
Contemporary architecture is in the throes of an unprecedented
expansion of practice types, areas
of expertise, and topics of interest. Though similar
proliferations of specialized niches have
occurred in fields ranging from engineering to music,
architecture’s unique responsibilities to
society as both a service profession and a cultural discipline
have produced more, and more
problematic, internal divergences than in other fields. Today,
one is more likely to speak of the
2. concerns of “sustainability architects,” “interior architects,” or
“healthcare architects,” than to
speak of the concerns of the field as a whole. Indeed,
articulating such overarching concerns has
become increasingly challenging, just as constructing
productive conversations between
architecture’s internal specializations has become more
difficult.
At issue in any discussion of nascent tendencies within
architecture is the status of the
field’s conventions of communication, its habits of speech, its
discourse. The difficulty of
communicating disciplinary concerns to popular audiences is
well known. Less often considered
is the difficulty of communication within the field, which often
suffers from a similar lack of
linguistic common ground. Failing to recognize important
shades of meaning in familiar terms,
members of specialized sub-groups in architecture —both
established and emerging ones—often
fail to recognize, and thus to understand and respect, the
contrasting ambitions, roles, and
responsibilities of architecture’s varied specializations. In short,
many architects today simply do
3. 2
not speak the same language. What follows is an attempt to
clarify some basic terminological
distinctions in architecture, to outline some of the field’s
generally accepted and less often
acknowledged responsibilities to society, and to sketch the
contours of a few promising
developments in architecture’s recent contributions to culture.
Discourse Communities
Fields of cultural production, like all social groups, develop
unique vocabularies to articulate
shared ambitions, to identify novel forms that emerge as the
field progresses, and, perhaps most
importantly, to signal an individual’s membership in that group.
When associated with
geographical regions and socio-economic classes, these clusters
of linguistic habits are
commonly known as dialects. Think of Swiss-German,
Québécois French, or the distinctive
speech patterns of the American South. Social groups defined
by shared professional
4. responsibilities or cultural interests also develop specific
dialects, which in many cases are
known (often derisively) by their jargon, as in “legalese” or
“art-speak.”
Though sometimes bewildering to outsiders (and occasionally to
the initiated), the
curious inflections of meaning, structure, and syntax found in
all dialects are both common and
necessary. This proliferation of linguistic complexity enables
not only nuanced description of
topics important to the group but also the construction of the
group’s self-identity. The
sophisticated dialects of numismatists, oenophiles, and
skateboarders, for example, not only
capture the intricacies of the currency, wines, and aerial
maneuvers those groups esteem but also
structure the very substance of the groups themselves.
Submission to a dialect’s vocabulary of
expertise, authority, and authenticity constitutes one’s
membership in a group, while an ability to
3
5. manipulate and direct that vocabulary establishes one’s
expertise. In sociology and linguistics,
such groups often are referred to as “discourse communities.”
1
Like many large discourse communities, architecture has
developed sophisticated dialects
(and many sub-dialects) to govern its internal communications
and to represent itself to society.
Replete with jargon, neologisms, and obscure syntax,
architecture’s dialects are as necessary to
the field’s development and they are befuddling to the
uninitiated. Consider, for example,
architecture’s use of the word “transparency.” As Colin Rowe
and Robert Slutzky famously
pointed out, the word has two main meanings in everyday
English, one pertaining to material
pellucidity, the other having to do with intellectual clarity.
2
To structure a particular formal
debate within architecture, Rowe and Slutzky developed further
inflections of the term. In
architecture (at least in one if its more common sub-dialects),
literal and phenomenal
transparency now signify contrasting surface effects, the former
6. having to do with the
transmission of light through building materials, the latter
having to do with the registration of
multiple abstract patterns and illusory depth on building
facades. Of course, Rowe and Slutzky
used these terms not just to make categorical distinctions. More
importantly, they used them to
make value judgments. Literal transparency, they argued, was
associated with the oblique
compositional tendencies they denigrated in the work of Walter
Gropius and others, and
phenomenal transparency with frontal compositions, primarily
those of Le Corbusier, which they
supported.
1
For an excellent treatment of the politics of discourse
communities, see David Foster Wallace, “Authority and
American Usage,” in Consider the Lobster and Other Essays
(New York: Little Brown and Co., 2006): 66-127. For
more general treatments of the concept, see Gary D. Schmidt
and William J. Vande Kopple, eds., Communities of
Discourse: The Rhetoric of Disciplines (New York: Prentice
Hall, 1992).
2
Colin Rowe and Robert Slutzky, “Transparency: Literal and
Phenomenal” [1963], in Rowe, The Mathematics of
7. the Ideal Villa and Other Essays (Cambridge: MIT Press, 1976):
159-183.
4
Such proliferations of meaning are rampant in contemporary
architecture and contribute
to the difficulty of speaking of the field as a whole.
Nonetheless, certain general observations can
be made. One relates to architecture’s ability to productively
engage other disciplines and the
wider world. Another has to do with the unlikely reemergence
of legibility in a field long thought
to have traded representational concerns for abstraction. But
before turning our attention to these
inflections, we must first establish an important distinction
within the field, that between the
profession and the discipline of architecture.
Profession and Discipline
The profession of architecture concerns itself with the
advancement of the field as a reliable,
affordable, and sustainable commodity, the discipline with its
8. advancement as an art form. While
those architects active in the discipline may well provide
reliability, affordability, and
sustainability, it is the discipline alone that takes responsibility
for advancing the public
imagination. This is not to say that those engaged primarily
with professional concerns do not on
occasion participate in architecture’s cultural project, simply
that when they do, they have
supplanted a professional posture with a disciplinary one.
Compounding architecture’s disciplinary responsibilities with
the sheer size, permanence,
and ubiquity of its professional output produces a unique form
of politics unavailable to other art
forms which also advance the public imagination. Though a
person might easily avoid painting,
literature, and other cultural artifacts (indeed, many do), no
such option is available with regard
to built form. Architecture’s ubiquitous presence in the
quotidian affairs of contemporary life
affords it a unique political capacity irreducible to other forms
of engagement, such as policy,
9. 5
advocacy, and social responsibility, which obtain in architecture
as well as in related fields such
as the political and social sciences.
The diagram above illustrates the relationship of the discipline
to the profession. Notice that the
discipline is much smaller than the profession, lies partially
outside it, and has a porous
boundary. Its porosity owes to the fact that some practices work
at times within and at others
outside the discipline and the overlap to the fact that some
extra-professional work (writing,
drawing, etc.) affects architecture without being building per se.
As the discipline is capable of
things that the profession is not, the relationship is hierarchical.
The discipline provides the
evolving set of artistic concerns that, inevitably, even the most
prosaic practice must draw from.
This dependency is rarely acknowledged by the wider
profession.
As with the broader profession, the discipline has splintered
into numerous sub-interests.
10. In the past, internal specializations within architecture such as
engineering, landscape
architecture, and urban planning spawned new, autonomous
fields of expertise. The current
6
proliferation of specializations may well continue to produce
such distinct fields.
3
The discipline,
on the other hand, is first concerned with the interrogation and
reinvention of architecture’s own
potentials and self-definition and only later with instrumentality
in the wider world. Proliferating
specializations within the discipline remain embedded in the
structure of the field.
Though both the discipline and the profession organize social
relations through the
construction of buildings and both deploy drawings, models,
diagrams, and other media to do so,
their contrasting responsibilities to society point their activities
in markedly different directions.
The profession responds to society’s immediate needs, where
the discipline projects alternative
11. possibilities for the future.
Most projects are presented to architects as problems to be
solved at the level of the
profession, that is, in response to society’s immediate needs.
Goals of course vary, but typically
include functional and economic ambitions as well as site,
budgetary, and programmatic
constraints, among other concerns. To effectively address these
challenges, architects apply the
collective knowledge of the field as well as that of neighboring
professions such as engineering
and economics. Such relationships constructed between
architecture and neighboring professions
are commonly understood to be interdisciplinary. Within the
discipline, on the other hand,
interdisciplinarity is more complex. To project alternative
possibilities to the public imagination,
architecture often pursues interests parallel to those of other art
forms, and at times finds itself
allied with neighboring fields such as painting, literature, and
philosophy, to project a shared
3
Given the complex technical, legal, and bureaucratic contexts
12. within which architects now operate, many tasks that
traditionally have fallen under the purview of standard
architectural services (e.g. programming, accessibility, cost
estimating, permitting, specifications, sustainability design, and
construction administration as well as rendering,
model-making, digital animation, and other “pre-visualization”
techniques) are now increasingly handled by outside
consultants who, like engineers and landscape architects, bring
significant extra-architectural expertise to the table
and are rapidly developing specific disciplinary habits and
conventions within their respective areas of expertise.
7
cultural agenda. Interdisciplinarity in this sense operates not in
the cause of pragmatic efficiency,
but rather to open new avenues of interest for the field.
Despite these differences, it is important to insist that both the
profession and the
discipline be understood as advancing architecture as a material
practice, even if the former’s
materiality is usually manifest in the durable physicality of
buildings and the latter’s often is
13. found in more ephemeral media, including the seemingly (but
not actually) immaterial flux of
digital design software.
4
Where the profession and the discipline deploy similar media,
the
former does so primarily in the cause of immediate societal
needs (usually via constructed
buildings), whereas the latter deploys architectural media
(buildings included) as ends in
themselves and to project alternative social relations. In other
words, the profession
instrumentalizes architectural media in order to serve society,
while the discipline maintains the
autonomy of those media in order to advance architecture’s
cultural ambitions.
Clients, Users, and Constituencies
There was a time when architecture was thought to address a
single, general audience. Architects
from Vitruvius to Le Corbusier imagined idealized subjects such
as the Vitruvian Man and the
Modulor Man as personifications of the collective audiences
they wished to address. One of the
more significant achievements of the past century of cultural
14. production has been the critical
demolition of such idealized subjectivities and with them, the
hegemony of the generalized
audiences they stood for.
5
Recently, more vital groups have emerged around specific
interests
and proclivities within both the profession and the discipline. In
the profession, increasingly
4
See N. Katherine Hayles and Todd Gannon, “Virtual
Architecture, Actual Media,” in C. Greig Crysler, Stephen
Cairns, and Hilde Heynen, eds., The SAGE Handbook of
Architectural Theory (London: SAGE, 2012): 484-526.
5
For a particularly articulate presentation of this attitude, see
Eric Owen Moss, “Armageddon or Polynesian
Contextualism,” lecture at the Southern California Institute of
Architecture, 5 December 1979.
http://sma.sciarc.edu/video/1883_moss_eric_owen_1-00-00-00/
http://sma.sciarc.edu/video/1883_moss_eric_owen_1-00-00-00/
8
complex demands have given rise to specialized service niches
15. which address issues of
programming, sustainability, accessibility, and branding as well
as specific program types such
as housing, prisons, hospitals, and schools. The clients who
commission and finance such work,
as well as the immediate users for whom the project is designed,
may be understood as the direct
recipient of a professional service.
The discipline, while it usually works at the behest of
commercial clients and users, also
addresses a broader constituency which may or may not directly
inhabit or use a building. The
primary concern of such constituencies is not a building’s
accommodation of utilitarian functions
but rather the architecture’s contributions to ongoing cultural
projects. Where a building’s users
and clients are usually proximate, architecture’s cultural
constituencies are increasingly
dispersed. Effectively addressing them requires the discipline to
be particularly attentive to the
full range of architectural media. Not only is architecture’s
proliferation as and through media
crucial to its ability to impact globalized cultural
constituencies, but also, the integral role of
16. such media in architecture’s ontology must be taken into
account if one wishes to take seriously
questions of architecture’s place in cultural production.
Where a building is a concrete physical object (as are drawings,
models, photographs,
texts, etc.), architecture as such, the dynamic complex of habits,
techniques, biases, proclivities,
and, importantly, values deployed by architects, is abstract,
virtual, and ineffable.
6
As literature
is irreducible to books, architecture is irreducible to buildings.
And, as a mode of cultural
production as opposed to a class of buildings, architecture
inhabits and activates an array of
6
“Just as all buildings hold within them the potential of
becoming architecture, so the documents that precede,
surround, and follow buildings are constitutive players in
imagining, planning, and implementing architectural
practices and thus also participate in creating architecture.
Embodied buildings and embodied documents are
physical objects witnessing to architectural acts, but
architecture can never be reduced to these objects. Rather,
17. architecture partakes fundamentally of the virtual in the
Deleuzian sense, a nimbus of potentialities in dynamic
interaction with the actuality of buildings and documents.”
Hayles and Gannon, “Virtual Architecture, Actual
Media,” 485.
9
media, even if buildings remain a privileged focus of our
efforts. Thus, to characterize the paper
architecture of the 1970s or more recent forays by the discipline
into the manipulation of digital
environments, the construction of pavilions, or the programming
of robots as somehow less than
fully architectural, as some in the field do, is to fundamentally
misunderstand architecture’s
ontology and woefully underestimate its potential as an agent of
cultural production.
Such dismissive characterizations also fail to recognize the
spectrum of constituencies
that has arisen within and through architecture’s recent
disciplinary achievements. As in music,
the diversity of audiences addressed by contemporary
18. architecture has increased dramatically. In
response, the discipline has evolved a host of specialized genres
through which to address them.
Given the breadth of interests, limitations of space, and the fact
that many of these nascent
tendencies are not yet fully formed, we will not attempt a
comprehensive overview of such
practices here. Instead, we will devote our remaining space to a
discussion of themes with which
the more promising of these new practices are all in some way
grappling.
Legibility and Abstraction
The return to questions of legibility today can be seen in a wide
sampling of contemporary work,
including the neo-post-modernism of FAT (the now defunct
practice led by Sam Jacob, Sean
Griffiths, and Charles Holland), the frank clarity of typological
forms in projects by Herzog and
de Meuron or Atelier Bow Wow, and the regional symbolism
deployed in recent projects by
BIG, FOA, and others. At the same time, one sees a resurgent
and diametrically opposed interest
in overt, perhaps neo-modernist, abstraction, as in the fluid
19. expressionism of Zaha Hadid
10
Architects, the stark minimalism of John Pawson, or the
seeming return to the themes of 1970s
“paper architecture” in the work of young practices in Los
Angeles, Chicago, and elsewhere.
7
Left to right: FAT, Blue House, London, 2002; BIG, People’s
Building, Shanghai, 2004; Zaha Hadid Architects, Galaxy
Soho Complex, Beijing, 2012.
In 2011, the principals of FAT made their case for a resurgent
“Radical Post-Modernism”
by calling into question Modernism’s associations with
abstraction. Citing observations by the
novelist Gabriel Josipovici, they write,
[T]he essential characteristics of Modernism can be limited to
neither abstraction nor
technological innovation and, indeed…the kind of abstraction
promoted by the likes of
Abstract Expressionist high priest Clement Greenberg did not
20. represent the essence of
Modernism at all, but acted merely as a sign of it.
Modernism’s key characteristic, they continue, was instead “the
recognition of a loss of authority
after the Reformation,” which caused Modernist artists to adopt
exactly the values pursued by
the Post-Modernists of the 1970s, that is, “those of multiple
authorship, multivalence, collage,
quotation, and decentered authority.”
8
Modernists, they claim, preached abstraction but in fact
practiced Post-Modern legibility.
In this, the authors are half right. Though Greenberg certainly
promoted Abstract
Expressionists in the 1950s, he was by no means convinced of
abstraction’s necessity to
Modernism. In a seminal 1960 essay, he wrote, “Abstractness,
or the non-figurative, has in itself
7
Cf. Log 31: New Ancients (Spring/Summer 2014), edited by
Dora Epstein Jones and Bryony Roberts.
8
21. FAT, “Post-Modernism: An Incomplete Project,” in
Architectural Design (Sept/Oct 2011): 18. The issue, Radical
Post-Modernism, was edited by Charles Jencks and FAT.
Josipovici’s arguments are from What Ever Happened to
Modernism? (New Haven: Yale University Press, 2011).
11
still not proved to be an altogether necessary moment in the
self-criticism of pictorial art, even
though artists as eminent as Kandinsky and Mondrian have
thought so.”
9
Indeed, it was self-
criticism, not abstraction, that Greenberg saw as Modernism’s
essence.
10
Self-criticism had to do
primarily with self-definition, with establishing the “unique and
irreducible” qualities of each art,
which in painting issued from the flatness of the picture plane.
For Greenberg, the key feature of
Modern painting was not abstraction, but rather the legibility of
a painting’s irreducible flatness.
Twenty years after Greenberg, Peter Eisenman addressed the
22. question of Modernism in
architecture and attempted a similar self-definition of the field.
Once again, the central concern
was legibility, not abstraction. Modernism, he argued, was
distinguished by an “object’s
tendency to be self-referential.”
11
Indeed, for Eisenman, it was not just Modern architecture but
architecture as such for which legibility was a necessary
precondition. To distinguish itself from
geometry, he argued, architecture required legible
intentionality. To distinguish itself from
sculpture, it required a legible relationship to function or use.
Finally, to distinguish itself from
building, architecture had to “overcome” its function through
self-referential signification, as
when a classical column both carries a load and simultaneously
represents the act of structural
support. Like Greenberg, Eisenman saw no need to include
abstraction in his formulations. In his
view, architecture does not, indeed cannot, deal in abstract
forms such as planes and volumes.
Rather, architecture’s elements—walls, roofs, floors, et cetera—
are always already legible signs
23. associated with shelter, structure, or use.
9
Clement Greenberg, “Modernist Painting” [1960] in John
O’Brian, ed., Clement Greenberg: The Collected Essays
and Criticism, Volume Four, Modernism with a Vengeance,
1957-1969 (Chicago: Univ. of Chicago Press, 1993):
87.
10
“The essence of Modernism lies, as I see it, in the use of
characteristic methods of a discipline to criticize the
discipline itself, not in order to subvert it but in order to
entrench it more firmly in its area of competence.” Ibid., 85.
11
Peter Eisenman, “Aspects of Modernism: Maison Dom-ino and
the Self-referential Sign” [1980], in Eisenman
Inside Out: Selected Writings 1963-1988 (New Haven: Yale
University Press, 2004): 112-13.
12
More than thirty years on, Eisenman’s self-referential
conception of Modern architecture
remains more convincing than other views that understand
Modern architecture as a visual style
24. based on Platonic forms and blank surfaces.
12
In Eisenman’s (and, it turns out, Josipovici’s)
view, Modernism is not a style particular to a specific medium,
but rather a pervasive cultural
condition manifested across creative fields. As Eisenman put it,
“Modernism is a state of
mind.”
13
On this, the principals of FAT seem to agree, and indeed they
see Post-Modernism not as
a “disavowal of Modernism,” but rather as “the continuation of
it under different conditions and
armed with new weapons.”
14
They are also correct in their assessment that Modernist
abstraction
is not abstraction as such but rather a sign of abstraction. Their
dismissal of abstract formal
vocabularies on such grounds, however, is specious. The
question is not whether abstraction has
been achieved, but rather how to overcome architecture’s pre-
existing associations with shelter,
25. structure, and use. FAT’s neo-Post-Modernism works to
overcome these associations by pointing
beyond architecture toward other resonances with culture. Their
outwardly referential project is
served well by a formal vocabulary freighted with easily legible
content. Eisenman’s
Modernism, on the other hand, works to overcome architecture’s
pre-existing associations by
directing attention inward toward architecture’s “unique and
irreducible” qualities. At least
through the 1970s, this self-referential project was best served
by a vocabulary of elements with
minimal symbolic associations.
15
12
Cf. Henry-Russell Hitchcock and Philip Johnson, The
International Style [1932] (New York: W.W. Norton,
1995).
13
Eisenman, “Aspects of Modernism,” 112.
14
FAT, “Post-Modernism: An Incomplete Project,” 21.
15
26. Of course, by the 1980s, Eisenman would routinely deploy
more legible elements as part of his formal vocabulary,
as in the “as-found” elements at the Wexner Center for the Arts
and Cincinnati DAAP.
13
The suitability of non-figurative vocabularies to disciplinary
self-reflection by 20
th
-
century artists and architects is well known.
16
Equally well known is that by the 1960s,
abstraction in both painting and architecture was on the verge of
exhaustion. The reductive
vocabularies of Mondrian and Corbusier, adopted by each as
means to direct attention away from
representational clichés toward core disciplinary questions in
their respective fields, began, after
decades of imitation, to appear as legible and clichéd as the
symbolic vocabularies they had been
developed to replace.
17
27. By the 1970s, many architects had turned away from the
Platonic forms
of orthodox Modernism toward a vocabulary of legible
historical types. For some, the use of
identifiable typological forms was a means to counter
Modernism’s abstract self-reflections with
overtly symbolic and often nostalgic outward associations.
18
Others wagered that an engagement
with historical types offered the best chance to recover the
exhausted disciplinary ambitions of
Modernism. As Anthony Vidler explained in 1977, “the issue of
typology is raised in
architecture, not this time with a need to search outside the
practice for legitimation in science
and technology, but with a sense that within architecture itself
resides a unique and particular
mode of production and explanation.”
19
While Vidler claimed this new, “third typology” “refuses
any “nostalgia” in its evocations of history,”
20
subsequent production demonstrated just how
28. difficult it was to avoid nostalgia and sustain serious
disciplinary reflection when using historical
16
In painting, recall Mondrian: “All art employing naturalistic
appearance becomes weakened in its true function.
All representation, even using abstract forms, is fatal to pure
art; that is why purely abstract art is expressed
exclusively through relationships.” (Piet Mondrain, “Purely
Abstract Art” [1926] in Harry Holtzman and Martin S.
James, eds., The New Art—the New Life: The Collected
Writings of Piet Mondrian (Boston: Da Capo Press, 1993):
200). And in architecture, Le Corbusier: “cubes, cones, spheres,
cylinders, and pyramids are the great primary forms
that light reveals well…these are beautiful forms, the most
beautiful forms. Everyone is in agreement about this:
children, savages, and metaphysicians.” (Le Corbusier, Toward
an Architecture [1923] (Los Angles: Getty Research
Institute, 2007): 102, emphasis in the original.)
17
On the problem of cliché in architecture, see Todd Gannon,
“Five Points for Thesis,” in Elena Manferdini, ed.,
Thesis Now (Los Angeles: SCI-Arc Press, forthcoming).
18
Cf. Charles Jencks, The Language of Post-modern Architecture
(New York: Rizzoli, 1977).
29. 19
Anthony Vidler, “The Third Typology” [1977] reprinted in K.
Michael Hays, Architecture/Theory since 1968
(Cambridge: MIT Press, 1998): 288.
20
Ibid., 293.
14
types. Indeed, even the formal abstraction of Eisenman and the
New York Five was susceptible
to charges of nostalgia, in their case for the historically
identifiable vocabulary of Le Corbusier’s
lait de chaux villas of the 1920s and ’30s.21
left: Terence Riley, Light Construction, 1995, catalog; right:
Marcelo Spina and Georgina Huljich, Matters of
Sensation, 2008.
The dispute between “abstract” neo-Modernist autonomy and
“legible” Post-Modernist
engagement raged through the closing decades of the twentieth
century. On one side, the
unavoidable fact of legibility was embraced and used to
sanction a broadly engaged populism.
30. On the other, architects (particularly in the 1980s) allied
themselves with philosophers such as
Jacques Derrida not to evade legibility but rather to destabilize
it an attempt to maintain
architecture’s inwardly focused autonomy. By the 1990s, new
architectural interests rooted
neither in populist legibility nor in autonomous abstraction
began to come into focus. Terence
Riley’s 1995 exhibition, “Light Construction,” at the Museum
of Modern Art in New York,
showcased an array of projects that focused instead on specific
material effects, particularly
21
See Colin Rowe, “Introduction,” in Five Architects (New York:
Wittenborn, 1972): 3-7.
15
those of glass.
22
In 2008, the exhibition “Matters of Sensation,” curated by
Marcelo Spina and
31. Georgina Huljich at Artists Space in New York, built on this
renewed interest in material effects
and directed attention toward architecture’s affective, as
opposed to representational, potential.
23
The latter exhibition drew significant inspiration from the
writings of Gilles Deleuze on Francis
Bacon. In Bacon, Deleuze saw a painter who rejected both
representation (what Deleuze referred
to as “figuration”) and abstraction as viable options for
contemporary painting. Instead, Bacon
deployed what Deleuze called “the Figure,” which he described
as “the sensible form related to a
sensation; it acts immediately upon the nervous system, which
is of the flesh, whereas abstract
form is addressed to the head and acts through the intermediary
of the brain.”
24
Through the 2000s, appeals to affective figures and visceral
sensation (as opposed to
indexical forms and conceptual intellection) were common in
architecture, particularly among
younger practitioners engaged in speculative projects executed
in unbuilt work and gallery
32. installations. At the same time, firms such as BIG and FOA
began to make overt appeals to
legible symbolic content, claiming to do so in order to seduce
clients and competition juries. In
an important 2005 text, Alejandro Zaera-Polo of FOA made a
case for a “double agenda” that
wedded the firm’s long-standing interest in formal abstraction
and indexical process with their
clients’ desire for legible symbolic identity.
25
Though Zaera-Polo attempted to distance his
approach from the earlier Post-Modernist positions, his
argument distinctly resonated with
Charles Jencks’ idea of “double-coding,”
26
and drew pointed responses from Sylvia Lavin and
Jeffrey Kipnis. Lavin criticized Zaera-Polo’s appeal to
metaphors, which, she argued, were
22
See Terence Riley, Light Construction (New York: Museum of
Modern Art, 1995).
23
33. See Marcelo Spina and Georgina Huljich, “Matter, Sensation,
and the Sublime,” in Patterns: Embedded (Beijing:
AADCU, 2010): 208-217.
24
Gilles Deleuze, Francis Bacon: The Logic of Sensation [1981]
(Minneapolis: Univ. of Minnesota Press, 2003):
31.
25
Alejandro Zaera-Polo, “The Hokusai Wave,” Quaderns 245
(2005): 77-87.
26
Cf. Jencks, The Language of Post-modern Architecture, 6.
16
inevitably bound up with meaning and thus vulnerable to
falsification. As an alternative, she
proposed the use of seductive but ultimately meaningless forms
“that have no logic of
verifiability, truth, or even use,” offering fishnet stockings and
Pereira and Luckman’s 1961
Theme Building at Los Angeles International Airport as
examples.
27
Like Lavin, Kipnis also
34. suggested non-signifying forms as an alternative to Zaera-
Polo’s mimetic paraphrase, arguing
that these should aim to elicit irreducibly architectural effects.
Though he offered Deleuze’s
reading of Bacon as a model for how such effects might be
pursued (with the caveat that
architecture could not achieve its ends by imitating painting),
he noticed that Bacon’s paintings
left: Francis Bacon, Three Studies for a Portrait of Lucien
Freud, 1964; right: Jeff Koons, Balloon Dog (Orange),
1994-2000
did not fully overcome the legacy of abstraction due to the
traces of the process of painting
evident on the surface of his canvases. Better, in Kipnis’s view,
were recent works by Damien
Hirst, Jeff Koons, and others that, by effacing all evidence of
process, proved startlingly resistant
to the clichés of both representation and abstraction. Works
such as Koons’ Balloon Dog, he
argued,
…do not mean anything, they do not say anything, but neither
are they silent. …It is not
that they have nothing to say, it is that they do not say; they
35. belong to a world, to an
27
Sylvia Lavin, “Conversations over Cocktails,” Quaderns 245
(2005): 90.
17
ontology that has no place for saying, even as a possibility. This
effect, made possible
only by the figural, suggests an un-theorized power of the
figure.
28
Writing in 2005, Kipnis found little work on the figure in
architecture beyond the writings of
R.E. Somol.
29
In the ensuing decade, a number of architects have taken up the
problem. And if
contemporary rehearsals of neo-Modernist abstraction and neo-
Post-Modernist legibility appear
ill-equipped to open new avenues of disciplinary exploration,
these novel figural speculations
36. signal just such a possibility.
Tabloid Transparency
To distinguish recent experiments with the figure in architecture
from those pursued in painting
and sculpture, we propose the term “tabloid transparency.”
30
In this, we take a cue from tabloid
newspapers, in which the content is so vapid that it cannot
possibly bear scrutiny as meaning.
The presence of content provides raw materials to perception,
while the vapidity of that content
allows one’s attention to shift toward the material fact of the
tabloid as an object—to the letter
forms, the patterning of dot-screen printing, the materiality of
the paper, et cetera. Meaning in
such works is so inconsequential that it collapses and, in effect,
becomes transparent. In the
object’s absolute lack of ambiguity, questions such as, “what is
this?” or “what does it mean?”
are suspended. Thus, tabloid transparency does not proliferate
ambiguities or otherwise
destabilize meaning, but rather disarms it by rendering it
37. insignificant. Where Deleuze aimed to
bypass both abstraction and figuration via the Figure, tabloid
transparency dissolves the obvious
in order to access what might be referred to as the Abstract.
28
Jeffry Kipnis, “What We Got Need Is—Failure to
Communicate” Quaderns 245 (2005): 96-97.
29
See R.E. Somol, “12 Reasons to Get Back into Shape,” in Rem
Koolhaas and OMA/AMO, eds., Content
(Cologne: Taschen, 2004): 86-87.
30
Though he never used it in publication, we suspect credit for
coining this term goes to Kipnis, with whom we
recall discussing the idea several years ago.
18
The Abstract, we submit, stands for an ineffable but nonetheless
specific disciplinary
condition, akin to Greenberg’s “unique and irreducible”
qualities, or Kipnis’s “ontology that has
no place for saying.” Though closely linked to questions of
38. form, the Abstract exceeds mere
description of physical shapes. As an analogy, imagine an
accomplished athlete, say, a
competitive diver or gymnast. While such athletes are likely to
be “in shape,” their performance
is ultimately judged in terms of good or bad “form.” In this
sense, form, as a function of the
Abstract, disciplines physical shapes.
Though a function of physical materials (e.g., paint and canvas,
steel and glass) the
Abstract cannot be reduced to its physical manifestation—the
material object only alludes to its
ineffable qualities.
31
Where the distilled palettes of early 20th-century painting and
ideal
geometries of early 20
th
-century architecture were able, temporarily, to sustain the
illusion of
being “content-free,” that is, of appearing to operate somewhere
beyond language or
indexicality, they ultimately collapsed into legibility.
Ironically, abstraction precluded access to
39. the Abstract. Equally ironically, tabloid transparency’s
awkward embrace of the banal legibility
of cartoons, contortionists, funny faces, and other trivial figures
points toward novel abstract
achievements.
32
Such projects do not attempt to evade meaning, but rather
wager that overt
triviality might render the question of meaning moot.
In the art world, the conundrum that links abstraction to figure
is hilariously diagrammed
in Mike Kelley’s 1980 triptych, Square, Tangents, and Cats. The
effect can also be seen in much
of Kelley’s later work as well as in Koons’ Balloon Dog and
other of his pieces. Koons and
Kelley are typically understood as pursuing widely different,
even antagonistic, ambitions, and
31
A useful parallel might be drawn here between the writings of
Graham Harman, who posits allusion as a means to
intuit the qualities of “withdrawn objects” otherwise
inaccessible to perception. See Harman, The Quadruple Object
(Winchester, UK: Zero Books, 2011).
40. 32
For a discussion of these tactics, see Andrew Zago, “Awkward
Position,” Perspecta 42 (2010): 209-222.
19
both are well known for including overt narratives of their
respective subjectivities in their work
(cf. themes of autobiography and suppressed memory in Kelley
and of seeming narcissism and
ironic self-promotion in Koons). In the present context,
however, both are notable for their keen
understanding of their position within current and broader
historical trends in the art world and
for their cunning ability to leverage that knowledge toward the
development of novel abstract
effects. If the Post-Modern argument (in both architecture and
art) holds that legibility is
unavoidable and therefore should be embraced, works such as
Balloon Dog and Square,
Tangents, and Cats demonstrate that abstraction is equally ever-
present and, in fact, more
powerfully unavoidable. These works demonstrate that no
amount of literalness can remove the
41. fundamentally abstract nature of everything, and that the more
obvious the content, the more
efficiently it can offer access to the Abstract.
Mike Kelley, Square, Tangents, and Cats, 1980
20
Since at least the late 1970s, a number of architects have
deployed familiar forms to
open similar avenues of exploration in architecture. Early
experiments can be seen in James
Stirling’s use of typological forms at the Berlin
Wissenschaftszentrum (1979-87). While one can
easily identify the fortress, theater, and church forms in the
building’s plan and massing, the
interior arrangement and facades both work to undermine the
clarity of those type-forms. It is not
that their historical significance is effaced, but rather that it is
rendered inconsequential to
Stirling’s other organizational and material ambitions. This is
particularly apparent in plan,
where the interior organization often diverges sharply from the
42. massing of the typologically
legible volumes. With questions of quotation or meaning thus
largely suspended, novel
organizational and material possibilities, such as the axial
connections constructed between the
type-forms or the undulating shapes of the building’s perimeter
(rendered continuous with
banded and cartoonishly flat stone surfaces) come to the fore.
James Stirling and Michael Wilford, Wissenschaftszentrum,
Berlin, 1979-87, plan and view of courtyard.
Certain of Frank Gehry’s projects from the same period operate
similarly. At the Loyola
Law School in Los Angeles (1979-84), Gehry deployed a
collection of typologically legible
forms—church, temple, basilica, et cetera—to accommodate a
large expansion of the campus.
Filtered through the lens of Modernist abstraction, Gehry’s
legible forms resonate with Vidler’s
21
idea of the “third typology.” And, like contemporaneous works
43. by Aldo Rossi, Georgio Grassi,
and others, the strong associations between these forms and the
programs they house (e.g., the
relation of ancient basilica and temple forms to law courts)
remain intact. In this, the project
produces something akin to Jencks’s idea of “double-coding,” in
which one’s attention oscillates
between the legibility of the shapes and the abstraction of their
material and organizational
effects. Gehry’s Chiat/Day Building in Venice (1991), with its
distinctive over-scaled binoculars
by Claes Oldenburg and Coosje van Bruggen, comes closer to
achieving tabloid transparency.
Left to right: Frank Gehry, Loyola Law School, Los Angeles,
1979-84; Chiat/Day Building, Venice, 1991; Disney
Concert Hall, Los Angeles, 2003.
The triviality of the binoculars undermines (but does not
completely eradicate) one’s ability to tie
them to metaphorical narratives related to the program or
context, and hastens a shift in attention
to the object’s unexpected voluptuousness. In more recent
projects such as the Lewis House
project near Cleveland, the Guggenheim Museum in Bilbao, or
44. the Disney Concert Hall in Los
Angeles, Gehry’s formal sources, whether borrowed from
painting, folded fabrics, billowing
ship’s sails, or allusions to the building’s immediate context,
are relaxed to the point of non-
recognition. Though exhilarating, Gehry’s recent work has
become an identifiable signature,
making it increasingly difficult to separate the abstract
achievements of individual buildings
from their legible associations with the architect.
Something closer to the effect currently under discussion can be
found in Gehry’s serial
use of various animal forms, such as fish and serpents, and more
emphatically in his experiments
22
with the form of the Horse’s Head in the Lewis House, the DZ
Bank in Berlin, and elsewhere.
33
Herzog and de Meuron have conducted a similar series of
experiments with the archetypal house
form dating at least to their 1985 House for an Art Collector in
45. Therwil, Switzerland. Here, as in
their 1997 Rudin House in Leymen, France, the architects adopt
the banal massing of a gable-
roof house only to dissolve its prototypical associations through
unconventional materials,
detailing, and a curious disengagement from the ground. A
number of other architects also have
taken up the archetypal gable form in recent years, but in most
cases, their projects fail to
achieve the tabloid transparency found at the Rudin House. In
MVRDV’s Ypenburg Master Plan
in The Hague (1998-2005) and Sou Fujimoto’s House 7/2 in
Hokkaido (2006), for example,
clear associations to traditional ideas of “house” remain firmly
intact and the projects ultimately
fail to overcome the banality of their elements. These latter
projects, and others like them, rely
too strongly on reductive tactics, similar to the Platonic
abstractions of the 1920s and ’30s, which
have lost their efficacy and no longer offer a viable means of
approaching the Abstract.
left: Frank Gehry, DZ Bank, Berlin, 1995-2001; right: Herzog
and de Meuron, Rudin House, Leymen, 1997.
46. 33
For an informative treatment of Gehry’s development of the
Horse’s Head, see Sylvia Lavin, “Twelve Heads are
Better than One,” in Barry Bergdoll and Werner Oechslin, eds.,
Fragments: Architecture and the Unfinished, Essays
Presented to Robin Middleton (London: Thames and Hudson,
2006): 343-52.
23
Left to right: Johnston Marklee, House House, Ordos, 2008;
Hirsuta (Jason Payne), Raspberry Fields, 2008; Herzog
and de Meuron, Vitrahaus, Weil am Rhine, 2009.
Herzog and de Meuron’s achievements notwithstanding, most
recent “typological”
projects, as well as the commercial popularity and lack of
significant disciplinary purchase of
neo-Minimalism (whether manifest in John Pawson’s luxury
asceticism or Dwell magazine’s
fashionable populism), suggest that the discipline’s reductive
project of the early 20
th
century, as
47. well as its typological one of the late 20
th
century, have been completed. Rather than rehearse
well-known successes, today’s more inventive practices have
concerned themselves with other
possibilities, particularly those that arise from complex
geometries that superficially “look like
something,” left unexplored by earlier innovators. Johnston
Marklee’s House House project for
Ordos (2008), Jason Payne’s Raspberry Fields project in rural
Utah (2008), and Herzog and de
Meuron’s Vitrahaus in Weil am Rhein (2009) are promising
examples. Though each begins with
an archetypal gable form, each then aggressively manipulates
that massing and deploys curious
surface treatments to loosen familiar associations.
Whether deployed at the level of the element or the massing, the
“content” of each of
these projects is immediately apprehensible but, owing to its
utter lack of ambiguity, quickly
fades from attention to allow more sophisticated organizational
and material effects to take over.
In them, typological forms serve simply as a means of entry into
48. a discussion of the Abstract. Of
course, typology is but one way to enter into such discussions.
Other methods, such as cartoons
or contortions, offer other ways, which Zago Architecture has
explored in recent projects.
24
Though these latter tactics are sometimes nurtured as inevitable
end-games by neo-Post-
Modernists and are easily coopted by those interested in
producing a kind of meta-critical irony,
the projects to which we refer here deploy tabloid transparency
and an interest in the Abstract to
introduce a reinvigorated sense of authenticity into progressive
architectural discourse. Tabloid
transparency points toward the possibility of a post-ironic
“stealth authenticity,” which, by
pressing the banal, the ordinary, and the dull into the service of
the Abstract, avoids both the
skepticism of neo-Post-Modernism as well as the well-known
pitfalls of traditional
authenticity.
34
49. Left: Zago Architecture (with Jonah Rowen), Taichung Cultural
Center, 2013; right: Zago Architecture, Arup
Downtown Los Angeles, 2014.
Projecting Interdisciplinarity Outward
Armed with such a concept, architecture might finally begin to
move beyond the longstanding
insecurity felt by many architects over the field’s relation
neighboring areas of cultural
production. As we noted above, interdisciplinary collaboration
has become a central feature of
contemporary practice. Though it greatly increases the
effectiveness of building design and
construction, this very effectiveness has led to unfortunate
consequences. Routine injections of
efficacy from outside architecture have led many architects to
view their own field as
34
For a more developed discussion of stealth authenticity, see
Andrew Zago, “Real What?” Log 5 (Spring/Summer
2005): 101-104.
50. 25
fundamentally inadequate. In the hands of some within the
discipline, architecture has become
little more than a thinly veiled paraphrase of philosophy,
computer science, or studio art. In the
profession, one finds engineering, sustainability, and
humanitarianism overshadowing
specifically architectural concerns. The effect is tantamount to
draining the architecture from
architectural projects.
35
Feelings of disciplinary inadequacy have also inspired some
architects to
retreat from engagement with the broader world to aim
exclusively at disciplinary concerns.
Taken to extremes, this approach can result in isolation,
acrimony, and, ultimately, irrelevance.
Today, though architecture enjoys a general admiration by
society, it is difficult to find
instances where a specifically architectural issue is recognized
as making a valuable contribution
to the world. This is not the case for law, engineering,
medicine, or, for that matter, painting,
51. music, literature, or any number of other fields. Though this
state of affairs might be attributed to
the fact that some of architecture’s most potent effects operate
beneath the threshold of conscious
attention,
36
a more convincing reason is that architecture tends to engage
the world on the
world’s terms, not its own.
As they generally are not seen to offer an immediate public
health,
safety, and/or welfare “service” to society, painting, music,
literature, and other art forms are
valued primarily for their specific disciplinary contributions,
that is, for their form as opposed to
their function. Architecture, on the other hand, though it offers
society both functional “service”
and formal enrichment, generally is understood solely in terms
of the former, even though its
greatest strengths issue from the latter. In short, most people
(many architects included) miss
architecture’s point, and as a result, many architects have
tacitly or explicitly accepted a position
52. 35
In a recent lecture, Sarah Whiting outlined a compelling
indictment of this situation. See “Engaging Autonomy,”
lecture at the Southern California Institute of Architecture, 6
Nov 2013. http://sma.sciarc.edu/video/sarah-whiting-
engaging-autonomy-2/. David Ruy persuasively articulated
similar concerns in “Returning to (Strange) Objects,”
TARP Architecture Manual: Not Nature (Spring 2012): 38-42.
36
For discussions of such subliminal effects, see Todd Gannon,
“Grand Gestures and Intelligent Plans,” in Jennifer
Volland and Bruce Grenville, eds., Grand Hotel (Vancouver:
Vancouver Museum of Art, 2013): 170-75.
http://sma.sciarc.edu/video/sarah-whiting-engaging-autonomy-
2/
http://sma.sciarc.edu/video/sarah-whiting-engaging-autonomy-
2/
26
of apparent impotency and have constructed alternative
constellations of values in compensation.
R.E. Somol forcefully countered such tactics in a recent essay.
“If architecture has lost its ability
53. to operate in the world,” he opines, “it’s not because
architecture has become too self-involved,
but because it has not been attentive enough to its own
protocols, techniques, and forms of
knowledge.” His argument hinges on the unrecognized potential
of architecture’s disciplinary
abstractions. Too many architects, he continues,
seem afflicted by the assumption that the abstractions of other
fields are real (for
example, the bookkeeping tricks that allowed Enron to count
potential future profits as if
they were actual—conceptual accounting?), while the
abstractions of architecture are not.
Architecture, if it is to operate in the world, first needs to
overcome this reality envy of
other fields, and take its own abstractions as literally as it
accepts those of others.
37
The form of disciplinarity we have outlined here, one not
insulated by neo-Post-Modernism’s
ironic detachment but rather galvanized by stealth authenticity,
offers a potent means to answer
Somol’s call to action. Though we respect architecture’s very
54. real and important professional
responsibilities, we insist that the field’s most valuable
contributions to culture have been and
will continue to be made in terms of architecture’s disciplinary
ambitions. Today, the discipline
of architecture can best “serve” society by continuing to explore
counterintuitive, risky, and
abstract possibilities which for various reasons the profession is
unable to explore. Only by
taking seriously architecture’s disciplinary responsibilities, and
by relentlessly proliferating
formal and rhetorical dialects through which to articulate them,
can we meet architecture’s
obligation to “provoke other fields (ecology, law, economics,
politics and policy, and so on) to
challenge their own limitations that have been unconsciously
and pervasively founded on
ours.”
38
Projecting architecture’s abstractions on other fields, as
opposed to absorbing those of
other fields into our own, is a model for a new, more productive
mode of interdisciplinarity, one
55. 37
R.E. Somol, “Shape and the City,” Architectural Design 82,
special issue, City Catalyst: Architecture in the Age
of Extreme Urbanisation (Sept/Oct 2012):113.
38
Ibid.
27
founded not on pragmatic efficiency, aversion to risk, and the
solution of known problems, but
rather on counterintuitive experimentation, calculated risk-
taking, and the invention of new
problems from which new possibilities—of built form as well as
political life—might emerge.
3 4 P R O J E C T 3 5I s s u e 3
own irreducible properties. For instance, water
is not made of little waters; water is a whole
object with irreducible properties, containing
other whole objects (hydrogen and oxygen) with
their own irreducible properties. The result is a
conceptual surprise: whole things are made of
56. other whole things and not of parts.
Object-oriented philosophy takes this idea
one step further, by way of metaphysics. If
everything is a whole object and not a part of
something else, and everything exists equally
but differently, then vertical stratification
between parts and wholes becomes impos-
sible.3 In this model, everything exists side by
side, like a collection of treasures laid out on a
table. The question then becomes: If we agree
that things are made out of other things, how
can something simultaneously
be a component of a thing and be
a whole thing? The philosopher
Tristan Garcia uses the analogy of
a “sack” to address this conun-
drum.4 A sack gathers things to-
gether into a loosely coherent form
without dissolving the things’
discreteness. For architecture,
this presents unfamiliar ways of
thinking about relations between
containers and the things they
contain. Instead of one of each,
this theory suggests multiple out-
sides and insides, and an infinite
deferral of interiority, like drilling
sideways through a set of Rus-
sian dolls. Further, it substitutes
the idea of “components” with
supercomponents, capturing the indeterminacy
of being simultaneously “above” (super-) and
“below” (component) in a relational structure,
57. essentially flattening out any hierarchy. Rather
than wholes with constituent parts, buildings
become objects, wrapped in objects, wrapped
in objects and so on.5 In that case, architecture
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object in “From Object to Field” (1997), Robert
Somol favoring shape over form in “12 Reasons
to get back into shape” (2004) and recently
by Mario Carpo favoring voxel over spline in
“Breaking the Curve.”2 At stake here is not only
architectural aesthetics and what resonates at
a particular moment but also a fundamental
dispute about how things and groups of things
exist in the world.
W h a t i s a F l a t O n t o l o g y ?
One of the most important advances in the dis-
course of parts to wholes in architecture in the
last century came through emergence theory,
or the idea that the whole qualitatively exceeds
the sum of the parts. In that case, architecture
could be coherent without recourse to classical
composition. Despite often having been diluted
58. by anemic computational exercises or obscured
by jargon and scientism in architecture, emer-
gence offers an explanation of how new things
become manifest, as whole objects with their
If objects are viewed as nothing but blank
screens onto which linguistic fantasies are pro-
jected, we miss the tension in objects between
their identity as one thing and their swirling
manifold of spots and stripes where the connois-
seur finds points of entry.
Graham Harman
The thing’s hollow—it goes on forever—and —oh
my God!—it’s full of stars!
Arthur C. Clarke
Consider the orca.
A biologist might tell you that orcas are, like
any other creature, the product of DNA muta-
tion coupled with natural selection, as if that
explained everything about the evocative thing
right there in front of our eyes. In that world-
view, the orca is simultaneously reduced to an
outcome of interactions of atomic units and of
enormous ecological systems. In a theoretical
and popular world obsessed with networks,
flows and processes, it seems like the orca must
also be a network or a flow or a process; to a
hammer everything looks like a nail. But this
denies the specificity and discreteness of the
orca: the depth of its slick black rubbery skin,
the alien figuration of its white patches, its
59. toy-like scalelessness. Rather than undermining
the orca by attempting to justify or generalize
it, why not instead embrace its specificity as an
object, with all of its mysterious, irreducible
character and inclinations?
In the architecture of the early 1990s, a
revolution in digital design methods, the birth
of the internet and the strong impact of Gilles
Deleuze and Félix Guattari’s A Thousand
Plateaus prompted an urge to diffuse things
into constellations of forces and relations. As
read and absorbed by architecture, concepts of
folding, becoming and the body without organs
transformed all things solid and singular into
lines of flight, matters and speeds. At the time,
this framework was an attractive alternative to
the waning critical project of the 1980s, with its
circular games of meaning and irony. This was
a clear move away from the text as the center
of discourse towards formal and material con-
cerns. Sanford Kwinter’s discussion of Conrad
Waddington’s “epigenetic landscape,” in which
a warped surface (representing DNA expres-
sion) is pictured as the extensive result of a
network of intensive puppetry wires controlling
it from beneath, set the stage for thinking about
architecture in terms of sets of contingencies,
as something in formation.1 In parallel, Jeffrey
Kipnis began to promote qualities as a way to
engage architecture immediately, without semi-
otic reading, as a question of form and mood.
These two threads, one towards the inten-
sive world and formation, and one towards the
60. extensive world and new subjectivity, continue
to support a rich dialogue in architecture
today, twenty years later. Recently, however,
this discussion has become in part radicalized
by voices calling for total coherence between
nature, city, infrastructure and building, versus
others calling to recoup disciplinary expertise
and engagement of the specifics of the archi-
tectural object. These positions seem to exist
in parallel universes: a world of surfaces, which
goes on forever in all directions like a sheet,
and a world of discrete chunks, consisting of
things that can be held up and closely exam-
ined like diamonds. In the former, difference is
drawn out from a neutral state or expressed as
continuous variation, while in the latter, there
is no neutral condition, and difference exists
within the things themselves. Coherence is not
achieved through literal continuity, but rather
by way of discrete things acting upon one an-
other. The profound difference in ethos between
these two contemporary positions underlies a
long thread of debate in architecture, articulat-
ed for instance by Stan Allen favoring field over
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61. Tom Wiscombe
D i s c r e t e n e s s , o r To w a r d s
a F l a t O n t o l o g y o f A r c h i t e c t u r e
1. Sanford Kwinter, “Landscapes of Change: Boccioni’s ‘Stati
d’animo’ as a General Theory of Models,” Assemblage 19
(December 1992): 62.
2. See Stan Allen, “From Object to Field,” Architectural Design
67
(1997): 24-31; Robert Somol, “12 Reasons to Get Back into
Shape” in Content, eds. OMA and Rem Koolhaas, (Köln:
Taschen, 2004), 86-87; and Mario Carpo, “Breaking the Curve:
Big Data and Design,” Artforum (February 2014).
3. Levi Bryant, The Democracy of Objects (Ann Arbor: Open
Humanities Press, 2011), 19. He notes that “all objects, as Ian
Bogost has so nicely put it, equally exist while they do not
exist equally.”
4. Graham Harman, “Object Oriented France: The Philosophy of
Tristan Garcia,” Continent 5.1 (2012): 10. On Tristan Garcia:
“Instead, a thing is comparable to a sack that is immaterial and
62. without thickness: it is nothing other than the difference
between
that which is this thing and that which the thing is, between
content and container.” See also Levi Bryant,“Parts and
Wholes:
The Strange Mereology of Object-oriented Ontology” in The
Democracy of Objects. Deleuze and Guattari, in a similar way,
insisted that “the wolf is also the pack” in Giles Deleuze and
Félix Guattari, “1914: One or Several Wolves,” in A Thousand
Plateaus (Minneapolis: Univ. of Minnesota Press, 1987) 26-38.
5. Graham Harman writes that “we have a universe made up of
objects wrapped in objects wrapped in objects.” Harman,
Bart Hess, Mutants, 2013. Video still.
3 6 P R O J E C T 37I s s u e 3
character that they do not become immediately
subsumed by other elements and fall back into
a default hierarchy. For this reason, at my of-
fice we often work with collections of chunky
pseudo-primitives such as crystals or jacks,
which have strong silhouettes but no privileged
Z-axis orientation. Techniques of development
include sacking, stuffing, shrink-wrapping,
63. in-laying, over-molding, figural slicing and
other operations that produce synthetic
material effects and celebrate the resilience of
whole objects and their interactions. Instead
of a milkshake, in which parts dissolve into a
homogeneous unity, this is more like a Korean
seafood pancake, in which different animals
and vegetables are pressed together but left
whole in unexpected arrangements.
O b j e c t s W r a p p e d i n O b j e c t s
Within the framework of a flat ontology, the
“sectional object,” from Jeffrey Kipnis’s 1993
essay “Towards a New Architecture,” becomes
newly relevant.8 Particularly after a decade of
work focused on the subject of surface and deal-
ing with issues of superficiality, refinement and
tessellation, we may now return to concerns
of mass and interiority, and importantly, the
mystery and surprise of hiding and revealing
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becomes an act of staging and characterizing
the spaces of these deferrals, as well as charac-
terizing each unique object.
64. Now, when all architectural “elements”6—
such as mass, interior, surface articulation and
ground—are treated equally but differently,
strange and productive architectural conse-
quences arise. Interior objects, as noted above,
gain formal independence from the outer mass,
potentially pushing into and inflecting it or
even transgressing the boundaries of the outer
mass to exist on equal terms. Next, mass is no
longer contingent upon literal ground. Resisting
harmonious alignments with the constructed
“essence” of physical context, ground and mass
are separated, to be dealt with as equally impor-
tant but independent architectural problems.
One does not erase or assimilate the other, but
the two may anticipate one another. Finally,
surface articulation is given its own identifi-
able objecthood, embedded into the architec-
ture loosely rather than being subsumed. For
instance, patches (as in a calico cat), which
have distinct figuration and independence from
the surface they are on, would be favored over
panelization, which is necessarily beholden to
underlying surface geometry. This same logic
of objects could be applied to any number of
other architectural features as well—apertures,
construction joints and so on—which have been
undermined by a now exhausted will towards
smoothness over the last decade.
This is a basis for a flat ontology of architec-
ture.7 Architectural elements are pulled apart
and de-stratified so they can be reassembled to
produce a refreshing chunkiness and tension.
In order to achieve this effect, architectural
65. elements must interact—empathize with one
another—rather than remaining fully autono-
mous. Things can nestle, squish, or envelop
other things, as long as they do not fuse to-
gether or damage one another. Elements in
play must therefore have enough resilience and
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Guerilla Metaphysics (Chicago: Open Court Publishing
Company, 2005), 85.
6. The word “element” is problematic here (but difficult to find
a substitute for) because it connotes that things can be
broken down into subdivisions or located in a hierarchy. See
Gottfried Semper’s The Four Elements of Architecture (1851),
which argues that plinth, hearth, roof, and wall constitute all
architectural discourse. This problem of language is also why
I choose ‘whole-to-whole’ relations and not ‘part-to-part
66. relations’ in this discussion of a flat ontology.
7. Manuel De Landa is considered the source of the term “flat
ontology” in philosophy: “While an ontology based on
relations
between general types and particular instances is hierarchical,
each level representing a different ontological category
(organism,
species, genera), an approach in terms of interacting parts and
emergent wholes leads to a flat ontology, one made exclusively
of unique, singular individuals, differing in spatio-temporal
scale but not ontological status.” Manuel De Landa, Intensive
Science and Virtual Philosophy (New York: Continuum, 2002),
41.
8. Jeffrey Kipnis, “Towards a New Architecture,” in
Architectural
Design: Folding in Architecture (1993), 41-49.
3 8 P R O J E C T 3 9I s s u e 3
one pushing up and one pushing down into a
shroud, creating the effect of three independent
objects nesting into one another without fusing.
Shaped infill glazing jumps between figure and
67. shroud, creating enclosed but seemingly exte-
rior interstitial spaces.
Finally, the supercomponent model is a
variation of the figure in a sack, in which objects
are instead pressed into an enclosure from the
outside. As if vacuformed together and then re-
leased, objects can be nestled into one another,
implying a coherent new object without produc-
ing a fused monolith. Gaps and other disconti-
nuities resulting from this technique are criti-
cal, since they reinforce the supercomponents’
autonomy; supercomponents can be tight-fit,
loose-fit and even mis-fit for different effect.
By pressing some objects more or less deeply
into others, involutions are produced which
appear on the interior as inside-out figures. We
proposed this model in our Maribor project for
the 2012 Venice Biennale, which features deep,
inhabitable crevices between form-fit objects.
H o v e r i n g a n d G r o u n d O b j e c t s
In the same way that discreteness and affili-
ation characterizes the relation of inner and
outer objects, it also characterizes the relation
between building mass and ground. Building
mass does not fuse or otherwise disappear
into ground, but rather maintains distinction
from it. Strategies include hovering, nestling
or deferring landing by way of a ground object,
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Top. National Center for Contemporary
Art. Moscow, Russia, 2013. Aerial
Rendering and diagram. Above and
left. Taichung City Cultural Center.
Taichung, Taiwan, 2013. Aerial
Rendering and diagram.
interior objects. The term “objects wrapped in
objects,” borrowed from Graham Harman, is
intentionally open-ended in order to include
many different models of affiliation includ-
ing, but not limited to, things that are actually
inside of other buildings.9
Three examples of models that push this
project forward include the figure in a sack, the
implied outer shell and the supercomponent.
The figure in a sack is an attempt to create plas-
tic relations between container and contained,
in which hints are given as to the contents of
the “sack,” but the contents are never revealed
in full. Inner objects push out like a fist through
a rubber sheet, creating strange formal inflec-
tions in the sack, and a strange simultaneity of
inner and outer silhouettes. The work of Bart
Hess, in which human figures are wrapped in
engineered polymers, produces similar effects:
sack and figure are independent, but each
restrains and affects the other. An interior liner,
69. tucked between and around figures as if blown
full of air, can create poché space with which
to conceal circulation systems and organize
functions in a non-stratified way. The liner also
allows for a baroque-like independence of ex-
terior and interior form, where mirrored zones
of loose-fitting can create vast and unexpected
interstitial spaces. This is the strategy for our
design for the National Center for Contempo-
rary Art, Moscow (2013). In this project, objects
are never fully visible but their shape is implied;
sometimes objects are entirely removed, and
their impressions are left on sack and liner as a
kind of visual subterfuge.
Where the figure in a sack model has as its
precedents Jean Nouvel and Philippe Starck’s
unbuilt Tokyo Opera (a container with incon-
gruous figures) and Coop Himmelb(l)au’s UFA
Cinema Center (an aquarium of “scattered
objects”),10 the implied outer shell model finds
its precedents in Bernard Tschumi’s Le Fresnoy
and Le Corbusier’s Heidi Weber Museum. Both
of those projects deal with the spatial effects of
a partial secondary enclosure, which shrouds
but does not completely obscure inner objects.
Our design for the Taichung City Cultural
Center (2013) was based on two vertical figures,
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9. Graham Harman, Guerilla Metaphysics (Chicago: Open Court
Publishing Company, 2005), 85.
10. Referring to Coop Himmelb(l)au’s UFA Cinema project,
Kipnis
writes: “a diaphanous membrane that envelops independent
objects scattered in its interior amid circuitous paths of
circulation.” Jeffrey Kipnis, “Exile on Ringstrasse; Excitations
on Main Street,” in A Question of Qualities, ed. Alexander
Maymind (Cambridge: MIT Press, 2012), 45.
4 0 P R O J E C T 41I s s u e 3
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71. all of which create intensive coherence rather
than literal continuity. A good analogy is the
Russian Ground-Effect Vehicle from the late
1980s, which flies over water at a height of one
meter, producing a tense, magnetic relation
between ground and mass. This approach of
detaching buildings from the ground is dif-
ferent than lifting up building masses by Le
Corbusier, which was based on an idea of al-
lowing landscape to flow underneath.11 Instead,
the goal here is to emphasize and re-invent
the break between world and building as well
as exterior and interior, two of fundamental
architectural problems.
An opposite approach to the ground would
be the “landscape-building” from the 1990s,
which assumes little distinction between the
architecture and the rest of the world, often ap-
pearing in lump or hill-like formations. At that
time, concepts of “becoming” and “the other,”
as in Deleuze’s musings on werewolves, often
pushed architecture outside of its disciplinary
boundaries into the indistinct realms of context
and site.12 Architecture became a surrogate
for the ground and, as David Ruy has noted,
buildings were often reduced to an “outcome”
of real or imagined contextual forces.13 This
denigration of the building object by defining
it as a trickle-down effect of context is happily
rectified with a flat ontology.
A ground object is the total objectification
of the land underneath a building. Ground is
re-cast as mass rather than surface. In classical
architecture, the pedestal or plinth is extruded
72. from the land, and hence is still a type of sur-
face. In contrast, a strong ground object would
be characterized by undercuts to the landscape,
would appear dug-up and loose and would
empathize actively with the building mass. Like
a bird in a nest, where the bird and nest relate
but have different characters, the ground object
requires some degree of architectural autono-
my. This autonomy can be further emphasized
by way of trenches, joints, level changes, bridges
or other sleights of hand. One recent example of
this strategy can be seen in the Perot Museum
of Nature and Science by Morphosis, in which
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the main building mass nestles into a ground
object, which itself maintains a clear separation
from the land.
Another kind of ground object is a hole. In
this case, the ground object is not a mass but
an articulated void. This strategy can be seen
in both Claude-Nicolas Ledoux’s house of the
agricultural guard for Chaux as well as Marcel
Breuer’s Whitney Museum. A hole has the
benefit of both obscuring the foot of the build-
73. ing on approach, and forcing entry at mid-level.
The act of entry becomes a leap from one world
into another.
Ta t t o o s
As opposed to meshes and panelization sys-
tems, which are everywhere, all the time on a
building skin, a tattoo is an objectification of
surface articulation. Tattoos are not orna-
ment, in the sense that they do no hang off of
architecture.14 They are also distinct from the
supergraphics of Venturi, which float on the
surface of architecture. Architectural tattoos
are instead embedded in the building mass,
without losing their elemental autonomy. They
are clicked-in, over-molded onto or pressed
into surfaces loosely, as if they might later be
removed and examined as independent objects.
Like tattoos on the body, architectural tattoos
may sometimes track underlying form, but they
often deviate from it to become free-form or
figural. Instead of being subservient to edges or
11. Jeffrey Kipnis, “Thesis Prep,” lecture, Southern California
Institute of Architecture, Los Angeles, CA, January 20, 2011,
http://sma.sciarc.edu/video/jeff-kipnis-part-two-thesis-prep-
talk-part-two-of-two/.
12. Deleuze and Guattari, A Thousand Plateaus, 241-275.
13. In his Spring 2013 SCI-Arc Lecture, David Ruy discusses
74. the problem of context and nature vis-à-vis the object. David
Ruy, “Returning to (Strange) Objects,” lecture, Southern
California Institute of Architecture, Los Angeles, CA,
January 30, 2013, http://sma.sciarc.edu/video/david-ruy-
returning-to-strange-objects/.
14. Jeffrey Kipnis, “The Cunning of Cosmetics,” El Croquis 84
(1997).
Left. Collider Activity
Center, Bulgaria, 2013.
Aerial rendering.
Below. Diamond City.
Adelaide, Australia,
2013.Aerial rendering.
Bottom Left. Pop Music
Center. Kaohsiung,
Taiwan, 2010. Aerial
rendering. Bottom
Right. Russian Ground-
Effect Vehicle.
4 2 P R O J E C T 43I s s u e 3
material a human can fabricate or carry and
rethought in these terms, scale comes into
question. Architecture can cease to register the
human form and instead move toward strange,
alien effects we can only begin to imagine.
75. * * *
Whether or not a flat ontology is enough of
a basis for a new architecture remains to be
seen. While recent history suggests that literal
importations of philosophy into architecture
can be problematic, the framework for a flat
ontology to some extent already exists inside
architecture: it provides a contemporary update
to the discourse of part-to-whole relations and
problems of composition. A flat ontology con-
fronts the possibility of radically de-stratifying
architecture without resorting to smoothing
on the one hand or disjunction on the other.
Instead, it offers a refreshing model of coher-
ence based on constellations of whole objects
engaged in magnetic and empathetic relations.
Top. Chinese University
of Hong Kong Arena.
Shenzhen, China, 2012.
Aerial rendering. Above
Right. National Center
for Contemporary Art.
Moscow, Russia, 2013.
Diagram. Above Left.
Chinese University
of Hong Kong Arena.
Shenzhen, China, 2012.
Diagram. Left. National
Center for Contemporary
Art. Moscow, Russia,
2013. Aerial rendering.
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other formal inflections of the building mass,
tattoos are patchy and discontinuous. Accord-
ing to Owen Jones, who may have been the
first to make an analogy between tattoos and
architecture, a tattoo is “an impress or a stamp”
that is “derived less from the ‘body’ it covers
than from the graphic interests and pictorial
imagination of its maker.”15
The contemporary tattoo is not a sign, but
an autonomous formal system. According to
Mark Taylor’s descriptions of “dermagraphics,”
a tattoo “is always duplicitous.”16 Architectural
tattoos inhabit the duplicitous realm between
two- and three-dimensionality, sometimes
with the effect of flattening; in other instances
they create the illusion of depth where there is
none. While tattoos may often become associ-
ated with tasks such as organizing apertures
or joints on a surface, their primary architec-
tural role is to produce mysterious cross-grain
formal effects, which can emphasize or obscure
the discreteness of the objects into which they
are inscribed. This can mean that they feather
edges, emphasize silhouettes or transitions, or
virtually connect disconnected masses. The tat-
77. toos of our NCCA project, for example, some-
times bridge between discrete masses to create
the appearance of a larger unified object, but
other times create the illusion that the masses
are separate when in fact they are not.
Finally, it is important to note that tattoos
derive not only from a new formal sensibility,
but from the possibilities inherent in compos-
ite construction. Suddenly it is possible, and
imperative, to rethink what constitutes surface
articulation when the age of tectonic articula-
tion based on bricks, sticks and panels is past.
In composite monocoque construction, for
instance, the site of the joint may no longer be
the site of articulation; one may have nothing
to do with the other. Joints and seams may be
suppressed or emphasized or altogether faked
for effect, as in our project for the Taichung
City Cultural Center. Also, the sheer number of
functional seams may be significantly reduced,
pointing to the possibility of buildings made
from massive interlocking chunks. As construc-
tion is de-coupled from the size of pieces of
C
R
IT
IQ
U
E
S
78. 15. Owen Jones, “The Grammar of Ornament” (1856), in
Surface Architecture, eds. Mohsen Mostafavi and David
Leatherbarrow (Cambridge: MIT Press, 2002), 101.
16. “Lines on the body are never univocal but always
duplicitous
[…] drawing opens as much as it closes, to create seams that
are as fragile as the bodies they demarcate”. Mark Taylor,
Hiding
(Chicago: University of Chicago Press, 1997), 129.
13
Beyond the QuerelleBryony Roberts
There is in fact no such thing as a return.
– Michel Foucault
Why New Ancients? The disciplinary dilemma facing the
current generation mirrors that of the 17th-century Academie
francaise. Like their predecessors, these “ancients” also re-
spond to baroque excess and scientific positivism by affirming
classical rigor. But while the term Ancients has long evoked
conservative rigidity, a closer look at François Blondel and his
allies reveals a more complex approach to history and science.
Rather than asserting the strict mimesis of classical precedent,
the old Ancients, as well as their 21st-century counterparts,
reflect a synthesis of classical scholarship and emerging sci-
79. ence that subversively elides past and present.
Our conventional understanding of the querelle between
the Ancients and Moderns has perpetuated a false dichotomy
between tradition and progress. When Bernini unveiled his
proposal for the east facade of the Louvre in 1664, he shocked
the Academie with his curvaceous distortions of classical
forms. Favoring more austere classicism but divided over the
means, the Academie splintered into the opposing camps of the
Moderns and the Ancients. While Claude Perrault spearheaded
the Moderns by advocating for rationalism and scientific in-
novation, Blondel led the Ancients by demanding fidelity to
classical precedents. Since the Moderns ultimately won this
fight, spawning French Enlightenment rationalism and, one
could argue, modernism itself, Perrault is known as a pioneer
of innovation and Blondel as an intractable conservative.
But recent research by Anthony Gerbino reveals a different
picture.1 A trained mathematician, disciple of Galileo, and
professor of mathematics before becoming director of the
Academie royale d’architecture, Blondel also aspired to the
synthesis of emerging science and classical knowledge. In his
treatise Résolution des quatre principaux problèmes
d’architecture
from 1673, he integrated discoveries by both contemporary
and classical geometers to solve problems of projecting and
building curvatures.2 The difference between Blondel and
1. Anthony Gerbino, François Blondel:
Architecture, Erudition, and the Scientific
Revolution (Abingdon: Routledge, 2010),
26–43.
2. Anthony Gerbino. “François Blondel
and the ‘Résolution des quatre principaux
problèmes d’architecture’ (1673),” Journal
of the Society of Architectural Historians 64, 4
(December 2005): 498–521.
80. 14 Log 31
Perrault was not the opposition between tradition and
progress, since both were trained scientists and believed in a
synthesis of the two, but rather a subtler but no less impor-
tant difference in epistemology. Perrault argued for empirical
testing as the foundation of knowledge, pushing architecture
toward the sciences, while Blondel represented an earlier
model of erudition that integrated the humanities and the
sciences, valuing scholarly expertise in classical and contem-
porary mathematics, science, literature, and architecture.
Today, the field of architecture is facing a similar epis-
temological divide between empirical experimentation
and broader cultural knowledge. The loosely termed New
Ancients operate with facility across the empirical realms
of material and digital experimentation, but they locate
intellectual discovery in dialogue with scholarly histories
of techniques and precedents. Their integration of emerg-
ing technologies and buried histories reconstructs an archi-
tectural subject capable of decision making based on layers
of cultural and disciplinary knowledge. Reared on Michel
Foucault’s Nietzsche, they see the past as so conditioned by its
contexts as to be impossible to repeat, but not so incidental as
to lead to cynical relativism. Instead, they approach history
in search of useful truths, and stage conceptual exchanges
between past and present methodologies. While this genera-
tion’s freewheeling transformations of historical sources
would have horrified the old Ancients, their ambitions re-
main uncannily similar: rather than pegging architecture to
either individualized form making or scientific innovation,
they invest in architecture as a cultural and intellectual proj-
ect with a history of techniques for transforming abstractions
into constructions.
This valuation of history inevitably invites comparisons
81. to postmodernism and its similar epistemological turn from
technological positivism to historical tradition. But besides a
difference in tone, from irony to sincerity, this turn is distinct
for taking place after the shift in architectural discourse from
signification to technique. Although the wide-ranging diver-
sity of postmodernism is impossible to encapsulate, the most
prominent buildings, texts, and exhibitions of the period con-
sistently positioned architecture as a language. Charles Jencks,
the prophet of postmodernism, celebrated the influence of se-
miotics and promoted multivalent double entendres of archi-
tectural signs, exuberantly realized in the late work of James
Stirling, Charles Moore, and Robert Venturi. The recent his-
torical turn is closer to the work of the Oppositions crew, which
15 Log 31
shifted the linguistic framework toward formal analysis and
minimalist mannerism. Many of those featured in this issue of
Log passed through the tutelage of Peter Eisenman and share
his interest in constructing the discipline as a cultural and
intellectual project. The trajectory from Rudolf Wittkower to
Colin Rowe to Eisenman offers current practitioners an array
of analytical tools, but recent projects manifest more willful
transformations of the formalist canon that project outward
from the discipline, in resistance to the old divisions between
autonomy and engagement. Furthermore, current practitio-
ners have been shaped by the intervening decades, in which
the rise of projective pragmatism and technological experi-
mentation have redirected architectural conversation away
from signifiers and toward instruments. The recent obsession
with technique leads some to appropriate historical precedents
purely to enhance virtuosity, but the forerunners featured
here use technique conceptually to stage parallels between
past and present disciplinary predicaments.
82. A geometric agenda drives many of the practitioners in
this issue, who cultivate the rigorous refinement of primitives
in contrast to the biomorphic digital baroque. For at least a
decade, architects have been playing with slightly deformed
primitives to differ from the continuous variation of digitally
generated fields. With OMA as the grandma, practices such as
MOS, Johnston Marklee, and Michael Maltzan Architecture
have nudged, tugged, and collided simple cubes, cones, and
cylinders to create intentionally awkward but program-
matically astute primitives. Many of the practitioners seen
in these pages take primitives to the next level of classical
rigor, through old-school formal analysis of classical and
neoclassical architecture and the perfection of orthographic
projection techniques. Their strict use of regulating lines to
construct any variations in geometry offers a latent critique of
the sloppily distorted NURBS curves that have devalued the
original rigor of the digital project. This meticulous refine-
ment and transformation of primitives is emerging, in part,
in the core curricula of schools known for exuberant digital
form making, such as SCI-Arc and UCLA. Although initially
seeming contradictory, this phenomenon actually continues
disciplinary formalism by fusing classical knowledge with
emerging technologies.
In contrast to this more formalist strain, the emerging
phenomenon of experimental preservation manipulates his-
torical structures as fully embedded in material, political, and
urban conditions. The fields of architecture and preservation
16 Log 31
have long been separate if not antagonistic, but more recent
practices begin to fuse the two as preservation is acknowl-
edged as an act of design. In the wake of poststructuralism,
alternative preservationists have claimed the process of impos-
83. ing a contemporary ideological framework onto past objects.
A plethora of new journals, exhibitions, and academic pro-
grams, such as Future Anterior and the Harvard GSD’s Critical
Conservation program, are fostering discourse and mate-
rial experimentations on the manipulation of historic objects.
Architects, preservationists, and theorists are transposing his-
toric objects from one cultural context to another, generating
ambiguity between historical fidelity and forceful transfor-
mation. The convergence of design and preservation opens up
a new territory of architectural experimentation, in which we
are designing the past and the present simultaneously.
The historians and theorists of this moment are striv-
ing to articulate a new approach to history, both in their own
methodology and the design work they observe. Hailing from
a range of camps, including critical historiography and the
history collaborative Aggregate, they emphasize renewed
methodological rigor and historical expertise. Their frequent
references to Palladio, Piranesi, and Perrault (as well as to
medium specificity and Clement Greenberg) reflect their ef-
forts to establish disciplinary awareness within the milieu of
technophilia. But alongside this seriousness about process and
precedents comes an understated cheekiness about their own
authority. Poststructuralism left historians with the undeni-
able awareness of their own cultural biases, a perspective that
can easily lead to fatalistic relativism. But rather than giving
in to fatalism, these scholars synthesize historical rigor with
temporal self-awareness, and even sometimes humor. The
fables and allegories in this issue attest to the pleasure histori-
ans and theorists are taking in constructing histories, and the
resonance they feel with designers who are relinquishing tra-
ditional authorship to fictionalize past forms.
This motley crew of practitioners and theorists, with
their range of techniques and their aggressive manipulation of
sources, clearly represents only distant cousins of the origi-
nal Ancients. The improbable comparison is at times wildly
inaccurate, yet it does point to an important shared goal. Both
84. old and new Ancients refuse to align architecture with either
individual self-expression or technological positivism. Both
see the beauty, success, and intellectual depth of architecture
as emerging from a dialogue between techniques of the past
and real-world demands of the present. Besides this shared
17
epistemological platform, there is also a shared approach to
temporality, which only a revision of the original Ancients
versus Moderns debate can reveal.
Moving beyond the familiar simplifications of the
Ancients versus Moderns – tradition versus progress – we
can see instead a history of provocatively equalizing past and
present. We typically understand modernization as initiat-
ing a culture war between history and technology, but it also
produced a series of thinkers who collapsed time by elid-
ing historical moments. Although Blondel and Perrault are
known for their opposing defenses of tradition and progress,
they did not embody this duality; Blondel was less invested
in the triumph of tradition than in the integration of classi-
cal scholarship and science, while Perrault, the vocal defender
of scientific progress, was an erudite scholar and translator of
Vitruvius. The great architects who followed them from the
Enlightenment through the early Industrial Age – from Henri
Labrouste to Viollet-le-Duc – were notable for creating reso-
nance between new technology and classical form. The rise of
modernism in the 20th century, although ostensibly trumpet-
ing positivism, also ushered in even more bizarre and experi-
mental thinking about the elision of historical time. It is no
coincidence that Friedrich Nietzsche, Georges Bataille, and
Walter Benjamin, widely different thinkers linked in a chain
of influence, all appear with regular frequency in the writ-
ings, projects, and teaching syllabi of the individuals featured
85. in this issue. All three philosophers expressed doubt about
both scientific positivism and historical authority, and instead
argued for temporal collapse. With the idea of eternal return,
Nietzsche calls for suprahistorical beings who can see that the
“past and the present are one and the same.”3 Bataille picked
up the theme to mock architecture for attempting to resist
the delirious looping of time,4 while Benjamin celebrated the
spaces and objects that collapse past and present in a flash.5
While previous historical turns of the 20th century have
lauded the past over the present, the practitioners, theorists,
and historians who inspired this issue have stepped into the
realm of strange equivalence. Absorbing and transforming,
they develop a new authorship based not on singular individ-
uality, but rather the ability to alter both past and present by
making them inextricable. Past geometric techniques quietly
shape contemporary forms, while digital techniques rear-
range historic structures from the inside out. The intimacy of
old and new plays out in the subtle redirection of architectural
form and the rearranging of the architectural mind.
3. Friedrich Nietzsche, “On the Utility and
Liability of History for Life (1874)” in The
Nietzsche Reader, ed. Keith Pearson et al.
(Malden: Blackwell Publishing, 2006), 130.
4. Georges Bataille, “The Obelisk,”
in Visions of Excess: Selected Writings,
1927–1939, ed. and trans. Allan Stoekl
(Minneapolis: University of Minnesota
Press, 1985), 213–22.
5. Walter Benjamin, “On the Concept
of History,” in Walter Benjamin: Selected
Writings, Vol. 4, trans. Edmund Jephcott,
ed. Howard Eiland (Cambridge: Harvard
University Press, 2003), 389–400.
Bryony Roberts is co–guest
86. editor of Log 31.
write an essay that critically assesses each of these reading by
paying close attention to
concepts such as Nietzsche’s genealogy, Deleuze’s simulacrum,
and Tschumi’s pyramid and
labyrinth.
please put the reference of any text that you used from the
readings front of the text for
example,
Aspects of Modernism - by Peter Eisenman or peter said in As
pects of Modernism “ “.
also some of the text you should paraphrasing by using your ow
n words.
Requernments,
- size of font 12 pt.
- Arial
- you should write 5 page between 1200-1500 words.
Thank you,
87. 3130
Doppelgänger
Jason Payne
Facing page: Fig. 1: d as a subset of B and A.
If B≈A then d B+A.
Unlikely affinities, scary resemblances (B ≈ A).
Often we find two objects that would, at first glance, seem
entirely unlike one another, strangers in a
strange world. Occasionally we are surprised to find them not so
different after all. Surprise becomes
delight in the case of shy objects, those thought to have little
relation to things of even their own
category, let alone any other. As it happens, the Albanian
bunker and asteroids are two such objects.
Side by side comparison reveals a number of similarities (Fig.
1), each crossing the orbit of the other
to produce a glimpse of something else, a third thing that seems
a double to both. Initial delight
turns to fear, however, in cases where resemblance refuses the
natural inclination to make sense of
them. Sometimes resemblances are not logical correlates that
work to strengthen our comprehensive
worldview but instead are something other than this, uncanny
look-alikes but not much more. In
German myth the startling appearance of one’s double is called
a doppelgänger and when it appears
it is not a good sign. Associated with the dark side of persona,
the doppelgänger is something that
might be the other side of oneself or it might be something
outside: one can never be sure. This
uncertainty leads to ambivalence, among the most troubling of
emotional states for its vacillating
88. indeterminacy.
In the text that follows two objects are compared, each
understood as its own project. On the left is
Mathilde (Fig. 2), an asteroid in our solar system that is also the
subject of a recent project by Hirsuta
for the design of a twin to an existing Albanian bunker. On the
right is a bunker from Enver Hoxha’s
Projeckti Bunkerizimit (Fig. 3), a defensive infrastructural
project built in Albania between 1944
and 1985. These two objects/projects are remarkably similar
even in their specifics, though these are
beyond the scope of this piece. Instead the comparison here
occurs across three general terms meant
to capture the salient likenesses of each... ...Big, Black, Blank.
U
3332
Above: Fig. 2: Asteroid 253 Mathilde. Photo: NASA/JPL
NEAR Shoemaker Spacecraft, June 27, 1997.
Above: Fig. 3: Albanian bunker near Durrës. Photo: Jason
Payne, 2013.
3534
Mathilde is big. How big is big? About 50
kilometers in diameter but that is beside the
point. Architects think of big as something
different from large scale, the former a term
89. meant to capture the qualitative nature of
sizeable things rather than their measurement.
Big is, in a sense, an intuitive ineffability,
something we know when we see but otherwise
not much more. Big is, in fact, scaleless, a
resistance to human measurement. Mathilde’s
shyness in this regard extends even to those
astrophysicists armed with the tools and expertise
to dimension her properly, dark and distant as
she is, evasive of sure capture. In any case, even
if we could see her clearly what would Mathilde’s
exact measurement tell us? Given the unstable
categorical status of such objects that include
everything from small meteors to comets to
compound rubble piles to things almost moonlike
in size (collectively called planetesimals as catch-
all term for hard to define objects smaller than
planets,) comparing lengths and widths seems
of little value. Better just to say Mathilde is
BIG.
[cue http://www.youtube.com/watch?v=Kd34UjP6Q3Y here]
Gigantic, gigantic, gigantic
A big big love (Pixies, Gigantic)
The Albanian bunker is big, at least in number.
How big is big? Approximately 750,000
individual objects by best estimates, one bunker
for every four Albanian citizens at the time of the
project’s abrupt conclusion upon Enver Hoxha’s
death in 1985. Big here is not measured in terms
of the size of any given bunker (though some
were impressively large) but rather in terms of the
scope of the project itself. In Albanian it is called
Projekti Bunkerizimit—the Bunker Project—a
90. term referring to a project in which tens of
thousands of reinforced concrete bunkers were
placed throughout the country to protect soldiers
and citizens alike from attack by outside forces.
A military-industrial project at a grand scale,
Projekti Bunkerizimit imagined as its endgame
a bunker for every Albanian, each located to
allow shelter on very short notice. Coming in
three basic sizes—small (QZ, for individuals,)
medium (PZ, for small groups,) and large (special
structures, for large groups of the most important
military and political figures,) each type has its
big and leave it at that, an emotive utterance
somehow more accurate than any attempt at
exactitude associated with scalar definition. Or
if not more accurate then at least more useful
in characterizing an object so foreign to human
sensory perception as to render our attempts at
measure absurd. After all, what does it matter
how many feet are in the diameter of an asteroid
since there was never any relation between it
and the unit of English shoe size in the first
place? More to the point and as we will see
below, the term big binds nicely with two other
qualities, black and blank, to form a compound
greater than the sum of its parts and well-suited
to capturing the elusive nature of things like
bunkers and asteroids as well as whatever projects
might be found between the two.
own logic of construction corresponding to scale
and deployment.
With the re-opening of Albania in 1985 after
four decades of impenetrable solitude (its dark
91. mystery rivaled only by North Korea) the
world was baffled to discover a project of such
magnitude, equal parts engineering efficiency
and absurd rationale. An exercise in the kind of
steroidal production that sometimes results from
megalomanic delusion, Projekti Bunkerizimit
can be compared to other compulsive projects
of physical and social engineering found
through history, different only perhaps in its
obscurity and, ultimately, its utter uselessness.
For as it turns out, Albania never had any
enemies to begin with, inconsequential as
it was in terms of resources and location.
http://www.youtube.com/watch?v=Kd34UjP6Q3Y
3736
Mathilde is black. Specifically, its albedo
measures as low as virtually any known object
or material, reflecting only three percent of
the Sun’s light. Twice as dark as charcoal,
Mathilde’s elevational aspect is nearly that of
space itself, making it extraordinarily difficult
to see and photograph. Ambivalent, it would
seem, to the traditional and dichotomous
relationships of object to field, mass to volume,
body to context. As it slowly rotates it presents
a continually changing figure and its outer
profile appears to slip away into the dark of
space, making edges difficult to discern. A study
in black, Mathilde presents real problems of
representation for astrophysicists and architects
alike since each is more accustomed to objects
with more pronounced optics. The definition of